Wired (magazine)

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Wired (magazine)
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{{short description|Technology magazine}}{{Use mdy dates|date=January 2019}}

| circulation_year = January 2017Business, technology, lifestyle (sociology)>lifestyle, thought leader| company = Condé Nast Publications| firstdate = March/April 199337.7808region:US_type:landmark|display=inline}}| based = San Francisco, California| language =}}| issn = 1059-1028| eissn = 1078-3148| oclc = 24479723}}Wired is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San Francisco, California, and has been in publication since March/April 1993.NEWS, Alex, French, The Very First Issues of 19 Famous Magazines,weblink August 10, 2015, Mental Floss, mdy-all, Several spin-offs have been launched, including Wired UK, Wired Italia, Wired Japan, and Wired Germany. Condé Nast's parent company Advance Publications is also the major shareholder of Reddit, an internet information conglomeration website.NEWS, Greenberg, Juliane, For the Record: The Relationship Between WIRED and Reddit,weblink 29 January 2019, Wired, 28 July 2015, mdy-all, In its earliest colophons, Wired credited Canadian media theorist Marshall McLuhan as its "patron saint." From its beginning, the strongest influence on the magazine's editorial outlook came from techno-utopian cofounder Stewart Brand and his associate Kevin Kelly.WEB, Stahlman, Mark, The English ideology and Wired Magazine, Imaginary Futures, June 15, 2011, 1996,weblink mdy-all, From 1998 to 2006, Wired magazine and Wired News, which publishes at, had separate owners. However, Wired News remained responsible for republishing Wired magazine's content online due to an agreement when Condé Nast purchased the magazine. In 2006, Condé Nast bought Wired News for $25 million, reuniting the magazine with its website.Wired contributor Chris Anderson is known for popularizing the term "the Long Tail",WEB,weblink Long Tails and Big Heads, Farhad, Manjoo, July 14, 2008, Slate (magazine), Slate, mdy-all, as a phrase relating to a "power law"-type graph that helps to visualize the 2000s emergent new media business model. Anderson's article for Wired on this paradigm related to research on power law distribution models carried out by Clay Shirky, specifically in relation to bloggers. Anderson widened the definition of the term in capitals to describe a specific point of view relating to what he sees as an overlooked aspect of the traditional market space that has been opened up by new media.WEB,weblink The Long Tail, Chris, Anderson, Chris Anderson (writer), May 8, 2005, Wired, July 11, 2017, mdy-all, The magazine coined the term "crowdsourcing",NEWS,weblink Hired Guns on the Cheap, Fortune Small Business, David, Whitford, CNN, March 22, 2007, August 7, 2007, mdy-all, as well as its annual tradition of handing out Vaporware Awards, which recognize "products, videogames, and other nerdy tidbits pitched, promised and hyped, but never delivered".NEWS,weblink Vaporware 2010: The Great White Duke, March 11, 2011, Wired, Michael, Calore, mdy-all,


(File:Wikia and Wired Building location-9387.jpg|thumb|upright=.85|Wired building located in San Francisco)The magazine was founded by American journalist Louis Rossetto and his partner Jane Metcalfe, along with Ian Charles Stewart, in 1993 with initial backing from software entrepreneur Charlie Jackson and eclectic academic Nicholas Negroponte of the MIT Media Lab, who was a regular columnist for six years (through 1998), wrote the book Being Digital, and later founded One Laptop per Child. The founding designers were John Plunkett and Barbara Kuhr (Plunkett+Kuhr), beginning with a 1991 prototype and continuing through the first five years of publication, 1993–98.Wired, which touted itself as "the Rolling Stone of technology",NEWS, 29, Cobb, Nathan, Terminal Chic: Technology is moving out of computers and into the culture, The Boston Globe, November 24, 1992, mdy-all, made its debut at the Macworld conference on January 2, 1993.NEWS, Carr, David, David Carr (journalist), The Coolest Magazine on the Planet, The New York Times, July 27, 2003,weblink mdy-all, A great success at its launch, it was lauded for its vision, originality, innovation, and cultural impact.{{cn|date=May 2010}} In its first four years, the magazine won two National Magazine Awards for General Excellence and one for Design.(File:Cover of Wired issue 1.04 September October 1993.jpg|thumb|left|upright=.85|Cover of Wired issue 1.4 September/October 1993)The founding executive editor of Wired, Kevin Kelly, was an editor of the Whole Earth Catalog and the Whole Earth Review and brought with him contributing writers from those publications. Six authors of the first Wired issue (1.1) had written for Whole Earth Review, most notably Bruce Sterling (who was highlighted on the first cover) and Stewart Brand. Other contributors to Whole Earth appeared in Wired, including William Gibson, who was featured on Wired{{'}}s cover in its first year and whose article "Disneyland with the Death Penalty" in issue 1.4 resulted in the publication being banned in Singapore.NEWS, Multimedia Animal Wired Visionary Nicholas Negroponte is MIT's Loud Voice of the Future, March 1, 1995, David, Mehegan, The Boston Globe,weblink mdy-all, Wired cofounder Louis Rossetto claimed in the magazine's first issue that "the Digital Revolution is whipping through our lives like a Bengali typhoon,"NEWS, Leonard, Andrew, Andrew Leonard, Wired: The book,, June 24, 2011, August 18, 1998,weblink mdy-all, yet despite the fact that Kelly was involved in launching the WELL, an early source of public access to the Internet and even earlier non-Internet online experience, Wired{{'}}s first issue de-emphasized the Internet and covered interactive games, cell-phone hacking, digital special effects, military simulations, and Japanese otaku. However, the first issue did contain a few references to the Internet, including online dating and Internet sex, and a tutorial on how to install a bozo filter. The last page, a column written by Nicholas Negroponte, was written in the style of an email message but contained obviously fake, non-standard email addresses. By the third issue in the fall of 1993, the "Net Surf" column began listing interesting FTP sites, Usenet newsgroups, and email addresses, at a time when the numbers of these things were small and this information was still extremely novel to the public. Wired was among the first magazines to list the email address of its authors and contributors.File:Wired cover June 1997 "Pray".jpg|thumb|upright=.85|Cover of the June 1997 issue.NEWS,weblink Wired on Apple: "Pray" to "Evil Genius" in 11 Years, 2008-03-17, Gizmodo, Brian, Lam, Brian Lam, 2019-03-30, mdy-all, The main article was about Apple Computer's (NeXT#1996–97: purchase by Apple|NeXT acquisition), Steve Jobs' return as an "advisor" to then-CEO Gil Amelio, and Apple's (Apple Inc.#1991–1997: Decline and restructuring|dire straits) at the time.WEB, Ben, Thompson, Ben Thompson (writer),weblink Apple's Middle Age, February 5, 2018, March 31, 2019, Stratechery, mdy-all, It depicts the iconic Apple logo being crucified. The tagline "Pray" is a nod to the company's Apple evangelistApple evangelistAssociate publisher Kathleen Lyman (formerly of News Corporation and Ziff Davis) was brought on board to launch Wired with an advertising base of major technology and consumer advertisers. Lyman, along with Simon Ferguson (Wired{{'}}s first advertising manager), introduced revolutionary ad campaigns by a diverse group of industry leaders—such as Apple Computer, Intel, Sony, Calvin Klein, and Absolut—to the readers of the first technology publication with a lifestyle slant.The magazine was quickly followed by a companion website (HotWired), a book publishing division (HardWired), a Japanese edition, and a short-lived British edition (Wired UK). Wired UK was relaunched in April 2009.NEWS,weblink Condé Nast to launch Wired in the UK, The Guardian, Stephen, Brook, June 30, 2008, London, mdy-all, In 1994, John Battelle, cofounding editor, commissioned Jules Marshall to write a piece on the Zippies. The cover story broke records for being one of the most publicized stories of the year and was used to promote Wired{{'}}s HotWired news service.Wired. July 1994. p. 133.HotWired spawned websites Webmonkey, the search engine HotBot, and a weblog, In June 1998, the magazine launched a stock index, the Wired Index, called the Wired 40 since July 2003.The fortune of the magazine and allied enterprises corresponded closely to that of the dot-com bubble. In 1996, Rossetto and the other participants in Wired Ventures attempted to take the company public with an IPO. The initial attempt had to be withdrawn in the face of a downturn in the stock market, and especially the Internet sector, during the summer of 1996. The second try was also unsuccessful.Rossetto and Metcalfe lost control of Wired Ventures to financial investors Providence Equity Partners in May 1998, which quickly sold off the company in pieces. Wired was purchased by Advance Publications, which assigned it to Advance's subsidiary, New York-based publisher Condé Nast Publications (while keeping Wired{{'}}s editorial offices in San Francisco).NEWS, Leibovich, Lori, Wired nests with Condé Nast: Will the magazine's new owners dull its edge?,, June 24, 2011, May 8, 1998,weblink mdy-all, Wired Digital (,,, etc.) was purchased by Lycos and run independently from the rest of the magazine until 2006, when it was sold by Lycos to Advance Publications, returning the websites back to the same company that published the magazine.

The Anderson era

File:Wired Wilco.jpg|thumb|WilcoWilcoWired survived the dot-com bubble and found new direction under editor-in-chief Chris Anderson in 2001, making the magazine's coverage "more mainstream".NEWS, Clifford, Stephanie, Wired Struggles to Find Niche in Magazine World, The New York Times, New York, June 23, 2011, May 18, 2009,weblink mdy-all, Under Anderson, Wired has produced some widely noted articles, including the April 2003 "Welcome to the Hydrogen Economy" story, the November 2003 "Open Source Everywhere" issue (which put Linus Torvalds on the cover and articulated the idea that the open-source method was taking off outside of software, including encyclopedias as evidenced by Wikipedia), the February 2004 "Kiss Your Cubicle Goodbye" issue (which presented the outsourcing issue from both American and Indian perspectives), and an October 2004 article by Chris Anderson, which coined the popular term "the Long Tail".The November 2004 issue of Wired was published with The Wired CD. All of the songs on the CD were released under various Creative Commons licenses in an attempt to push alternative copyright into the spotlight. Most of the songs were contributed by major artists, including the Beastie Boys, My Morning Jacket, Paul Westerberg, and David Byrne.In 2005, Wired received the National Magazine Award for General Excellence in the category of 500,000 to 1,000,000 subscribers.WEB,weblink Edge: Chris Anderson, July 19, 2007, Edge Foundation, mdy-all, That same year, Anderson won Advertising Age's editor of the year award. In May 2007, the magazine again won the National Magazine Award for General Excellence.PRESS RELEASE,weblink 2007 National Magazine Award Winners Announced, American Society of Magazine Editors, May 1, 2007, mdy-all, In 2008, Wired was nominated for three National Magazine Awards and won the ASME for Design. It also took home 14 Society of Publication Design Awards, including the Gold for Magazine of the Year. In 2009, Wired was nominated for four National Magazine Awards – including General Excellence, Design, Best Section (Start), and Integration – and won three: General Excellence, Design, and Best Section (Start). David Rowan from Wired UK was awarded the BSME Launch of the Year 2009 Award.WEB,weblink 2009 BSME Awards: The 2009 Winners, British Society of Magazine Editors, December 8, 2009,weblink" title="">weblink November 15, 2009, yes, mdy-all, On December 14, 2009, Wired magazine was named Magazine of the Decade by the editors of Adweek.WEB,weblink Magazine of the Decade: Wired, AdweekMedia: Best of the 2000s, December 19, 2009, mdy-all, In 2006, writer Jeff Howe and editor Mark Robinson coined the term "crowdsourcing" in the June issue.In 2009, Condé Nast Italia launched the Italian edition of Wired and,weblink Anche l'Italia è Wired: ecco le reazioni dei blogger, Sky Italia, March 5, 2009, Italian, December 5, 2018,weblink" title="">weblink March 7, 2009, yes, mdy-all, On April 2, 2009, Condé Nast relaunched the UK edition of Wired, edited by David Rowan, and launched,weblink Goes Live Ahead Of April 2 Mag Relaunch, Andrews, Robert, March 26, 2009, PaidContent:UK,weblink" title="">weblink November 25, 2009, yes, mdy-all, Also in 2009, Wired writer Evan Ratliff "vanished", attempting to keep his whereabouts secret, saying "I will try to stay hidden for 30 days." A $5,000 reward was offered to his finder(s).NEWS,weblink Author Evan Ratliff Is on the Lam. Locate Him and Win $5,000., Wired, Evan, Ratliff, Evan Ratliff, August 14, 2009, mdy-all, Ratliff was found September 8 in New Orleans by a team effort, which was written about by Ratliff in a later issue. In 2010, Wired released its tablet edition.NEWS,weblink Wired Pushes Digital-First Strategy With Facebook Exclusive, Adweek, May 29, 2018, en-US, mdy-all, In 2012, Limor Fried of Adafruit Industries became the first female engineer featured on the cover of Wired.WEB,weblink Meet the maker - MIT News Office, MIT, May 31, 2013, June 16, 2013, mdy-all, In May 2013, Wired was included in Condé Nast Entertainment with the announcement of five original webseries, including the National Security Agency satire Codefellas and the animated advice series Mister Know-It-All.WEB, Erik, Hayden,weblink Conde Nast Entertainment Launches 'Wired' Video Channel, The Hollywood Reporter, May 15, 2013, June 23, 2013, mdy-all, WEB, Erik, Maza,weblink Condé Entertainment Previews Video Channels for Vogue, Wired and Vanity Fair, Women's Wear Daily, May 2, 2013, June 23, 2013, mdy-all, In November 2016, David Moretti was appointed Creative Director at Apple Inc.WEB,weblink Apple taps Wired Magazine’s creative director to join its design team, Miller, Chance, 2016-11-29, 9to5Mac, en-US, 2019-02-09, mdy-all, {{relevance inline|date=April 2019}}Wired endorsed Democratic candidate Hillary Clinton in the run-up for the 2016 U.S. presidential election.NEWS,weblink Wired endorses optimism, Wired, August 18, 2016, mdy-all,


| commercial = Yes| type = Technology news| owner = Condé Nast;formerly Lycos;originally Wired magazine201718df=US}})HTTP://WWW.ALEXA.COM/SITEINFO/WIRED.COM >TITLE= WIRED.COM SITE INFO ALEXA INTERNET >ACCESSDATE= MARCH 18, 2017, mdy-all, website, formerly known as Wired News and HotWired, launched in October 1994.Jeffrey Veen, HotWired Style, 1997, p14-15. The website and magazine were split in the late 1990s, when the latter was purchased by Condé Nast Publishing, 'Wired News' (the website) was bought by Lycos not long after. The two remained independent until Condé Nast purchased Wired News on July 11, 2006WEB,weblink WN: Wired News, December 30, 2005, Wired News, bot: unknown,weblink" title="">weblink December 30, 2005, mdy-all, , largely in response to declining profits. This move finally reunited the print and digital editions of Wired and both are currently (as of 2019) closely linked editorially.As of February 2018, is paywalled. Users may only access up to 4 articles per-month without payment.NEWS,weblink Paywalls make content better, Wired editor Nick Thompson says, Recode, March 2, 2018, mdy-all, Today, hosts several technology blogs on topics in transportation, security, business, new products, video games, the "GeekDad" blog on toys, creating websites, cameras, culture, and science. It also publishes the Vaporware Awards.


(File:Wired nextfest logo.png|thumb|300px|Wired NextFest)From 2004 to 2008, Wired organized an annual "festival of innovative products and technologies".WEB,weblink Wired Nextfest, Wired, yes,weblink" title="">weblink April 27, 2009, mdy-all, A NextFest for 2009 was canceled.WEB, Moses, Lucia, Wired Magazine Cancels NextFest,weblink Adweek, October 15, 2015, July 31, 2009, mdy-all,


(File:Geekipedia.jpg|thumb|The Geekipedia supplement)Geekipedia is a supplement to Wired.JOURNAL,weblink Geekipedia, Wired, February 13, 2007, July 22, 2012, mdy-all,


{{cleanup list|date=April 2014}}{{unreferenced section|date=April 2014}}Wired{{'}}s writers have included Jorn Barger, John Perry Barlow, John Battelle, Paul Boutin, Stewart Brand, Gareth Branwyn, Po Bronson, Scott Carney, Michael Chorost, Douglas Coupland, James Daly, Joshua Davis, J. Bradford DeLong, Mark Dery, David Diamond, Cory Doctorow, Esther Dyson, Mark Frauenfelder, Simson Garfinkel, William Gibson, Dan Gillmor Mike Godwin, George Gilder, Lou Ann Hammond, Chris Hardwick, Virginia Heffernan, Danny Hillis, John Hodgman, Steven Johnson, Bill Joy, Richard Kadrey, Leander Kahney, Jon Katz, Jaron Lanier, Lawrence Lessig, Paul Levinson, Steven Levy, John Markoff, Wil McCarthy, Russ Mitchell, Glyn Moody, Belinda Parmar, Charles Platt, Josh Quittner, Spencer Reiss, Howard Rheingold, Rudy Rucker, Paul Saffo, Adam Savage, Evan Schwartz, Peter Schwartz, Alex Steffen, Neal Stephenson, Bruce Sterling, Kevin Warwick, Dave Winer, and Gary Wolf.Guest editors have included director J. J. Abrams, filmmaker James Cameron, architect Rem Koolhaas, former US President Barack Obama, director Christopher Nolan, tennis player Serena Williams, and video game designer Will Wright.

See also



Further reading

External links

{{Commons category|Wired magazine people}} {{Advance Publications}}{{Whole Earth}}{{EnglishScienceMagazines}}

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