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The Verge
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{{short description|American technology news and media network operated by Vox Media}}{{Other uses|Verge (disambiguation){{!}}Verge}}{{Use American English|date=September 2018}}{{italic title}}{{Use mdy dates|date=September 2018}}







factoids
| slogan =| commercial = YesTechnology journalism>Technology news| registration = OptionalEnglish language>English| num_users =| content_license =| owner = Vox MediaJoshua TopolskyHTTP://FORTUNE.COM/2011/10/26/WITH-THE-VERGE-SB-NATION-LOOKS-BEYOND-JUST-GADGETS/ >TITLE=WITH THE VERGE, SB NATION LOOKS BEYOND JUST GADGETS FIRST1=DANIEL WORK=CNNMONEY ARCHIVEURL=HTTPS://WWW.WEBCITATION.ORG/6GMF882RM?URL=HTTP://TECH.FORTUNE.CNN.COM/2011/10/26/THE-VERGE-SB-NATION/ DEADURL=NO, Jim Bankoff>Marty Moe}}| editor = Nilay Patel20187PUBLISHER=ALEXA INTERNET, December 7, 2018, | current_status = Online| footnotes =}}The Verge is an American technology news and media network operated by Vox Media. The network publishes news items, long-form feature stories, guidebooks, product reviews, and podcasts.The website uses Chorus, Vox Media's proprietary multimedia publishing platform.WEB, Eric Eldon,weblink A Closer Look At Chorus, The Next-Generation Publishing Platform That Runs Vox Media, May 7, 2012, techcrunch.com, September 3, 2012, WEB,weblink Richard Edelman – 6 A.M.: The Verge Is Coming, Edelman, October 7, 2014, yes,weblink" title="web.archive.org/web/20120418121445weblink">weblink April 18, 2012, The network is managed by its editor-in-chief Nilay Patel, executive editor Dieter Bohn, and editorial director Helen Havlak.WEB,weblink Vox Media, Nilay Patel becomes Editor-in-Chief of The Verge, Dieter Bohn is Executive Editor, yes,weblink" title="web.archive.org/web/20150919120329weblink">weblink September 19, 2015, JOURNAL, Grinapol, Corinne, The Verge Names Helen Havlak Editorial Director, Promotes 3, Adweek, June 19, 2017,weblink December 10, 2018, The site launched on November 1, 2011. The Verge won five Webby Awards for the year 2012 including awards for Best Writing (Editorial), Best Podcast for The Vergecast, Best Visual Design, Best Consumer Electronics Site, and Best Mobile News App.WEB,weblink Searching for the verge | The Webby Awards Gallery + Archive, Winners.webbyawards.com, June 15, 2013, yes,weblink" title="web.archive.org/web/20140202100721weblink">weblink February 2, 2014,

History

Origins

Between March and April 2011, up to nine of Engadget{{'}}s most prominent writers, editors, and product developers, including editor-in-chief Joshua Topolsky, left AOL, the company behind the website, to start a new gadget site.WEB,weblink Exclusive: Engadget's Top Editors Topolsky and Patel Exit From AOL's Giant Tech Site, Swisher, Kara, Kara Swisher, March 12, 2011, All Things Digital, May 4, 2013,weblink May 4, 2013, no, NEWS,weblink No Longer Shackled by AOL, The New York Times, April 3, 2011, David, Carr, David Carr (journalist), May 3, 2013, WEB,weblink Engadget Editor Paul Miller Resigns Over 'The AOL Way', Gobry, Pascal-Emmanuel, February 19, 2011, Business Insider, May 4, 2013,weblink May 4, 2013, no, The other departing editors included managing editor Nilay Patel and staffers Paul Miller, Ross Miller, Joanna Stern, Chris Ziegler, as well as product developers Justin Glow, and Dan Chilton.WEB,weblink SB Nation Sacks AOL in Raid of Former Engadget Team for Competing New Tech Site, As AOL Zeroes in on New EiC, Swisher, Kara, Kara Swisher, April 3, 2011, All Things Digital, May 4, 2013,weblink May 4, 2013, no, WEB,weblink Engadget's Topolsky, Former Editors Starting New Rival Tech Site, Albanesius, Chloe, April 4, 2011, PC Magazine, Ziff Davis, May 4, 2013,weblink May 4, 2013, no, In early April 2011, Topolsky announced that their unnamed new site would be produced in partnership with sports news website SB Nation, debuting some time in the fall.WEB,weblink AOL Loses Original Engadget Team to SB Nation, Rovzar, Chris, April 4, 2011, New York (magazine), New York, New York Media, May 4, 2013,weblink May 4, 2013, no, Topolsky lauded SB Nation{{'s}} similar interest in the future of publishing, including what he described as their beliefs in independent journalism and in-house development of their own content delivery tools. Jim Bankoff of SB Nation saw an overlap in the two sites' demographics and an opportunity to expand SB Nation{{'s}} model. Bankoff previously worked at AOL in 2005, where he led their Engadget acquisition.WEB,weblink Staff of AOL's Engadget Leaving en Masse, Bazilian, Emma, April 4, 2011, Adweek, Prometheus Global, May 4, 2013,weblink May 4, 2013, no, Other news outlets viewed the partnership as positive for both SB Nation and Topolsky's staff, and negative for AOL's outlook.WEB,weblink Engadget Defection Exposes AOL’s Major Weakness, Ingram, Mathew, April 4, 2011, GigaOM, GigaOmniMedia, May 4, 2013,weblink May 4, 2013, no, WEB,weblink AOL Defector Blasts 'Content Farming' and 'SEO Spam', Bercovici, Jeff, April 4, 2011, Forbes, May 4, 2013,weblink May 4, 2013, no, WEB,weblink Engadget Editors Quit AOL, Blodget, Henry, March 12, 2011, Business Insider, May 4, 2013,weblink May 4, 2013, no, WEB,weblink The Engadget Team Is Starting A New Tech Blog Under SB Nation, Yarow, Jay, April 3, 2011, Business Insider, May 4, 2013,weblink May 4, 2013, no, Bankoff, chairman and CEO of Vox Media (owner of SB Nation), said in a 2011 interview that though the company had started out with a focus on sports, other categories including consumer technology had growth potential for the company.WEB,weblink With Deep Pockets, SB Nation is "Building a Great Media Company" – Launches Interim Site for ex-Engadget Crew, Sets up Shop in NYC, May 1, 2011, beet.tv, September 3, 2012, Development of Vox Media's content management system (CMS), Chorus, was led by Trei Brundrett, who later became the chief operating officer for the company.NEWS,weblink Vox Media Names First COO as Focus Turns to Video, Native Ads, Gerry, Smith, February 6, 2017, December 6, 2018, Bloomberg.com, Bloomberg L.P.,

This Is My Next

Following news of his untitled partnership with SB Nation in April 2011, Topolsky announced that the Engadget podcast hosted by Patel, Paul Miller, and himself would continue at an interim site called This Is My Next.WEB,weblink The Verge Is Coming, Edelman, Richard, August 2, 2011, Edelman (firm), Edelman, May 4, 2013,weblink May 4, 2013, no, By August 2011, the site had reached 1 million unique visitors and 3.4 million page views. By October 2011, the site had 3 million unique views per month and 10 million total page views. Time listed the site in its Best Blogs of 2011, calling the prototype site "exemplary".NEWS,weblink Best Blogs of 2011: This Is My Next, McCracken, Harry, Harry McCracken, June 6, 2011, Time (magazine), Time, May 4, 2013,weblink May 4, 2013, no, The site closed upon The Verge{{'}}s launch on November 1, 2011.{{Citation needed|date=May 2018}}On June 11, 2014, The Verge launched a new section called "This Is My Next",WEB,weblink Welcome to This Is My Next, your buying guide for the future, Vox Media, The Verge, June 11, 2014, edited by former editor David Pierce, as a buyer's guide for consumer electronics.

Launch

The Verge launched November 1, 2011, along with an announcement of a new parent company: Vox Media. According to the company, the site launched with 4 million unique visitors and 20 million pageviews.WEB,weblink THE RAID ON AOL: How Vox Pillaged Engadget And Founded An Empire, Lincoln, Kevin, January 9, 2012, Business Insider, May 3, 2013,weblink May 4, 2013, no, At the time of Topolsky's departure, Engadget had 14 million unique visitors. Vox Media overall doubled its unique visitors to about 15 million during the last half of 2012. The Verge had 12 former Engadget staffers working with Topolsky at the time of launch. In 2013, The Verge launched a new science section, Verge Science, with former Wired editor Katie Drummond leading the effort.JOURNAL, Kaufman, Alexander C., The Verge Launches Verge Science, Names Wired’s Katie Drummond Editor, Adweek, April 17, 2013,weblink December 17, 2018, Patel replaced Topolsky as editor-in-chief in mid-2014.NEWS, Somaiya, Ravi, Bloomberg Hires a Founder of The Verge to Lead Online Initiatives,weblink January 11, 2019, The New York Times, July 24, 2014, Journalist Walt Mossberg joined The Verge{{'s}} editing team after Vox Media acquired Recode in 2015.JOURNAL, Greenberg, Julia, Vox Media Acquires Tech News Site Re/code, Wired (magazine), Wired, May 26, 2015,weblink January 11, 2019, By 2016, the website's advertising had shifted from display advertisements, matched with articles' contents, to partnerships and advertisements adjusted to the user.WEB,weblink Refreshing The Verge: how does this thing make money, anyway?, February 26, 2018,

2016–present

Vox Media revamped The Verge{{'s}} visual design for its fifth anniversary in November 2016.WEB,weblink As The Verge turns five, here’s how it’s thinking about building a news site for the distributed age, February 26, 2018, The Verge logo featured a modified Penrose triangle, an impossible object.WEB,weblink Also, our logo and branding was done by the amazing Area 17. Super talented people! www.area17.com, July 18, 2011, Twitter, September 3, 2012, On November 1, The Verge launched version 3.0 of its news platform, offering a redesigned website along with a new logo.WEB,weblink Welcome to Verge 3.0, November 1, 2016, The Verge, November 1, 2016, In September 2016, The Verge fired deputy editor Chris Ziegler after it learned that he had been working for Apple since July.NEWS, Carson, Biz, A high-level editor at a top tech blog secretly worked for Apple for months,weblink January 4, 2017, Business Insider, September 23, 2016, Ziegler had actively worked on stories throughout July while also employed by Apple. After he fell silent in August, The Verge tried to get in touch with him since they were 'in the dark and concerned for Chris'., Helen Havlak was promoted to the editorial director position in mid-2017.JOURNAL, Grinapol, Corinne, The Verge Names Helen Havlak Editorial Director, Promotes 3, Adweek, June 19, 2017,weblink January 11, 2019, In 2017, The Verge launched "Guidebook" to host technology product reviews.JOURNAL, Grinapol, Corinne, The Verge Is Rethinking the Way Tech Product Reviews Are Done With Guidebook, Adweek, July 24, 2017,weblink December 12, 2018, In May 2018, Verge Science launched a YouTube channel, which had more than 638,000 subscribers and 30 million views by January 2019. The channel received more than 5.3 million views in November 2018 alone.NEWS, Peterson, Tim, How Vox Media’s Verge Science is growing on YouTube,weblink January 17, 2019, Digiday, January 7, 2019,

Content

Podcasts

The Verge broadcasts a live weekly podcast called The Vergecast. The inaugural episode was broadcast on November 4, 2011. Unlike many episodes of previous podcasts, it included a video stream of the hosts.WEB, Nilay Patel,weblink The VergeCast, live at 6:30PM ET / 10:30PM GMT!, The Verge, September 3, 2012, A second weekly podcast was introduced on November 8, 2011. Unlike The Vergecast, The Verge Mobile Show was primarily focused on mobile phones.WEB, Trent Wolbe,weblink The Verge Mobile Podcast 001 – 11.09.2011, November 9, 2011, The Verge, September 3, 2012, WEB, Vlad Savov,weblink The Verge Mobile Podcast, live at 4:30PM ET / 9:30PM GMT!, The Verge, September 3, 2012, The Verge also launched the weekly podcast Ctrl-Walt-Delete, hosted by Walt Mossberg, in September 2015.JOURNAL, Horgan, Richard, The Verge Comes Up with the Podcast Name of the Year, Adweek, September 25, 2015,weblink December 20, 2018, The Verge{{'s}} What's Tech podcast was named among iTunes's best of 2015.WEB,weblink January 24, 2016, Vox Media in the News: Week of December 21, 2015, Rogoff, Andrea, December 22, 2015, Vox Media, Vox Marketing,weblink January 24, 2016, no, The podcast Why'd You Push That Button?, launched in 2017 and co-hosted by Ashley Carman and Kaitlyn Tiffany,WEB, Marino, Andrew, Pixel Buds review, OnePlus 5T, and iPhone X a few weeks later,weblink The Verge, December 22, 2018, November 17, 2017, received a Podcast Award in the "This Week in Tech Technology Category" in 2018.WEB, Winners of the 2018 Podcast Awards,weblink Podcaster News, December 22, 2018, October 1, 2018, WEB, 2018 Podcast Awards Winners,weblink People's Choice Podcast Awards, December 22, 2018,

Video content

On The Verge

On August 6, 2011, in an interview with Edelman, The Verge co-founder Marty Moe announced that they would soon be launching The Verge Show, a web television series. After the site's launch, the show was named On The Verge. The first episode was taped on Monday, November 14, 2011, with guest Matias Duarte.WEB, Chad Mumm,weblink On The Verge' arrives on Monday, November 14th with Matias Duarte, November 7, 2011, The Verge, September 3, 2012, The show is a technology news entertainment show, and its format is similar to that of a late-night talk show, but it is broadcast over the Internet, not on television. The show's first episode was released on November 15, 2011.Ten episodes of On The Verge were broadcast, with the most recent episode going out on November 10, 2012.WEB,weblink On The Verge, November 10, 2012, May 7, 2013, On May 24, 2013, it was announced that the show would return under a new weekly format, alongside a new logo and theme tune.WEB,weblink On The Verge is coming back, May 24, 2013, May 27, 2013,

Other video content

On May 8, 2013, editor-in-chief Topolsky announced Verge Video, a site that contains the video backlog from The Verge.WEB,weblink Introducing Verge Video, Vox Media, The Verge, May 8, 2013, Circuit Breaker, a gadget blog launched in 2016,NEWS, Herrman, John, Vox Media Tries Something Old on Something New,weblink January 11, 2019, The New York Times, April 24, 2016, has amassed nearly one million Facebook followers and debuted a live show on Twitter in October 2017. The blog's videos average more than 465,000 views, and Jake Kastrenakes serves as editor-in-chief, as of 2017.NEWS, Willens, Max, ‘We’ve learned a playbook’: How The Verge used Facebook video to grow Circuit Breaker,weblink January 11, 2019, Digiday, October 6, 2017, Also in 2016, USA Network and The Verge partnered on Mr. Robot Digital After Show, a digital aftershow for the television series Mr. Robot.JOURNAL, Lynch, Jason, USA and The Verge Team Up for a Weekly Live Digital Mr. Robot Aftershow, Adweek, July 11, 2016,weblink January 15, 2019, In December, Twitter and Vox Media announced a live streaming partnership for The Verge{{'s}} programs covering the Consumer Electronics Show.NEWS, BRIEF-Vox Media and Twitter parterning to live stream CES programs hosted by The Verge,weblink January 17, 2019, Business Insider, Reuters, December 15, 2016, The series Next Level, hosted and produced by Lauren Goode, debuted in 2017 and was recognized in the "Technology" category at the 47th annual San Francisco / Northern California Emmy Awards (2018).NEWS, Jarvey, Natalie, Vox Media Draws Inspiration From Editorial Brands for New Series Slate,weblink January 15, 2019, The Hollywood Reporter, May 8, 2017, WEB, 47th Annual NORTHERN CALIFORNIA AREA EMMY® AWARD NOMINATIONS ANNOUNCED,weblink January 15, 2019, May 29, 2018, San Francisco / Northern California Emmy Awards, In August 2017, The Verge launched a new web series called Space Craft, hosted by science reporter Loren Grush.NEWS,weblink Our new video series Space Craft launches next week, Grush, Loren, August 11, 2017, The Verge, February 18, 2019, Vox Media,

Controversy

In September 2018, The Verge published an article titled "How to Build a Custom PC for Editing, Gaming or Coding" and uploaded a video to YouTube entitled "How we Built a $2000 Custom Gaming PC", which was widely criticized for its numerous factual errors. This included The Verge reporter Stefan Etienne wearing an antistatic wrist strap without grounding it, installing the RAM and video card in incorrect slots, applying excessive thermal grease, and installing the power supply unit in a way that blocks airflow to it. After initially disabling comments, The Verge removed the video entirely. In February 2019, lawyers from The Verge{{'}}s parent company Vox Media filed a DMCA takedown notice, requesting YouTube to remove videos critical of The Verge{{'}}s video, alleging copyright infringement. YouTube took down two of the videos, uploaded by YouTube channels BitWit and ReviewTechUSA, while applying a copyright "strike" to these two channels.WEB,weblink The Verge issues copyright claims against multiple YouTube videos criticizing its infamous PC build video, Medley, Sam, February 15, 2019, Notebookcheck, 2019-02-21, After an outcry following the decision, YouTube reinstated these two videos, along with retracting the copyright "strikes" applied.WEB, Knight, Shawn, Vox Media targets YouTuber that parodied The Verge's terrible PC build video, TechSpot, February 14, 2019,weblink February 16, 2018, Timothy B. Lee of Ars Technica described this controversy as an example of the Streisand effect, saying that while law regarding fair use is unclear regarding this type of situation, "the one legal precedent ... suggests ... that this kind of video is solidly within the bounds of copyright's fair use doctrine."WEB,weblink Vox lawyers briefly censored YouTubers who mocked The Verge’s bad PC build advice, Lee, Timothy B., February 20, 2019, Ars Technica, 2019-02-21,

References

{{reflist}}

External links

  • {{official website}}
{{Vox Media}}

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