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| area_served = WorldwideNew York City, New York (state)>New York, United States{{citationtitle=About |publisher=Digg.com}}| location_country =PUBLISHER=DIGG.COM, digg.com}}Python (programming language)>PythonHTTP://DIGG.COM/JOBS>TITLE=JOBS, Digg.com, | registration = OptionalEnglish language>English| advertising = None201712PUBLISHER=ALEXA INTERNET, 2018-01-13, | website_type = Social news| owner = BetaworksUS$8.5 million (2008 est.)HTTP://WWW.BUSINESSWEEK.COM/MAGAZINE/CONTENT/08_52/B4114082618241.HTMWORK=BUSINESSWEEK DATE=DECEMBER 2008, }}Digg is a news aggregator with a curated front page, aiming to select stories specifically for the Internet audience such as science, trending political issues, and viral Internet issues. It was launched in its current form on July 31, 2012, with support for sharing content to other social platforms such as Twitter and Facebook.It formerly had been a popular social news website, allowing people to vote web content up or down, called digging and burying, respectively. In 2012, Quantcast estimated Digg's monthly U.S. unique visits at 3.8 million.WEB,weblink digg.com – Quantcast Audience Profile, Quantcast.com, July 16, 2012, July 16, 2012, Digg's popularity prompted the creation of similar social networking sites with story submission and voting systems such as Reddit.WEB, Pat, McCarthy,weblink Revisiting Top 10 Web Predictions of 2006, Conversionrater.com, September 10, 2006, February 27, 2009, In July 2008, the former company took part in advanced acquisition talks with Google for a reported $200 million price tag, but the deal ultimately fell through. After a controversial 2010 redesign and the departure of co-founders Jay Adelson and Kevin Rose, in July 2012 Digg was sold in three parts: the Digg brand, website and technology were sold to the current owner, Betaworks, for an estimated $500,000;NEWS,weblink The Big Digg Lesson: A Social Network Is Worth Precisely as Much as Its Community, Madrigal, Alexis C., The Atlantic, 2018-03-21, en-US, 15 staff were transferred to the Washington Post{{'}}s "SocialCode" for a reported $12 million; and a suite of patents was sold to LinkedIn for about $4 million.NEWS,weblink Once a Social Media Star, Digg Sells for $500,000, Wall Street Journal, July 13, 2012, July 16, 2012, Joseph, Walker, Spencer E., Ante, NEWS,weblink SocialCode hires 15 employees from Digg.com, Washington Post, May 10, 2012, July 16, 2012, Hayley, Tsukayama, WEB,weblink Digg sale splits the company three ways for $16m total, Slashgear, July 13, 2012, July 16, 2012, Chris, Burns, In September 2016, Digg announced that it would begin a data partnership with Gannett. The "seven figure" investment would give Gannett access to real-time trend analysis of Digg's 7.5 million pieces of content.WEB, Alpert, Lukas I., Gannett Leads Investment Round in Social Media Pioneer Digg,weblink Wall Street Journal, 11 October 2016, 13 September 2016, In March 2018, Digg announced that it would shut down its RSS reader, Digg Reader.WEB,weblink Alas, Digg Reader is shutting down at the end of March – TechCrunch, techcrunch.com, en-US, 2018-03-21,

History

(File:Digg1.6.png|left|thumb|200px|Digg, Version 1.6)Digg started as an experiment in November 2004 by collaborators Kevin Rose, Owen Byrne, Ron Gorodetzky, and Jay Adelson. The original design by Dan Ries was free of advertisements. The company added Google AdSense early in the project but switched to MSN adCenter in 2007.WEB,weblink Digg: New ad provider, July 25, 2007, July 16, 2012, Kevin, Rose, The site's main function was to let users discover, share and recommend web content. Members of the community could submit a webpage for general consideration. Other members could vote that page up ("digg") or down ("bury"). Although voting took place on digg.com, many websites added "digg" buttons to their pages, allowing users to vote as they browsed the web. The end product was a series of wide-ranging, constantly updated lists of popular and trending content from around the Internet, aggregated by a social network.Additions and improvements were made throughout the website's first years. Digg v2 was released in July 2005, with a new interface by web design company silverorange. New features included a friends list, and the ability to "digg" a story without being redirected to a success page. One year later, as part of Digg v3, the website added specific categories for technology, science, world and business, videos, entertainment and gaming, as well as a "view all" section that merged all categories. Further interface adjustments were made in August 2007.By 2008, Digg's homepage was attracting over 236 million visitors annually, according to a Compete.com survey.WEB,weblink Compete.com, Siteanalytics.compete.com, November 7, 2010, Digg had grown large enough that it was thought to affect the traffic of submitted webpages. Some pages experienced a sudden increase of traffic shortly after being submitted; some Digg users refer to this as the "Digg effect".

Redesign

CEO Jay Adelson announced in 2010 that the site would undergo an extensive overhaul. In an interview with Wired magazine, Adelson stated that "Every single thing has changed" and that "the entire website has been rewritten."NEWS,weblink Wired Interview, Wired, March 15, 2010, March 15, 2010, Michael, Calore, The company switched from MySQL to Cassandra, a distributed database system; in a blog post, VP Engineering John Quinn described the move as "bold".WEB,weblink Cassandra Switch, Digg, July 16, 2012, John, Quinn, yes,weblink" title="web.archive.org/web/20120307033743weblink">weblink March 7, 2012, Adelson summed up the new Digg by saying, "We've got a new backend, a new infrastructure layer, a new services layer, new machines—everything."Adelson stepped down as CEO on April 5, 2010 to explore entrepreneurial opportunities, months before the launch date of Digg v4.WEB,weblink Update from Jay, Digg, April 4, 2010, July 16, 2012, Jay, Adelson, He had been the company's CEO since its inception. Kevin Rose, another original founder, stepped in temporarily as CEO and Chairman.Digg's v4 release on August 25, 2010, was marred by site-wide bugs and glitches. Digg users reacted with hostile verbal opposition. Beyond the release, Digg faced problems due to so-called "power users" who would manipulate the article recommendation features to only support one another's postings, flooding the site with articles only from these users and making it impossible to have genuine content from non-power users appear on the front page. Frustrations with the system led to dwindling web traffic, exacerbated by heavy competition from Facebook, whose like buttons started to appear on websites next to Digg's.NEWS, Caroline, McCarthy, Changing the rules of the Digg game, June 21, 2010,weblink CNET News, July 16, 2012, High staff turnover included the departure of head of business development Matt Van Horn, shortly after v4's release.NEWS, Caroline, McCarthy, Digg's Matt Van Horn leaving for start-up, August 26, 2010,weblink CNET News, September 2, 2010, On September 1, 2010, Matt Williams took over as CEO, ending Rose's troubled tenure as interim chief executive.In 2013, Andrew McLaughlin took over as CEO after Digg was sold to BetaWorks and re-launched.WEB,weblink Digg CEO Gary Liu is leaving to head up Alibaba-owned newspaper SCMP – TechCrunch, techcrunch.com, en-US, 2018-03-21, In 2015, Gary Liu took over as Digg CEO.WEB,weblink Digg CEO Gary Liu is leaving to head up Alibaba-owned newspaper SCMP – TechCrunch, techcrunch.com, en-US, 2018-03-26, In 2016, Joshua Auerbach took over as interim CEO.NEWS,weblink We've Got Some Very Digg News To Share, Auerbach, Joshua, 2018-03-21, en, In 2017, Michael O'Connor took over as CEO, and continues as CEO today.

Sale and relaunch

In July 2012, Digg was sold in three parts: the Digg brand, website and technology were sold to Betaworks for $500,000; 15 staff were transferred to the Washington Post{{'}}s SocialCode project for $12 million; and a suite of patents were sold to LinkedIn for around $4 million.There are reports that Digg had been trying to sell itself to a larger company since early 2006.NEWS, Arrington, Michael,weblink Just Sell Digg Already, Jay, Techcrunch.com, November 7, 2007, February 27, 2009, The most notable attempt took place in July 2008, when Google entered talks to buy Digg for around $200 million. Google walked away from negotiations during the deal's due diligence phase, informing Digg on July 25 that it was no longer interested in the purchase.NEWS,weblink Google Walks Away From Digg Deal, washingtonpost.com, February 27, 2009, Michael, Arrington, July 26, 2008, Digg subsequently went into further venture capital funding, receiving $28.7 million from investors such as Highland Capital PartnersWEB,weblink Digg digs up $28.7 Million, CNNMoney.com, November 24, 2008, March 15, 2011, to move headquarters and add staff.WEB,weblink Big News: Expanding & Growing Digg, blog.digg.com, September 24, 2008, February 27, 2009, Several months later, CEO Jay Adelson said Digg was no longer for sale.WEB,weblink Digg: Not For Sale, December 9, 2008, Ante, Spencer E., December 2008, On July 20, 2012, new owners Betaworks announced via Twitter that they were rebuilding Digg from scratch, "turning [Digg] back into a start-up".WEB,weblink Rethink Digg Twitter Announcement, July 20, 2012, July 2012, Betaworks gave the project a six-week deadline. Surveys of existing users, through the website ReThinkDigg.com, were used to inform the development of a new user interface and user experience.WEB,weblink The New Digg, July 20, 2012, July 2012, WEB,weblink Rethink Digg, July 20, 2012, WEB,weblink Rebuilding Digg, July 20, 2012, Murphey, Samantha, July 2012, Digg v1 launched a day early on July 31, 2012. It featured an editorially driven front page, more images, and top, popular and upcoming stories. Users could access a new scoring system. There was increased support for sharing content to other social platforms such as Twitter and Facebook. Digg's front page content is selected by editors, instead of users on other communities like Reddit.Its offices are located at 50 Eldridge Street in Chinatown.

Features

Digg Reader

In response to the announced shutdown of Google Reader, Digg announced on March 14, 2013 that it was working on its own RSS reader.WEB,weblink Digg Reader is Live!, Digg.com, June 28, 2013, Digg Reader launched on June 28, 2013 as a web and iOS application. An Android app was released on August 29, 2013. Digg announced that it will shut down Digg Reader on March 26, 2018.WEB,weblink Goodbye to Digg Reader, 2018-03-14,

Issues relating to former Digg website

Organized promotion and censorship by users

It was possible for users to have disproportionate influence on Digg, either by themselves or in teams. These users were sometimes motivated to promote or bury pages for political or financial reasons.Serious attempts by users to game the site began in 2006.WEB,weblink Digg Corrupted: Editor's Playground, not User-Driven Website, Dave, April 20, 2006, Forevergeek, August 4, 2010, A top user was banned after agreeing to promote a story for cash to an undercover Digg sting operation.WEB,weblink Digg continues to battle phony stories, Greg, Sandoval, December 18, 2006, CNET News, August 4, 2010, Another group of users openly formed a 'Bury Brigade' to remove "spam" articles about US politician Ron Paul; critics accused the group of attempting to stifle any mention of Ron Paul on Digg.WEB,weblink Digg's Ron Paul 'Bury Brigade' exposed, Adam, December 23, 2007, August 4, 2010, Digg hired computer scientist Anton Kast to develop a diversity algorithm that would prevent special interest groups from dominating Digg. During a town hall meeting, Digg executives responded to criticism by removing some features that gave superusers extra weight, but declined to make "buries" transparent.WEB,weblink Digg’s 20 Questions: a Town Hall Recap, Ben, February 26, 2008, Bloggingexperiment, August 4, 2010, However, later that year Google increased its page rank for Digg. Shortly afterwards, many 'pay for Diggs' startups were created to profit from the opportunity. According to TechCrunch, one top user charged $700 per story, with a $500 bonus if the story reached the front page.WEB,weblink Want On The Digg Home Page? That'll Be $1,200., Michael, Arrington, September 3, 2008, Techcruch, August 4, 2010, Digg Patriots was a conservative Yahoo! Groups mailing list, with an associated page on coRank, accused of coordinated, politically motivated behavior on Digg. Progressive blogger Ole Ole Olson wrote in August 2010 that Digg Patriots undertook a year-long effort of organized burying of seemingly liberal articles from Digg's Upcoming module. He also accused leading members of vexatiously reporting liberal users for banning (and those who seemed liberal), and creating "sleeper" accounts in the event of administrators banning their accounts. These and other actions would violate Digg's terms of usage.WEB,weblink Archived copy, 2010-08-07, bot: unknown,weblink" title="web.archive.org/web/20130508085136weblink">weblink May 8, 2013, WEB,weblink The Rigging Of Digg: How A Covert Mob Of Conservatives Hijacked The Web’s Top Social News Site, Ole Ole, Olson, The Public Record, August 5, 2010, Olson's post was immediately followed by the disbanding and closure of the DiggPatriots list, and an investigation into the matter by Digg.NEWS,weblink Digg investigates claims of conservative 'censorship', Josh, Halliday, August 6, 2010, The Guardian,

AACS encryption key controversy

{{Wikinews|Digg.com suffers user revolt; Founder will not fight}}On May 1, 2007, an article appeared on Digg's homepage that contained the encryption key for the AACS digital rights management protection of HD DVD and Blu-ray Disc. Then Digg, "acting on the advice of its lawyers," removed posting submissions about the secret number from its database and banned several users for submitting it. The removals were seen by many Digg users as a capitulation to corporate interests and an assault on free speech.NEWS, Stone, Brad, In Web Uproar, Antipiracy Code Spreads Wildly, The New York Times, 2007-05-03,weblink 2007-07-02, A statement by Jay Adelson attributed the article's take-down to an attempt to comply with cease and desist letters from the Advanced Access Content System consortium and cited Digg's Terms of Use as justification for taking down the article.WEB,weblink Digg the Blog: What's Happening with HD-DVD Stories?, Jay, Adelson, Although some users defended Digg's actions,WEB,weblink Cease and desist letters backfire horribly against AACS, TGdaily, 2007-05-01, 2009-02-27, yes,weblink" title="web.archive.org/web/20070504015619weblink">weblink 2007-05-04, WEB,weblink Digg losing control of their site, Weblog.infoworld.com, 2009-02-27,weblink" title="web.archive.org/web/20081222071122weblink">weblink 2008-12-22, yes, WEB, Sanders, Tom,weblink DRM lobby tries to get HD DVD genie back into the bottle, Computing.co.uk, 2009-02-27, as a whole the community staged a widespread revolt with numerous articles and comments made using the encryption key.WEB,weblink DailyTech: AACS Key Censorship Leads to First Internet Riot, Marcus, Yam, 2007-05-02, NEWS,weblink BBC News: DVD DRM row sparks user rebellion, 2007-05-02, 2007-05-02, The scope of the user response was so great that one of the Digg users referred to it as a "digital Boston Tea Party".weblink" title="web.archive.org/web/20070504173353weblink">Forbes.com, Digg's DRM Revolt The response was also directly responsible for Digg reversing the policy and stating: "But now, after seeing hundreds of stories and reading thousands of comments, you've made it clear. You'd rather see Digg go down fighting than bow down to a bigger company. We hear you, and effective immediately we won't delete stories or comments containing the code and will deal with whatever the consequences might be."WEB,weblink Digg This: 09 F9 [...], 2007-05-02, Kevin, Rose, Kevin Rose, 2007-05-01, Digg the Blog, Digg Inc,

Digg v4

Digg's version 4 release was initially unstable. The site was unreachable or unstable for weeks after its launch on August 25, 2010. Many users, upon finally reaching the site, complained about the new design and the removal of many features (such as bury, favorites, friends submissions, upcoming pages, subcategories, videos and history search).WEB,weblink Digg Redesign Met with a Thumbs Down, Mathew,, Ingram, August 26, 2010, August 29, 2010, Kevin Rose replied to complaints on his blog, promising to fix the algorithm and restore some features.WEB,weblink Digg v4: release, iterate, repeat., Kevin, Rose, August 27, 2010, August 27, 2010, Alexis Ohanian, founder of rival site Reddit, said in an open letter to Rose:}}Disgruntled users declared a "quit Digg day" on August 30, 2010, and used Digg's own auto-submit feature to fill the front page with content from Reddit.WEB,weblink Digg User Rebellion Continues: Reddit Now Rules the Front Page, ReadWriteWeb, Frederic, Lardinois, August 31, 2010, NEWS,weblink Digg Users Lash Out At New Format, Join Forces with Reddit, Time Magazine, August 31, 2010, August 30, 2010, Megan, Friedman, WEB,weblink Angry Digg users flood home page with Reddit links, CNet News, Caroline, McCarthy, August 31, 2010, Reddit also temporarily added the Digg shovel to their logo to welcome fleeing Digg users.NEWS,weblink Angry Users SLAM Digg With Links From Rival Reddit, The Huffington Post, August 31, 2010, Craig, Kanalley, August 30, 2010, Digg's traffic dropped significantly after the launch of version 4,WEB,weblink Digg’s traffic is collapsing at home and abroad, The Next Web, October 20, 2010, Alex, Wilhelm, and publishers reported a drop in direct referrals from stories on Digg's front page.WEB,weblink The Digg Effect v4, Social Keith, October 20, 2010, Keith, Plocek, New CEO Matt Williams attempted to address some of the users' concerns in a blog post on October 12, 2010, promising to reinstate many of the features that had been removed.

Timeline {| class"wikitable"

ACCESSDATE =2010-08-02 LAST = MACMANUS WORK =WEB 2.0 EXPLORER, ZDNet, | Kevin Rose creates the first profile ACCESSDATE =2010-08-02 PUBLISHER =DIGG, | Digg is open to publicThe Screen SaversHTTPS://WWW.YOUTUBE.COM/WATCH?V=W1_YOG7LQI4 ACCESSDATE =2010-08-02 PUBLISHER =TECHTV, | Comment section introduced for stories| Digg 1.6: duplicate story detection| Profile page now includes comment histories and sort by category| Digg spy is released| Digg 2.0 is released. Friends feature, ajax buttons for Digg/bury, and a non-linear promotion algorithm are implemented. ACCESSDATE =2010-08-02 PUBLISHER =REVISION3, | Raises $2.8 million in venture capital| Digg Spy 2.0 released ACCESSDATE =2010-08-02 LAST = MACMANUS WORK =WEB 2.0 EXPLORER, ZDNet, ARCHIVEDATE =2008-01-20 ACCESSDATE =2010-08-02, wehatetech, | Digg Clouds is introduced, Search is improved| Acquisition rumors begins| Report stories as 'inaccurate' and Profanity filters are introduced| Digg widget for blogs and share by email is released| New Digg Comment System Released, threaded and Diggable comments. ACCESSDATE =2010-08-02 DATE =2006-04-19, Forever Geek, | Digg v3 rolled out, site redesign, shouts, new categories: politics and sports.| Digg Labs Launches| Thumbnails added| Digg begins enforcing trademark rights| User rebellion against Friends System and vote rigging results in promises about the diversity algorithms and other tools that were never implemented. Top user p9 resigns.| diggriver.com is launched for mobile devices| #1 Story feature added later renamed as favorites| New features: Podcast, Videos, Top 10 sidebar, wide-screen support and friends page| Raises $8.5 million in venture capital ACCESSDATE =2010-08-02 LAST = ROSE PUBLISHER =DIGG BLOG, | Big Spy Launched| The new US Elections 2008 section creates lots of buzz| Blog post leads to concern about 'bury brigades'. Digg investigates and find no evidence for these allegations| Digg API is made public, Contest launched for best app using the API| HD-DVD saga regarding the censorship of the leaked encryption key, Kevin yield to users and ends the censorship| Facebook app is launched| New Comment System – Joe Stump edition. Instant backlash from community after slow loading.| iPhone App beta launched| Ad partnership with Microsoft| Customizable homepage options. Images and videos now back to homepage.September 19, 2007}} New Digg profiles, story suggestion, email alerts| Digg the Candidates: Presidential candidates get their Digg accounts| Digg Town Halls| New comments system is released| Recommendation engine is released| Facebook minifeeds of digg stories| m.digg.com – Mobile site is released| Firefox Extension released| Digg Dialogg| Digg warns users against script for auto digging friends stories.| $28.7 million capital raised with Highland Capital Partners. ACCESSDATE =2010-08-02 LAST = BURTON WORK =COMMUNITY BLOG, Digg, | Digg Spy and podcasts discontinued| Related stories and "People who Dugg this also Dugg" boxes added to individual stories| DiggBar and short url launched| New Search| Facebook Connect| Shouts feature is removed| Diggable ads implemented| Partners with WeFollow for categorizing user in the upcoming version 4 release| Digg Trends launched| Chrome extension launched| iPhone app is launched| Android app is launched| Jay Adelson Steps Down as CEO, Kevin Rose becomes interim CEO| Digg version 4 alpha testing begins ACCESSDATE = 2014-01-30 LAST = ALEX, Wilhelm, | Digg v4 is released: My News and Publisher Streams launched| Matt Williams replaces Kevin Rose as CEOURL=HTTPS://TECHCRUNCH.COM/2010/10/25/DIGG-TO-LAY-OFF-37-PERCENTOF-STAFF/ PUBLISHER=TECHCRUNCH.COM ACCESSDATE=2010-11-07, | Kevin Rose resigns from his role in the companyChristina Warren, mashable.com. "Kevin Rose Resigns from Digg [REPORT]." March 18, 2011. Retrieved March 18, 2011.| Newswire is launched.| Newsroom is launched.| Digg Social Reader is introduced.| Digg Mobile is now in a relationship with Digg Social Reader.FIRST2=SPENCER E.URL=HTTPS://WWW.WSJ.COM/ARTICLES/SB10001424052702304373804577523181002565776 PUBLISHER=WSJ.COM ACCESSDATE=2012-07-13, | Digg announces new site redesign in progress, "rebooting" the site back to v1 as a "startup," slated for release on August 1, 2012.url=https://www.theverge.com/2012/8/1/3212627/digg-relaunch-betaworks-video publisher=TheVerge.com accessdate=2012-08-02}}url=http://blog.digg.com/post/54149272160/digg-reader-is-live publisher=Digg Blog accessdate=2013-06-28}}url=https://medium.com/@thedooofroo/digging-in-6820df6a8b30 publisher=Medium accessdate=2017-03-17}}

See also

{{colbegin|colwidth=30em}} {{colend}}

References

{{Reflist|colwidth=30em}}

External links

{{commons category|Digg}}
  • {{Official website}}


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