)Public company>Public| website_type = Social newsMultilingualThe site’s display interface is available in several common languages, but most of its user-submitted content is written in English with no built-in translation feature. Individual subreddits may opt to cater to a specific language, only allowing posts and comments to be in that language.HTTPS://REDDIT.ZENDESK.COM/HC/EN-US/ARTICLES/204528049-WHAT-LANGUAGES-IS-REDDIT-AVAILABLE-IN-WEBSITE=REDDIT HELPARCHIVE-DATE=MARCH 30, 2023URL-STATUS=LIVE,

Advance Publications (30%)WEB,www.sec.gov/Archives/edgar/data/0001713445/000162828024006294/reddits-1q423.htm, Reddit Inc. Form S-1, February 22, 2024, U.S. Securities and Exchange Commission,
Tencent (11%)
Sam Altman (9%)

}}RDDT}}DECEMBER 5, 2006 URL=HTTPS://WWW.FLICKR.COM/PHOTOS/33809408@N00/315068778/IN/PHOTOSTREAM/ ARCHIVE-DATE=DECEMBER 9, 2015 URL-STATUS=LIVE, }}| locations = 5| area_served = Worldwide, except for Indonesia (without DNS) and China

{edih}| headquarters = San Francisco, California, U.S.

{edih}

Social media service

{edih}| num_employees = 2,013 (December 2023)804}} million (2023)-140}} million (2023)-90.8}} million (2023)1.596}} billion (2023)-413}} million (2023){{official URL}}redditinc.com}} (corporate)}}daily active users>DAU (Dec 2023)| parent = Reddit Inc.| advertising = Banner ads and promoted links| commercial = Yes| registration = OptionalReddit can be viewed without an account but registration is required to submit, comment or vote. Registration is also occasionally required to view posts marked as not safe for work.| current_status = Active

PythonPreviously written in Lisp, then rewritten in Python in 2005.
GoWEB,www.reddit.com/r/RedditEng/comments/10egj46/seeing_the_forest_in_the_trees_two_years_of/, Seeing the forest in the trees: two years of technology changes in one post, July 1, 2023, Reddit, January 17, 2023, July 2, 2023,web.archive.org/web/20230702011822/https://www.reddit.com/r/RedditEng/comments/10egj46/seeing_the_forest_in_the_trees_two_years_of/, live,
JavaScript

}}}}Reddit ({{IPAc-en|Ëˆ|r|É›|d|áµ»|t}}) is an American social news aggregation, content rating, and forum social network. Registered users (commonly referred to as “Redditors“) submit content to the site such as links, text posts, images, and videos, which are then voted up or down by other members. Posts are organized by subject into user-created boards called “communities” or “subreddits”. Submissions with more upvotes appear towards the top of their subreddit and, if they receive enough upvotes, ultimately on the site’s front page. Reddit administrators moderate the communities. Moderation is also conducted by community-specific moderators, who are not Reddit employees. It is operated by Reddit, Inc., based in San Francisco.WEB, Top Websites Ranking,www.similarweb.com/top-websites/, Similarweb, 2021-12-01, 2022-02-10,web.archive.org/web/20220210041116/https://www.similarweb.com/top-websites/, live, WEB, Careers - Reddit,www.redditinc.com/careers, June 16, 2023, Reddit, October 12, 2023,web.archive.org/web/20231012160627/https://www.redditinc.com/careers, live, As of October 2023, Reddit is the 18th most-visited website in the world. According to data provided by Similarweb, 48.98% of the website traffic comes from the United States, followed by the United Kingdom at 7.06% and Canada at 6.9%.Reddit was founded by University of Virginia roommates Steve Huffman and Alexis Ohanian, as well as Aaron Swartz, in 2005. CondÃ© Nast Publications acquired the site in October 2006. In 2011, Reddit became an independent subsidiary of CondÃ© Nast’s parent company, Advance Publications.NEWS, Carr, David, September 2, 2012, Reddit Thrives Under Hands-Off Policy of Advance Publications, The New York Times, United States,www.nytimes.com/2012/09/03/business/media/reddit-thrives-after-advance-publications-let-it-sink-or-swim.html, limited, March 22, 2019, 1553-8095, 1645522, And when it became clear that Reddit was hamstrung in competition for leadership and engineers as part of CondÃ© Nast, the company was spun out as an operationally independent subsidiary in 2011., November 12, 2020,web.archive.org/web/20201112033522/https://www.nytimes.com/2012/09/03/business/media/reddit-thrives-after-advance-publications-let-it-sink-or-swim.html, live, In October 2014, Reddit raised $50 million in a funding round led by Sam Altman and including investors Marc Andreessen, Peter Thiel, Ron Conway, Snoop Dogg, and Jared Leto.NEWS, Alden, William, October 1, 2014, With Reddit Deal, Snoop Dogg Moonlights as a Tech Investor, The New York Times,dealbook.nytimes.com/2014/10/01/with-reddit-deal-snoop-dogg-moonlights-as-a-tech-investor/, October 25, 2014, 1553-8095, 1645522, November 8, 2020,web.archive.org/web/20201108161043/https://dealbook.nytimes.com/2014/10/01/with-reddit-deal-snoop-dogg-moonlights-as-a-tech-investor/, live, Their investment valued the company at $500 million at the time.WEB, Cheredar, Tom, September 8, 2014, Reddit reportedly raising $50M at a $500M valuation,venturebeat.com/2014/09/08/reddit-reportedly-raising-50m-at-a-500m-valuation/, May 15, 2015, VentureBeat, November 12, 2020,web.archive.org/web/20201112015419/https://venturebeat.com/2014/09/08/reddit-reportedly-raising-50m-at-a-500m-valuation/, live, WEB, Kafka, Peter, Swisher, Kara, September 7, 2014, Reddit Raising a Big Round, and Some Y Combinator Players Are in the Mix,www.vox.com/2014/9/7/11630638/reddit-raising-a-big-round-and-some-y-combinator-players-are-in-the, May 15, 2015, Recode, March 24, 2023,web.archive.org/web/20230324211305/https://www.vox.com/2014/9/7/11630638/reddit-raising-a-big-round-and-some-y-combinator-players-are-in-the, live, In July 2017, Reddit raised $200 million for a $1.8 billion valuation, with Advance Publications remaining the majority stakeholder.WEB, Wagner, Kurt, July 31, 2017, Reddit raised $200 million in funding and is now valued at $1.8 billion,www.vox.com/2017/7/31/16037126/reddit-funding-200-million-valuation-steve-huffman-alexis-ohanian, August 5, 2017, Recode, November 12, 2020,web.archive.org/web/20201112035457/https://www.vox.com/2017/7/31/16037126/reddit-funding-200-million-valuation-steve-huffman-alexis-ohanian, live, In February 2019, a $300 million funding round led by Tencent brought the company’s valuation to $3 billion.WEB, Saxena, Aparajita, February 11, 2019, Reddit valued at $3 billion after raising $300 million in latest funding round,www.reuters.com/article/us-reddit-funding/reddit-valued-at-3-billion-after-raising-300-million-in-latest-funding-round-idUSKCN1Q020W, May 7, 2019, Reuters, June 7, 2023,web.archive.org/web/20230607104255/https://www.reuters.com/article/us-reddit-funding/reddit-valued-at-3-billion-after-raising-300-million-in-latest-funding-round-idUSKCN1Q020W, live, In August 2021, a $700 million funding round led by Fidelity Investments raised that valuation to over $10 billion.WEB, Reddit Secures Funding to Continue Growth Plans,redditblog.com/2021/08/12/reddit-secures-funding-to-continue-growth-plans/, Upvoted, August 12, 2021, en-US, August 12, 2021, September 18, 2021,web.archive.org/web/20210918201207/https://redditblog.com/2021/08/12/reddit-secures-funding-to-continue-growth-plans/, live, The company then reportedly filed for an IPO in December 2021 with a valuation of $15 billion.NEWS, January 8, 2022, Reddit taps Morgan Stanley, Goldman Sachs for IPO, The Economic Times,economictimes.indiatimes.com/markets/ipos/fpos/reddit-taps-morgan-stanley-goldman-sachs-for-ipo/articleshow/88769648.cms, subscription, August 10, 2022, May 7, 2023,web.archive.org/web/20230507071650/https://economictimes.indiatimes.com/markets/ipos/fpos/reddit-taps-morgan-stanley-goldman-sachs-for-ipo/articleshow/88769648.cms, live, NEWS, Roof, Katie, Tse, Crystal, January 7, 2022, Reddit Taps Morgan Stanley and Goldman Sachs for IPO, en, Bloomberg,www.bloomberg.com/news/articles/2022-01-07/reddit-is-said-to-tap-morgan-stanley-goldman-sachs-for-ipo, subscription, August 10, 2022, May 26, 2023,web.archive.org/web/20230526075602/https://www.bloomberg.com/news/articles/2022-01-07/reddit-is-said-to-tap-morgan-stanley-goldman-sachs-for-ipo, live, Reddit debuted on the stock market on the morning of March 21, 2024 with the ticker symbol RDDT.NEWS, 2024-03-21, Reddit goes public today. Users are wary of what comes next.,www.washingtonpost.com/technology/2024/03/21/reddit-ipo-explained-stock-users/, 2024-03-21, Washington Post, en, Reddit has received praise for many of its features, such as the ability to create several subreddits for niche communities, being a platform for raising publicity for numerous causes, and has grown to be one of the most visited websites on the Internet.WEB, Reddit Website Traffic, Ranking, Analytics [February 2023],www.semrush.com/website/reddit.com/, May 9, 2022, Semrush, en, January 17, 2022,web.archive.org/web/20220117033903/https://www.semrush.com/website/reddit.com/, live, It has also received criticism for spreading misinformation.

History

{{For timeline}}File:Alexis Ohanian Reflections-Projections ACM 2009.JPG|thumb|upright|Co-founder Alexis Ohanian Alexis OhanianFile:1455marketstreet.jpg|thumb|Reddit’s headquarters in the Mid-Market neighborhood of San Francisco]]The idea and initial development of Reddit originated with college roommates Steve Huffman and Alexis Ohanian in 2005, who attended a lecture by programmer-entrepreneur Paul Graham in Boston, Massachusetts, during their spring break from University of Virginia.NEWS, Hempel, Jessi, October 6, 2015, Inside Reddit’s plan to recover from its epic meltdown, Wired (magazine), Wired,www.wired.com/2015/10/reddit-survived-meltdown-can-fix/, March 13, 2018, November 8, 2020,web.archive.org/web/20201108182858/https://www.wired.com/2015/10/reddit-survived-meltdown-can-fix/, live, NEWS, Fink, Steve, August 2015, Mr. Meme, Baltimore (magazine), Baltimore,www.baltimoremagazine.com/2015/8/4/reddit-ceo-alexis-ohanian-reflects-on-10-years, March 13, 2018, October 1, 2018,web.archive.org/web/20181001070049/https://www.baltimoremagazine.com/2015/8/4/reddit-ceo-alexis-ohanian-reflects-on-10-years, live, WEB, Williams, Michelle, August 2015, ‘This internet thing is not a fad’: Reddit co-founder Alexis Ohanian to discuss online entrepreneurship at UMass Amherst,www.masslive.com/business-news/index.ssf/2014/02/reddit_co-founder_alexis_ohanian_steve_k.html, March 27, 2018, Mass Live, October 1, 2018,web.archive.org/web/20181001070334/https://www.masslive.com/business-news/index.ssf/2014/02/reddit_co-founder_alexis_ohanian_steve_k.html, live, After speaking with Huffman and Ohanian following the lecture, Graham invited the two to apply to his startup incubator Y Combinator. Their initial idea, My Mobile Menu, was unsuccessful,PODCAST,www.marketplace.org/2017/02/28/economy/make-me-smart-kai-and-molly/6-reddit-ceo-steve-huffman-not-horsin-around, Make Me Smart 6: Reddit CEO Steve Huffman is not horsing around, NPR, Guy Raz, August 31, 2017, March 28, 2018, May 15, 2018,web.archive.org/web/20180515200257/https://www.marketplace.org/2017/02/28/economy/make-me-smart-kai-and-molly/6-reddit-ceo-steve-huffman-not-horsin-around, live, EPISODE, Live Episode! Reddit: Alexis Ohanian & Steve Huffman,www.npr.org/templates/transcript/transcript.php?storyId=545635014, How I Built This With Guy Raz, NPR, August 31, 2017, January 18, 2019, April 3, 2019,web.archive.org/web/20190403010129/https://www.npr.org/templates/transcript/transcript.php?storyId=545635014, live, and was intended to allow users to order food by SMS text messaging. During a brainstorming session to pitch another startup, the idea was created for what Graham called the “front page of the Internet”. For this idea, Huffman and Ohanian were accepted in Y Combinator’s first class. Supported by the funding from Y Combinator,NEWS, Wallace, Benjamin, October 6, 2015, Reddit Redux, New York (magazine), New York,nymag.com/daily/intelligencer/2015/10/reddit-founder-steve-huffman.html, March 28, 2018, March 29, 2018,nymag.com/daily/intelligencer/2015/10/reddit-founder-steve-huffman.html," title="web.archive.org/web/20180329143418nymag.com/daily/intelligencer/2015/10/reddit-founder-steve-huffman.html,">web.archive.org/web/20180329143418nymag.com/daily/intelligencer/2015/10/reddit-founder-steve-huffman.html, live, Huffman coded the site in Common LispBOOK, Christine Lagorio-Chafkin,books.google.com/books?id=WNpKDwAAQBAJ&pg=PT70, We Are the Nerds: The Birth and Tumultuous Life of Reddit, the Internet’s Culture Laboratory, Hachette Books, 2018, 978-0316435369, 70, and together with Ohanian launched Reddit in June 2005.WEB, Richards, Zak, Unleashing High-Profile, High-Profit Websites,www.seas.virginia.edu/pubs/uvaengineer/websites.php,www.seas.virginia.edu/pubs/uvaengineer/websites.php," title="web.archive.org/web/20120916100000www.seas.virginia.edu/pubs/uvaengineer/websites.php,">web.archive.org/web/20120916100000www.seas.virginia.edu/pubs/uvaengineer/websites.php, September 16, 2012, January 18, 2019, WEB, Macale, Sherilynn “Cheri”, October 13, 2011, A rundown of Reddit’s history and community [Infographic],thenextweb.com/socialmedia/2011/10/14/a-rundown-of-reddits-history-and-community-infographic/, November 12, 2011, The Next Web Social Media, November 8, 2020,thenextweb.com/socialmedia/2011/10/14/a-rundown-of-reddits-history-and-community-infographic/," title="web.archive.org/web/20201108132540thenextweb.com/socialmedia/2011/10/14/a-rundown-of-reddits-history-and-community-infographic/,">web.archive.org/web/20201108132540thenextweb.com/socialmedia/2011/10/14/a-rundown-of-reddits-history-and-community-infographic/, live, Embarrassed by an empty-looking site, the founders created hundreds of fake users for their posts to make it look more populated,NEWS,arstechnica.com/information-technology/2012/06/reddit-founders-made-hundreds-of-fake-profiles-so-site-looked-popular/, reddit founders made hundreds of fake profiles so site looked popular, June 21, 2012, Ars Technica, Casey Johnston, May 5, 2022, October 1, 2018,web.archive.org/web/20181001031014/https://arstechnica.com/information-technology/2012/06/reddit-founders-made-hundreds-of-fake-profiles-so-site-looked-popular/, live, an example of a fake it till you make it strategy.The team expanded to include Christopher Slowe in November 2005. Between November 2005 and January 2006, Reddit merged with Aaron Swartz’s company Infogami, and Swartz became an equal owner of the resulting parent company, Not A Bug.NEWS, Singel, Ryan, July 19, 2011, Feds Charge Activist as Hacker for Downloading Millions of Academic Articles, Wired magazine, Wired,www.wired.com/threatlevel/2011/07/swartz-arrest/, January 12, 2013, January 15, 2013,www.wired.com/threatlevel/2011/07/swartz-arrest/," title="web.archive.org/web/20130115040815www.wired.com/threatlevel/2011/07/swartz-arrest/,">web.archive.org/web/20130115040815www.wired.com/threatlevel/2011/07/swartz-arrest/, live, WEB, Swartz, Aaron, Aaron Swartz, February 27, 2006, Introducing Infogami,www.infogami.com/blog/introduction,www.infogami.com/blog/introduction," title="web.archive.org/web/20081202043829www.infogami.com/blog/introduction,">web.archive.org/web/20081202043829www.infogami.com/blog/introduction, December 2, 2008, January 6, 2007, Infogami, (archive.org link) Swartz went on to help rewrite the software running Reddit using web.py, a web framework he developed. The passage from Aaron Swartz’s blog post “Rewriting Reddit” reveals that the switch from Lisp to Python, specifically using the web.py framework developed by Swartz, was driven by a desire for simplicity, maintainability, and performance. Despite facing skepticism and critique from the Lisp community, the change was justified by the efficiency and clarity Python provided for the project. This initiative not only influenced the technical evolution of Reddit but also contributed to the broader web development community by inspiring other frameworks and remaining a significant part of Reddit’s history.WEB,www.aaronsw.com/weblog/rewritingreddit, Rewriting Reddit (Aaron Swartz’s Raw Thought), February 28, 2024, February 28, 2024,www.aaronsw.com/weblog/rewritingreddit," title="web.archive.org/web/20240228074421www.aaronsw.com/weblog/rewritingreddit,">web.archive.org/web/20240228074421www.aaronsw.com/weblog/rewritingreddit, live, (In 2020, Ohanian claimed that rather than Swartz being a co-founder, the correct description would be that Swartz’s company was acquired by Reddit 6 months after he and Huffman had started.)TWEET, 93374221685755904, alexisohanian, Alexis Ohanian Sr. ðŸš€ on Twitter: “ATTN @nytimes Steve Huffman & I founded @reddit. We acquired Aaron Swartz’s company infogami 6mos after we launched.” / Twitter, July 19, 2011, July 17, 2020, Huffman and Ohanian sold Reddit to CondÃ© Nast Publications, owner of Wired, on October 31, 2006, for a reported $10 million to $20 million and the team moved to San Francisco.WEB, Arrington, Michael, Michael Arrington, October 31, 2006, Breaking news: CondÃ© Nast/Wired Acquires Reddit,techcrunch.com/2006/10/31/breaking-news-conde-nastwired-acquires-reddit/, January 6, 2007, TechCrunch, February 15, 2018,web.archive.org/web/20180215091751/https://techcrunch.com/2006/10/31/breaking-news-conde-nastwired-acquires-reddit/, live, In November 2006, Swartz blogged complaining about the new corporate environment, criticizing its level of productivity.WEB, Aaron Swartz, November 15, 2006, Office Space,www.aaronsw.com/weblog/officespace, Aaron Swartz’s Raw Thought, July 17, 2020, June 8, 2020,www.aaronsw.com/weblog/officespace," title="web.archive.org/web/20200608215757www.aaronsw.com/weblog/officespace,">web.archive.org/web/20200608215757www.aaronsw.com/weblog/officespace, live, In January 2007, Swartz was fired for undisclosed reasons.WEB, May 7, 2007, A Chat with Aaron Swartz,blogoscoped.com/archive/2007-05-07-n78.html, Blogoscoped.com, December 4, 2011, April 27, 2010,blogoscoped.com/archive/2007-05-07-n78.html," title="web.archive.org/web/20100427085047blogoscoped.com/archive/2007-05-07-n78.html,">web.archive.org/web/20100427085047blogoscoped.com/archive/2007-05-07-n78.html, live, Huffman and Ohanian left Reddit in 2009.NEWS, Peterson, Andrea, July 15, 2015, The two co-founder quotes that explain Reddit’s struggle to grow up, The Washington Post,www.washingtonpost.com/news/the-switch/wp/2015/07/14/the-two-co-founder-quotes-that-explain-reddits-struggle-to-grow-up/, May 16, 2018, November 12, 2020,web.archive.org/web/20201112012028/https://www.washingtonpost.com/gdpr-consent/?next_url=https://www.washingtonpost.com/news/the-switch/wp/2015/07/14/the-two-co-founder-quotes-that-explain-reddits-struggle-to-grow-up/, live, Huffman went on to co-found Hipmunk with Adam Goldstein, and later recruited OhanianNEWS, Lagorio-Chafkin, Christine, June 27, 2011, 30 Under 30: Adam Goldstein and Steve Huffman, Founders of Hipmunk, Inc. (magazine), Inc.,www.inc.com/30under30/2011/profile-steve-huffman-adam-goldstein-founders-hipmunk.html, May 16, 2018, August 7, 2020,web.archive.org/web/20200807041441/https://www.inc.com/30under30/2011/profile-steve-huffman-adam-goldstein-founders-hipmunk.html, live, and Slowe to the new company.WEB, Kincaid, Jason, November 1, 2010, Reddit Chief Takes Flight To Hipmunk, Explains Why He’s Leaving Now,techcrunch.com/2010/11/01/reddit-chief-takes-flight-to-hipmunk-explains-why-hes-leaving-now/, December 4, 2011, Techcrunch.com, December 5, 2011,techcrunch.com/2010/11/01/reddit-chief-takes-flight-to-hipmunk-explains-why-hes-leaving-now/," title="web.archive.org/web/20111205043531techcrunch.com/2010/11/01/reddit-chief-takes-flight-to-hipmunk-explains-why-hes-leaving-now/,">web.archive.org/web/20111205043531techcrunch.com/2010/11/01/reddit-chief-takes-flight-to-hipmunk-explains-why-hes-leaving-now/, live, After Huffman and Ohanian left Reddit, Erik Martin, who joined the company as a community manager in 2008 and later became general manager in 2011, played a role in Reddit’s growth.NEWS, Parks, Miles, January 1, 2015, Erik Martin helped make Reddit huge, then he left. What’s next for an Internet master?, The Washington Post,www.washingtonpost.com/lifestyle/style/erik-martin-helped-make-reddit-huge-then-he-left-whats-next-for-an-internet-master/2015/01/01/46535968-7a6c-11e4-b821-503cc7efed9e_story.html, May 16, 2018, April 17, 2019,web.archive.org/web/20190417183839/https://www.washingtonpost.com/lifestyle/style/erik-martin-helped-make-reddit-huge-then-he-left-whats-next-for-an-internet-master/2015/01/01/46535968-7a6c-11e4-b821-503cc7efed9e_story.html, live, VentureBeat noted that Martin was “responsible for keeping the site going” under CondÃ© Nast’s ownership.WEB, Cheredar, Tom, March 30, 2012, Reddit General Manager Erik Martin leads Time’s “100 Most Influential” poll,venturebeat.com/2012/03/30/reddit-time-100-most-influential/, May 16, 2018, VentureBeat, November 12, 2018,web.archive.org/web/20181112134729/https://venturebeat.com/2012/03/30/reddit-time-100-most-influential/, live, Martin facilitated the purchase of Reddit Gifts and led charity initiatives.Reddit launched two different ways of advertising on the site in 2009. The company launched sponsored contentNEWS, Kafka, Peter, March 27, 2009, Reddit’s Ad Experiment Is Good News for CondÃ© Nast. Maybe for Digg, Too, All Things Digital,allthingsd.com/20090327/reddits-ad-experiment-is-good-news-for-conde-nast-maybe-for-digg-too/, May 25, 2018, January 19, 2019,allthingsd.com/20090327/reddits-ad-experiment-is-good-news-for-conde-nast-maybe-for-digg-too/," title="web.archive.org/web/20190119121004allthingsd.com/20090327/reddits-ad-experiment-is-good-news-for-conde-nast-maybe-for-digg-too/,">web.archive.org/web/20190119121004allthingsd.com/20090327/reddits-ad-experiment-is-good-news-for-conde-nast-maybe-for-digg-too/, live, and a self-serve ads platform that year.WEB, Loizos, Connie, July 31, 2017, Reddit just raised a new round that values the company at $1.8 billion,techcrunch.com/2017/07/31/reddit-just-raised-a-new-round-that-values-the-company-at-1-8-billion/, TechCrunch, May 16, 2018, May 13, 2018,web.archive.org/web/20180513153434/https://techcrunch.com/2017/07/31/reddit-just-raised-a-new-round-that-values-the-company-at-1-8-billion/, live, NEWS, Siegler, MG, November 12, 2009, Reddit opens its homepage to anyone willing to pay (invites), TechCrunch,techcrunch.com/2009/11/12/reddit-advertising/, May 25, 2018, December 19, 2018,web.archive.org/web/20181219233424/https://techcrunch.com/2009/11/12/reddit-advertising/, live, Reddit launched its Reddit Gold benefits program in July 2010, which offered new features to editors and created a new revenue stream for the business that did not rely on banner ads.NEWS, Shu, Catherine, June 12, 2013, Reddit Adds Benefits For Gold Members To Further Monetize The Site Without More Ads, TechCrunch,techcrunch.com/2013/06/11/reddit-gold-benefits/, May 16, 2018, January 19, 2019,web.archive.org/web/20190119121104/https://techcrunch.com/2013/06/11/reddit-gold-benefits/, live, On September 6, 2011, Reddit became operationally independent of CondÃ© Nast, operating as a separate subsidiary of its parent company, Advance Publications.WEB, blog.reddit â€“ what’s new online: Independence,redditblog.com/2011/09/independence.html, September 6, 2011, July 22, 2016,www.redditblog.com/2011/09/independence.html," title="web.archive.org/web/20160722135119www.redditblog.com/2011/09/independence.html,">web.archive.org/web/20160722135119www.redditblog.com/2011/09/independence.html, Reddit and other websites participated in a 12-hour sitewide blackout on January 18, 2012, in protest of the Stop Online Piracy Act.WEB, Reddit Plans SOPA ‘Blackout’ Protest Jan. 18,gamepolitics.com/2012/01/11/reddit-plans-sopa-039blackout039-protest-jan-18,gamepolitics.com/2012/01/11/reddit-plans-sopa-039blackout039-protest-jan-18," title="web.archive.org/web/20141010070720gamepolitics.com/2012/01/11/reddit-plans-sopa-039blackout039-protest-jan-18,">web.archive.org/web/20141010070720gamepolitics.com/2012/01/11/reddit-plans-sopa-039blackout039-protest-jan-18, October 10, 2014, October 7, 2014, Entertainment Consumers Association, JOURNAL, Cartwright, Madison, July 4, 2018, Who cares about Reddit? Historical institutionalism and the fight against the Stop Online Piracy Act and the PROTECT Intellectual Property Act,www.tandfonline.com/doi/full/10.1080/01442872.2018.1472757, Policy Studies, en, 39, 4, 383â€“401, 10.1080/01442872.2018.1472757, 158502071, 0144-2872, In May 2012, Reddit joined the Internet Defense League, a group formed to organize future protests.Yishan Wong joined Reddit as CEO in 2012.NEWS, Kerr, Dara, March 8, 2012, Reddit names new CEO, Yishan Wong, CNET,www.cnet.com/news/reddit-names-new-ceo-yishan-wong/, May 16, 2018, January 19, 2019,web.archive.org/web/20190119121158/https://www.cnet.com/news/reddit-names-new-ceo-yishan-wong/, live, Wong resigned from Reddit in 2014, citing disagreements about his proposal to move the company’s offices from San Francisco to nearby Daly City, but also the “stressful and draining” nature of the position.WEB, November 14, 2014, Reddit CEO Explains Why He and Company Battled Over Office Space,abcnews.go.com/Business/reddit-ceo-explains-company-battled-office-space/story?id=26910999, March 17, 2019, ABC News, en, April 3, 2019,web.archive.org/web/20190403010124/https://abcnews.go.com/Business/reddit-ceo-explains-company-battled-office-space/story?id=26910999, live, NEWS, Rushe, Dominic, November 13, 2014, Reddit CEO Yishan Wong resigns after row about new office space, The Guardian,www.theguardian.com/technology/2014/nov/13/reddit-ceo-yishan-wong-resign-office-space, May 16, 2018, September 24, 2018,web.archive.org/web/20180924153053/https://www.theguardian.com/technology/2014/nov/13/reddit-ceo-yishan-wong-resign-office-space, live, Ohanian credited Wong with the company’s newfound success as its user base grew from 35 million to 174 million. Wong oversaw the company as it raised $50 million in funding and spun off as an independent company. Also during this time, Reddit began accepting the digital currency Bitcoin for its Reddit Gold subscription service through a partnership with bitcoin payment processor Coinbase in February 2013.WEB, Olanoff, Drew, Reddit Starts Accepting Bitcoin for Reddit Gold Purchases Thanks To Partnership With Coinbase, February 14, 2013,techcrunch.com/2013/02/14/reddit-starts-accepting-bitcoin-for-reddit-gold-purchases-thanks-to-partnership-with-coinbase/, February 14, 2013, Techcrunch, February 16, 2013,techcrunch.com/2013/02/14/reddit-starts-accepting-bitcoin-for-reddit-gold-purchases-thanks-to-partnership-with-coinbase/," title="web.archive.org/web/20130216032518techcrunch.com/2013/02/14/reddit-starts-accepting-bitcoin-for-reddit-gold-purchases-thanks-to-partnership-with-coinbase/,">web.archive.org/web/20130216032518techcrunch.com/2013/02/14/reddit-starts-accepting-bitcoin-for-reddit-gold-purchases-thanks-to-partnership-with-coinbase/, live, Ellen Pao replaced Wong as interim CEO in 2014 and resigned in 2015 amid a user revolt over the firing of a popular Reddit employee.NEWS, Alba, Davey, Davey Alba, July 10, 2015, Ellen Pao steps down as CEO after Reddit revolt, Wired (magazine), Wired,www.wired.com/2015/07/reddit-ceo-ellen-pao-steps-down-huffman-replacement/, May 16, 2018, May 29, 2018,web.archive.org/web/20180529162505/https://www.wired.com/2015/07/reddit-ceo-ellen-pao-steps-down-huffman-replacement/, live, During her tenure, Reddit initiated an anti-harassment policy,NEWS, May 15, 2015, Reddit, under Ellen Pao, launches harassment crackdown, BBC,www.bbc.com/news/technology-32749408, May 16, 2018, September 24, 2018,web.archive.org/web/20180924142518/https://www.bbc.com/news/technology-32749408, live, banned involuntary sexualization, and banned several forums that focused on bigoted content or harassment of individuals.NEWS, Dewey, Caitlin, June 10, 2015, These are the 5 subreddits Reddit banned under its game-changing anti-harassment policy â€” and why it banned them, The Washington Post,www.washingtonpost.com/news/the-intersect/wp/2015/06/10/these-are-the-5-subreddits-reddit-banned-under-its-game-changing-anti-harassment-policy-and-why-it-banned-them/, May 16, 2018, July 3, 2021,web.archive.org/web/20210703144121/https://www.washingtonpost.com/news/the-intersect/wp/2015/06/10/these-are-the-5-subreddits-reddit-banned-under-its-game-changing-anti-harassment-policy-and-why-it-banned-them/, live, After five years away from the company, Ohanian and Huffman returned to leadership roles at Reddit: Ohanian became the full-time executive chairman in November 2014 following Wong’s resignation, while Pao’s departure on July 10, 2015, led to Huffman’s return as the company’s chief executive.WEB, Breit, Johannes, July 20, 2018, We Banned Holocaust Deniers From Our History Subreddit. Here’s Why Facebook Should Do the Same.,slate.com/technology/2018/07/the-askhistorians-subreddit-banned-holocaust-deniers-and-facebook-should-too.html, August 19, 2018, Slate.com, August 18, 2018,web.archive.org/web/20180818190346/https://slate.com/technology/2018/07/the-askhistorians-subreddit-banned-holocaust-deniers-and-facebook-should-too.html, live, NEWS, Issac, Mike, July 10, 2015, Ellen Pao Is Stepping Down as Reddit’s Chief, New York Times,www.nytimes.com/2015/07/11/technology/ellen-pao-reddit-chief-executive-resignation.html?smid=tw-nytimes&_r=0, July 10, 2015, June 12, 2018,web.archive.org/web/20180612222944/https://www.nytimes.com/2015/07/11/technology/ellen-pao-reddit-chief-executive-resignation.html?smid=tw-nytimes&_r=0, live, After Huffman rejoined Reddit as CEO, he launched Reddit’s iOS and Android apps, improved Reddit’s mobile website, and created A/B testing infrastructure. The company launched a major redesign of its website in April 2018.NEWS, Pardes, Arielle, April 2, 2018, The inside story of Reddit’s redesign, Wired (magazine), Wired,www.wired.com/story/reddit-redesign/, May 16, 2018, April 3, 2019,web.archive.org/web/20190403010137/https://www.wired.com/story/reddit-redesign/, live, Huffman said new users were turned off from Reddit because it had looked like a “dystopian Craigslist”. Reddit also instituted several technological improvements,NEWS, Lagorio-Chafkin, Christine, March 9, 2018, Steve Huffman Talks About Bringing Reddit Back From the Brink, Inc. (magazine), Inc.,www.inc.com/christine-lagorio/reddit-ceo-steve-huffman-speaks-at-sxsw.html, March 13, 2018, March 14, 2018,web.archive.org/web/20180314202831/https://www.inc.com/christine-lagorio/reddit-ceo-steve-huffman-speaks-at-sxsw.html, live, such as a new tool that allows users to hide posts, comments, and private messages from selected redditors in an attempt to curb online harassment,WEB, April 6, 2016, Reddit Launches New Block Tools To Help Temper Harassment,www.hngn.com/articles/195447/20160406/reddit-launches-blocking-tool-fight-trolling-harassment.htm, April 8, 2016, April 6, 2016,www.hngn.com/articles/195447/20160406/reddit-launches-blocking-tool-fight-trolling-harassment.htm," title="web.archive.org/web/20160406222045www.hngn.com/articles/195447/20160406/reddit-launches-blocking-tool-fight-trolling-harassment.htm,">web.archive.org/web/20160406222045www.hngn.com/articles/195447/20160406/reddit-launches-blocking-tool-fight-trolling-harassment.htm, live, and new content guidelines. These new content guidelines were aimed at banning content inciting violence and quarantining offensive material. Slowe, the company’s first employee, rejoined Reddit in 2017 as chief technology officer.WEB, Matney, Lucas, August 27, 2017, Reddit’s new CTO was the company’s first hire,techcrunch.com/2017/08/27/reddits-first-employee-is-the-companys-new-cto/, May 17, 2018, TechCrunch, February 20, 2018,web.archive.org/web/20180220070446/https://techcrunch.com/2017/08/27/reddits-first-employee-is-the-companys-new-cto/, live, Reddit’s largest round of funding came in 2017, when the company raised $200 million and was valued at $1.8 billion. The funding supported Reddit’s site redesign and video efforts.On June 5, 2020, Ohanian resigned as a member of the board in response to the George Floyd protests and requested to be replaced “by a Black candidate”.WEB, r/announcements â€“ Upcoming changes to our content policy, our board, and where we’re going from here,www.reddit.com/r/announcements/comments/gxas21/upcoming_changes_to_our_content_policy_our_board/, June 5, 2020, reddit, June 5, 2020, en-US, June 5, 2020,web.archive.org/web/20200605193056/https://www.reddit.com/r/announcements/comments/gxas21/upcoming_changes_to_our_content_policy_our_board/, live, Michael Seibel, then-CEO of Y Combinator, was subsequently named to the board.WEB, Yurieff, Kaya, Ashley O’Brien, Sara, June 10, 2020, Alexis Ohanian asked to be replaced by a black candidate on Reddit’s board. Reddit listened,www.cnn.com/2020/06/10/tech/reddit-michael-seibel/index.html, June 13, 2023, CNN, en, June 10, 2020,web.archive.org/web/20200610150941/https://www.cnn.com/2020/06/10/tech/reddit-michael-seibel/index.html, live, On December 13, 2020, Reddit announced it had acquired short-form video social platform Dubsmash, hiring its entire team, with the intention of integrating its video creation tools into Reddit.WEB, Staff, December 13, 2020, Reddit Welcomes Video Platform Dubsmash to Team,redditblog.com/2020/12/13/reddit-welcomes-video-platform-dubsmash-to-team/, December 13, 2020, Upvoted, December 14, 2020,web.archive.org/web/20201214023855/https://redditblog.com/2020/12/13/reddit-welcomes-video-platform-dubsmash-to-team/, live, On March 5, 2021, Reddit announced that it had appointed Drew Vollero, who has worked at Snapchat’s parent company Snap (SNAP), as its first Chief Financial Officer weeks after the site was thrust into the spotlight due to its role in the GameStop trading frenzy. Vollero’s appointment spurred speculation of an initial public offering, a move that senior leaders have considered publicly.NEWS, Duffy, Clare, Reddit names its first-ever CFO as it mulls IPO,www.cnn.com/2021/03/05/tech/reddit-cfo-drew-vollero/index.html, CNN, March 8, 2021, March 8, 2021,web.archive.org/web/20210308035825/https://www.cnn.com/2021/03/05/tech/reddit-cfo-drew-vollero/index.html, live, In December 2021, Reddit revealed that it had confidentially filed for an initial public offering with the U.S. Securities and Exchange Commission.WEB, Picchi, Aimee,www.cbsnews.com/news/reddit-ipo-filing-confidential-sec-wallstreetbets/, Reddit says it has filed for an IPO, CBS News, December 16, 2021, May 4, 2022, April 27, 2022,web.archive.org/web/20220427235036/https://www.cbsnews.com/news/reddit-ipo-filing-confidential-sec-wallstreetbets/, live, WEB,www.nytimes.com/2021/12/15/business/reddit-ipo.html, Reddit I.P.O. Is a Step Closer After Confidential Filing to Go Public, The New York Times, December 15, 2021, May 4, 2022, April 27, 2022,web.archive.org/web/20220427235428/https://www.nytimes.com/2021/12/15/business/reddit-ipo.html, live, Thomas, Owen (December 15, 2021). “Reddit has filed for an IPO.” {{Webarchive|url=https://web.archive.org/web/20220706011649www.protocol.com/bulletins/reddit-ipo |date=July 6, 2022 }} Protocol. Retrieved May 18, 2022. In June 2022, Reddit acquired MeaningCloud, a natural language processing company.WEB, July 2022, Reddit acquires natural language processing company MeaningCloud,techcrunch.com/2022/07/01/reddit-acquires-natural-language-processing-company-meaningcloud/, July 18, 2022, TechCrunch, en-US, July 18, 2022,web.archive.org/web/20220718181106/https://techcrunch.com/2022/07/01/reddit-acquires-natural-language-processing-company-meaningcloud/, live, WEB, July 11, 2022, Reddit Buys Natural Language Processing Startup MeaningCloud to Boost Product & Advertising,voicebot.ai/2022/07/11/reddit-buys-natural-language-processing-startup-meaningcloud-to-boost-product-advertising/, Voicebot.ai, en-US, July 18, 2022, July 12, 2022,web.archive.org/web/20220712122631/https://voicebot.ai/2022/07/11/reddit-buys-natural-language-processing-startup-meaningcloud-to-boost-product-advertising/, live, In September 2022, Reddit acquired Spiketrap for an undisclosed sum.WEB, September 2022, Reddit acquires Spiketrap to boost its ads business,techcrunch.com/2022/09/01/reddit-acquires-contextualization-company-spiketrap-to-boost-its-ads-business/, September 2, 2022, TechCrunch, en-US, September 1, 2022,web.archive.org/web/20220901225158/https://techcrunch.com/2022/09/01/reddit-acquires-contextualization-company-spiketrap-to-boost-its-ads-business/, live, In April 2023, Fidelity, the lead investor in Reddit’s funding round in 2021, devalued its investment in Reddit by 41% cumulatively. It was revealed in a monthly disclosure that Fidelity valued its stake at $16.6 million, down from its initial investment of $28.2 million which had valued the company at $10 billion.WEB, Singh, Manish, June 1, 2023, Fidelity has cut Reddit valuation by 41% since 2021 investment,techcrunch.com/2023/06/01/fidelity-reddit-valuation/, June 13, 2023, TechCrunch, en-US, June 13, 2023,web.archive.org/web/20230613062354/https://techcrunch.com/2023/06/01/fidelity-reddit-valuation/, live, This was followed by an announcement in June 2023 of plans to layoff 5% of Reddit’s workforce and to reduce the number of planned hires for the year.NEWS, Satija, Bhanvi, Arunasalam, Samrhitha, June 6, 2023, Reddit to lay off about 5% of its workforce, en, Reuters, Samuel, Maju,www.reuters.com/technology/reddit-lay-off-about-5-workforce-wsj-2023-06-06/, June 13, 2023, June 13, 2023,web.archive.org/web/20230613063228/https://www.reuters.com/technology/reddit-lay-off-about-5-workforce-wsj-2023-06-06/, live, In June 2023, BlackCat hacker gang claimed responsibility for a February 2023 breach of Reddit’s systems. On their data leak site, they claimed that they stole 80 GB of compressed data and demanded a $4.5 million ransom from Reddit. This attack did not involve data encryption like typical ransomware campaigns.WEB, The Week in Ransomware - June 23rd 2023 - The Reddit Files,www.bleepingcomputer.com/news/security/the-week-in-ransomware-june-23rd-2023-the-reddit-files/, 2023-07-25, BleepingComputer, en-us, July 25, 2023,web.archive.org/web/20230725161534/https://www.bleepingcomputer.com/news/security/the-week-in-ransomware-june-23rd-2023-the-reddit-files/, live, In February 2024, Reddit announced a partnership with Google in a deal worth about $60{{nbsp}}million per year, to license its real-time user content to train Google’s AI model. The partnership also lets Reddit get access to Google’s “Vertex AI” service which would help improve search results on Reddit.WEB, Roth, Emma, February 22, 2024, Google cut a deal with Reddit for AI training data,www.theverge.com/2024/2/22/24080165/google-reddit-ai-training-data, The Verge, February 23, 2024, February 23, 2024,web.archive.org/web/20240223071030/https://www.theverge.com/2024/2/22/24080165/google-reddit-ai-training-data, live, NEWS, Hamilton, David, February 22, 2024, Reddit strikes $60M deal allowing Google to train AI models on its posts, unveils IPO plans,apnews.com/article/google-reddit-ai-partnership-a7f131c7cb4225307134ef21d3c6a708, AP News, February 23, 2024, February 23, 2024,web.archive.org/web/20240223071030/https://apnews.com/article/google-reddit-ai-partnership-a7f131c7cb4225307134ef21d3c6a708, live, In March 2024 it was announced that Reddit would target a valuation of up to $6.4 billion in its U.S. IPO. The platform intends to sell 22 million class A common shares at a price between $31 and $34 alongside some of its investors, looking to raise up to $748 million.WEB, Clark, Adam, 11 March 2024, Reddit Aims for Valuation of Up to $6.4 Billion. How It Compares With Pinterest, Snap.,www.barrons.com/articles/reddit-ipo-stock-price-pinterest-snap-43db26d4?mod=hp_LEAD_4, 11 March 2024, Barron’s, March 11, 2024,web.archive.org/web/20240311193218/https://www.barrons.com/articles/reddit-ipo-stock-price-pinterest-snap-43db26d4?mod=hp_LEAD_4, live, Reddit’s initial public offering opened on March 20, 2024, at $34 per share and a $6.4 billion valuation.WEB, Isaac, Mike, March 20, 2024, Reddit Prices I.P.O. at $34 a Share, in a Positive Sign for Tech, The New York Times,www.nytimes.com/2024/03/20/technology/reddit-ipo-stock-price.html, March 21, 2024, March 22, 2024,web.archive.org/web/20240322020813/https://www.nytimes.com/2024/03/20/technology/reddit-ipo-stock-price.html, live, They went public the next day on the New York Stock Exchange at $47 per share and rose to $50.44 at market close on its first day of trading, reaching a market cap of $9.5 billion.WEB, Isaac, Mike, March 21, 2024, Reddit Rises 48% in First Day of Trading, The New York Times,www.nytimes.com/2024/03/21/technology/reddit-stock-ipo-market.html, March 21, 2024, March 21, 2024,web.archive.org/web/20240321235543/https://www.nytimes.com/2024/03/21/technology/reddit-stock-ipo-market.html, live, On May 16, 2024 it was announced that Reddit and OpenAI reached a deal that will allow the later access to the Reddit API to train its models, while the former will receive certain AI tools for moderators and users.cnbc article

Site overview

Reddit is a website comprising user-generated contentâ€”including photos, videos, links, and text-based postsâ€”and discussions of this content in what is essentially a bulletin board system.WEB, Will Nicol, July 19, 2018, What is Reddit? A beginner’s guide to the front page of the internet,www.digitaltrends.com/social-media/what-is-reddit/, July 26, 2018, Digital Trends, July 28, 2018,web.archive.org/web/20180728214840/https://www.digitaltrends.com/social-media/what-is-reddit/, live, WEB, Michael Franco, September 5, 2018, The Beginner’s Guide to Reddit,lifehacker.com/a-beginners-guide-to-reddit-1798643829, August 1, 2018, Lifehacker, November 14, 2020,web.archive.org/web/20201114225547/https://lifehacker.com/a-beginners-guide-to-reddit-1798643829, live, The name “Reddit” is a play-on-words with the phrase “read it”, i.e., “I read it on Reddit.“NEWS, Nudd, Tim, December 1, 2014, The Meaning of 35 Brand Names, From Etsy to Reddit, Adweek, New York City, New York, U.S.,www.adweek.com/creativity/meaning-35-brand-names-etsy-reddit-161694/, August 1, 2018, 0199-2864, 1001870403, November 12, 2020,web.archive.org/web/20201112043012/https://www.adweek.com/creativity/meaning-35-brand-names-etsy-reddit-161694/, live, WEB, Reddit Frequently Asked Questions,www.reddit.com/wiki/faq, April 10, 2014, Reddit, November 27, 2020,www.reddit.com/wiki/faq," title="web.archive.org/web/20201127015655www.reddit.com/wiki/faq,">web.archive.org/web/20201127015655www.reddit.com/wiki/faq, live, According to Reddit, in 2019, there were approximately 430 million monthly users,NEWS, Kastrenakes, Jacob, Reddit reveals daily active user count for the first time: 52 million,www.theverge.com/2020/12/1/21754984/reddit-dau-daily-users-revealed, The Verge, December 1, 2020, February 3, 2021, June 18, 2022,web.archive.org/web/20220618132049/https://www.theverge.com/2020/12/1/21754984/reddit-dau-daily-users-revealed, live, who are known as “redditors”. The site’s content is divided into categories or communities known on-site as “subreddits”, of which there are more than 138,000 active communities.NEWS, Molina, Brett, August 31, 2017, Reddit is extremely popular. Here’s how to watch what your kids are doing, USA Today,www.usatoday.com/story/tech/talkingtech/2017/08/31/reddit-extremely-popular-heres-how-watch-what-your-kids-doing/607996001/, 0734-7456, 931943141, July 26, 2018, August 13, 2020,web.archive.org/web/20200813093903/https://www.usatoday.com/story/tech/talkingtech/2017/08/31/reddit-extremely-popular-heres-how-watch-what-your-kids-doing/607996001/, live, As a network of communities, Reddit’s core content consists of posts from its users. Users can comment on others’ posts to continue the conversation. {{anchor|AnchorVote}}A key feature to Reddit is that users can cast positive or negative votes, called upvotes and downvotes respectively, for each post and comment on the site. The number of upvotes or downvotes determines the posts’ visibility on the site, so the most popular content is displayed to the most people. Users can also earn “karma” for their posts and comments, a status that reflects their standing within the community and their contributions to Reddit. Posts are sometimes automatically archived after six months, meaning they can no longer be commented or voted on.WEB, Reddit Lets Community Moderators Enable Comments, Votes on Older Posts, October 4, 2021,www.adweek.com/media/reddit-lets-community-moderators-enable-comments-votes-on-older-posts/, June 5, 2023, June 5, 2023,web.archive.org/web/20230605204814/https://www.adweek.com/media/reddit-lets-community-moderators-enable-comments-votes-on-older-posts/, live, The most popular posts from the site’s numerous subreddits are visible on the front page to those who browse the site without an account.WEB, Rich McCormick, February 15, 2017, Reddit overhauls its front page for new users and lurkers,www.theverge.com/2017/2/15/14632390/reddit-front-page-popular-change-new-users, The Verge, July 26, 2018, November 12, 2020,www.theverge.com/2017/2/15/14632390/reddit-front-page-popular-change-new-users," title="web.archive.org/web/20201112030905www.theverge.com/2017/2/15/14632390/reddit-front-page-popular-change-new-users,">web.archive.org/web/20201112030905www.theverge.com/2017/2/15/14632390/reddit-front-page-popular-change-new-users, live, By default for those users, the front page will display the subreddit r/popular, featuring top-ranked posts across all of Reddit, excluding not-safe-for-work communities and others that are most commonly filtered out by users (even if they are safe for work).WEB, Menegus, Bryan, June 2, 2017, Reddit Is Finally Fixing its Trump Spam Problem,gizmodo.com/reddit-is-finally-fixing-its-trump-spam-problem-1792061056, Gizmodo, February 2, 2018, November 14, 2020,web.archive.org/web/20201114235322/https://gizmodo.com/reddit-is-finally-fixing-its-trump-spam-problem-1792061056, live, WEB, Cory Scarola, February 16, 2017, Reddit Gave Its Homepage a Makeover,www.inverse.com/article/27943-reddit-popular-subreddit-homepage, Inverse (website), Inverse, September 13, 2018, November 12, 2020,web.archive.org/web/20201112025501/https://www.inverse.com/article/27943-reddit-popular-subreddit-homepage, live, The subreddit r/all originally did not filter topics,NEWS, Shah, Saqib, February 15, 2017, Reddit is eliminating explicit content from its public homepage, Digital Trends,www.digitaltrends.com/social-media/reddit-popular-front-page-update/, May 25, 2018, August 7, 2020,web.archive.org/web/20200807011434/https://www.digitaltrends.com/social-media/reddit-popular-front-page-update/, live, but as of 2021 it does not include not-safe-for-work content.WEB, KeyserSosa, February 11, 2021, Removing sexually explicit content from r/all,www.reddit.com/r/changelog/comments/lhnvok/removing_sexually_explicit_content_from_rall/, r/changelog, September 4, 2021, September 5, 2021,web.archive.org/web/20210905004852/https://www.reddit.com/r/changelog/comments/lhnvok/removing_sexually_explicit_content_from_rall/, live, Registered users who subscribe to subreddits see the top content from the subreddits to which they subscribe on their personal front pages. Additionally, some subreddits have a karma and account age requirement to discourage bots and spammers from posting.Front-page rankâ€”for both the general front page and for individual subredditsâ€”is determined by a combination of factors, including the age of the submission, positive (“upvoted“) to negative (“downvoted“) feedback ratio, and the total vote-count.WEB, Reddit algorithm,www.seomoz.org/blog/reddit-stumbleupon-delicious-and-hacker-news-algorithms-exposed, seomoz, July 2, 2008, October 31, 2010, May 12, 2013,www.seomoz.org/blog/reddit-stumbleupon-delicious-and-hacker-news-algorithms-exposed," title="web.archive.org/web/20130512103530www.seomoz.org/blog/reddit-stumbleupon-delicious-and-hacker-news-algorithms-exposed,">web.archive.org/web/20130512103530www.seomoz.org/blog/reddit-stumbleupon-delicious-and-hacker-news-algorithms-exposed, live,

Users and moderators

Registering an account with Reddit is free and requires an email address. In addition to commenting and voting, registered users can also create their own subreddit on a topic of their choosing.WEB, Andrew Couts, November 8, 2012, How to create your own Reddit community,www.digitaltrends.com/how-to/how-to-create-your-own-subreddit/,web.archive.org/web/20190403010136/https://www.digitaltrends.com/how-to/how-to-create-your-own-subreddit/, April 3, 2019, Digital Trends, August 1, 2018, In Reddit style, usernames begin with “u/”. Noteworthy redditors include u/Poem_for_your_sprog, who responds to messages across Reddit in verse,WEB, Fiona Zublin, October 13, 2016, The poet laureate of Reddit,www.ozy.com/good-sht/the-poet-laureate-of-reddit/71962, Ozy (magazine), Ozy, August 1, 2018, December 3, 2018,web.archive.org/web/20181203103851/https://www.ozy.com/good-sht/the-poet-laureate-of-reddit/71962, dead, u/Shitty_Watercolour who posts paintings in response to posts,NEWS, Packham, Alfie, July 31, 2016, Meet Shitty: the internet’s favourite self-deprecating watercolourist, The Guardian, United Kingdom,www.theguardian.com/careers/2016/jul/31/meet-shitty-the-internets-favourite-self-deprecating-watercolourist, 1756-3224, 60623878, August 1, 2018, April 3, 2019,web.archive.org/web/20190403010135/https://www.theguardian.com/careers/2016/jul/31/meet-shitty-the-internets-favourite-self-deprecating-watercolourist, live, and u/spez, the CEO of Reddit (Steve Huffman).Subreddits are overseen by moderators, Reddit users who earn the title by creating a subreddit or being promoted by a current moderator. Reddit users may also request to moderate a sub that has no moderators or very inactive ones in r/redditrequest. These requests are reviewed by the Reddit admins. Moderators are volunteers who manage their communities, set and enforce community-specific rules, remove posts and comments that violate these rules, and generally work to keep discussions in their subreddit on topic.WEB, Kim Renfro, January 13, 2016, From whom the troll trolls: A day in the life of a Reddit moderator,www.businessinsider.com/what-is-a-reddit-moderator-2016-1, August 1, 2018, Tech Insider, January 16, 2016,web.archive.org/web/20160116104754/https://www.businessinsider.com/what-is-a-reddit-moderator-2016-1, live, NEWS, Morris, Kevin, October 5, 2012, Meet the modsâ€”the true stars of Reddit, The Daily Dot,www.dailydot.com/news/reddit-moderators-interview-bep-raerth-syncretic/, October 9, 2018, November 3, 2018,web.archive.org/web/20181103013356/https://www.dailydot.com/news/reddit-moderators-interview-bep-raerth-syncretic/, live, Admins, by contrast, are paid to work for Reddit.Reddit also releases transparency reports annually which have information like how many posts have been taken down by moderators and for what reason. It also details information about requests law enforcement agencies have made for information about users or to take down content.WEB, Transparency,www.reddit.com/wiki/transparency, Reddit, February 17, 2021, February 16, 2021,web.archive.org/web/20210216214443/https://www.reddit.com/wiki/transparency, live, In 2020, Reddit removed 6% of posts made on their platform (approx. 233 million). More than 99% of removals were marked as spam; the remainder made up of a mix of other offensive content. Around 131 million posts were removed by the automated moderator and the rest were taken down manually.WEB, Transparency Report 2020,www.redditinc.com/policies/transparency-report-2020, www.redditinc.com, February 17, 2021, February 16, 2021,web.archive.org/web/20210216161613/https://www.redditinc.com/policies/transparency-report-2020, live, NEWS, February 17, 2021, Reddit removed 6% of all posts made last year, en-GB, BBC News,www.bbc.com/news/technology-56099232, February 17, 2021, February 17, 2021,web.archive.org/web/20210217140529/https://www.bbc.com/news/technology-56099232, live, It is estimated that Reddit’s moderators do a total of 466 hours of work every day, which totals up to $3.4 million in unpaid work each year. This roughly equates to 2.8% of the company’s annual revenue.WEB, Stokel-Walker, Chris, Reddit moderators do $3.4 million worth of unpaid work each year,www.newscientist.com/article/2325828-reddit-moderators-do-3-4-million-worth-of-unpaid-work-each-year/, New Scientist, en-US, June 24, 2022, June 24, 2022,web.archive.org/web/20220624090649/https://www.newscientist.com/article/2325828-reddit-moderators-do-3-4-million-worth-of-unpaid-work-each-year/, live,

Subreddits

{{Redirect|r/|the letter “R“|R|other uses|/r/ (disambiguation)}}File:American Chemical Society - What Chemists Do - Nathan Allen.webm|thumbtime=15|thumb|right|Nathan Allen speaks to the American Chemical Society American Chemical SocietySubreddits (officially called communities) are user-created areas of interest where discussions on Reddit are organized. There are about 138,000 active subreddits (among a total of 1.2 million) {{As of|2018|July|lc=y}}.NEWS, Marotti, Ally, April 23, 2018, Reddit to open Chicago office as part of advertising push, Chicago Tribune, R. Bruce Dold, Chicago,www.chicagotribune.com/business/ct-biz-reddit-chicago-office-20180418-story.html, 2165-171X, 60639020, June 25, 2018, June 14, 2018,www.chicagotribune.com/business/ct-biz-reddit-chicago-office-20180418-story.html," title="web.archive.org/web/20180614135257www.chicagotribune.com/business/ct-biz-reddit-chicago-office-20180418-story.html,">web.archive.org/web/20180614135257www.chicagotribune.com/business/ct-biz-reddit-chicago-office-20180418-story.html, live, WEB, New subreddits by date (How Reddit grew over time),redditmetrics.com/history, Redditmetrics.com, August 1, 2018, August 9, 2020,web.archive.org/web/20200809123515/https://redditmetrics.com/history, dead, Subreddit names begin with “r/”; for instance, “r/science” is a community devoted to discussing scientific publications, while “r/gaming” is a community devoted to discussing video games, and “r/worldnews” is for posting news articles from around the world.In a 2014 interview with Memeburn, Erik Martin, then the general manager of Reddit, remarked that their “approach is to give the community moderators or curators as much control as possible so that they can shape and cultivate the type of communities they want”.NEWS, Atagana, Michelle, August 22, 2014, Creating a more curious generation through memes: Q&A with Reddit GM, Memeburn.com,memeburn.com/2014/08/creating-a-curious-generation-through-memes-qa-with-reddit-gm/, September 11, 2014, September 18, 2014,memeburn.com/2014/08/creating-a-curious-generation-through-memes-qa-with-reddit-gm/," title="web.archive.org/web/20140918100306memeburn.com/2014/08/creating-a-curious-generation-through-memes-qa-with-reddit-gm/,">web.archive.org/web/20140918100306memeburn.com/2014/08/creating-a-curious-generation-through-memes-qa-with-reddit-gm/, live, Subreddits often use themed variants of Reddit’s alien mascot, Snoo, in the visual styling of their communities.NEWS, Klara, Robert, September 14, 2015, How an Alien Doodle Became Reddit’s Simple, Versatile Logo, Adweek, United States,www.adweek.com/brand-marketing/how-alien-doodle-became-reddits-simple-versatile-logo-166848/, 0199-2864, 1001870403, August 1, 2018, May 3, 2018,www.adweek.com/brand-marketing/how-alien-doodle-became-reddits-simple-versatile-logo-166848," title="web.archive.org/web/20180503191425www.adweek.com/brand-marketing/how-alien-doodle-became-reddits-simple-versatile-logo-166848,">web.archive.org/web/20180503191425www.adweek.com/brand-marketing/how-alien-doodle-became-reddits-simple-versatile-logo-166848, live,

Other features

{{anchor|Reddit gold}}Reddit Premium (formerly Reddit Gold) is a premium membership that allows users to view the site ad-free. Until 2023, subscribers could also use coins to award posts or comments they valued, generally due to humorous or high-quality content.WEB, December 5, 2023, Reddit is getting rid of its Gold awards system,www.theverge.com/2023/7/13/23794403/reddit-gold-awards-coins-sunset, The Verge, December 5, 2023, December 5, 2023,web.archive.org/web/20231205223056/https://www.theverge.com/2023/7/13/23794403/reddit-gold-awards-coins-sunset, live, Reddit Premium unlocks several features not accessible to regular users, such as comment highlighting, exclusive subreddits such as r/lounge, a personalized Snoo (known as a “snoovatar“), and a Reddit premium trophy that can be displayed on the user’s profile.WEB, July 24, 2017, What is Reddit Goldâ€”and why do people keep giving it away?,www.dailydot.com/debug/what-is-reddit-gold/, The Daily Dot, September 15, 2017, November 11, 2020,web.archive.org/web/20201111213527/https://www.dailydot.com/debug/what-is-reddit-gold/, live, WEB, January 7, 2015, Create your own reddit alien avatar with reddit gold,redditblog.com/2015/01/07/create-your-own-reddit-alien-avatar-with-reddit-gold/, redditblog.com, November 8, 2020,web.archive.org/web/20201108103121/https://redditblog.com/2015/01/07/create-your-own-reddit-alien-avatar-with-reddit-gold/, dead, November 4, 2017, Reddit Gold was renamed to Reddit Premium in 2018. In addition to gold coins, users were able to gift silver and platinum coins to other users as rewards for quality content.NEWS, Asarch, Steven, October 16, 2018, Reddit Gold Update: How To Give And Get New Silver and Platinum Icons, Newsweek,www.newsweek.com/reddit-gold-silver-platinum-premium-how-get-awards-1172321, November 12, 2018, November 9, 2020,web.archive.org/web/20201109033754/https://www.newsweek.com/reddit-gold-silver-platinum-premium-how-get-awards-1172321, live, On the site, redditors commemorate their “cake day” once a year, on the anniversary of the day their account was created.WEB, Mick Statt, December 18, 2017, Reddit overhauls mobile app with chat function and new moderation tools,www.theverge.com/2017/12/18/16788908/reddit-mobile-app-update-chat-mod-tools, May 17, 2018, The Verge, November 9, 2020,web.archive.org/web/20201109040445/https://www.theverge.com/2017/12/18/16788908/reddit-mobile-app-update-chat-mod-tools, live, Cake day adds an icon of a small slice of cake next to the user’s name for 24 hours.WEB, Enjoy your complimentary karma,www.reddit.com/r/cakeday, August 8, 2014, Reddit, August 13, 2014,www.reddit.com/r/cakeday," title="web.archive.org/web/20140813124126www.reddit.com/r/cakeday,">web.archive.org/web/20140813124126www.reddit.com/r/cakeday, live, In August 2021, the company introduced a TikTok-like short-form video feature for iOS that lets users rapidly swipe through a feed of short video content.WEB, Roston, Brittany, August 14, 2021, Reddit is the latest social platform to launch a TikTok clone,www.slashgear.com/reddit-is-the-latest-social-platform-to-launch-a-tiktok-clone-14686702/, August 27, 2021, SlashGear, August 27, 2021,web.archive.org/web/20210827205433/https://www.slashgear.com/reddit-is-the-latest-social-platform-to-launch-a-tiktok-clone-14686702/, live, In December 2021, the company introduced a Spotify Wrapped-like feature called Reddit Recap that recaps various statistics from January 1 to November 30 about each individual user, such as how much time they spent on Reddit, which communities they joined, and the topics that they engaged with, and allows the user to view it.WEB, Malik, Aisha, December 8, 2021, Reddit to roll out personalized end-of-year recaps with stats about users’ habits,techcrunch.com/2021/12/08/reddit-rolls-out-personalized-end-of-year-recaps-with-stats-about-users-habits/, October 16, 2022, TechCrunch, en-US, October 16, 2022,web.archive.org/web/20221016024846/https://techcrunch.com/2021/12/08/reddit-rolls-out-personalized-end-of-year-recaps-with-stats-about-users-habits/, live, On July 7, 2022, Reddit announced ‘blockchain-backed Collectible Avatars’, customizable avatars which are available on the subreddit r/CollectibleAvatars for purchase separate from Reddit Premium. The avatars were created by independent artists who post work on other subreddits, and who receive a portion of the profits. They use Reddit’s Polygon blockchain-powered digital wallet the Vault.WEB, Reddit staff, July 7, 2022, Blockchain-Backed Collectible Avatars Coming to Reddit via New Storefront,www.redditinc.com/blog/blockchain-backed-collectible-avatars-coming-to-reddit-via-new-storefront, July 13, 2022, redditinc.com, July 9, 2022,web.archive.org/web/20220709203719/https://www.redditinc.com/blog/blockchain-backed-collectible-avatars-coming-to-reddit-via-new-storefront, live, Richard Lawler of The Verge described them as “non-fungible tokens (NFTs) that are available for purchase in the Reddit Avatar Builder”.WEB, Richard, Lawler, July 7, 2022, Reddit will sell ‘Collectible Avatars,’ and yes â€” they’re NFTs,www.theverge.com/2022/7/7/23198071/reddit-nft-profile-picture-collectible-avatars, July 13, 2022, The Verge, July 12, 2022,web.archive.org/web/20220712205059/https://www.theverge.com/2022/7/7/23198071/reddit-nft-profile-picture-collectible-avatars, live,

Chat features

In 2017, Reddit developed its own real-time chat software for the site.NEWS, Pardes, Arielle, July 18, 2018, Reddit reinvents the chat room with community chat, Wired (magazine), Wired, United States,www.wired.com/story/reddit-introduces-subreddit-chat/, August 1, 2018, 1059-1028, 24479723, November 9, 2020,web.archive.org/web/20201109034905/https://www.wired.com/story/reddit-introduces-subreddit-chat/, live, While some established subreddits have used third-party software to chat about their communities, the company built chat functions that it hopes will become an integral part of Reddit. Individual chat rooms were rolled out in 2017 and community chat rooms for members of a given subreddit were rolled out in 2018.WEB, Sean Keane, July 19, 2018, Reddit’s chat rooms are bringing back fast-paced conversation,www.cnet.com/news/reddits-subreddit-chat-rooms-bring-back-fast-paced-conversation/, CNET, August 1, 2018, November 9, 2020,web.archive.org/web/20201109031619/https://www.cnet.com/news/reddits-subreddit-chat-rooms-bring-back-fast-paced-conversation/, live, NEWS, Roettgers, Janko, May 25, 2018, Reddit Is Testing Community Chat Rooms to Take on Discord, Variety (magazine), Variety, United States,variety.com/2018/digital/news/reddit-community-chat-rooms-1202822388/, 0042-2738, 810134503, September 13, 2018, August 7, 2020,web.archive.org/web/20200807011336/https://variety.com/2018/digital/news/reddit-community-chat-rooms-1202822388/, live, Reddit Talk was announced in April 2021 as a competitor to Clubhouse. Reddit Talk lets subreddit moderators start audio meeting rooms that mimic Clubhouse in design.WEB, Perez, Sarah, Reddit unveils its Clubhouse clone Reddit Talk,techcrunch.com/2021/04/19/reddit-unveils-its-clubhouse-clone-reddit-talk/, TechCrunch, April 19, 2021, Verizon Media, August 27, 2021, August 27, 2021,web.archive.org/web/20210827205432/https://techcrunch.com/2021/04/19/reddit-unveils-its-clubhouse-clone-reddit-talk/, live, In 2022, Reddit Talk was updated to support recording audio rooms and work on the web version of Reddit. A desktop app is reportedly slated for a late February release.WEB, Roth, Emma, Reddit’s Clubhouse clone gets recordings and web support,www.theverge.com/2022/2/9/22925935/reddit-clubhouse-clone-recordings-web-features, The Verge, Vox Media, February 9, 2022, February 10, 2022, February 10, 2022,web.archive.org/web/20220210000801/https://www.theverge.com/2022/2/9/22925935/reddit-clubhouse-clone-recordings-web-features, live,

Discontinued features

Reddit Public Access Network, commonly known as RPAN, was a live streaming service run by Reddit. Viewers interacted with streams by upvoting or downvoting, chatting, and giving paid awards. During the off-air hours, 24/7 streaming was possible to the dedicated subreddits, but with limited slots and capabilities.WEB, When is RPAN ON-AIR? r/pan,www.reddit.com/r/pan/wiki/index#wiki_when_is_rpan_on-air.3F, reddit, 8 December 2020, September 2, 2022, September 2, 2022,web.archive.org/web/20220902092618/https://www.reddit.com/r/pan/wiki/index#wiki_when_is_rpan_on-air.3F, live, On August 19, 2019, Reddit announced RPAN. It was said to be in testing, but they were experimenting with making it a permanent program, as well as a way to increase revenue for the platform.MAGAZINE, Reddit Now Lets You Livestream. What Could Go Wrong?, en, Wired,www.wired.com/story/reddit-livestreaming-rpan/, 1059-1028, March 11, 2020, March 7, 2020,web.archive.org/web/20200307062026/https://www.wired.com/story/reddit-livestreaming-rpan/, live, Later, a five-day testing period began. During the testing period, streaming was for a select group of users, allowing 30 minutes of streaming per person and 100 slots.WEB, Hautala, Laura, Reddit tests out livestreaming feature called Public Access Network,www.cnet.com/news/reddit-offers-temporary-livestreaming-feature-with-public-access-network/, CNET, en, March 11, 2020, April 26, 2020,web.archive.org/web/20200426195437/https://www.cnet.com/news/reddit-offers-temporary-livestreaming-feature-with-public-access-network/, live, On July 1, 2020, RPAN Studio was released, an application that allows users to broadcast live from desktop computers. RPAN Studio has been built on top of OBS, an open-source streaming and recording program.WEB, r/RPANStudio â€“ You want a desktop streaming solution, you got it. Introducing RPAN Studio.,www.reddit.com/r/RPANStudio/comments/hjimlq/you_want_a_desktop_streaming_solution_you_got_it/, reddit, July 2020, en-US, August 23, 2020, November 15, 2021,web.archive.org/web/20211115080111/https://www.reddit.com/r/RPANStudio/comments/hjimlq/you_want_a_desktop_streaming_solution_you_got_it/, live, On January 28, 2021, Reddit permanently increased streaming times to three hours.WEB, January 28, 2021, Stream times are now 3 hours!,www.reddit.com/r/pan/comments/l6q4qm/stream_times_are_now_3_hours/, March 3, 2021, January 28, 2021,web.archive.org/web/20210128064408/https://www.reddit.com/r/pan/comments/l6q4qm/stream_times_are_now_3_hours/, live, RPAN was officially discontinued on November 15, 2022.WEB, Reddit, November 3, 2022,www.reddit.com/r/pan/comments/yl5zzd/update_on_the_future_of_live_video_broadcasting/, December 8, 2022, December 29, 2022,web.archive.org/web/20221229143820/https://www.reddit.com/r/pan/comments/yl5zzd/update_on_the_future_of_live_video_broadcasting/, live, In 2019, Reddit tested a new feature that allowed users to tip others. It was only made available for a user named Chris who goes by the alias u/shittymorph, who was known for posting well-written comments, only for them to end with the same copypasta referencing the 1998 Hell in a Cell match between wrestlers The Undertaker and Mankind.WEB, Kooser, Amanda, Hell in a Cell: The surprising story behind the Reddit meme,www.cnet.com/news/reddit-memes-hell-in-a-cell/, CNET, en, June 12, 2020, June 14, 2020,web.archive.org/web/20200614110323/https://www.cnet.com/news/reddit-memes-hell-in-a-cell/, live, WEB, Liao, Shannon, February 28, 2019, Reddit is letting users tip real money â€” to one guy in one subreddit,www.theverge.com/2019/2/28/18244901/reddit-tipping-feature-test-user-shittymorph-money, The Verge, en, June 12, 2020, November 11, 2020,web.archive.org/web/20201111220940/https://www.theverge.com/2019/2/28/18244901/reddit-tipping-feature-test-user-shittymorph-money, live,

Technology and design

Underlying code

Reddit was originally written in Common Lisp but was rewritten in Python in December 2005WEB, steve [spez], December 5, 2005, “On lisp” blog post by Reddit founder “spez”, detailing the reasons for switching to python from lisp,redditblog.com/2005/12/on-lisp.html, December 4, 2011, Blog.reddit.com, August 3, 2016,www.redditblog.com/2005/12/on-lisp.html," title="web.archive.org/web/20160803061607www.redditblog.com/2005/12/on-lisp.html,">web.archive.org/web/20160803061607www.redditblog.com/2005/12/on-lisp.html, for wider access to code libraries and greater development flexibility. The Python web framework that Swartz developed to run the site, web.py, is available as an open source project.WEB, Official web.py site,webpy.org/, December 4, 2011, Webpy.org, October 26, 2011,webpy.org/," title="web.archive.org/web/20111026193319webpy.org/,">web.archive.org/web/20111026193319webpy.org/, live, {{as of|2009|11|10|df=US}}, Reddit used Pylons as its web framework.Sites Using Pylons {{webarchive|url=https://web.archive.org/web/20080913152149wiki.pylonshq.com/display/pylonscommunity/Sites+Using+Pylons |date=September 13, 2008 }} â€“ Pylons Community â€“ PythonWeb Reddit was an open source project from June 18, 2008, until 2017.WEB, steve [spez], June 17, 2008, Reddit goes open source,redditblog.com/2008/06/reddit-goes-open-source.html, December 4, 2011, Blog.reddit.com, May 1, 2012,blog.reddit.com/2008/06/reddit-goes-open-source.html," title="web.archive.org/web/20120501073813blog.reddit.com/2008/06/reddit-goes-open-source.html,">web.archive.org/web/20120501073813blog.reddit.com/2008/06/reddit-goes-open-source.html, WEB, September 1, 2017, r/changelog â€“ An update on the state of the reddit/reddit and reddit/reddit-mobile repositories,www.reddit.com/r/changelog/comments/6xfyfg/an_update_on_the_state_of_the_redditreddit_and/, March 17, 2019, reddit, en, March 20, 2019,web.archive.org/web/20190320234133/https://www.reddit.com/r/changelog/comments/6xfyfg/an_update_on_the_state_of_the_redditreddit_and/, live, During that time, all of the code and libraries written for Reddit were freely available on GitHub, with the exception of the anti-spam/cheating portions.WEB, Reddit GitHub, GitHub,github.com/reddit/reddit/wiki, June 5, 2011, May 5, 2013,web.archive.org/web/20130505205631/https://github.com/reddit/reddit/wiki, live, In a September 2017 announcement, the company stated that “we’ve been doing a bad job of keeping our open-source product repos up to date”, partially because “open-source makes it hard for us to develop some features ‘in the clear’... without leaking our plans too far in advance”, prompting the decision to archive its public GitHub repos.

Hosting and servers

{{as of|2009|11|10|df=US}}, Reddit decommissioned its servers which it owned and migrated to Amazon Web Services, using EC2 for application services and S3 for storage.WEB, Jeremy, Edberg, November 10, 2009, Moving to the cloud,redditblog.com/2009/11/moving-to-cloud.html,www.redditblog.com/2009/11/moving-to-cloud.html," title="web.archive.org/web/20160410193437www.redditblog.com/2009/11/moving-to-cloud.html,">web.archive.org/web/20160410193437www.redditblog.com/2009/11/moving-to-cloud.html, April 10, 2016, December 4, 2011, Blog.reddit.com, Reddit uses PostgreSQL as its primary datastore.WEB, May 19, 2020, Which Major Companies Use PostgreSQL? What Do They Use It for?,learnsql.com/blog/companies-that-use-postgresql-in-business/, August 25, 2022, LearnSQL.com, en-us, August 25, 2022,web.archive.org/web/20220825165043/https://learnsql.com/blog/companies-that-use-postgresql-in-business/, live, As part of an effort to be more data-driven, Reddit built a data analytics pipeline on top of Apache Kafka and Hive as its data warehouse. It uses Amazon’s Elastic MapReduce to run Hadoop workloads across Hive and stores results in S3, eventually putting data in Amazon RDS for visualization purposes. It also uses HAProxy for load balancing and Jenkins and Apache Pig in the data pipeline.WEB, Doherty, Mike, February 28, 2018, The Evolution of Data at Reddit - Upvoted,www.redditinc.com/blog/the-evolution-of-data-at-reddit, June 14, 2023, www.redditinc.com, en-US, June 21, 2023,web.archive.org/web/20230621065411/https://www.redditinc.com/blog/the-evolution-of-data-at-reddit, live, Reddit uses Redis and its implementation of HyperLogLog to cache approximate page views with an underlying Apache Cassandra cluster for persistence.WEB, Chandra, Krishnan, May 24, 2017, View Counting at Reddit,www.redditinc.com/blog/view-counting-at-reddit/, June 14, 2023, www.redditinc.com, en-US, June 12, 2023,www.redditinc.com/blog/view-counting-at-reddit," title="web.archive.org/web/20230612024907www.redditinc.com/blog/view-counting-at-reddit,">web.archive.org/web/20230612024907www.redditinc.com/blog/view-counting-at-reddit, live, For general caching of queries and memoization, Reddit uses memcached behind Facebook’s memcached router, mcrouter. In 2017, it had almost 3.3 terabytes of memory on 54 EC2 instances dedicated to caching split across different pools.WEB, Ellis, Daniel, January 17, 2017, Caching at Reddit,redditblog.com/2017/1/17/caching-at-reddit/,web.archive.org/web/20170119041321/https://redditblog.com/2017/1/17/caching-at-reddit/, January 19, 2017, June 15, 2023, redditblog.com, Services at Reddit are structured around a common foundation named Baseplate. It was originally implemented in Python, but since 2019, parts of it have been reimplemented in Go for better performance. Reddit also runs its services through Kubernetes and uses Spinnaker for continuous delivery.WEB, Uversky, Sergei, Espinola, Adam, January 13, 2021, Improving Reddit Engineering through GAINS - Upvoted,www.redditinc.com/blog/improving-reddit-engineering-through-gains, June 15, 2023, www.redditinc.com, en-US, June 15, 2023,web.archive.org/web/20230615181322/https://www.redditinc.com/blog/improving-reddit-engineering-through-gains, live, In early 2009, Reddit started using jQuery.WEB, Slowe, Chris, January 30, 2009, What’s new on Reddit: Reddit now powered by jQuery,redditblog.com/2009/01/reddit-now-powered-by-jquery.html,web.archive.org/web/20140528135434/https://redditblog.com/2009/01/reddit-now-powered-by-jquery.html, May 28, 2014, blog.reddit, In 2017, Reddit announced it adopted TypeScript for its UI redesign.WEB, Ramadas, Niranjan, June 30, 2017, Why We Chose Typescript - Upvoted,www.redditinc.com/blog/why-we-chose-typescript, June 14, 2023, www.redditinc.com, en-US, June 21, 2023,web.archive.org/web/20230621065411/https://www.redditinc.com/blog/why-we-chose-typescript, live, Reddit’s search function has had many iterations and currently uses Lucidworks Fusion to implementation.WEB, Slowe, Chris, Caldwell, Nick, Bitencourt-Emilio, Luis, September 7, 2017, The Search for Better Search at Reddit - Upvoted,www.redditinc.com/blog/the-search-for-better-search-at-reddit, June 14, 2023, www.redditinc.com, en-US, June 21, 2023,web.archive.org/web/20230621065410/https://www.redditinc.com/blog/the-search-for-better-search-at-reddit, live, WEB, Miller, Ron, September 7, 2017, Reddit teams with Lucidworks to build new search framework,techcrunch.com/2017/09/07/reddit-builds-brand-new-search-framework-with-lucidworks/, June 15, 2023, TechCrunch, en-US, April 30, 2023,web.archive.org/web/20230430031944/https://techcrunch.com/2017/09/07/reddit-builds-brand-new-search-framework-with-lucidworks/, live,

Mobile apps

In 2010, Reddit released its first mobile web interface for easier reading and navigating the website on touch screen devices.NEWS, Siegler, MG, June 9, 2010, Reddit Finally Becomes Usable On The Mobile Web â€” Cause They Hate The App Store, TechCrunch,techcrunch.com/2010/06/09/reddit-mobile/, May 25, 2018, January 19, 2019,web.archive.org/web/20190119121236/https://techcrunch.com/2010/06/09/reddit-mobile/, live, For several years, redditors relied on third-party apps to access Reddit on mobile devices. In October 2014, Reddit acquired one of them, Alien Blue, which became the official iOS Reddit app.WEB, Kumparak, Greg, October 15, 2014, Reddit Acquires Alien Blue, The Most Popular Unofficial Reddit App,techcrunch.com/2014/10/15/reddit-acquires-alien-blue-the-most-popular-unofficial-reddit-app/, October 25, 2014, TechCrunch, AOL, October 24, 2014,techcrunch.com/2014/10/15/reddit-acquires-alien-blue-the-most-popular-unofficial-reddit-app/," title="web.archive.org/web/20141024200144techcrunch.com/2014/10/15/reddit-acquires-alien-blue-the-most-popular-unofficial-reddit-app/,">web.archive.org/web/20141024200144techcrunch.com/2014/10/15/reddit-acquires-alien-blue-the-most-popular-unofficial-reddit-app/, live, Reddit removed Alien Blue and released its official application, Reddit: The Official App, on Google Play and the iOS App Store in April 2016.Reddit scraps Alien Blue in favor of in-house built iOS and Android apps {{Webarchive|url=https://web.archive.org/web/20201108095756venturebeat.com/2016/04/07/reddit-scraps-alien-blue-in-favor-of-in-house-built-ios-and-android-apps/ |date=November 8, 2020 }} April 2016 The company released an app for Reddit’s question-and-answer Ask Me Anything subreddit in 2014.WEB, Spradlin, Liam, September 3, 2014, Reddit’s Official Ask Me Anything App Hits The Play Store As Promised,www.androidpolice.com/2014/09/03/reddits-official-ask-me-anything-app-hits-the-play-store-as-promised/, May 25, 2018, Android Police, December 9, 2017,www.androidpolice.com/2014/09/03/reddits-official-ask-me-anything-app-hits-the-play-store-as-promised/," title="web.archive.org/web/20171209130058www.androidpolice.com/2014/09/03/reddits-official-ask-me-anything-app-hits-the-play-store-as-promised/,">web.archive.org/web/20171209130058www.androidpolice.com/2014/09/03/reddits-official-ask-me-anything-app-hits-the-play-store-as-promised/, live, The app allowed users to see active Ask Me Anythings, receive notifications, ask questions and vote.

Product and design changes

(File:Reddit screenshot 2005.png|thumb|Reddit homepage in 2005â€“the site’s design was based on this until the 2018 redesign, but the classic layout is still available on old.reddit.com)The site has undergone several products and design changes since it originally launched in 2005. When it initially launched, there were no comments or subreddits. Comments were added in 2005WEB, Steve Huffman, Steve Huffman, December 12, 2005, blog.reddit â€“ what’s new on reddit: comments!,www.redditblog.com/2005/12/comments.html, May 24, 2015, Redditblog.com, May 25, 2015,www.redditblog.com/2005/12/comments.html," title="web.archive.org/web/20150525074636www.redditblog.com/2005/12/comments.html,">web.archive.org/web/20150525074636www.redditblog.com/2005/12/comments.html, live, and interest-based groups (called ‘subreddits’) were introduced in 2008.NEWS, Vanhemert, Kyle, January 9, 2014, Fascinating graphs show how Reddit got huge by going mainstream, Wired (magazine), Wired,www.wired.com/2014/01/the-gentrification-of-reddit-in-a-few-great-graphs/, May 17, 2018, April 3, 2019,web.archive.org/web/20190403010039/https://www.wired.com/2014/01/the-gentrification-of-reddit-in-a-few-great-graphs/, live, Allowing users to create subreddits has led to much of the activity that redditors would recognize that helped define Reddit. These include subreddits “WTF”, “funny”, and “AskReddit”. Reddit rolled out its multireddit feature, the site’s biggest change to its front page in years, in 2013.WEB, Cheredar, Tom, July 23, 2013, Reddit rolls out its front page-changing multireddit feature to the public,venturebeat.com/2013/07/23/reddit-multireddit-feature/, May 25, 2018, VentureBeat, May 18, 2018,web.archive.org/web/20180518101214/https://venturebeat.com/2013/07/23/reddit-multireddit-feature/, live, With the multireddits, users see top stories from a collection of subreddits.In 2015, Reddit enabled embedding and as a result users could share Reddit content on other sites.NEWS, Fingas, Jon, March 24, 2015, Reddit now lets you embed comments on other websites, Engadget,www.engadget.com/2015/03/24/reddit-comment-embeds/, May 17, 2018, January 19, 2019,web.archive.org/web/20190119174234/https://www.engadget.com/2015/03/24/reddit-comment-embeds/, live, In 2016, Reddit began hosting images using a new image uploading tool, a move that shifted away from the uploading service Imgur that had been the de facto service.NEWS, Toor, Amar, May 26, 2016, Reddit moves away from Imgur with new photo-uploading tool, The Verge,www.theverge.com/2016/5/26/11782608/reddit-imgur-image-upload-beta, May 17, 2018, October 16, 2017,web.archive.org/web/20171016104510/https://www.theverge.com/2016/5/26/11782608/reddit-imgur-image-upload-beta, live, Users still can upload images to Reddit using Imgur. Reddit’s in-house video uploading service for desktop and mobile launched in 2017.NEWS, Perez, Sarah, August 17, 2017, Reddit rolls out its own video platform, TechCrunch,techcrunch.com/2017/08/17/reddit-rolls-out-its-own-video-platform/, May 17, 2018, July 25, 2018,web.archive.org/web/20180725040505/https://techcrunch.com/2017/08/17/reddit-rolls-out-its-own-video-platform/, live, Previously, users had to use third-party video uploading services, which Reddit acknowledged was time-consuming for users.Reddit released its “spoiler tags” feature in January 2017.NEWS, Mejia, Zameena, March 28, 2017, The hidden benefit of Twitter’s hate-speech controls: avoiding TV spoilers, Quartz (publication), Quartz,qz.com/943344/twitter-hate-speech-controls-can-help-you-avoid-tv-spoilers/, May 25, 2018, November 14, 2017,web.archive.org/web/20171114000821/https://qz.com/943344/twitter-hate-speech-controls-can-help-you-avoid-tv-spoilers/, live, The feature warns users of potential spoilers in posts and pixelates preview images. Reddit unveiled changes to its public front page, called r/popular, in 2017; the change creates a front page free of potentially adult-oriented content for unregistered users.In late 2017, Reddit declared it wanted to be a mobile-first site, launching several changes to its apps for iOS and Android. The new features included user-to-user chat, a theater mode for viewing visual content, and mobile tools for the site’s moderators. “Mod mode” lets moderators manage content and their subreddits on mobile devices.Reddit launched its redesigned website in 2018, with its first major visual update in a decade. Development for the new site took more than a year. It was the result of an initiative by Huffman upon returning to Reddit, who said the site’s outdated look deterred new users. The new site features a hamburger menu to help users navigate the site, different views, and new fonts to better inform redditors if they are clicking on a Reddit post or an external link. The nominal goal was not only for Reddit to improve its appearance, but also to make it easier to accommodate a new generation of Reddit users. Additionally Reddit’s growth had strained the site’s back end;NEWS, Loten, Angus, April 10, 2018, Reddit CEO revamped outdated website from the IT foundations, The Wall Street Journal,blogs.wsj.com/cio/2018/04/10/reddit-ceo-revamped-outdated-website-from-the-it-foundations/, May 17, 2018, May 3, 2018,web.archive.org/web/20180503043307/https://blogs.wsj.com/cio/2018/04/10/reddit-ceo-revamped-outdated-website-from-the-it-foundations/, live, Huffman and Reddit Vice President of Engineering Nick Caldwell told The Wall Street Journal{{’}}s COI Journal that Reddit needed to leverage artificial intelligence and other modern digital tools. For years, registered users could opt-out of the redesign by using the old.reddit.com domain.WEB, The lifecycle of a redesign: Making Reddit more welcoming | Inside Design Blog,www.invisionapp.com/inside-design/reddit-redesign/, www.invisionapp.com, May 11, 2020, June 2, 2020,web.archive.org/web/20200602015017/https://www.invisionapp.com/inside-design/reddit-redesign/, live, On May 15, 2024, the login option was removed from the old domain, and non-mobile users were forced to the new (hardware and software) standards and design.web.archive.org/web/20240422212758/https://old.reddit.com/user/spez" title="archive.ph/x8vKj#selection-1861.2-1865.12web.archive.org/web/20240422212758/https://old.reddit.com/user/spez">beforeweb.archive.org/web/20240517020451/https://old.reddit.com/user/spez" title="archive.ph/Q8UZf#selection-1835.1-1835.8web.archive.org/web/20240517020451/https://old.reddit.com/user/spez">after The old domain remains available for unregistered viewing only.In November 2023, Fast Company reported that Reddit began rolling out a comprehensive rebrand, including a new logo, typeface, brand colors, and an updated version of its mascot Snoo, as part of its preparation for a potential 2024 IPO and in response to its expanding user base and global reach.WEB, Petit, Zachary, 29 November 2023, Reddit just got a fancy, new rebrand from Pentagram. Will it get an upvote? (exclusive),www.fastcompany.com/90989375/reddit-just-got-a-big-new-rebrand-from-pentagram-will-it-get-an-upvote-exclusive, Fast Company, December 4, 2023, December 4, 2023,web.archive.org/web/20231204164458/https://www.fastcompany.com/90989375/reddit-just-got-a-big-new-rebrand-from-pentagram-will-it-get-an-upvote-exclusive, live,

Logo

(File:Reddit Old.svg|thumb|Original Reddit wordmark (2005â€“2018), still seen on the “classic” Reddit interface)(File:Reddit Logo Icon.svg|thumb|Reddit logo used from 2017 to 2023)Reddit’s logo consists of a time-traveling alien named Snoo and the company name stylized as “reddit”. The alien has an oval head, pom-pom ears, and an antenna.NEWS, Pardes, Rielle, July 6, 2018, The Transformative Power of Reddit’s Alien Mascot, Wired,www.wired.com/story/the-transformative-power-of-reddits-alien-mascot/, October 24, 2018, July 26, 2018,web.archive.org/web/20180726170202/https://www.wired.com/story/the-transformative-power-of-reddits-alien-mascot/, live, Its colors are black, white, and orange-red. The mascot was created in 2005 while company co-founder Alexis Ohanian was an undergraduate at the University of Virginia. Ohanian drew a doodle of the creature while he was bored during a marketing class. Originally, Ohanian sought to name the mascot S’new, a play on “What’s new?”, to tie the mascot into Reddit’s premise as the “front page of the Internet”. Eventually, the name Snoo was chosen. In 2011, Ohanian outlined the logo’s evolution with a graphic that showcased several early versions, including various spellings of the website name, such as “Reditt”.NEWS, Morris, Kevin, August 11, 2011, How Reddit’s alien landed, The Daily Dot,www.dailydot.com/news/reddits-logo-origin-revealed/, October 24, 2018, February 2, 2019,web.archive.org/web/20190202153858/https://www.dailydot.com/news/reddits-logo-origin-revealed/, live, Snoo is genderless, so the logo is moldable.NEWS, Bond, John-Michael, Powell, Austin, 27 January 2021, TIL 30 interesting facts about Reddit, The Daily Dot,www.dailydot.com/debug/reddit-history/, February 2, 2019, February 2, 2019,web.archive.org/web/20190202213616/https://www.dailydot.com/debug/reddit-history/, live, Over the years, the Reddit logo has frequently changed for holidays and other special events. Many subreddits have a customized Snoo logo to represent the subreddit. Redditors can also submit their own logos, which sometimes appear on the site’s front page, or create their own customized versions of Snoo for their communities (or “subreddits“). When Reddit revamped its website in April 2018, the company imposed several restrictions on how Snoo can be designed: Snoo’s head “should always appear blank or neutral”, Snoo’s eyes are orange-red, and Snoo cannot have fingers. Snoo’s purpose is to discover and explore humanity.

Corporate affairs

Reddit is a public company based in San Francisco.NEWS, Spector, Nicole, December 4, 2017, Hipster internet favorite Reddit may have to lose its edge to go public, NBC News,www.nbcnews.com/tech/tech-news/hipster-internet-favorite-reddit-may-have-lose-its-edge-go-n824866, June 25, 2018, December 4, 2017,web.archive.org/web/20171204193305/https://www.nbcnews.com/tech/tech-news/hipster-internet-favorite-reddit-may-have-lose-its-edge-go-n824866, live, It has an office in the Mid-Market neighborhood.NEWS, Li, Roland, October 2, 2019, Reddit moving headquarters to SF’s Mid-Market, joining Uber and Square, San Francisco Chronicle,www.sfchronicle.com/business/article/Reddit-leases-office-in-SF-s-Mid-Market-14487015.php, November 26, 2022, November 25, 2022,web.archive.org/web/20221125192642/https://www.sfchronicle.com/business/article/Reddit-leases-office-in-SF-s-Mid-Market-14487015.php, live, Reddit doubled its headcount in 2017;NEWS, Hess, Abigail, January 29, 2018, How to land a job at Reddit, CNBC,www.cnbc.com/2018/01/29/how-to-land-a-job-at-reddit.html, June 25, 2018, November 9, 2020,web.archive.org/web/20201109023602/https://www.cnbc.com/2018/01/29/how-to-land-a-job-at-reddit.html, live, {{as of|2018|lc=yes}}, it employed approximately 350 people. In 2017, the company was valued at $1.8 billion during a $200 million round of new venture funding. The company was previously owned by CondÃ© Nast, but was spun off as an independent company. {{As of|2018|4|df=US}}, Advance Publications, CondÃ© Nast’s parent company, retained a majority stake in Reddit.Reddit’s key management personnel includes co-founder and CEO Steve Huffman, Chief Technology Officer Chris Slowe, who was the company’s original lead engineer, and Chief Operating Officer Jen Wong, a former president of digital and chief operating officer at Time Inc.NEWS, Trachtenberg, Jeffrey, April 19, 2018, Reddit taps Time Inc. veteran Jen Wong as its COO, The Wall Street Journal,www.wsj.com/articles/reddit-taps-time-inc-veteran-jen-wong-as-its-coo-1524153600, June 25, 2018, August 15, 2020,web.archive.org/web/20200815110905/https://www.wsj.com/articles/reddit-taps-time-inc-veteran-jen-wong-as-its-coo-1524153600, live, Reddit does not disclose its revenue figures. The company generates revenue in part through advertising and premium memberships that remove ads from the site.As part of its company culture, Reddit operates on a no-negotiation policy for employee salaries.WEB,www.siliconrepublic.com/people/katelin-holloway-reddit-pixar-hr, From Pixar to people: How katelin Holloway’s career brought her to Reddit, Jenny Darmody, December 11, 2017, Silicon Republic, June 25, 2018, August 6, 2020,web.archive.org/web/20200806175509/https://www.siliconrepublic.com/people/katelin-holloway-reddit-pixar-hr, live, The company offers new mothers, fathers, and adoptive parents up to 16 weeks of parental leave.NEWS, Reddit co-founder is latest tech executive to take parental leave, Tsukayama, Hayley,www.washingtonpost.com/news/the-switch/wp/2017/09/05/reddit-co-founder-is-latest-tech-executive-to-make-a-public-stand-for-parental-leave/, The Washington Post, September 5, 2017, June 25, 2018, June 5, 2020,web.archive.org/web/20200605075936/https://www.washingtonpost.com/news/the-switch/wp/2017/09/05/reddit-co-founder-is-latest-tech-executive-to-make-a-public-stand-for-parental-leave/, live, {{As of|2021|August|df=US}}, Reddit is valued at more than $10 billion following a $410 million funding round.NEWS,www.nytimes.com/2021/08/12/technology/reddit-new-funding.html,ghostarchive.org/archive/20211228/https://www.nytimes.com/2021/08/12/technology/reddit-new-funding.html, December 28, 2021, limited, Reddit is valued at more than $10 billion in latest funding round., The New York Times, Isaac, Mike, August 12, 2021, September 3, 2021, {{cbignore}} The company was looking to hire investment bankers and lawyers to assist in making an initial public offering. However, CEO Steve Huffman said the company has not decided on the timing for when to go public.NEWS,www.reuters.com/article/reddit-ipo/exclusive-reddit-seeks-to-hire-advisers-for-u-s-ipo-sources-idUSL4N2Q434Y, EXCLUSIVE-Reddit seeks to hire advisers for U.S. IPO -sources, Reuters, Sen, Anirban, September 2, 2021, September 3, 2021, September 3, 2021,web.archive.org/web/20210903004332/https://www.reuters.com/article/reddit-ipo/exclusive-reddit-seeks-to-hire-advisers-for-u-s-ipo-sources-idUSL4N2Q434Y, live, In December 2021, Reddit announced they had filed a draft registration statement with the SEC regarding their prospective IPO.NEWS, Rodriguez, Salvador, December 15, 2021, Reddit files to go public, CNBC,www.cnbc.com/2021/12/15/reddit-files-to-go-public-.html, December 15, 2021, December 16, 2021,web.archive.org/web/20211216024013/https://www.cnbc.com/2021/12/15/reddit-files-to-go-public-.html, live, NEWS, Needleman, Sarah E., December 16, 2021, Reddit Files Confidentially for IPO, The Wall Street Journal,www.wsj.com/articles/reddit-files-paperwork-for-initial-public-offering-11639625013, December 16, 2021, December 16, 2021,web.archive.org/web/20211216033826/https://www.wsj.com/articles/reddit-files-paperwork-for-initial-public-offering-11639625013, live, Reddit finally made its debut on the stock market on March 21, 2024.

Advertising

In February 2013, Betabeat published a post that recognized the influx of multinational corporations like Costco, Taco Bell, Subaru, and McDonald’s posting branded content on Reddit that was made to appear as if it was original content from legitimate Reddit users.WEB,betabeat.com/2013/02/hail-corporate-the-increasingly-insufferable-fakery-of-brands-on-reddit/,betabeat.com/2013/02/hail-corporate-the-increasingly-insufferable-fakery-of-brands-on-reddit/," title="web.archive.org/web/20141230134914betabeat.com/2013/02/hail-corporate-the-increasingly-insufferable-fakery-of-brands-on-reddit/,">web.archive.org/web/20141230134914betabeat.com/2013/02/hail-corporate-the-increasingly-insufferable-fakery-of-brands-on-reddit/, Hail Corporate: The Increasingly Insufferable Fakery of Brands on Reddit, Holiday, Ryan, Ryan Holiday, Betabeat, February 21, 2013, December 30, 2014, PAN Communications wrote that marketers want to “infiltrate the reddit community on behalf of their brand,” but emphasized that “self-promotion is frowned upon” and Reddit’s former director of communications noted that the site is “100 percent organic.“WEB,blog.prspeak.com/blog/prspeak/2014/05/how-reddit-stays-genuine-and-what-that-means-for-marketers, Victoria Taylor Tells PAN how Reddit Stays Genuine and What That Means for Marketers, PAN communications, May 21, 2014,blog.prspeak.com/blog/prspeak/2014/05/how-reddit-stays-genuine-and-what-that-means-for-marketers," title="web.archive.org/web/20150703144215blog.prspeak.com/blog/prspeak/2014/05/how-reddit-stays-genuine-and-what-that-means-for-marketers,">web.archive.org/web/20150703144215blog.prspeak.com/blog/prspeak/2014/05/how-reddit-stays-genuine-and-what-that-means-for-marketers, July 3, 2015, WEB,www.prnewsonline.com/topics/social-media/2013/10/28/on-reddit-unlike-other-social-sites-its-about-the-topic-not-the-brand/, On Reddit, Unlike Other Social Sites, It’s About the Topic, Not the Brand, PR News, October 28, 2013, Brands that are mentioned on the site are in a casual context, similar to being in a local bar or coffee shop, rather than a mall, which is much more of a commercial space,www.prnewsonline.com/topics/social-media/2013/10/28/on-reddit-unlike-other-social-sites-its-about-the-topic-not-the-brand/," title="web.archive.org/web/20150705072000www.prnewsonline.com/topics/social-media/2013/10/28/on-reddit-unlike-other-social-sites-its-about-the-topic-not-the-brand/,">web.archive.org/web/20150705072000www.prnewsonline.com/topics/social-media/2013/10/28/on-reddit-unlike-other-social-sites-its-about-the-topic-not-the-brand/, July 5, 2015, WEB,www.digitalgov.gov/2014/09/03/to-learn-about-reddit-listen-first/, To Learn About reddit, Listen First, September 3, 2014, Victoria Taylor, director of communications at reddit, said the point of posting to reddit is not to have content go viral; it is to build credibility, July 6, 2015, June 18, 2016,web.archive.org/web/20160618125107/https://www.digitalgov.gov/2014/09/03/to-learn-about-reddit-listen-first/, live, WEB,www.brandwatch.com/2014/05/social-media-journalism-intrinsically-linked-organism/, Brandwatch, Social Media and Journalism: An Intrinsically Linked Organism, The communities on Reddit don’t want to feel used or exploited. That’s where listening comes in., May 20, 2014, July 6, 2015, June 29, 2016,web.archive.org/web/20160629120418/https://www.brandwatch.com/2014/05/social-media-journalism-intrinsically-linked-organism/, live, She recommended that advertisers design promotions that “spark conversations and feedback.“NEWS,www.techaffect.com/2014/10/22/the-real-low-down-from-reddit/,www.techaffect.com/2014/10/22/the-real-low-down-from-reddit/," title="archive.today/20160702111842www.techaffect.com/2014/10/22/the-real-low-down-from-reddit/,">archive.today/20160702111842www.techaffect.com/2014/10/22/the-real-low-down-from-reddit/, July 2, 2016, The Real Low-Down From Reddit, Tech Affect, October 22, 2014, She recommended that businesses use AMAs to get attention for public figures but cautioned “It is important to approach AMAs carefully and be aware that this may not be a fit for every project or client.“WEB,engagepr.com/blog/when-the-narwhal-bacons-and-why-it-matters-to-pr-pros/, When the Narwhal Bacons and Why it Matters to PR Pros, EngagePR blog, September 13, 2013, Carrie Fung,engagepr.com/blog/when-the-narwhal-bacons-and-why-it-matters-to-pr-pros/," title="web.archive.org/web/20150705071124engagepr.com/blog/when-the-narwhal-bacons-and-why-it-matters-to-pr-pros/,">web.archive.org/web/20150705071124engagepr.com/blog/when-the-narwhal-bacons-and-why-it-matters-to-pr-pros/, July 5, 2015, Nissan ran a successful branded content promotion offering users free gifts to publicize a new car,NEWS, Victoria Taylor, reddit’s director of communications, told Digiday that Nissan’s reddit adventure was one of the best campaigns the site has seen in a long time. “The community really responded well to the two community managers”,digiday.com/brands/nissan-reddit/, Nissan Buys Gifts for Redditors â€“ and Some Love for Itself, Digday, November 21, 2013, July 6, 2015, March 9, 2016,digiday.com/brands/nissan-reddit/," title="web.archive.org/web/20160309222813digiday.com/brands/nissan-reddit/,">web.archive.org/web/20160309222813digiday.com/brands/nissan-reddit/, live, NEWS,digiday.com/brands/brands-reddit/, Cheatsheet: How brands can win reddit, Digday, February 3, 2014, “Going into it, we are honest with advertisers that redditors are opinionated,” said Victoria Taylor, reddit’s director of communications. “Anywhere you have opinions, people are going to have a dialog and disagree.” Advertisers have to be willing to engage honestly â€” and cleverly â€” with the reddit community to win their trust., July 6, 2015, June 28, 2016,digiday.com/brands/brands-reddit/," title="web.archive.org/web/20160628234035digiday.com/brands/brands-reddit/,">web.archive.org/web/20160628234035digiday.com/brands/brands-reddit/, live, though the company was later ridiculed for suspected astroturfing when the CEO only answered puff piece questions on the site.WEB,www.prweek.com/article/1329327/nissan-reddit-defend-authenticity-questions-ghosn-ama, Nissan, Reddit defend authenticity of questions in Ghosn AMA, January 14, 2015, PR Week, While Taylor said it’s a positive that users demand authenticity, transparency, and accountability on Reddit, she noted that “it’s unfortunate that people tend to try to look for negative examples.” She admitted that the AMA with Nissan was not the most successful edition the platform has had... Reddit, she said, will always be “open and transparent if something doesn’t seem genuine.”, July 6, 2015, April 14, 2016,www.prweek.com/article/1329327/nissan-reddit-defend-authenticity-questions-ghosn-ama," title="web.archive.org/web/20160414170825www.prweek.com/article/1329327/nissan-reddit-defend-authenticity-questions-ghosn-ama,">web.archive.org/web/20160414170825www.prweek.com/article/1329327/nissan-reddit-defend-authenticity-questions-ghosn-ama, live, NEWS,muckrack.com/daily/2015/03/03/walking-a-fine-line-as-a-communicator-on-reddit/, Walking a fine line as a communicator on Reddit, Muck Rack, March 3, 2015, July 6, 2015, July 6, 2015,muckrack.com/daily/2015/03/03/walking-a-fine-line-as-a-communicator-on-reddit/," title="web.archive.org/web/20150706174727muckrack.com/daily/2015/03/03/walking-a-fine-line-as-a-communicator-on-reddit/,">web.archive.org/web/20150706174727muckrack.com/daily/2015/03/03/walking-a-fine-line-as-a-communicator-on-reddit/, dead, Taylor described these situations as “high risk” noting: “We try hard to educate people that they have to treat questions that may seem irreverent or out of left field the same as they would questions about the specific project they are promoting.“WEB,www.prweek.com/article/1289013/reddit-amas-minefield-worth-crossing, PR Week, April 4, 2014, Reddit AMAs: A minefield worth crossing, July 6, 2015, April 14, 2016,www.prweek.com/article/1289013/reddit-amas-minefield-worth-crossing," title="web.archive.org/web/20160414230228www.prweek.com/article/1289013/reddit-amas-minefield-worth-crossing,">web.archive.org/web/20160414230228www.prweek.com/article/1289013/reddit-amas-minefield-worth-crossing, live, Reddit’s users tend to be more privacy-conscious than on other websites, often using tools like ad-blocking software and proxies,WEB,www.geomarketing.com/reddits-safe-play-in-the-game-of-geo-targeting, Reddit’s Safe Play in the Game of Geo-Targeting, Nicole Spector, June 18, 2014, July 6, 2015, July 21, 2015,www.geomarketing.com/reddits-safe-play-in-the-game-of-geo-targeting," title="web.archive.org/web/20150721014114www.geomarketing.com/reddits-safe-play-in-the-game-of-geo-targeting,">web.archive.org/web/20150721014114www.geomarketing.com/reddits-safe-play-in-the-game-of-geo-targeting, dead, and they dislike “feeling manipulated by brands” but respond well to “content that begs for intelligent viewers and participants.“WEB,strategyonline.ca/2014/06/05/reddit-knows-new-study-reveals-what-canadians-want/, Reddit knows: new study reveals what Canadians want, StrategyOnline.ca, June 5, 2014, Megan Haynes, July 6, 2015, March 5, 2016,strategyonline.ca/2014/06/05/reddit-knows-new-study-reveals-what-canadians-want/," title="web.archive.org/web/20160305011803strategyonline.ca/2014/06/05/reddit-knows-new-study-reveals-what-canadians-want/,">web.archive.org/web/20160305011803strategyonline.ca/2014/06/05/reddit-knows-new-study-reveals-what-canadians-want/, live, Lauren Orsini writes in ReadWrite that “Reddit’s huge community is the perfect hype machine for promoting a new movie, a product release, or a lagging political campaign” but there is a “very specific set of etiquette. Redditors don’t want to advertise for you, they want to talk to you.“WEB,readwrite.com/2014/09/24/how-to-host-a-reddit-ama, Let your audience ask you anything, ReadWrite, September 24, 2014, July 6, 2015, July 5, 2015,readwrite.com/2014/09/24/how-to-host-a-reddit-ama," title="web.archive.org/web/20150705131755readwrite.com/2014/09/24/how-to-host-a-reddit-ama,">web.archive.org/web/20150705131755readwrite.com/2014/09/24/how-to-host-a-reddit-ama, live, Journalists have used the site as a basis for stories, though they are advised by the site’s policies to respect that “reddit’s communities belong to their members” and to seek proper attribution for people’s contributions.WEB,www.youtube.com/watch?v=UWFkKHHdaAw,www.youtube.com/watch?v=UWFkKHHdaAw&gl=US&hl=en," title="web.archive.org/web/20131107113340www.youtube.com/watch?v=UWFkKHHdaAw&gl=US&hl=en,">web.archive.org/web/20131107113340www.youtube.com/watch?v=UWFkKHHdaAw&gl=US&hl=en, November 7, 2013, Reddit â€“ the front page of the internet: New user behaviour and social media trends, BBC Academy: Journalism, BBC via YouTube, November 7, 2013, Reddit announced that they would begin using VigLink to redirect affiliate links in June 2016.WEB,www.reddit.com/r/announcements/comments/4mv578/affiliate_links_on_reddit/, r/announcements â€“ Affiliate links on Reddit, reddit, June 6, 2016, June 7, 2016, June 7, 2016,web.archive.org/web/20160607052528/https://www.reddit.com/r/announcements/comments/4mv578/affiliate_links_on_reddit/, live, NEWS, Reddit begins trialling affiliate links across the site, Woollaston, Victoria,www.wired.co.uk/article/reddit-introduces-affiliate-links, Wired (magazine), Wired, June 7, 2016, May 31, 2019, March 22, 2019,web.archive.org/web/20190322203230/https://www.wired.co.uk/article/reddit-introduces-affiliate-links, live, Since 2017, Reddit has partnered with companies to host sponsored AMAs and other interactive events,NEWS, Audi’s Reddit ‘Ask Me Anything’ with Elizabeth Goes 130 MPH, Schultz, E.J.,adage.com/article/cmo-strategy/audi-s-elizabeth-banks-reddit-130-mph/310614/, Ad Age, September 25, 2017, October 9, 2018, June 30, 2018,adage.com/article/cmo-strategy/audi-s-elizabeth-banks-reddit-130-mph/310614/," title="web.archive.org/web/20180630155140adage.com/article/cmo-strategy/audi-s-elizabeth-banks-reddit-130-mph/310614/,">web.archive.org/web/20180630155140adage.com/article/cmo-strategy/audi-s-elizabeth-banks-reddit-130-mph/310614/, live, NEWS, Reddit holding its own ‘Twitch Plays’ game, featuring a tiny robot and several subreddits, Alexander, Julia,www.polygon.com/2017/11/14/16637688/reddit-cozmo-escape-room-twitch, Polygon, November 14, 2017, October 9, 2018, May 14, 2019,web.archive.org/web/20190514165423/https://www.polygon.com/2017/11/14/16637688/reddit-cozmo-escape-room-twitch, live, increased advertising offerings,NEWS, Reddit â€” one of the world’s most popular websites â€” is trying to cash in through advertising, Castillo, Michelle,www.cnbc.com/2018/06/29/how-reddit-plans-to-make-money-through-advertising.html, CNBC, July 5, 2018, June 4, 2019, June 28, 2019,web.archive.org/web/20190628004028/https://www.cnbc.com/2018/06/29/how-reddit-plans-to-make-money-through-advertising.html, live, and introduced efforts to work with content publishers.NEWS, The Washington Post Gets Its Own Reddit Page, Sloane, Garett,adage.com/article/digital/washington-post-publishers-a-reddit-page/309165, The Washington Post, May 25, 2017, June 4, 2019, December 11, 2019,web.archive.org/web/20191211083925/https://adage.com/article/digital/washington-post-publishers-a-reddit-page/309165, live, In 2018, Reddit hired Jen Wong as COO, responsible for the company’s business strategy and growth, and introduced native mobile ads. Reddit opened a Chicago office to be closer to major companies and advertising agencies located in and around Chicago. In 2019, Reddit hired former Twitter ad director Shariq Rizvi as its vice president of ad products and engineering.NEWS, Reddit hires former Twitter ad team director as VP of ad products, engineering, Gesenhues, Amy,marketingland.com/reddit-hires-former-twitter-ad-team-director-as-vp-of-ad-products-engineering-254966, Marketing Land, January 9, 2019, May 31, 2019, June 3, 2019,web.archive.org/web/20190603183559/https://marketingland.com/reddit-hires-former-twitter-ad-team-director-as-vp-of-ad-products-engineering-254966, live,

Community and culture

The website is known for its open nature and diverse user community that generate its content. Its demographics allows for wide-ranging subject areas, as well as the ability for smaller subreddits to serve more niche purposes. The possibilities that subreddits provide create new opportunities for raising attention and fostering discussion across various areas. In gaining popularity in terms of unique users per day, Reddit has been a platform to raise publicity for a number of causes.WEB, Tynski, Chris, February 2, 2012, Could Reddit Be the World’s Most Influential Website?,www.blueglass.com/blog/could-reddit-be-the-worlds-most-influential-website/,www.blueglass.com/blog/could-reddit-be-the-worlds-most-influential-website/," title="web.archive.org/web/20120504154827www.blueglass.com/blog/could-reddit-be-the-worlds-most-influential-website/,">web.archive.org/web/20120504154827www.blueglass.com/blog/could-reddit-be-the-worlds-most-influential-website/, May 4, 2012, April 26, 2012, BlueGlass, Additionally, the user base of Reddit has given birth to other websites, including image sharing community and image host Imgur, which started in 2009 as a gift to Reddit’s community.WEB,www.reddit.com/r/reddit.com/comments/7zlyd/my_gift_to_reddit_i_created_an_image_hosting/, My Gift to Reddit: I created an image hosting service that doesn’t suck. What do you think?, Alan, Schaaf, Reddit, February 23, 2009, April 9, 2013, November 25, 2019,web.archive.org/web/20191125162300/https://www.reddit.com/r/reddit.com/comments/7zlyd/my_gift_to_reddit_i_created_an_image_hosting/, live, In its first five months, it jumped from a thousand hits per day to a million total page views.WEB,allthingsd.com/20120515/interview-imgurs-path-to-1-billion-image-views-per-day/, Interview: Imgur’s Path to a Billion Image Views Per Day â€“ Liz Gannes â€“ Social â€“ AllThingsD, AllThingsD, December 3, 2016, July 2, 2019,allthingsd.com/20120515/interview-imgurs-path-to-1-billion-image-views-per-day/," title="web.archive.org/web/20190702182439allthingsd.com/20120515/interview-imgurs-path-to-1-billion-image-views-per-day/,">web.archive.org/web/20190702182439allthingsd.com/20120515/interview-imgurs-path-to-1-billion-image-views-per-day/, live, Statistics from Google Ad Planner suggest that 74% of Reddit users are male.WEB,huffingtonpost.com/2012/06/20/social-media-by-gender-women-pinterest-men-reddit-infographic_n_1613812.html, Social Media By Gender: Women Dominate Pinterest, Twitter, Men Dominate Reddit, YouTube (INFOGRAPHIC), June 21, 2012, April 17, 2017, Huff Post, August 30, 2018,web.archive.org/web/20180830032744/https://huffingtonpost.com/2012/06/20/social-media-by-gender-women-pinterest-men-reddit-infographic_n_1613812.html, live, In 2016, the Pew Research Center published research showing that 4% of U.S. adults use Reddit, of which 67% are men. 78% of users get news from Reddit.WEB,www.journalism.org/2016/02/25/reddit-news-users-more-likely-to-be-male-young-and-digital-in-their-news-preferences/, Seven-in-Ten Reddit Users Get News on the Site, Barthel, Michael, Stoking, Galen, Holcomb, Jesse, Mitchell, Amy, While just 4% of U.S. adults report using Reddit, about seven-in-ten of these users (78%) get news on the site., February 25, 2016, Pew Research Center, May 28, 2017, June 2, 2017,www.journalism.org/2016/02/25/reddit-news-users-more-likely-to-be-male-young-and-digital-in-their-news-preferences/," title="web.archive.org/web/20170602133711www.journalism.org/2016/02/25/reddit-news-users-more-likely-to-be-male-young-and-digital-in-their-news-preferences/,">web.archive.org/web/20170602133711www.journalism.org/2016/02/25/reddit-news-users-more-likely-to-be-male-young-and-digital-in-their-news-preferences/, live, Users tend to be significantly younger than average with less than 1% of users being 65 or over. Politically, Reddit’s community is predominantly left-leaning, with less than 19% of its users leaning to the right.JOURNAL, Marjanovic, Sara, StaÅ„czak, Karolina, Augenstein, Isabelle, Quantifying gender biases towards politicians on Reddit, PLOS ONE, 2022, 17, 10, 2112.12014, 4, 10.1371/journal.pone.0274317, 36288326, 9603992, 2022PLoSO..1774317M, Reddit is predominantly left-leaning, with less than 19% of overall users leaning right., free, Reddit is known in part for its passionate user base, which has been described as “offbeat, quirky, and anti-establishment”. Similar to the “Slashdot effect”, the Reddit effect occurs when a smaller website crashes due to a high influx of traffic after being linked to on Reddit; this is also called the Reddit “hug of death”.WEB,blogs.abc.net.au/newseditors/2012/08/the-reddit-effect.html,blogs.abc.net.au/newseditors/2012/08/the-reddit-effect.html," title="web.archive.org/web/20141101224936blogs.abc.net.au/newseditors/2012/08/the-reddit-effect.html,">web.archive.org/web/20141101224936blogs.abc.net.au/newseditors/2012/08/the-reddit-effect.html, The Reddit effect, abc blog, ABC News (Australian Broadcasting Corporation), August 31, 2012, October 1, 2013, November 1, 2014, NEWS, Reddit holds the secret to fixing Facebook, Lee, Dave,www.bbc.co.uk/news/technology-43383766, BBC News, March 14, 2018, September 11, 2018, September 8, 2018,web.archive.org/web/20180908002821/https://www.bbc.co.uk/news/technology-43383766, live,

Internet privacy, neutrality and anonymity

Reddit users have been engaged in the defense of Internet privacy, net neutrality and Internet anonymity.Reddit created an Internet blackout day and was joined by Pseudopedia and other sites in 2012 in protest of the Stop Online Piracy and Protect IP acts.NEWS, Pseudopedia, MoveOn, Reddit, Mozilla shuts down to protest SOPA/PIPA, how to prepare, Ngak, Chenda,www.cbsnews.com/news/Pseudopedia-moveon-reddit-mozilla-shuts-down-to-protest-sopa-pipa-how-to-prepare/, CBS News, January 17, 2012, September 13, 2018, December 25, 2013,web.archive.org/web/20131225103530/https://www.cbsnews.com/news/Pseudopedia-moveon-reddit-mozilla-shuts-down-to-protest-sopa-pipa-how-to-prepare/, live, WEB,www.theverge.com/2012/1/18/2715300/sopa-blackout-Pseudopedia-reddit-mozilla-google-protest, The SOPA blackout: Pseudopedia, Reddit, Mozilla, Google, and many others protest proposed law, Vlad Savov, January 18, 2012, The Verge, September 13, 2018, January 18, 2012,web.archive.org/web/20120118092149/https://www.theverge.com/2012/1/18/2715300/sopa-blackout-Pseudopedia-reddit-mozilla-google-protest, live, On January 18, Reddit participated in a 12-hour sitewide blackout to coincide with a congressional committee hearing on the measures.WEB,venturebeat.com/2012/01/10/reddit-blackout-sopa-pipa/, Reddit goes black Jan. 18 to protest SOPA & PIPA â€” Who else will join?, Tom Cheredar, January 10, 2012, VentureBeat, September 13, 2018, November 5, 2017,web.archive.org/web/20171105015113/https://venturebeat.com/2012/01/10/reddit-blackout-sopa-pipa/, live, During that time, Reddit displayed a message on the legislation’s effects on Reddit, in addition to resources on the proposed laws. In May 2012, Reddit joined the Internet Defense League, a group formed to organize future protests.WEB,www.internetdefenseleague.org/members, The Internet Defense League â€“ Protecting the Free Internet since 2012, Internet Defense League, 2012, August 1, 2012, June 19, 2015,web.archive.org/web/20150619023748/https://www.internetdefenseleague.org/members/, dead, The site and its users protested the Federal Communications Commission as it prepared to scrap net neutrality rules.WEB,motherboard.vice.com/en_us/article/a3j3x5/net-neutrality-reddit-protestors-took-over-front-page, How Net Neutrality Protesters Took Over Reddit, Kaleigh Rogers, December 12, 2017, Motherboard (website), Motherboard, September 13, 2018, September 10, 2018,web.archive.org/web/20180910090757/https://motherboard.vice.com/en_us/article/a3j3x5/net-neutrality-reddit-protestors-took-over-front-page, live, In 2017, users upvoted “Battle for the Net” posts enough times that they filled up the entire front page. On another day, the front page was overtaken by posts showcasing campaign donations received by members of Congress from the telecommunications industry. Reddit CEO Steve Huffman has also advocated for net neutrality rules.NEWS, F.C.C. repeals net neutrality rules, Kang, Cecilia,www.nytimes.com/2017/12/14/technology/net-neutrality-repeal-vote.html, The New York Times, December 14, 2017, March 13, 2018, December 14, 2017,web.archive.org/web/20171214181729/https://www.nytimes.com/2017/12/14/technology/net-neutrality-repeal-vote.html, live, NEWS, Reddit flexes its muscle over net neutrality, Ingram, Mathew,www.cjr.org/analysis/reddit-net-neutrality-fcc.php, Columbia Journalism Review, December 6, 2017, March 13, 2018, December 6, 2017,web.archive.org/web/20171206132310/https://www.cjr.org/analysis/reddit-net-neutrality-fcc.php, live, In 2017, Huffman told The New York Times that without net neutrality protections, “you give internet service providers the ability to choose winners and losers”. On Reddit, Huffman urged redditors to express support for net neutrality and contact their elected representatives in Washington, D.C. Huffman said that the repeal of net neutrality rules stifles competition. He said he and Reddit would continue to advocate for net neutrality.WEB,www.bloomberg.com/news/videos/2017-12-14/reddit-ceo-net-neutrality-vote-stifles-competition-video, Reddit CEO says net neutrality vote stifles competition, December 14, 2017, Huffman, Steve, Chang, Emily, Bloomberg LP, April 30, 2018, December 15, 2017,web.archive.org/web/20171215065716/https://www.bloomberg.com/news/videos/2017-12-14/reddit-ceo-net-neutrality-vote-stifles-competition-video, live,

“Restoring Truthiness” campaign

As a response to Glenn Beck’s August 28, 2010, Restoring Honor rally, in September 2010 Reddit users started a movement to persuade satirist Stephen Colbert to have a counter-rally in Washington, D.C.NEWS, Friedman, Megan,newsfeed.time.com/2010/09/14/reddit-campaign-for-colbert-rally-breaks-charity-records/, Reddit Campaign for Colbert Rally Breaks Donation Record, Time NewsFeed, September 14, 2010, December 4, 2011, January 10, 2012,newsfeed.time.com/2010/09/14/reddit-campaign-for-colbert-rally-breaks-charity-records/," title="web.archive.org/web/20120110004421newsfeed.time.com/2010/09/14/reddit-campaign-for-colbert-rally-breaks-charity-records/,">web.archive.org/web/20120110004421newsfeed.time.com/2010/09/14/reddit-campaign-for-colbert-rally-breaks-charity-records/, live, The movement, which came to be called “Restoring Truthiness”, was started by user mrsammercer, in a post where he described waking up from a dream in which Stephen Colbert was holding a satirical rally in D.C.WEB, mrsammercer,www.reddit.com/r/politics/comments/d7ntl/ive_had_a_vision_and_i_cant_shake_it_colbert/, I’ve had a vision and I can’t shake it: Colbert needs to hold a satirical rally in DC, Reddit, August 31, 2010, December 4, 2011, September 28, 2011,www.reddit.com/r/politics/comments/d7ntl/ive_had_a_vision_and_i_cant_shake_it_colbert," title="web.archive.org/web/20110928073932www.reddit.com/r/politics/comments/d7ntl/ive_had_a_vision_and_i_cant_shake_it_colbert,">web.archive.org/web/20110928073932www.reddit.com/r/politics/comments/d7ntl/ive_had_a_vision_and_i_cant_shake_it_colbert, live, Over $100,000 was raised for charity to gain the attention of Colbert. The campaign was mentioned on-air several times, and when the Rally to Restore Sanity and/or Fear was held in Washington, D.C., on October 30, 2010, thousands of redditors made the journey.WEB, Schiraldi, Mike,redditblog.com/2010/11/buy-shirts-remember-rally-question.html, Buy Shirts, Remember the Rally, Question Colbert, and Smile, blog.reddit, November 12, 2010, December 4, 2011, July 14, 2014,www.redditblog.com/2010/11/buy-shirts-remember-rally-question.html," title="web.archive.org/web/20140714205854www.redditblog.com/2010/11/buy-shirts-remember-rally-question.html,">web.archive.org/web/20140714205854www.redditblog.com/2010/11/buy-shirts-remember-rally-question.html, live, During a post-rally press conference, Reddit co-founder Ohanian asked, “What role did the Internet campaign play in convincing you to hold this rally?” Jon Stewart responded by saying that, though it was a very nice gesture, he and Colbert had already thought of the idea and the deposit for using the National Mall was already paid during the summer, so it acted mostly as a “validation of what we were thinking about attempting”.Rally to Restore Sanity â€“ Press Conference â€“ Video {{Webarchive|url=https://web.archive.org/web/20101101204131www.mediaite.com/tv/jon-stewart-and-stephen-colbert-hold-post-rally-to-restore-sanity-press-conference/ |date=November 1, 2010 }} Mediaite. October 30, 2010. In a message to the Reddit community, Colbert later added, “I have no doubt that your efforts to organize and the joy you clearly brought to your part of the story contributed greatly to the turnout and success.“WEB,www.reddit.com/r/IAmA/comments/ee20j/stephen_colbert_has_answered_your_questions/, Stephen Colbert has answered your questions: IAmA, Reddit, November 30, 2010, December 4, 2011, November 9, 2011,www.reddit.com/r/IAmA/comments/ee20j/stephen_colbert_has_answered_your_questions/," title="web.archive.org/web/20111109132329www.reddit.com/r/IAmA/comments/ee20j/stephen_colbert_has_answered_your_questions/,">web.archive.org/web/20111109132329www.reddit.com/r/IAmA/comments/ee20j/stephen_colbert_has_answered_your_questions/, live,

Censorship of Reddit

Reddit has been blocked in multiple countries due to Internet censorship performed by the governments of some countries. As of October 2023, Reddit is blocked in Indonesia, China, North Korea, Turkey, and partially blocked in Bangladesh. Reddit was blocked in Russia in 2015 and later unblocked.

Indonesia

Since May 2014, Reddit has been blocked in Indonesia by the Ministry of Communication and Information Technology for hosting content containing nudity.WEB,www.rappler.com/world/regions/asia-pacific/indonesia/bahasa/englishedition/120513-netflix-censorship, Netflix is latest victim: 5 things censored in Indonesia, Max, Stainkamph, January 27, 2020, Rappler, April 21, 2020, June 20, 2020,web.archive.org/web/20200620152106/https://www.rappler.com/world/regions/asia-pacific/indonesia/bahasa/englishedition/120513-netflix-censorship, live, WEB,www.lowyinstitute.org/the-interpreter/indonesia-bans-vimeo, Indonesia bans Vimeo, Lowy Institute, Croft-Cutsworth, Catriona, May 16, 2014, August 1, 2018, May 18, 2018,web.archive.org/web/20180518054824/https://www.lowyinstitute.org/the-interpreter/indonesia-bans-vimeo, live,

Russia

In August 2015, the Federal Drug Control Service of Russia determined that Reddit was promoting conversations about psychedelic drugs. The Roskomnadzor banned the website, citing advice on how to grow magic mushrooms as the reason. The Russian government had asked Reddit before to remove drug-related posts to no response. The site was later unblocked.WEB, Russia bans Reddit,www.businessinsider.in/tech/russia-bans-reddit/articleshow/48459735.cms, Business Insider, Chong, Celena, August 13, 2015, April 2, 2020, June 2, 2020,web.archive.org/web/20200602205753/https://www.businessinsider.in/tech/russia-bans-reddit/articleshow/48459735.cms, live, WEB, Chong, Celena, Russia bans Reddit over shrooms,www.businessinsider.com/russia-bans-reddit-2015-8, June 14, 2023, Business Insider, en-US, August 15, 2015,web.archive.org/web/20150815004852/https://www.businessinsider.com/russia-bans-reddit-2015-8, live,

China

{{see also|Internet censorship in China}}In June 2015, Reddit was blocked in China for a few weeks.WEB,thenextweb.com/insider/2015/06/26/reddit-now-blocked-in-china-joining-google-facebook-and-others/, Reddit has been caught in China’s Great Firewall, Owen, Williams, June 26, 2015, The Next Web, August 1, 2018, August 1, 2018,web.archive.org/web/20180801155226/https://thenextweb.com/insider/2015/06/26/reddit-now-blocked-in-china-joining-google-facebook-and-others/, live, The site was unblocked later.{{when|date=June 2023}}{{citation needed|date=June 2023}} It was then re-blocked in August 2018 and {{as of|2021|09|lc=yes}} remained blocked.WEB,en.greatfire.org/https/reddit.com,archive.today/20210902235210/https://en.greatfire.org/https/reddit.com, September 2, 2021,reddit.com is 100% blocked in China, greatfire.org, September 15, 2021,

India

ISPs in India were found to be blocking traffic over Reddit for intermittent periods in some regions in 2019.WEB, Reddit, Telegram among websites blocked in India: internet groups,in.reuters.com/article/us-india-internet/reddit-telegram-among-websites-blocked-in-india-internet-groups-idINKCN1RF14D, Reuters India, Ravikumar, Sau Sachin, April 3, 2019, April 2, 2020, October 20, 2020,web.archive.org/web/20201020134609/https://in.reuters.com/article/us-india-internet/reddit-telegram-among-websites-blocked-in-india-internet-groups-idINKCN1RF14D, live,

Community traditions

April Fools’ Day

Over the years, Reddit has done multiple pranks and events for April Fools’ Day. Since 2013, they have often taken the form of massive social experiments. Noteworthy events include The Button in 2015, which included a global “button” that could only be clicked once per user. It attracted more than a million clicks. WEB,www.vox.com/2015/4/10/8383165/reddit-button-explained, The button: the fascinating social experiment driving Reddit crazy, Timothy, Lee, April 14, 2015, Vox, Vox Media, April 24, 2015, March 11, 2021,web.archive.org/web/20210311200604/https://www.vox.com/2015/4/10/8383165/reddit-button-explained, live, 2017’s experiment r/place involved making a collaborative pixel art. Millions of users worked together in communities to place pixels one at a time to create a larger canvas. This experiment was very successful and repeated in 2022’s April Fools experiment and in 2023.NEWS, Reddit’s new ‘Place’ is forcing millions of users to work together to make something great,uk.businessinsider.com/reddit-place-april-fools-experiment-canvas-2017-3?r=US&IR=T, April 1, 2017, Business Insider, en, April 2, 2017,uk.businessinsider.com/reddit-place-april-fools-experiment-canvas-2017-3?r=US&IR=T," title="web.archive.org/web/20170402081422uk.businessinsider.com/reddit-place-april-fools-experiment-canvas-2017-3?r=US&IR=T,">web.archive.org/web/20170402081422uk.businessinsider.com/reddit-place-april-fools-experiment-canvas-2017-3?r=US&IR=T, live, WEB, Adorno, JosÃ©, March 28, 2022, Reddit is bringing back r/Place for April Fools’ Day â€“ here’s how to participate,9to5mac.com/2022/03/28/reddit-is-bringing-back-r-place-for-april-fools-day-heres-how-to-participate/, 9to5Mac, en-US, April 3, 2022, April 4, 2023,web.archive.org/web/20230404203227/https://9to5mac.com/2022/03/28/reddit-is-bringing-back-r-place-for-april-fools-day-heres-how-to-participate/, live,

AMAs (“Ask Me Anything“)

AMAs, or “Ask Me Anything” interviews, are among Reddit’s most popular features. {{As of|2018|08|01|df=US}}, r/IAmA, which is the most popular community for AMAs, was the eighth most popular subreddit on the site with 17.7 million subscribers.WEB,redditmetrics.com/top, Top Subreddits, Redditmetrics.com, August 1, 2018, July 31, 2018,redditmetrics.com/top," title="web.archive.org/web/20180731032252redditmetrics.com/top,">web.archive.org/web/20180731032252redditmetrics.com/top, During an AMA on r/IAmA and other subreddits, users can ask questions to interviewees. Notable participants include former-United States President Barack Obama (while campaigning for the 2012 election),NEWS, President Obama makes online appearance on Reddit,www.telegraph.co.uk/news/worldnews/us-election/9507620/President-Obama-makes-online-appearance-on-Reddit.html,ghostarchive.org/archive/20220110/https://www.telegraph.co.uk/news/worldnews/us-election/9507620/President-Obama-makes-online-appearance-on-Reddit.html, January 10, 2022, subscription, live, August 30, 2012, August 29, 2012, The Telegraph, London, {{cbignore}} Bill Gates (multiple times),WEB,www.cnbc.com/2017/02/27/bill-gates-reddit-ama-trump-reaction.html, Bill Gates is ‘concerned’ about U.S. influence overseas and political divide online, CNBC, Michelle Castillo, February 27, 2017, Gates participated in an “ask me anything” feature on Reddit that allows notable people to answer questions from users. This is the fifth time Gates has participated., March 22, 2019, April 3, 2019,web.archive.org/web/20190403010112/https://www.cnbc.com/2017/02/27/bill-gates-reddit-ama-trump-reaction.html, live, and Donald Trump (also while campaigning).WEB,www.theguardian.com/us-news/2016/jul/27/donald-trump-reddit-ama, From the media to moon landings: Trump takes questions in Reddit AMA, The Guardian, July 28, 2016, Scott Bixby, March 22, 2019, May 11, 2017,web.archive.org/web/20170511123305/https://www.theguardian.com/us-news/2016/jul/27/donald-trump-reddit-ama, live, AMAs have featured CEO Steve Huffman,NEWS, Reddit Confirms New Russian Meddling Efforts, Lagorio-Chafkin, Christine,www.inc.com/christine-lagorio/reddit-finds-new-russian-interference-campaign.html, Inc., October 4, 2018, October 10, 2018, October 7, 2018,web.archive.org/web/20181007201924/https://www.inc.com/christine-lagorio/reddit-finds-new-russian-interference-campaign.html, live, as well as figures from entertainment industries around the world (including Priyanka Chopra and George Clooney),NEWS, FP Staff, Priyanka Chopra’s Reddit encounter: Did AMA make her run away?,www.firstpost.com/entertainment/priyanka-chopras-reddit-encounter-did-ama-make-her-run-away-1601489.html, Firstpost, July 4, 2014, April 4, 2021, August 19, 2021,web.archive.org/web/20210819095716/https://www.firstpost.com/entertainment/priyanka-chopras-reddit-encounter-did-ama-make-her-run-away-1601489.html, live, NEWS, George Clooney Talks ‘Monuments Men,’ Playing Batman in Reddit AMA, Bacardi, Francesca,variety.com/2014/film/news/george-clooney-talks-monuments-men-playing-batman-in-reddit-ama-1201075072/, Variety, January 28, 2014, October 9, 2018, April 3, 2019,web.archive.org/web/20190403010015/https://variety.com/2014/film/news/george-clooney-talks-monuments-men-playing-batman-in-reddit-ama-1201075072/, live, literature (Margaret Atwood),NEWS, Margaret Atwood’s charming Reddit AMA, Schaub, Michael,latimes.com/books/jacketcopy/la-et-jc-margaret-atwood-charming-reddit-ama-20141231-story.html, Los Angeles Times, December 31, 2014, October 9, 2018, April 3, 2019,web.archive.org/web/20190403010231/https://www.latimes.com/books/jacketcopy/la-et-jc-margaret-atwood-charming-reddit-ama-20141231-story.html, live, space (Buzz Aldrin),NEWS, Buzz Aldrin’s AMA: colonising Mars and the moon’s ‘magnificent desolation’,www.theguardian.com/science/2014/jul/08/buzz-aldrin-ama-mars-colony-moon-landing, The Guardian, July 8, 2014, October 9, 2018, October 8, 2018,web.archive.org/web/20181008090456/https://www.theguardian.com/science/2014/jul/08/buzz-aldrin-ama-mars-colony-moon-landing, live, privacy (Edward Snowden),NEWS, Any regrets, Edward Snowden? “I’d have come forward sooner”, Whittaker, Zack,www.zdnet.com/article/edward-snowden-reddit-ama/, ZDNet, February 23, 2015, October 9, 2018, April 3, 2019,web.archive.org/web/20190403010014/https://www.zdnet.com/article/edward-snowden-reddit-ama/, live, fictional characters (including Borat and Cookie Monster) and others, such as experts who answered questions about the transgender community.NEWS, Experts Answer Reddit Questions About Transgender People, McNamara, Brittney,www.teenvogue.com/story/reddit-transgender-ama-busts-myths, Teen Vogue, July 28, 2017, October 9, 2018, January 25, 2019,web.archive.org/web/20190125124000/https://www.teenvogue.com/story/reddit-transgender-ama-busts-myths, live, The Atlantic wrote that an AMA “imports the aspirational norms of honesty and authenticity from pseudonymous Internet forums into a public venue”.NEWS, Madrigal, Alexis C., January 7, 2014, AMA: How a Weird Internet Thing Became a Mainstream Delight, The Atlantic,www.theatlantic.com/technology/archive/2014/01/ama-how-a-weird-internet-thing-became-a-mainstream-delight/282860/, subscription, September 12, 2018, January 8, 2014,web.archive.org/web/20140108002222/https://www.theatlantic.com/technology/archive/2014/01/ama-how-a-weird-internet-thing-became-a-mainstream-delight/282860/, live,

RedditGifts

RedditGifts was a program that offers gift exchanges throughout the year.NEWS, Give and receive gifts online with Redditgifts, Boran, Marie,www.irishtimes.com/business/technology/give-and-receive-gifts-online-with-redditgifts-1.2789833, Irish Times, September 15, 2016, September 12, 2018, April 9, 2018,web.archive.org/web/20180409235121/https://www.irishtimes.com/business/technology/give-and-receive-gifts-online-with-redditgifts-1.2789833, live, The fan-made RedditGifts site was created in 2009 for a Secret Santa exchange among Reddit users, which has since become the world’s largestWEB,techcrunch.com/2011/08/23/reddit-acquires-redditgifts/, Reddit Acquires Fan-Made Secret Santa Site, RedditGifts, Greg Kumparak, August 23, 2011, TechCrunch, September 12, 2018, January 2, 2019,web.archive.org/web/20190102111211/https://techcrunch.com/2011/08/23/reddit-acquires-redditgifts/, live, and set a Guinness World record. In 2009, 4,500 redditors participated. For the 2010 holiday season, 92 countries were involved in the secret Santa program. There were 17,543 participants, and $662,907.60 was collectively spent on gift purchases and shipping costs.WEB,venturebeat.com/2010/12/23/secret-santa-success-caps-banner-year-for-reddit/, Secret Santa success caps banner year for Reddit, Boitnott, John, December 23, 2010, VentureBeat Interpreting Innovation, VentureBeat, January 3, 2011, December 28, 2010,venturebeat.com/2010/12/23/secret-santa-success-caps-banner-year-for-reddit/," title="web.archive.org/web/20101228054514venturebeat.com/2010/12/23/secret-santa-success-caps-banner-year-for-reddit/,">web.archive.org/web/20101228054514venturebeat.com/2010/12/23/secret-santa-success-caps-banner-year-for-reddit/, live, WEB,www.thedailybeast.com/blogs-and-stories/2010-12-20/secret-santa-the-creator-of-reddits-gift-exchange-the-worlds-biggest/, The Biggest Secret Santa Gift Exchange in the World, The Daily Beast,www.thedailybeast.com/blogs-and-stories/2010-12-20/secret-santa-the-creator-of-reddits-gift-exchange-the-worlds-biggest," title="web.archive.org/web/20101223044608www.thedailybeast.com/blogs-and-stories/2010-12-20/secret-santa-the-creator-of-reddits-gift-exchange-the-worlds-biggest,">web.archive.org/web/20101223044608www.thedailybeast.com/blogs-and-stories/2010-12-20/secret-santa-the-creator-of-reddits-gift-exchange-the-worlds-biggest, December 23, 2010, February 12, 2011, WEB,redditgifts.com/statistics/, Statistics for Secret Santa 2010, February 12, 2011, January 20, 2011,redditgifts.com/statistics/," title="web.archive.org/web/20110120115600redditgifts.com/statistics/,">web.archive.org/web/20110120115600redditgifts.com/statistics/, live, In 2014, about 200,000 users from 188 countries participated.NEWS,www.cbc.ca/news/canada/ottawa/nearly-1-000-reddit-ottawa-users-signed-up-for-gift-exchange-1.2880013, Nearly 1,000 Reddit Ottawa users signed up for gift exchange, CBC News, December 19, 2014, December 20, 2014, December 20, 2014,www.cbc.ca/news/canada/ottawa/nearly-1-000-reddit-ottawa-users-signed-up-for-gift-exchange-1.2880013," title="web.archive.org/web/20141220211232www.cbc.ca/news/canada/ottawa/nearly-1-000-reddit-ottawa-users-signed-up-for-gift-exchange-1.2880013,">web.archive.org/web/20141220211232www.cbc.ca/news/canada/ottawa/nearly-1-000-reddit-ottawa-users-signed-up-for-gift-exchange-1.2880013, live, Several celebrities have participated in the program, including Bill Gates,NEWS, McCluskey, Megan, Bill Gates Gave One Reddit User an Amazingly Thoughtful Secret Santa Gift,time.com/4153766/bill-gates-reddit-secret-santa/, December 17, 2015, April 27, 2016, February 29, 2016,time.com/4153766/bill-gates-reddit-secret-santa/," title="web.archive.org/web/20160229200054time.com/4153766/bill-gates-reddit-secret-santa/,">web.archive.org/web/20160229200054time.com/4153766/bill-gates-reddit-secret-santa/, live, Alyssa Milano,NEWS, Bill Gates was her secret Santa, and it was as awesome as you’d think, Criss, Doug,www.cnn.com/2016/12/20/health/bill-gates-secret-santa-trnd/index.html, CNN, September 21, 2017, October 9, 2018, February 27, 2019,web.archive.org/web/20190227172853/https://www.cnn.com/2016/12/20/health/bill-gates-secret-santa-trnd/index.html, live, and Snoop Dogg.NEWS, Ballingall, Alex, Web community’s holiday gift exchange has more than 212,000 participants this year, including celebrities and people from 188 countries,www.thestar.com/news/gta/2014/12/22/reddit_secret_santa_could_pair_you_with_snoop_dogg.html, December 22, 2014, April 27, 2016, June 10, 2016,web.archive.org/web/20160610062510/https://www.thestar.com/news/gta/2014/12/22/reddit_secret_santa_could_pair_you_with_snoop_dogg.html, live, Eventually, the secret Santa program expanded to various other occasions through RedditGifts, which Reddit acquired in 2011.On June 9, 2021, Reddit announced the shutdown of Reddit Gifts, effective at the conclusion of the 2021 Secret Santa exchange; new account registration was disabled when the announcement was issued.WEB,www.reddit.com/r/announcements/comments/nw2hs6/sunsetting_secret_santa_and_reddit_gifts/, Sunsetting Secret Santa and Reddit Gifts, June 9, 2021, January 11, 2022, January 12, 2022,web.archive.org/web/20220112064413/https://www.reddit.com/r/announcements/comments/nw2hs6/sunsetting_secret_santa_and_reddit_gifts/, live,

Global Reddit Meetup Day

The online Reddit community conducts real-world meetups across the globe each summer.NEWS, Reddit in the Flesh, Shaer, Matthew,nymag.com/news/features/reddit-2012-7/, New York Magazine, July 8, 2012, September 12, 2018, November 19, 2018,nymag.com/news/features/reddit-2012-7/," title="web.archive.org/web/20181119035906nymag.com/news/features/reddit-2012-7/,">web.archive.org/web/20181119035906nymag.com/news/features/reddit-2012-7/, live, These in-person meetups are called Global Reddit Meetup Day.NEWS, Reddit Meetup: Can users turn online connections into real ones?, Leasca, Stacey,latimes.com/business/technology/la-fi-tn-global-reddit-meetup-day-20130614-story.html, Los Angeles Times, June 15, 2013, September 12, 2018, April 3, 2019,web.archive.org/web/20190403010229/https://www.latimes.com/business/technology/la-fi-tn-global-reddit-meetup-day-20130614-story.html, live,

Brigading

As with most public online forums, Reddit is vulnerable to the use of disruptive or manipulative practices by its members, from sources such as troll farms, click farms and astroturfing.Another example is brigading, notable in the case of Reddit as it is often cited as the origin of the practice and use of the word in this context.WEB,www.merriam-webster.com/words-at-play/brigading-online-poll-meaning, New Use of ‘Brigade’, Merriam-Webster, May 28, 2023, May 28, 2023,web.archive.org/web/20230528120853/https://www.merriam-webster.com/words-at-play/brigading-online-poll-meaning, live, WEB,www.institute.global/insights/tech-and-digitalisation/social-media-futures-what-brigading#introduction, Social Media Futures: What Is Brigading?, Tony, Blair, www.institute.global, March 10, 2021, May 28, 2023, May 28, 2023,web.archive.org/web/20230528121556/https://www.institute.global/insights/tech-and-digitalisation/social-media-futures-what-brigading#introduction, live, Though all of these examples are in some form, against the rules of Reddit’s content policy,WEB,www.redditinc.com/policies/content-policy, Reddit Content Policy, www.redditinc.com, May 28, 2023, October 4, 2023,web.archive.org/web/20231004142220/https://www.redditinc.com/policies/content-policy, live, at least in the case of brigading, they are not always malicious in intent. A notable example is the case of “Mr. Splashy Pants”, when organized brigading of another website, by redditors, appears to have been tacitly encouraged by the Reddit administration. In the aftermath, the target of this vote brigading appeared to take it in good humor.Greenpeace.org: Humpbacks to be spared the harpoon -- for now {{webarchive |url=https://web.archive.org/web/20100212102211www.greenpeace.org/international/news/humpbacks-to-be-spared-the-har |date=February 12, 2010 |access-date=May 28, 2023}}

Mister Splashy Pants

(File:Reddit Mr. Splashy Pants.png|thumb|right|Mister Splashy Pants logo, used on November 27, 2007) Reddit communities occasionally coordinate Reddit-external projects such as skewing polls on other websites, like the 2007 incident when Greenpeace allowed web users to decide the name of a humpback whale it was tracking. Reddit users voted en masse to name the whale “Mister Splashy Pants”, and Reddit administrators encouraged the prank by changing the site logo to a whale during the voting. In December of that year, Mister Splashy Pants was announced as the winner of the competition.WEB, Feature story,www.greenpeace.org/international/en/news/features/splashy-101207/, Mister Splashy Pants the whale â€“ you named him, now save him, Greenpeace.org, December 10, 2007, August 8, 2014, June 20, 2014,www.greenpeace.org/international/en/news/features/splashy-101207/," title="web.archive.org/web/20140620004321www.greenpeace.org/international/en/news/features/splashy-101207/,">web.archive.org/web/20140620004321www.greenpeace.org/international/en/news/features/splashy-101207/, live, NEWS, The Six Most Important Moments in Reddit History, Nicks, Denver,techland.time.com/2013/10/01/the-six-most-important-moments-in-reddit-history/, Time (magazine), Time, October 1, 2013, April 25, 2019, April 27, 2019,techland.time.com/2013/10/01/the-six-most-important-moments-in-reddit-history/," title="web.archive.org/web/20190427163202techland.time.com/2013/10/01/the-six-most-important-moments-in-reddit-history/,">web.archive.org/web/20190427163202techland.time.com/2013/10/01/the-six-most-important-moments-in-reddit-history/, live,

Controversies

{{See also|Controversial Reddit communities}}In general, the website grants subreddit moderators discretion in deciding what content is and is not allowed on their subreddits, so long as site-wide rules are not being violated. This relative freedom has allowed for a wide diversity of subreddits to exist, and some of them have attracted controversy.WEB,www.reddit.com/rules, Rules of Reddit, October 14, 2012,www.reddit.com/rules/," title="web.archive.org/web/20121013181545www.reddit.com/rules/,">web.archive.org/web/20121013181545www.reddit.com/rules/, October 13, 2012, live, (File:Message that reddit users receive when getting banned from a subreddit.png|thumb|Message that reddit users receive when getting banned from a subreddit)Many of the default subreddits are highly moderated, with the “science” subreddit banning climate change denialism,NEWS,www.foxnews.com/science/2013/12/19/critics-blast-reddit-over-climate-change-skeptic-ban/, Critics blast Reddit over climate-change skeptic ban, December 19, 2013, Fox News, Reddit’s director of communications told FoxNews.com that while it was Allen’s prerogative to ban climate-change skeptics from “/r/science”, his statements “do not reflect the views of Reddit as a whole, or other science or climate-oriented subreddits. Each subreddit community is entitled to its own views, and anyone who wants to start their own subreddit is welcome to do so devoted to their views, opinions or interests”, February 18, 2019,www.foxnews.com/science/2013/12/19/critics-blast-reddit-over-climate-change-skeptic-ban/," title="web.archive.org/web/20150924150955www.foxnews.com/science/2013/12/19/critics-blast-reddit-over-climate-change-skeptic-ban/,">web.archive.org/web/20150924150955www.foxnews.com/science/2013/12/19/critics-blast-reddit-over-climate-change-skeptic-ban/, September 24, 2015, live, and the “news” subreddit banning opinion pieces and columns.WEB,www.poynter.org/news/media-innovation/249341/how-to-get-your-news-site-banned-from-reddit/, How to get your news site banned from Reddit, Poynter Institute, Poynter, If you don’t like how a moderator is managing a subreddit, the best solution is to start your own subreddit and moderate it with different rules, said Victoria Taylor, director of communications for Reddit., November 25, 2014, Sam Kirkland,www.poynter.org/news/media-innovation/249341/how-to-get-your-news-site-banned-from-reddit/," title="web.archive.org/web/20150705045145www.poynter.org/news/media-innovation/249341/how-to-get-your-news-site-banned-from-reddit/,">web.archive.org/web/20150705045145www.poynter.org/news/media-innovation/249341/how-to-get-your-news-site-banned-from-reddit/, July 5, 2015, Reddit has changed its site-wide editorial policies several times, sometimes in reaction to controversies.WEB,www.redditblog.com/2011/05/reddit-we-need-to-talk.html, blog.reddit â€“ what’s new on reddit: reddit, we need to talk..., redditblog.com, February 18, 2019,www.redditblog.com/2011/05/reddit-we-need-to-talk.html," title="web.archive.org/web/20160713095950www.redditblog.com/2011/05/reddit-we-need-to-talk.html,">web.archive.org/web/20160713095950www.redditblog.com/2011/05/reddit-we-need-to-talk.html, July 13, 2016, live, WEB,www.reddit.com/r/blog/comments/pmj7f/a_necessary_change_in_policy/, A necessary change in policy: blog, reddit, February 12, 2012, February 18, 2019,web.archive.org/web/20190212220141/https://www.reddit.com/r/blog/comments/pmj7f/a_necessary_change_in_policy/, February 12, 2019, live, WEB,i.imgur.com/7oWt3.jpg, Image from Yishan Wong, imgur.com, April 17, 2017,i.imgur.com/7oWt3.jpg," title="web.archive.org/web/20171018155133i.imgur.com/7oWt3.jpg,">web.archive.org/web/20171018155133i.imgur.com/7oWt3.jpg, October 18, 2017, live, WEB,www.businessinsider.com.au/former-reddit-ceo-yishan-wong-on-ellen-pao-censorship-free-speech-purge-2015-7, Reddit’s old CEO rewrites the history of Reddit and says ‘the purge’ of users will begin, Rob Price, Business Insider Australia, February 18, 2019,web.archive.org/web/20181216210816/https://www.businessinsider.com.au/former-reddit-ceo-yishan-wong-on-ellen-pao-censorship-free-speech-purge-2015-7, December 16, 2018, live, July 15, 2015, Reddit has historically been a platform for objectionable but legal content, and in 2011, news media covered the way that jailbait was being shared on the site before the site changed their policies to explicitly ban “suggestive or sexual content featuring minors”.WEB,www.dailydot.com/news/reddit-bans-suggestive-sexual-content-minors/, Reddit bans “suggestive or sexual content” of minors, Morris, Kevin, February 12, 2012, The Daily Dot, June 12, 2014,www.dailydot.com/news/reddit-bans-suggestive-sexual-content-minors/," title="web.archive.org/web/20140714190038www.dailydot.com/news/reddit-bans-suggestive-sexual-content-minors/,">web.archive.org/web/20140714190038www.dailydot.com/news/reddit-bans-suggestive-sexual-content-minors/, July 14, 2014, live, Following some controversial incidents of Internet vigilantism, Reddit introduced a strict rule against the online publication of non-public personally-identifying information (a common internet harassment tool colloquially known as doxxing) via the site. Those who break the rule are subject to a site-wide ban, which can result in the deletion of their user-generated content.Due to Reddit’s decentralized moderation, user anonymity, and lack of fact-checking systems, the platform is highly prone to spreading misinformation and disinformation.WEB,www.newamerica.org/oti/reports/how-internet-platforms-are-combating-disinformation-and-misinformation-age-covid-19/reddit/, How Internet Platforms Are Combating Disinformation and Misinformation in the Age of COVID-19, New America, March 18, 2023, March 18, 2023,web.archive.org/web/20230318165657/https://www.newamerica.org/oti/reports/how-internet-platforms-are-combating-disinformation-and-misinformation-age-covid-19/reddit/, live, It has been suggested that those who use Reddit should exercise caution in taking user-created unsourced content as fact.WEB,www.npr.org/2019/12/08/786039738/managing-misinformation-on-reddit, Managing Misinformation On Reddit, Garcia-Navarro, Lulu, December 8, 2019, NPR, March 18, 2023, March 21, 2023,www.npr.org/2019/12/08/786039738/managing-misinformation-on-reddit/," title="web.archive.org/web/20230321115549www.npr.org/2019/12/08/786039738/managing-misinformation-on-reddit/,">web.archive.org/web/20230321115549www.npr.org/2019/12/08/786039738/managing-misinformation-on-reddit/, live, Reddit communities exhibit the echo chamber effect, in which repeated unsourced statements come to be accepted among the community as fact, leading to distorted worldviews among users.JOURNAL, Cinnelli, Matteo, De Francisci Morales, Gianmarco, Galeazzi, Alessandro, Starnini, Michele, February 23, 2021, The echo chamber effect on social media, Proceedings of the National Academy of Sciences of the United States of America, 118, 9, e2023301118, 10.1073/pnas.2023301118, 33622786, 7936330, 2021PNAS..11823301C, free, Concerns have been raised about dangerous medical misinformation on the platform. It has been suggested that since 2019, Russian state-sponsored troll accounts and bots either formed or took over prominent left-wing subreddits, such as the antiwar, greenandpleasant, and aboringdystopia subreddits.WEB, Naylor, Aliide, Pro-Putin Disinformation Warriors Take War of Aggression to Reddit, CEPA, 12 December 2023,cepa.org/article/pro-putin-disinformation-warriors-take-war-of-aggression-to-reddit/, December 30, 2023, December 30, 2023,web.archive.org/web/20231230142425/https://cepa.org/article/pro-putin-disinformation-warriors-take-war-of-aggression-to-reddit/, live,

2013 Boston bombing suspect misidentifications

2015 CEO change and subreddit bannings

After Ellen Pao became CEO in 2014, she was initially a target of criticism by users who objected to the deletion of content critical of herself and her husband.NEWS, Staff writers,www.news.com.au/finance/work/leaders/why-does-the-internet-hate-ellen-pao/news-story/fdc517381811d2302d9b42e69820c507, Why does the internet hate Ellen Pao?, News.com.au, July 15, 2015, May 1, 2021, Later on June 10, 2015, Reddit shut down the 150,000-subscriber “fatpeoplehate” subreddit and four others citing issues related to harassment.NEWS, Griffin, Andrew,www.independent.co.uk/life-style/gadgets-and-tech/news/reddit-bans-communities-including-fat-people-hate-as-users-say-anti-harassment-policies-could-be-10312251.html, Reddit bans communities including ‘Fat People Hate’ as users say anti-harassment policies could be ‘beginning of the end’, June 11, 2015, The Independent, February 8, 2017, en-GB,www.independent.co.uk/life-style/gadgets-and-tech/news/reddit-bans-communities-including-fat-people-hate-as-users-say-anti-harassment-policies-could-be-10312251.html," title="web.archive.org/web/20170211083327www.independent.co.uk/life-style/gadgets-and-tech/news/reddit-bans-communities-including-fat-people-hate-as-users-say-anti-harassment-policies-could-be-10312251.html,">web.archive.org/web/20170211083327www.independent.co.uk/life-style/gadgets-and-tech/news/reddit-bans-communities-including-fat-people-hate-as-users-say-anti-harassment-policies-could-be-10312251.html, February 11, 2017, live, This move was seen as very controversial; some commenters said that the bans went too far, while others said that the bans did not go far enough.NEWS, Woollacott, Emma, Users Flock To Voat As Reddit Shuts Harassing Groups,www.forbes.com/sites/emmawoollacott/2015/06/11/users-flock-to-voat-as-reddit-shuts-harassing-groups/2/, Forbes, June 11, 2015,www.forbes.com/sites/emmawoollacott/2015/06/11/users-flock-to-voat-as-reddit-shuts-harassing-groups/2/," title="web.archive.org/web/20150613032954www.forbes.com/sites/emmawoollacott/2015/06/11/users-flock-to-voat-as-reddit-shuts-harassing-groups/2/,">web.archive.org/web/20150613032954www.forbes.com/sites/emmawoollacott/2015/06/11/users-flock-to-voat-as-reddit-shuts-harassing-groups/2/, June 13, 2015, live, One of the latter complaints concerned a subreddit that was “expressing support” for the perpetrator of the Charleston church shooting.NEWS, Wendling, Mike,www.bbc.com/news/blogs-trending-33288367, What should social networks do about hate speech?, July 2, 2015,www.bbc.com/news/blogs-trending-33288367," title="web.archive.org/web/20150701024736www.bbc.com/news/blogs-trending-33288367,">web.archive.org/web/20150701024736www.bbc.com/news/blogs-trending-33288367, July 1, 2015, live, June 29, 2015, Responding to the accusations of “skewed enforcement”, Reddit reaffirmed their commitment to free expression and stated, “There are some subreddits with very little viewership that get highlighted repeatedly for their content, but those are a tiny fraction of the content on the site.“On July 2, Reddit began experiencing a series of blackouts as moderators set popular subreddit communities to private, in an event dubbed “AMAgeddon”, a portmanteau of AMA (“ask me anything“) and Armageddon. This was done in protest of the recent firing of Victoria Taylor, an administrator who helped organize citizen-led interviews with famous people on the popular AMA subreddit. Organizers of the blackout also expressed resentment about the recent severance of the communication between Reddit and the moderators of subreddits.WEB,www.bbc.com/news/technology-33379571, Reddit in uproar after staff sacking, July 3, 2015, BBC News, BBC, July 3, 2015, “About 100 chat sections, or sub-reddits, that together have millions of readers are believed to have been shut. Reddit’s only comment about the issue has been to say that it did not talk about ‘individual employee matters’. The protests were led by the volunteer moderators of the AMA section, which said in an explanatory posting that they needed Ms Taylor to keep the sub-reddit functioning. Ms Taylor helped organise guests for AMAs and worked to verify that people due to answer questions were who they said they were. There had been no explanation of why she was suddenly sacked, said the administrators.”,www.bbc.com/news/technology-33379571," title="web.archive.org/web/20150703113331www.bbc.com/news/technology-33379571,">web.archive.org/web/20150703113331www.bbc.com/news/technology-33379571, July 3, 2015, live, The blackout intensified on July 3 when former community manager David Croach gave an AMA about being fired. Before deleting his posts, he stated that Ellen Pao dismissed him with one year of health coverage when he had cancer and did not recover quickly enough.WEB, Reddit: Laute Rufe nach Absetzung von CEO Ellen Pao, Der Standard,derstandard.at/2000018574154/Reddit-Laute-Rufe-nach-Absetzung-von-CEO-Ellen-Pao, July 5, 2015, July 4, 2015, Zwar sind einige Foren wieder entsperrt, trotzdem ist Pao weiterhin Ziel vielerlei Angriffe. ZusÃ¤tzliches Ã–l ins Feuer goss ein ehemaliger Community Manager der Online-Community, der angab von der Reddit-Chefin aufgrund seiner Krebserkrankung gefeuert worden zu sein. Zuvor wurde dem an LeukÃ¤mie erkrankten Mitarbeiter eingerÃ¤umt, beim Unternehmen zu verbleiben â€“ allerdings meldete sich Pao nur wenig spÃ¤ter und gab ihm zu wissen, dass er aufgrund seiner Erkrankung nicht mehr bei Reddit verbleiben kÃ¶nnte. So zumindest die Behauptung, die wenig spÃ¤ter offline ging.,derstandard.at/2000018574154/Reddit-Laute-Rufe-nach-Absetzung-von-CEO-Ellen-Pao," title="web.archive.org/web/20150706204942derstandard.at/2000018574154/Reddit-Laute-Rufe-nach-Absetzung-von-CEO-Ellen-Pao,">web.archive.org/web/20150706204942derstandard.at/2000018574154/Reddit-Laute-Rufe-nach-Absetzung-von-CEO-Ellen-Pao, July 6, 2015, live, WEB, Reddit’s CEO Allegedly Fired an Employee For Having Cancer and Not Recovering Fast Enough,nextshark.com/ellen-pao-reddit-dacvak-ama/, Next Shark, July 5, 2015, July 3, 2015, Following this, a Change.org petition to remove Pao as CEO of Reddit Inc. reached over 200,000 signatures.NEWS,www.washingtonpost.com/blogs/on-leadership/wp/2015/07/06/nearly-200k-people-have-signed-a-petition-calling-for-reddits-ellen-pao-to-step-down/, More than 200k people have signed a petition calling for Reddit’s Ellen Pao to step down, July 6, 2015, July 7, 2015, The Washington Post, Jena, McGregor,www.washingtonpost.com/blogs/on-leadership/wp/2015/07/06/nearly-200k-people-have-signed-a-petition-calling-for-reddits-ellen-pao-to-step-down/," title="web.archive.org/web/20150707234726www.washingtonpost.com/blogs/on-leadership/wp/2015/07/06/nearly-200k-people-have-signed-a-petition-calling-for-reddits-ellen-pao-to-step-down/,">web.archive.org/web/20150707234726www.washingtonpost.com/blogs/on-leadership/wp/2015/07/06/nearly-200k-people-have-signed-a-petition-calling-for-reddits-ellen-pao-to-step-down/, July 7, 2015, live, WEB, Musil, Steven, Petition for Pao resignation from Reddit grows to 130K,cnet.com/news/petition-for-pao-resignation-from-reddit-grows-to-130k/, Cnet, July 5, 2015, July 5, 2015,www.cnet.com/news/petition-for-pao-resignation-from-reddit-grows-to-130k/," title="web.archive.org/web/20150705211231www.cnet.com/news/petition-for-pao-resignation-from-reddit-grows-to-130k/,">web.archive.org/web/20150705211231www.cnet.com/news/petition-for-pao-resignation-from-reddit-grows-to-130k/, July 5, 2015, live, NEWS, Malik, Naureen, Jones, Tim, Reddit CEO Pao Under Fire as Users Protest Removal of Executive,www.bloomberg.com/news/articles/2015-07-04/reddit-restores-most-of-site-after-moderator-led-blackouts, Bloomberg, July 5, 2015, July 5, 2015,www.bloomberg.com/news/articles/2015-07-04/reddit-restores-most-of-site-after-moderator-led-blackouts," title="web.archive.org/web/20150705195539www.bloomberg.com/news/articles/2015-07-04/reddit-restores-most-of-site-after-moderator-led-blackouts,">web.archive.org/web/20150705195539www.bloomberg.com/news/articles/2015-07-04/reddit-restores-most-of-site-after-moderator-led-blackouts, July 5, 2015, live, Pao posted a response on July 3 as well as an extended version of it on July 6 in which she apologized for bad communication and not delivering on promises. She also apologized on behalf of the other administrators and noted that problems already existed over the past several years.Reddit CEO Ellen Pao apologizes: ‘We screwed up’ {{Webarchive|url=https://web.archive.org/web/20181212013340money.cnn.com/2015/07/06/technology/reddit-back-online-ellen-pao/index.html |date=December 12, 2018 }} By Laurie Segall and Chris Isidore CNN July 6, 2015Reddit CEO Ellen Pao Issues an Apology for the Direction of the Site {{Webarchive|url=https://web.archive.org/web/20150924175611www.foxnews.com/us/2015/07/06/reddit-ceo-ellen-pao-issues-apology-for-direction-site/ |date=September 24, 2015 }} by Laura Entis FoxNews.com July 6, 2015NEWS,time.com/3946934/reddit-ellen-pao-apology-petition/, Ellen Pao: Reddit CEO Apologizes After Petition for Her to Resign, Jack Linshi, TIME.com, July 6, 2015, February 18, 2019,time.com/3946934/reddit-ellen-pao-apology-petition/," title="web.archive.org/web/20180626205551time.com/3946934/reddit-ellen-pao-apology-petition/,">web.archive.org/web/20180626205551time.com/3946934/reddit-ellen-pao-apology-petition/, June 26, 2018, live, NEWS, Titcomb, James, Petition calling for Reddit boss Ellen Pao to resign hits 200,000 as she admits ‘we screwed up’,www.telegraph.co.uk/technology/social-media/11722560/Petition-calling-for-Reddit-boss-Ellen-Pao-to-resign-hits-200000-target-as-she-admits-we-screwed-up.html, The Telegraph, July 7, 2015, July 7, 2015, London,www.telegraph.co.uk/technology/social-media/11722560/Petition-calling-for-Reddit-boss-Ellen-Pao-to-resign-hits-200000-target-as-she-admits-we-screwed-up.html," title="web.archive.org/web/20150707234726www.telegraph.co.uk/technology/social-media/11722560/Petition-calling-for-Reddit-boss-Ellen-Pao-to-resign-hits-200000-target-as-she-admits-we-screwed-up.html,">web.archive.org/web/20150707234726www.telegraph.co.uk/technology/social-media/11722560/Petition-calling-for-Reddit-boss-Ellen-Pao-to-resign-hits-200000-target-as-she-admits-we-screwed-up.html, July 7, 2015, live, On July 10, Pao resigned as CEO and was replaced by former CEO and co-founder Steve Huffman.NEWS, Mike, Isaac, Ellen Pao Is Stepping Down as Reddit’s Chief,www.nytimes.com/2015/07/11/technology/ellen-pao-reddit-chief-executive-resignation.html?_r=0, July 10, 2015, The New York Times, July 10, 2015,www.nytimes.com/2015/07/11/technology/ellen-pao-reddit-chief-executive-resignation.html?_r=0," title="web.archive.org/web/20150713011235www.nytimes.com/2015/07/11/technology/ellen-pao-reddit-chief-executive-resignation.html?_r=0,">web.archive.org/web/20150713011235www.nytimes.com/2015/07/11/technology/ellen-pao-reddit-chief-executive-resignation.html?_r=0, July 13, 2015, live, In August, Steve Huffman introduced a policy which led to the banning of several offensive and sexual communities. Included in the ban was lolicon, to which Huffman referred as “animated CP [child porn]”.WEB,www.businessinsider.com/reddit-bans-coontown-2015-8, Reddit finally bans its most infamous racist communities because they ‘made recruiting here more difficult’, Matt, Weinberger, Business Insider, August 5, 2015, August 9, 2016,www.businessinsider.com/reddit-bans-coontown-2015-8," title="web.archive.org/web/20160820015825www.businessinsider.com/reddit-bans-coontown-2015-8,">web.archive.org/web/20160820015825www.businessinsider.com/reddit-bans-coontown-2015-8, August 20, 2016, live, Some subreddits had also been “quarantined” due to having “highly-offensive or upsetting content” such as r/European, r/swedenyes, r/drawpeople, r/kiketown, r/blackfathers, r/greatapes, and r/whitesarecriminals.WEB,reddit.zendesk.com/hc/en-us/articles/205701245-Quarantined-Subreddits, Quarantined Subreddits, Reddit Help, June 21, 2016,web.archive.org/web/20160625220726/https://reddit.zendesk.com/hc/en-us/articles/205701245-Quarantined-Subreddits, June 25, 2016, live,

2023 API changes

In April 2023, Reddit announced its intentions to charge large fees for its application programming interface (API), a feature of the site that has existed for free since 2008,WEB, Shakir, Umar, 2023-04-18, Reddit’s upcoming API changes will make AI companies pony up,www.theverge.com/2023/4/18/23688463/reddit-developer-api-terms-change-monetization-ai, 2023-07-16, The Verge, en-US, causing an ongoing dispute. The move forced multiple third-party applications to shut down and threatened accessibility applications and moderation tools.WEB, Peters, Jay, 2023-06-08, It’s not just Apollo: other Reddit apps are shutting down, too,www.theverge.com/2023/6/8/23754616/reddit-third-party-apps-api-shutdown-rif-reddplanet-sync, 2023-07-16, The Verge, en-US, On May 31, Apollo developer Christian Selig stated that Reddit’s pricing would force him to cease development on the app. The resulting outcry from the Reddit community ultimately led to a planned protest from June 12 to 14 in which moderators for the site would make their communities private or restricted posting.WEB, Porter, Jon, 2023-06-05, Major Reddit communities will go dark to protest threat to third-party apps,www.theverge.com/2023/6/5/23749188/reddit-subreddit-private-protest-api-changes-apollo-charges, 2023-07-16, The Verge, en-US, Following the release of an internal memo from Reddit CEO Steve Huffman and defiance from Reddit, some moderators have continued their protest.WEB, IV, Antonio PequeÃ±o, Reddit Blackout Rolls On For More Than 5,000 Subreddits Past Planned End Dateâ€”Some Of Which Plan To Stay Dark Indefinitely,www.forbes.com/sites/antoniopequenoiv/2023/06/15/reddit-blackout-rolls-on-for-more-than-5000-subreddits-past-planned-end-date-some-of-which-plan-to-stay-dark-indefinitely/, 2023-07-16, Forbes, en, Alternate forms of protest have emerged in the days following the initial blackout. Upon reopening, users of r/pics, r/gifs, and r/aww voted to exclusively post about comedian John Oliver.WEB, Peters, Jay, 2023-06-17, Three of the biggest Reddit communities reopened in the funniest way possible,www.theverge.com/2023/6/17/23764729/reddit-users-pics-gifs-subreddits-john-oliver, 2023-07-16, The Verge, en-US, Multiple subreddits labeled themselves as not safe for work (NSFW), affecting advertisements and resulting in administrators removing the entire moderation team of some subreddits.WEB, Peters, Jay, 2023-06-21, Reddit removed moderators behind the latest protests before restoring a few of them,www.theverge.com/2023/6/20/23767848/reddit-blackout-api-protest-moderators-suspended-nsfw, 2023-07-16, The Verge, en-US, The protest has been compared to a strike.NEWS,www.washingtonpost.com/opinions/2023/06/15/reddit-profits-goodwill-strike/, Reddit followed Goodwill’s playbook. Now Redditors are on strike., June 15, 2023, McArdle, Megan, Megan McArdle, The Washington Post, June 17, 2023,

Other controversies

2014

2016

In May, Steve Huffman said in an interview at the TNW Conference that, unlike Facebook, which “only knows what [its users are] willing to declare publicly”, Reddit knows its users’ “dark secrets“WEB,thenextweb.com/socialmedia/2016/05/30/reddit-knows-your-dark-secrets/, The Next Web (TNW), May 30, 2016, Reddit CEO Steve Huffman: ‘We know your dark secrets. We know everything.’, Boris van Zanten, February 18, 2019,web.archive.org/web/20190201161936/https://thenextweb.com/socialmedia/2016/05/30/reddit-knows-your-dark-secrets/, February 1, 2019, live, NEWS,www.mirror.co.uk/news/world-news/reddit-ceo-tells-users-we-8082550, Reddit CEO tells users ‘we know your dark secrets’ as he strikes fear into web surfers, Mirror, 223228477, May 30, 2016, Jessica, Haworth, February 18, 2019,web.archive.org/web/20181211145626/https://www.mirror.co.uk/news/world-news/reddit-ceo-tells-users-we-8082550, December 11, 2018, live, WEB,www.dnaindia.com/scitech/report-reddit-ceo-steve-huffman-says-we-know-your-dark-secrets-2218420, Daily News and Analysis, May 31, 2016, Reddit CEO Steve Huffman says, “We know your dark secrets”, February 18, 2019,www.dnaindia.com/scitech/report-reddit-ceo-steve-huffman-says-we-know-your-dark-secrets-2218420," title="web.archive.org/web/20171018155043www.dnaindia.com/scitech/report-reddit-ceo-steve-huffman-says-we-know-your-dark-secrets-2218420,">web.archive.org/web/20171018155043www.dnaindia.com/scitech/report-reddit-ceo-steve-huffman-says-we-know-your-dark-secrets-2218420, October 18, 2017, live, at the same time that the website’s “values” page was updated regarding its “privacy” section. The video reached the top of the website’s main feed.WEB,www.reddit.com/r/videos/comments/4lmfmj/ceo_of_reddit_steve_huffman_about_advertising_on/, CEO of Reddit, Steve Huffman, about advertising on Reddit: “We know all of your interests. Not only just your interests you are willing to declare publicly on Facebook â€“ we know your dark secrets, we know everything” (TNW Conference, 26 May) (27,500 votes), May 29, 2016, Reddit, February 18, 2019,web.archive.org/web/20181003214650/https://www.reddit.com/r/videos/comments/4lmfmj/ceo_of_reddit_steve_huffman_about_advertising_on/, October 3, 2018, live, Shortly thereafter, announcements concerning new advertisement content drew criticism on the website.WEB,www.reddit.com/r/announcements/comments/4upf11/new_ad_type_promoted_user_posts/, New Ad Type: Promoted User Posts, Reddit (official announcement), July 26, 2016, February 18, 2019,web.archive.org/web/20180222214323/https://www.reddit.com/r/announcements/comments/4upf11/new_ad_type_promoted_user_posts/, February 22, 2018, live, WEB,www.reddit.com/r/announcements/comments/4phzsi/sponsored_headline_tests_placement_and_design/, Sponsored headline tests: placement and design, June 23, 2016, Reddit (official announcement), February 18, 2019,web.archive.org/web/20180201192957/https://www.reddit.com/r/announcements/comments/4phzsi/sponsored_headline_tests_placement_and_design/, February 1, 2018, live, In September, a user named “mormondocuments” released thousands of administrative documents belonging to the Church of Jesus Christ of Latter-day Saints, an action driven by the ex-Mormon and atheist communities on Reddit. Previously, on April 22, the same user had announced his plans to do so. Church officials commented that the documents did not contain anything confidential.WEB,fox13now.com/2016/09/22/allegedly-secret-lds-church-documents-leaked/, Allegedly secret LDS Church documents leaked, Roth, Max, September 22, 2016, Fox 13 Now, Fox 13 Salt Lake, September 30, 2016,fox13now.com/2016/09/22/allegedly-secret-lds-church-documents-leaked/," title="web.archive.org/web/20160928052655fox13now.com/2016/09/22/allegedly-secret-lds-church-documents-leaked/,">web.archive.org/web/20160928052655fox13now.com/2016/09/22/allegedly-secret-lds-church-documents-leaked/, September 28, 2016, live, WEB,mashable.com/2016/09/26/former-mormons-reddit/, Inside the online world of ex-Mormons, Wenzke, Marissa, September 26, 2016, Mashable, September 30, 2016,mashable.com/2016/09/26/former-mormons-reddit/," title="web.archive.org/web/20160930051802mashable.com/2016/09/26/former-mormons-reddit/,">web.archive.org/web/20160930051802mashable.com/2016/09/26/former-mormons-reddit/, September 30, 2016, live, On November 23, Huffman admitted to having replaced his username with the names of r/The_Donald moderators in many insulting comments.NEWS, Yeung, Ken,venturebeat.com/2016/11/23/reddit-ceo-apologizes-for-editing-comments-critical-of-him-following-pizzagate-ban/, Reddit CEO apologizes for editing comments critical of him following Pizzagate ban, VentureBeat, November 24, 2016,venturebeat.com/2016/11/23/reddit-ceo-apologizes-for-editing-comments-critical-of-him-following-pizzagate-ban/," title="web.archive.org/web/20161124161742venturebeat.com/2016/11/23/reddit-ceo-apologizes-for-editing-comments-critical-of-him-following-pizzagate-ban/,">web.archive.org/web/20161124161742venturebeat.com/2016/11/23/reddit-ceo-apologizes-for-editing-comments-critical-of-him-following-pizzagate-ban/, November 24, 2016, live, NEWS, Russell, Jon, Reddit CEO admits he secretly edited comments from Donald Trump supporters,techcrunch.com/2016/11/23/reddit-huffman-trump/, Techcrunch, November 24, 2016,web.archive.org/web/20161124070150/https://techcrunch.com/2016/11/23/reddit-huffman-trump/, November 24, 2016, live, He did so by changing insulting comments made towards him and made it appear as if the insult were directed at the moderators of r/The_Donald.NEWS, Weingerger, Matt,www.businessinsider.com/reddit-ceo-steve-huffman-modifies-donald-trump-the-donald-2016-11, November 24, 2016, Business Insider, The CEO of Reddit confessed to modifying posts from Trump supporters after they wouldn’t stop sending him expletives,www.businessinsider.com/reddit-ceo-steve-huffman-modifies-donald-trump-the-donald-2016-11," title="web.archive.org/web/20161124053421www.businessinsider.com/reddit-ceo-steve-huffman-modifies-donald-trump-the-donald-2016-11,">web.archive.org/web/20161124053421www.businessinsider.com/reddit-ceo-steve-huffman-modifies-donald-trump-the-donald-2016-11, November 24, 2016, live, On November 24, The Washington Post reported Reddit had banned the “Pizzagate” conspiracy board from their site, stating it violated their policy of posting personal information of others, triggering a wave of criticism from users on r/The_Donald, who felt the ban amounted to censorship.NEWS,www.washingtonpost.com/news/the-intersect/wp/2016/11/23/fearing-yet-another-witch-hunt-reddit-bans-pizzagate/, Fearing yet another witch hunt, Reddit bans ‘Pizzagate’, Ohlheiser, Abby, November 24, 2016, The Washington Post, 0190-8286, 2269358, November 24, 2016,web.archive.org/web/20161230234312/https://www.washingtonpost.com/news/the-intersect/wp/2016/11/23/fearing-yet-another-witch-hunt-reddit-bans-pizzagate/, December 30, 2016, live, After the forum was banned from Reddit, the words “we don’t want witchhunts on our site” now appears on the former page of the Pizzagate subreddit.NEWS, Blake, Andrew, November 25, 2016, Reddit CEO admits editing posts, directing obscene comments to pro-Trump administrators, Washington Times,www.washingtontimes.com/news/2016/nov/25/reddit-ceo-admits-editing-posts-directing-obscene-/, live, November 25, 2016,www.washingtontimes.com/news/2016/nov/25/reddit-ceo-admits-editing-posts-directing-obscene-/," title="web.archive.org/web/20161126053153www.washingtontimes.com/news/2016/nov/25/reddit-ceo-admits-editing-posts-directing-obscene-/,">web.archive.org/web/20161126053153www.washingtontimes.com/news/2016/nov/25/reddit-ceo-admits-editing-posts-directing-obscene-/, November 26, 2016, 0732-8494, 8472624, WEB,www.reddit.com/r/pizzagate, Pizzagate subreddit webpage, November 23, 2016, Reddit, November 25, 2016,web.archive.org/web/20161122234401/https://www.reddit.com/r/pizzagate/, November 22, 2016, On November 30, Huffman announced changes to the algorithm of Reddit’s r/all page to block “stickied” posts from a number of subreddits, such as r/The_Donald. In the announcement, he also apologized for personally editing posts by users from r/The_Donald, and declared intentions to take actions against “hundreds of the most toxic users” of Reddit and “communities whose users continually cross the line”.NEWS, Ohlheiser, Abby, November 30, 2016, Reddit will limit the reach of a pro-Trump board and crack down on its ‘most toxic users’, The Washington Post,www.washingtonpost.com/news/the-intersect/wp/2016/11/30/reddit-will-limit-the-reach-of-a-pro-trump-board-and-crack-down-on-its-most-toxic-users/, live, subscription, December 1, 2016,web.archive.org/web/20170114114339/https://www.washingtonpost.com/news/the-intersect/wp/2016/11/30/reddit-will-limit-the-reach-of-a-pro-trump-board-and-crack-down-on-its-most-toxic-users/, January 14, 2017, 0190-8286, 2269358, WEB,www.reddit.com/r/announcements/comments/5frg1n/tifu_by_editing_some_comments_and_creating_an/, TIFU by editing some comments and creating an unnecessary controversy., Huffman, Steve, November 30, 2016, Reddit, November 30, 2016,web.archive.org/web/20161130192054/https://www.reddit.com/r/announcements/comments/5frg1n/tifu_by_editing_some_comments_and_creating_an/, November 30, 2016, live, NEWS, Reddit moves against ‘toxic’ Trump fans,www.bbc.com/news/technology-38165435, BBC News, December 1, 2016,www.bbc.com/news/technology-38165435," title="web.archive.org/web/20161201001207www.bbc.com/news/technology-38165435,">web.archive.org/web/20161201001207www.bbc.com/news/technology-38165435, December 1, 2016, live, November 30, 2016, Lee, Dave,

2017

In February, Reddit banned the alt-right subreddit r/altright for violating its terms of service, more specifically for attempting to share private information about the man who attacked alt-right figure Richard B. Spencer.NEWS,www.cnet.com/news/reddit-bans-alt-right-subreddit/, Reddit shuts down ‘alt-right’ subreddit, CNET, en,web.archive.org/web/20170215114339/https://www.cnet.com/news/reddit-bans-alt-right-subreddit/, February 15, 2017, live, February 15, 2017, NEWS,www.thedailybeast.com/articles/2017/02/01/reddit-bans-alt-right-group.html, Reddit Bans Alt-Right Group, Resnick, Gideon, February 2, 2017, The Daily Beast,www.thedailybeast.com/articles/2017/02/01/reddit-bans-alt-right-group.html," title="web.archive.org/web/20170216044417www.thedailybeast.com/articles/2017/02/01/reddit-bans-alt-right-group.html,">web.archive.org/web/20170216044417www.thedailybeast.com/articles/2017/02/01/reddit-bans-alt-right-group.html, February 16, 2017, live, February 15, 2017, The forum’s users and moderators accused Reddit administrators of having political motivations for the ban.NEWS, Weinberger, Matt, February 2, 2017, Reddit bans a major alt-right community â€” and there may be a very good reason,www.businessinsider.com/why-reddit-banned-alt-right-2017-2, Business Insider,www.businessinsider.com/why-reddit-banned-alt-right-2017-2," title="web.archive.org/web/20171130090857www.businessinsider.com/why-reddit-banned-alt-right-2017-2,">web.archive.org/web/20171130090857www.businessinsider.com/why-reddit-banned-alt-right-2017-2, November 30, 2017, live, February 18, 2019, NEWS,www.theguardian.com/technology/2017/feb/02/reddit-bans-far-right-groups-altright-alternativeright, Reddit bans far-right groups altright and alternativeright, Hern, Alex, February 2, 2017, The Guardian, en-GB, 0261-3077,web.archive.org/web/20170215115951/https://www.theguardian.com/technology/2017/feb/02/reddit-bans-far-right-groups-altright-alternativeright, February 15, 2017, live, February 15, 2017,

2018

In March, it was revealed that Huffman had hidden Russian troll activity from users.NEWS,www.thedailybeast.com/reddit-rises-up-against-ceo-for-hiding-russian-trolls, Reddit Rises Up Against CEO for Hiding Russian Trolls,web.archive.org/web/20180306010429/https://www.thedailybeast.com/reddit-rises-up-against-ceo-for-hiding-russian-trolls, March 6, 2018, live, The Daily Beast, March 6, 2018, Collins, Ben, March 6, 2018, On July 12, the creator and head moderator of the GamerGate subreddit, r/KotakuInAction, removed all of the moderators and set the forum to private, alleging it to have become “infested with racism and sexism”. A Reddit employee restored the forum and its moderators an hour later.NEWS,www.inquisitr.com/opinion/4985599/opinions-are-split-on-the-attempt-to-shut-down-popular-subreddit-r-kotakuinaction/, Opinions Are Split On The Attempt To Shut Down Popular Subreddit r/KotakuInAction [Opinion], July 14, 2018, The Inquisitr, en-US,web.archive.org/web/20180717125028/https://www.inquisitr.com/opinion/4985599/opinions-are-split-on-the-attempt-to-shut-down-popular-subreddit-r-kotakuinaction/, July 17, 2018, live, July 17, 2018, NEWS,www.polygon.com/2018/7/13/17568556/kotakuinaction-reddit-mod-shut-down-administrator, Reddit employee saves GamerGate subreddit, KotakuInAction, after founder closes it, Polygon,web.archive.org/web/20180716170635/https://www.polygon.com/2018/7/13/17568556/kotakuinaction-reddit-mod-shut-down-administrator, July 16, 2018, live, July 17, 2018,

2019

In January, the Filipino-themed subreddit r/jakolandia was accused of “distributing” posts of photos of women, including celebrities, apparently without their consent, similar to “a number” of secret Facebook groups that had been engaging in illegal activity of sharing “obscene” photos of women and possibly child pornography.WEB,www.manilatimes.net/netizens-slam-disturbing-photos-on-ph-subsite-on-reddit/496547/, Netizens slam ‘disturbing’ photos of PH subsite on Reddit, The Manila Times,web.archive.org/web/20190116045925/https://www.manilatimes.net/netizens-slam-disturbing-photos-on-ph-subsite-on-reddit/496547/, January 16, 2019, live, January 14, 2019, February 18, 2019, In February, Chinese company Tencent invested $150 million into Reddit.WEB,techcrunch.com/2019/02/11/reddit-300-million/, Reddit confirms $300M Series D led by China’s Tencent at $3B value, TechCrunch, Constine, Josh, February 11, 2019, September 30, 2019, WEB,www.zdnet.com/article/reddit-explodes-over-potential-tencent-investment-censorship-concerns/, Winnie The Pooh takes over Reddit due to Chinese investment, censorship fears, ZDNet, Osborne, Charlie, February 11, 2019, September 30, 2019, This resulted in a large backlash from Reddit users, who were worried about potential censorship.WEB,www.bbc.com/news/business-47194096, Reddit: Censorship fears spark criticism of Tencent funding reports, BBC News, February 11, 2019, September 30, 2019, MAGAZINE,time.com/5526128/china-reddit-tencent-censorship/, Chinese Company’s Reddit Investment Angers Users Who Fear Censorship, Time, Law, Tara, February 11, 2019, September 30, 2019, WEB,www.bloomberg.com/news/articles/2019-02-11/china-s-tencent-invests-in-reddit-sparking-free-speech-protests, China’s Tencent Invests in Reddit, Sparking Free Speech Protests, Bloomberg, Verhage, Julie, February 11, 2019, September 30, 2019, Many posts featuring subjects censored in China, such as Tiananmen Square, Tank Man, and Winnie the Pooh, received popularity on Reddit.WEB,www.theverge.com/2019/2/11/18216134/reddit-tencent-investment-deal-memes-amount-winnie-the-pooh-tank-man-china, Reddit gets a $150 million investment from Tencent and users are posting memes to mock the deal, The Verge, Liao, Shannon, February 11, 2019, September 30, 2019,

2020

During the George Floyd protests in early June, over 800 moderators signed an open letter demanding a policy banning hate speech, a shutdown of racist and sexist subreddits, and more employee support for moderation. Bloomberg News pointed out the company’s slow reaction to r/watchpeopledie, a subreddit dedicated to videos of people dying in accidents and other situations, and the harassment that accompanied new unmoderated features like icons for purchase and public chats.WEB,www.sfgate.com/news/article/Racism-is-rampant-on-Reddit-and-its-editors-are-15348902.php, Racism is rampant on Reddit, and its editors are in open revolt, June 18, 2020, SFGate, On June 29, Reddit updated its content policy and introduced rules aimed at curbing the presence of communities they believed to be “promoting hate”,WEB,reddit.zendesk.com/hc/en-us/articles/360045715951, Promoting Hate Based on Identity or Vulnerability, Reddit Help, July 13, 2020, and banned approximately 2,000 subreddits that were found to be in violation of the new guidelines on the same day.WEB,www.reddit.com/r/announcements/comments/hi3oht/update_to_our_content_policy/, Update to Our Content Policy, reddit, June 29, 2020, Larger subreddits affected by the bans included r/The_Donald,NEWS, Lima, Cristiano,www.politico.com/news/2020/06/29/reddit-bans-pro-trump-forum-in-crackdown-on-hate-speech-344698, Reddit bans pro-Trump forum in crackdown on hate speech, Politico, June 29, 2020, June 29, 2020, r/GenderCriticalWEB, Reddit bans r/The_Donald and r/ChapoTrapHouse as part of a major expansion of its rules,www.theverge.com/2020/6/29/21304947/reddit-ban-subreddits-the-donald-chapo-trap-house-new-content-policy-rules, The Verge, June 29, 2020, (the platform’s largest and most active anti-transgender radical feminist subreddit),WEB,4w.pub/reddit-bans-feminist-sub-r-gendercritical/, Reddit Bans Feminist Sub r/GenderCritical, June 29, 2020, 4W â€“ A Feminist Publication, and r/ChapoTrapHouse (a far-left subreddit originally created by fans of the podcast Chapo Trap House). Some media outlets and political commentators also condemned the banning of the r/The_Donald and r/ChapoTrapHouse subreddits as a violation of the right to free political expression.WEB,www.youtube.com/watch?v=bv9Yr4_TJgk,ghostarchive.org/varchive/youtube/20211219/bv9Yr4_TJgk, December 19, 2021, live, Saagar and Ryan Grim: Reddit’s OUTRAGEOUS BAN of pro-Trump, Chapo trap house subreddits, June 30, 2020, The Hill (newspaper), The Hill, YouTube, October 15, 2020, {{cbignore}}

2021

After the 2021 storming of the United States Capitol, Reddit banned the subreddit r/DonaldTrump in response to repeated policy violations and alluding to the potential influence the community had on those who participated in or supported the storming.NEWS, Isaac, Mike, Conger, Kate, January 8, 2021, Reddit bans forum dedicated to supporting Trump, and Twitter permanently suspends his allies who spread conspiracy theories., en-US, The New York Times,www.nytimes.com/2021/01/08/us/politics/reddit-bans-forum-dedicated-to-supporting-trump-and-twitter-permanently-suspends-his-allies-who-spread-conspiracy-theories.html,ghostarchive.org/archive/20211228/https://www.nytimes.com/2021/01/08/us/politics/reddit-bans-forum-dedicated-to-supporting-trump-and-twitter-permanently-suspends-his-allies-who-spread-conspiracy-theories.html, December 28, 2021, limited, January 23, 2021, 0362-4331, {{cbignore}} The move followed similar actions from social media platforms, Twitter, YouTube, TikTok and more.WEB, Fischer, Sara, Reddit bans subreddit group “r/DonaldTrump”,www.axios.com/reddit-bans-rdonaldtrump-subreddit-ff1da2de-37ab-49cf-afbd-2012f806959e.html, Axios, January 8, 2021, en, January 23, 2021, The ban was criticized by those who believed it furthered an agenda and censorship of conservative ideologies.WEB, Guynn, Jessica, ‘They want to take your speech away,’ censorship cry unites Trump supporters and extremists after Capitol attack,www.usatoday.com/story/tech/2021/01/15/censorship-trump-extremists-facebook-twitter-social-media-capitol-riot/4178737001/, January 23, 2021, USA TODAY, en-US, The subreddit had over 52,000 members just before it was banned.WEB, Reimann, Nicholas, Reddit Bans ‘r/donaldtrump’ Subreddit,www.forbes.com/sites/nicholasreimann/2021/01/08/reddit-bans-rdonaldtrump-subreddit/, Forbes, en, January 23, 2021, The GameStop short squeeze was primarily organized on the subreddit r/wallstreetbets in January.NEWS, Phillips, Matt, Lorenz, Taylor, January 27, 2021, ‘Dumb Money’ Is on GameStop, and It’s Beating Wall Street at Its Own Game, en-US, The New York Times,www.nytimes.com/2021/01/27/business/gamestop-wall-street-bets.html,ghostarchive.org/archive/20211228/https://www.nytimes.com/2021/01/27/business/gamestop-wall-street-bets.html, December 28, 2021, limited, 0362-4331, January 29, 2021, {{cbignore}}In March, Reddit users discovered that Aimee Challenor, an English politician who had been suspended from two UK political parties, was hired as an administrator for the site. Her first suspension from the Green Party came for retaining her father as her campaign manager after his arrest on child sexual abuse charges. She was later suspended from the Liberal Democrats after tweets describing pedophilic fantasies were discovered on her partner’s Twitter account. Reddit banned a moderator for posting a news article which mentioned Challenor, and some Reddit users alleged that Reddit were removing all mention of Challenor. Many subreddits, including r/Music, which had 27{{nbsp}}million subscribers, and 46 other subreddits with over 1{{nbsp}}million subscribers, went private in protest.WEB,www.dailydot.com/debug/reddit-subs-private-admin-suspending-mentions/, Goforth, Claire, March 24, 2021, The Daily Dot, Massive subs all go private to protest Reddit’s hiring of a pedophile ‘enabler’,web.archive.org/web/20210324170201/https://www.dailydot.com/debug/reddit-subs-private-admin-suspending-mentions/, March 24, 2021, live, WEB, Tamburro, Paul, March 24, 2021, Reddit’s most popular subreddits go private in protest against ‘censorship’,www.gamerevolution.com/news/677190-reddit-private-community-aimee-challenor-censorship, live,web.archive.org/web/20210324142939/https://www.gamerevolution.com/news/677190-reddit-private-community-aimee-challenor-censorship, March 24, 2021, GameRevolution, March 24, 2021, WEB, Robertson, Adi, March 24, 2021, Major subreddits are going dark to protest Reddit allegedly hiring a controversial UK politician,www.theverge.com/2021/3/24/22348255/reddit-moderator-blackout-protest-aimee-knight-uk-green-party, March 24, 2021, The Verge, en, WEB,www.thetimes.co.uk/article/social-platform-in-reddit-censorship-row-over-spectator-article-g82fxjhcm, Social platform in Reddit censorship row over Spectator article, The Times, Knowles, Tom, March 25, 2021, March 25, 2021, On March 24, Reddit’s CEO Steve Huffman said that Challenor had been inadequately vetted before being hired and that Reddit would review its relevant internal processes. Huffman attributed user suspensions to over-indexing on anti-harassment measures. Challenor was also removed from her role as a Reddit admin.WEB, Eccleston, Ben, March 25, 2021, Coventry activist Aimee Challenor removed from Reddit role following backlash,www.coventrytelegraph.net/news/coventry-news/coventry-activist-aimee-challenor-removed-20255359, CoventryLive, en, April 29, 2021, In late August, more than 70 subreddits went private to protest against COVID-19 misinformation on Reddit, as well as Reddit’s refusal to delete subreddits undermining the severity of the pandemic.WEB, Porterfield, Carlie, Dozens Of Subreddits Go Private To Protest Reddit’s Covid Disinformation Policy,www.forbes.com/sites/carlieporterfield/2021/08/30/dozens-of-subreddits-go-private-to-protest-reddits-covid-disinformation-policy/, Forbes, en, August 31, 2021, WEB, September 1, 2021, Reddit communities ‘go dark’ in protest over Covid misinformation,www.theguardian.com/technology/2021/sep/01/reddit-communities-go-dark-in-protest-over-covid-misinformation, The Guardian, en, September 1, 2021, A 2021 letter from the United States Senate to Reddit CEO Steve Huffman expressed concern about the spread of COVID-19 misinformation on the platform.WEB, October 6, 2021, LujÃ¡n, Klobuchar, Heinrich Urge Reddit to Combat Health Misinformation,www.lujan.senate.gov/newsroom/press-releases/lujan-klobuchar-heinrich-urge-reddit-to-combat-health-misinformation/,web.archive.org/web/20230912073630/https://www.lujan.senate.gov/newsroom/press-releases/lujan-klobuchar-heinrich-urge-reddit-to-combat-health-misinformation/, 12 September 2023, Senator Ben Ray LujÃ¡n, United States Senate,

2022

A 2022 study of 300 comments and posts discussing urinary tract infections found that fewer than 1% cited a source for their content, and several contained harmful medical misinformation that may dissuade readers from seeking medical care or lead to dangerous self-medication, such as proposing fasting as a cure for UTIs.WEB,www.urologytimes.com/view/reddit-study-shows-abundance-of-misinformation-on-recurrent-utis, Reddit study shows abundance of misinformation on recurrent UTIs, Urology Times, Hart, Janelle, February 8, 2022, March 18, 2023,

2023

/r/place had its third launch on July 20, 2023; however, the launch was heavily protested by users and developers due to the event following the 2023 Reddit API controversy; Reddit CEO Steve Huffman’s decision to make it prohibitively expensive for third-party app developers drew widespread condemnation.WEB, Peters, Jay, 2023-07-27, Here’s how to watch the evolution of Reddit’s r/Place canvas â€” including its protest art,www.theverge.com/2023/7/26/23809338/reddit-r-place-canvas-timelapse-protest, 2023-10-18, The Verge, en, WEB, Binder, Matt, 2023-07-20, Reddit relaunched r/Place public art canvas. Redditors immediately protest on it.,mashable.com/article/reddit-r-place-api-protests, 2023-10-18, Mashable, en, In October, Reddit Moons (a site-specific cryptocurrency launched in May 2020) had seen a surge of value in 2023, at one point in mid-2023 rising past 50 cents per moon, but it crashed by more than 90% after it was announced on October 17 that the token would be “wound down” on November 8, allegedly due to scaling and regulatory issues; Reddit-centric coins DONUT and BRICK also crashed upon the news.WEB, 2023-10-18, Reddit ends its blockchain Community program, leads to MOON, BRICK & DONUT crashing,www.fxstreet.com/cryptocurrencies/news/reddit-ends-its-blockchain-community-program-leads-to-moon-brick-donut-crashing-202310180034, 2023-10-18, FXStreet, en,

Science

Aggregate Reddit user data has been used for scientific research.WEB, Jones, Naiyan, March 27, 2020, Key points when using Reddit as a source of data,towardsdatascience.com/key-points-when-using-reddit-as-a-source-of-data-4f943918913f, Medium, en, January 31, 2021, For example, a 2014 study showed how subreddits can support role-based group recommendations or provide evaluation towards group stability and growth.Buntain, C., & Golbeck, J. (2014). Identifying social roles in reddit using network structure {{Webarchive|url=https://web.archive.org/web/20190411204109wwwconference.org/proceedings/www2014/companion/p615.pdf |date=April 11, 2019 }}. In Proceedings of the 23rd International Conference on World Wide Web (pp. 615â€“620). ACM. Another study evoked a connection between cognitive and attention dynamics and the usage of online social peer production platforms, including the effects of deterioration of user performance.Singer, P., Ferrara, E., Kooti, F., Strohmaier, M., & Lerman, K. (2016). Evidence of online performance deterioration in user sessions on Reddit. PloS one, 11(8), e0161636. There is also work that has studied the influence of Reddit posts on the popularity of Pseudopedia content.Moyer, D., Carson, S. L., Dye, T. K., Carson, R. T., & Goldbaum, D. (2015). www.aaai.org/ocs/index.php/ICWSM/ICWSM15/paper/viewFile/10655/10566" title="web.archive.org/web/20190120144509www.aaai.org/ocs/index.php/ICWSM/ICWSM15/paper/viewFile/10655/10566">Determining the influence of Reddit posts on Pseudopedia pageviews. In Proceedings of the Ninth International AAAI Conference on Web and Social Media. A participant-observation study of April Fools’ Day 2017 social experiment on r/place identified top-down and bottom-up coordination mechanisms, rules and emergence, and analyzed their relative impact on the collaboratively created artwork, revealing cooperation and conflict, using qualitative and quantitative methods.JOURNAL, Instruction vs. emergence on r/place: Understanding the growth and control of evolving artifacts in mass collaboration, Litherland, Kristina T., March 30, 2022, Computers in Human Behavior, 122, 106845, 10.1016/j.chb.2021.106845, en-US, free, 10852/86918, free, Data from Reddit can also be used to assess academic publications.JOURNAL, 10.1007/s11192-016-1910-9, Grand challenges in altmetrics: Heterogeneity, data quality and dependencies, Scientometrics, 108, 413â€“423, 2016, Haustein, Stefanie, 1603.04939, 2016arXiv160304939H, 2169363,

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