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S by Shakira
please note:
- the content below is remote from Wikipedia
- it has been imported raw for GetWiki
{{Short description|Perfume by Shakira}}{{good article}}- the content below is remote from Wikipedia
- it has been imported raw for GetWiki
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Development
Background
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Scent and packaging
File:S by Shakira Commons version.jpg|thumbnail|right|According to Shakira, the pendant with the "S" symbol (right), which is attached to the top of the bottle, is reflective of a "charm for happiness" ]]The fragrance of S by Shakira is categorized as a "transparent oriental",WEB, West, Kim, Shakira Launches New Fragrance: 'S' by Shakira,weblink Beauty World News, November 4, 2013, April 2, 2013, and according to Shakira's official website, it is inspired by "what is unique and exceptional about her, her light".WEB, S by Shakira (Click on the Fragrance tab on the right-hand side of the page, select the S by Shakira bottle, and then click on the Inspiration tab),weblink Shakira Beauty. Scents and Senses, November 4, 2013, dead,weblink" title="web.archive.org/web/20131109131127weblink">weblink November 9, 2013, The perfume is made of a variety of oils and substances derived from Middle Eastern and Indian regions. The top notes include citrus, peach, and passion fruit chord; the heart notes give a "spicy freshness" through the use of various flowers like gardenia and sambac jasmine, and cinnamon; the base notes consist of amber, musk, sandalwood and vanilla chord.WEB, S by Shakira (Click on the Fragrance tab on the right-hand side of the page, select the S by Shakira bottle, and then click on the Fragrance tab),weblink Shakira Beauty. Scents and Senses, November 4, 2013, dead,weblink" title="web.archive.org/web/20131109131127weblink">weblink November 9, 2013, The fragrance is meant to be used by women, and Shakira claimed that "The type of women who feel a connection with this fragrance would be independent and strong, but also a woman with a great capacity to love and a strong sense of who they are. Itâs for a woman who believes in herself."MAGAZINE, Shakira Smells Success With Perfume Launch,weblink Contactmusic.com, November 4, 2013, Wenn, August 2, 2010, The packaging of S by Shakira is designed to reflect light and features gold accents, which Puig felt would help it stand out. The bottle of the perfume is "soft and feminine" in design and is made of glass, which is surface finished and has six star-shaped cuts carved in its bottom so that it is able to reflect light from different angles.WEB, S by Shakira (Click on the Fragrance tab on the right-hand side of the page, select the S by Shakira bottle, click on the Design tab and then select the bottle),weblink Shakira Beauty. Scents and Senses, November 4, 2013, dead,weblink" title="web.archive.org/web/20131109131127weblink">weblink November 9, 2013, WEB, Shakira Gets In On The Celebrity Fragrance Game,weblink Style.com. Fairchild Fashion Media, November 5, 2013, September 20, 2010, India Today website WonderWoman.in likened the bottle to the shape of an "oriental dancer".WEB, Shakira launches her own fragrance,weblink WonderWoman.in. India Today, November 4, 2013, The bottle does not have any cap and instead utilises a key-like structure to stop the flow of the perfume. The absence of the cap aims to represent "Shakira's bare feet". She explained her idea behind the design of the bottle: "I wanted the bottle to be something that could contain a dream. Solid like the bottles of yesteryear, but with a light feeling. And it comes with something special. The pendant containing the "S" symbolizes a charm for happiness that I wanted to share."Release
Shakira launched S by Shakira in Madrid, Spain, by organising a press release on June 22, 2010.WEB, Shakira lanza perfume,weblink November 5, 2013, Spanish, June 22, 2010, At the press release, Shakira talked about her inspiration and the development of the perfume, saying "Like a song, a perfume is composed of different individual notes, which together form a harmony."NEWS, Pease-Watkin, Camilla, Shakira launches seductive new scent,weblink Colombia Reports, November 5, 2013, June 23, 2010, The perfume went on sale on September 10 and was available for purchase in more than 15,000 stores.WEB, Dunlop, Courtney, Shakira Launching S by Shakira Fragrance,weblink StyleList, November 7, 2013, July 30, 2010, Samples were distributed to those who purchased tickets to Shakira's The Sun Comes Out World Tour, which was going to appear in New York during the fall season. S by Shakira was made available in the following range:WEB, S by Shakira (Click on the 'Fragrance' tab on the right-hand side of the page, select the S by Shakira bottle, and then click on the Range tab),weblink Shakira Beauty. Scents and Senses, November 4, 2013, dead,weblink" title="web.archive.org/web/20131109131127weblink">weblink November 9, 2013,- Eau de toilette - 50 ml/1.69 oz
- Eau de toilette - 80 ml/2.71 oz
- Deodorant - 150 ml/5.07 oz
- Body lotion - 74 ml/2.5 ozWEB, S By Shakira 2Pc Gift Set: 1Oz Edts, 2.5Oz Body Lotion New,weblink Walmart, November 6, 2013,
Promotion
A television commercial to promote the perfume was released in late-August 2010 and featured a remixed version of her 2010 single "Gypsy".WEB, Nguyen, Karen, Shakira Releases TV Commercial For Her New Fragrance 'S',weblink FlauntMe. Mixr Media, November 5, 2013, August 28, 2010, Vanita Sabnani, vice president of marketing for Puig USA, revealed that the company had decided on a "true 360-degree ad and marketing campaign" and had made preparations to promote S by Shakira through Jumbotron displays, taxi advertisements, and social networking services.WEB, Brookman, Faye, Shakira to Shimmy Scent Scales at Retail,weblink Women's Wear Daily, Fairchild Fashion Media, November 9, 2013, July 30, 2010, Print advertisements were also commissioned and the first placement was printed in the September issue of fashion magazine Vogue.Reception
Style.com favoured Shakira's decision to release a perfume and called it "sexy, sensual, and a whole host of other words beginning with "S"". Melanie Dee from Yahoo! Voices criticised the bottle of the perfume as "probably one of the ugliest perfume bottles", but highly praised the scent, describing it to be "simply delicious"; she concluded that "I am never all too fond of celebrity fragrances, and JLo has been the only celeb, in my opinion that manages to impress time after time. S by Shakira though has managed to make another fan".WEB, Dee, Melanie, Review of New S by Shakira, Perfume for Women,weblink Yahoo! Voices. Yahoo!, November 5, 2013, November 12, 2010, Kim West from Beauty World News felt the perfume was truly reflective of Shakira's nature, saying "Full of energy, sensuality, and good vibrations, S by Shakira bottles the singer's essence and what makes her unique". In 2013, Latina magazine included S by Shakira on their list of "The 11 Best Latino Celebrity Perfumes" and found the perfume "perfect" for romantic occasions, calling it "energetic, confident, and so sexy thanks to the vanilla and sandalwood notes".MAGAZINE,weblink The 11 Best Latino Celebrity Fragrances, Latina (magazine), Latina, September 4, 2013, November 8, 2013, At the 2010 Academia Del Perfume Award ceremony sponsored by The Fragrance Foundation, S by Shakira won the award for "Best Women's Fragrance Great Distribution". The award was received by Pilar Trabal, vice president of Puig Iberia, and Shakira thanked the jury and voters through a telephone call.WEB, Gala Premios ADP'10,weblink Academia del Perfume. The Fragrance Foundation, November 7, 2013, Spanish, At the 2011 FiFi Awards ceremony sponsored by The Fragrance Foundation, S by Shakira received a nomination in the category of "Women's Broad Appeal"WEB, Lacey, Miriam, See the 2011 FiFi Awards Nominees,weblink PopSugar, November 5, 2013, March 30, 2011, but lost to American actress Halle Berry's fragrance Pure Orchid.WEB, Anderson, Jessica, FiFi Awards 2011 Winners,weblink Fashionetc, November 5, 2013, May 26, 2011, Commercially, industry analysts predicted that S by Shakira would make $35 to $45 million through global retail sales in its first year.Flanker fragrances
S by Shakira Eau Florale
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Background and scent
After working on her first fragrance S by Shakira, Shakira further developed an interest in perfumery and wanted to explore more scents, saying "After working on my debut scent, S by Shakira, I became interested in the possibilities of expressing emotions through scents."WEB, Showbiz, Bang, Shakira - Shakira's 'Scent-sual' Fragrance,weblink Contactmusic,com, November 5, 2013, July 8, 2011, Working closely with perfumer Elisabeth Vidal, she decided to make a "more gentle and romantic" and simpler version of the original fragrance and explored floral scents.MAGAZINE, Showbiz, Bang, Shakira - Shakira Launches Second Fragrance,weblink Contactmusic.com, November 5, 2013, June 13, 2011, S by Shakira Eau Florale is categorized as a "floral musky scent", and according to Shakira's official website, it is a "floral interpretation of the first fragrance by Shakira".WEB, S by Shakira Eau Florale (Click on the Fragrance tab on the right-hand side of the page, select the S by Shakira Eau Florale bottle, and then click on the Inspiration tab),weblink Shakira Beauty. Scents and Senses, November 4, 2013, dead,weblink" title="web.archive.org/web/20131109131127weblink">weblink November 9, 2013, The top notes include bergamot and cassis; the heart notes consist of jasmine, heliotropium, and wild red fruits; the base notes consist of musk and vanilla extracts.WEB, S by Shakira (Click on the Fragrance tab on the right-hand side of the page, select the S by Shakira Eau Florale bottle, and then click on the Fragrance tab),weblink Shakira Beauty. Scents and Senses, November 4, 2013, dead,weblink" title="web.archive.org/web/20131109131127weblink">weblink November 9, 2013, The packing of the perfume is very similar to the original one, but features a pink and white colour scheme and the "S" logo is surrounded by a bunch of flowers.WEB, S by Shakira Eau Florale (Click on the Fragrance tab on the right-hand side of the page, select the S by Shakira Eau Florale bottle, click on the Design tab and then select Packaging),weblink Shakira Beauty. Scents and Senses, November 4, 2013, dead,weblink" title="web.archive.org/web/20131109131127weblink">weblink November 9, 2013, Similarly, the bottle retains the original shape but has a "more romantic and feminine feel" and a pink colour scheme; the colour of the perfume is golden rose.Promotion
File:Sephora Champs-Ãlysées, Paris November 2009.jpg|thumbnail|left|S by Shakira and S by Shakira Eau Florale were promoted at the Sephora store on the Champs-Ãlysées street in ParisParisTwo months after giving birth to her son Milan Piqué Mebarak, Shakira organised a press release to take place on March 27, 2013, at the Sephora store on the Champs-Ãlysées street in Paris, France.WEB, Shakira shows off post-baby body in Paris at new 'S by Shakira' perfume launch,weblink Hello! (magazine), Hello!, November 6, 2013, March 28, 2013, At the event, Shakira signed autographs, posed for pictures with fans, and promoted both S by Shakira and S by Shakira Eau Florale.WEB, Shakira in The City of Light,weblink Shakira Beauty. Scents and Senses, November 6, 2013, Prior to the press release, Shakira attended an "intimate" meeting with three fashion bloggers and discussed her experience in developing the perfumes. The commercial for S by Shakira was extended to include a section which exclusively promoted S by Shakira Eau Florale; this version was nominated for "Digital Communication Award For Best Female" at the 2012 Academia Del Perfume awards ceremony.WEB, Finalistas a los Premios de la Academia del Perfume 2012,weblink Academia del Perfume. The Fragrance Foundation, November 6, 2013, Spanish, Similar to the original perfume, S by Shakira Eau Florale was made available in the following range:.WEB, S by Shakira Eau Florale (Click on the Fragrance tab on the right-hand side of the page, select the S by Shakira Eau Florale bottle, then click on the Range tab),weblink Shakira Beauty. Scents and Senses, November 4, 2013, dead,weblink" title="web.archive.org/web/20131109131127weblink">weblink November 9, 2013,- Eau de toilette - 50 ml/1.69 oz
- Eau de toilette - 80 ml/2.71 oz
- Deodorant - 150 ml/5.07 oz
- Body lotion - 74 ml/2.5 oz
S by Shakira Aquamarine
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- Eau de toilette - 50 ml/1.69 oz
- Eau de toilette - 80 ml/2.71 oz
See also
References
{{reflist|2}}{{Shakira}}- content above as imported from Wikipedia
- "S by Shakira" does not exist on GetWiki (yet)
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- "S by Shakira" does not exist on GetWiki (yet)
- time: 5:58pm EDT - Wed, May 01 2024
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