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{{about|the web portal|the search engine|Yahoo! Search|other uses|Yahoo (disambiguation)|the remainder of the original company after the 2017 buyout|Altaba||Yahoo! Japan}}{{pp|small=yes}}{{short description|Internet services provider}}{{Use mdy dates|date=August 2019}}

| type = Web portal| registration = OptionalPUBLISHER=SECDATABASE.COM ARCHIVE-URL=HTTPS://WEB.ARCHIVE.ORG/WEB/20180501225135/HTTP://EDGAR.SECDATABASE.COM/2179/119312517065791/FILING-MAIN.HTM URL-STATUS=LIVE, 9 {{small>{{nowrap201922WEBSITE=WWW.ALEXA.COM LANGUAGE=EN ARCHIVE-DATE=NOVEMBER 2, 2017, live, | current status = Active| company_type = SubsidiaryYHOO}} (1996–2017)HTTP://ARTICLES.LATIMES.COM/1996-04-13/BUSINESS/FI-58035_1_OTHER-SEARCH-ENGINE>TITLE=YIPEE FOR YAHOO! IPO SPURS TRADING FRENZY AS SHARES MORE THAN DOUBLELAST=PITTAWORK=LOS ANGELES TIMESARCHIVE-URL=HTTPS://WEB.ARCHIVE.ORG/WEB/20130620041258/HTTP://ARTICLES.LATIMES.COM/1996-04-13/BUSINESS/FI-58035_1_OTHER-SEARCH-ENGINEURL-STATUS=LIVE, {edih}| key_people = | owner = PUBLISHER=SECDATABASE.COM ARCHIVE-URL=HTTPS://WEB.ARCHIVE.ORG/WEB/20180501225654/HTTP://PDF.SECDATABASE.COM/934/0001193125-17-205499.PDF URL-STATUS=LIVE, Verizon Media(2017–present)HTTP://PDF.SECDATABASE.COM/2724/0001193125-17-237279.PDF >TITLE=VERIZON COMMUNICATIONS, FORM 8-K, CURRENT REPORT, FILING DATE JUL 27, 2017 ACCESSDATE=MAY 1, 2018 ARCHIVE-DATE=MAY 2, 2018 WEBSITE=FLATFUR.COMARCHIVE-URL=HTTPS://WEB.ARCHIVE.ORG/WEB/20170816105009/HTTP://FLATFUR.COM/NEWS/INDEX.PHP/2017/06/29/OATH/URL-STATUS=DEAD, {edih}PUBLISHER=SECDATABASE.COM ARCHIVE-URL=HTTPS://WEB.ARCHIVE.ORG/WEB/20180502064308/HTTP://EDGAR.SECDATABASE.COM/1594/119312517164173/FILING-MAIN.HTM URL-STATUS=LIVE, | advertising = Nativeweblink}}}}Yahoo! ({{IPAc-en|'|j|aː|h|uː}}){{YouTube|24DUB3OpoEM|Yahoo Commercial 2006}}{{YouTube|2bxdg31jUUA|Yahoo 'Flashing Lights' Commercial (1080p)}} is an American web services provider headquartered in Sunnyvale, California, and owned by Verizon Media.WEB,weblink End of an era: Yahoo is no longer an independent company, Seth, Fiegerman, June 13, 2017,weblink" title="">weblink June 13, 2017, live, 2017-06-13, WEB,weblink Yahoo Era Ends Verizon Closes $4.4 Billion Buyout, 2017-06-13, The original Yahoo! company was founded by Jerry Yang and David Filo in January 1994 and was incorporated on March 2, 1995.WEB,weblink Yahoo! celebrates 20th anniversary, Yahoo! News, March 1, 2015, March 27, 2016,weblink" title="">weblink January 13, 2016, live, WEB,weblink At 20, Yahoo celebrates and looks ahead, Yahoo!, March 1, 2015, March 27, 2016,weblink March 27, 2016, live, Yahoo was one of the pioneers of the early Internet era in the 1990s.WEB,weblink Yahoo's Sale to Verizon Ends an Era for a Web Pioneer, July 25, 2016, The New York Times, February 23, 2017,weblink February 16, 2017, live, It provides or provided a Web portal, search engine Yahoo! Search, and related services, including Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Finance, Yahoo! Groups, Yahoo! Answers, advertising, online mapping, video sharing, fantasy sports, and its social media website. At its height it was one of the most popular sites in the United States.WEB,,weblink Quantcast – It's your audience. We just find it., Quantcast Corporation, May 23, 2012, Staff, 2012,weblink" title="">weblink June 12, 2012, live, According to third-party web analytics providers Alexa and SimilarWeb, Yahoo! was the most widely read news and media website – with over 7 billion views per month – ranking as the sixth-most-visited website globally in 2016.WEB,weblink Analytics,, June 29, 2015,weblink" title="">weblink September 7, 2015, live, mdy-all, WEB,weblink Top 50 sites in the world for News And Media,, June 29, 2015,weblink" title="">weblink June 24, 2015, live, mdy-all, Once one of the largest internet companies, Yahoo! slowly declined starting in the late 2000s,NEWS,weblink Yahoo: 9 reasons for the internet icon's decline, April 4, 2018,weblink April 17, 2018, live, The Telegraph, 2016-07-25, McGoogan, Cara, WEB,weblink The Glory That Was Yahoo, 2018-03-21, and in 2017 Verizon Communications acquired most of Yahoo's Internet business for $4.48 billion,WEB,weblink Yahoo! Inc, Form 8-K, Current Report, Filing Date Feb 21, 2017,, April 28, 2018,weblink" title="">weblink April 29, 2018, live, WEB,weblink Yahoo! Inc, Form SC TO-I/A, Filing Date Jun 14, 2017,, April 28, 2018,weblink" title="">weblink April 29, 2018, live, NEWS,weblink Verizon, Yahoo agree to lowered $4.48 billion deal following cyber attacks, February 21, 2017, Reuters, July 3, 2017,weblink" title="">weblink April 4, 2017, live, Reuters, excluding its stakes in Alibaba Group and Yahoo! Japan, which were transferred to Yahoo's successor company Altaba.WEB,weblink Yahoo! Inc, Form SC TO-I, Filing Date May 16, 2017,, April 28, 2018,weblink" title="">weblink April 29, 2018, live, Despite its decline from prominence, Yahoo! domain websites are still one of the most popular, ranking 9th in the world according to the Alexa rankings as of July 2019.WEB,weblink Traffic, Demographics and Competitors – Alexa,,


{{See also|Timeline of Yahoo!}}


File:Jerry Yang and David Filo.jpg|thumb|Jerry Yang and David FiloDavid FiloFile:Yahoo screenshot 1994.png|thumb|left|The Yahoo! home page in 1994, when it was a directory. A search function was added in 1995.]]In January 1994, Yang and Filo were electrical engineering graduate students at Stanford University, when they created a website named "Jerry and David's guide to the World Wide Web".WEB,weblink Yahoo! Inc. – Company Timeline, July 19, 2016, dead,weblink" title="">weblink July 13, 2008, . yhoo.client.shareholder.comNEWS, How Jerry's guide to the world wide web became Yahoo,weblink May 23, 2012, The Guardian, London, February 1, 2008, Clark, Andrew,weblink" title="">weblink October 5, 2013, live, mdy-all, The site was a directory of other websites, organized in a hierarchy, as opposed to a searchable index of pages. In March 1994, "Jerry and David's Guide to the World Wide Web" was renamed "Yahoo!".BOOK, Blueprint to a Billion, Thomson, David G., 155, Wiley-Interscience, 2006, 978-0-471-77918-6, WEB, Trex, Ethan,weblink Jerry and David's Guide to the World Wide Web becomes Yahoo!,, August 24, 2010, dead,weblink" title="">weblink March 16, 2010, The human-edited Yahoo! Directory, provided for users to surf through the Internet, became their first product and the company's original purpose.The Yahoo Directory — Once The Internet’s Most Important Search Engine — Is To Close {{Webarchive|url= |date=June 11, 2017 }} September 26, 2014, retrieved in June 3, 2017Yahoo schließt seinen Katalog {{Webarchive|url= |date=May 18, 2017 }} from, September 27, 2014, retrieved in June 3, 2017 The "" domain was created on January 18, 1995.WEB, Computer History – 1995,weblink Computer Hope, May 23, 2012, 2012,weblink" title="">weblink May 19, 2012, live, mdy-all, The word "yahoo" is a backronym for "Yet Another Hierarchically Organized Oracle"NEWS, Network World, Hello, Is Anyone Out There?,weblink September 11, 1995, Gaffin, Adam, or "Yet Another Hierarchical Officious Oracle".WEB, The History of Yahoo! – How It All Started ...,weblink Yahoo! Media Relations, July 7, 2012, 2005,weblink" title="">weblink April 2, 2013, The term "hierarchical" described how the Yahoo database was arranged in layers of subcategories. The term "oracle" was intended to mean "source of truth and wisdom", and the term "officious", rather than being related to the word's normal meaning, described the many office workers who would use the Yahoo database while surfing from work.WEB, What Does 'Yahoo' Stand For?,weblink, July 2, 2012, Gurnitsky, Joanna,weblink" title="">weblink April 11, 2012, live, However, Filo and Yang insist they mainly selected the name because they liked the slang definition of a "yahoo" (used by college students in David Filo's native Louisiana in the late 1980s and early 1990s to refer to an unsophisticated, rural Southerner): "rude, unsophisticated, uncouth."WEB,weblinkinfomishistory.html, The History of Yahoo! – How It All Started ..., January 9, 2011, Yahoo!, bot: unknown,, January 9, 2011, This meaning derives from the Yahoo race of fictional beings from Gulliver's Travels. In 1995, a search engine function, called Yahoo! Search, was introduced. This allowed users to search Yahoo! Directory.BOOK, Oppitz, Marcus, Tomsu, Peter, Inventing the Cloud Century: How Cloudiness Keeps Changing Our Life, Economy and Technology, 2017, Springer, 9783319611617, 238,weblink WEB, Yahoo! Search,weblink Yahoo!, 5 September 2019, 28 November 1996, Yahoo! soon became the first popular online directory and search engine on the World Wide Web.WEB, What is first mover?,weblink SearchCIO, TechTarget, 5 September 2019, September 2005,


Yahoo grew rapidly throughout the 1990s. Yahoo went public in April 1996 and its stock price rose by 600 percent within two years.WEB,weblink Yahoo! The kingmaker – Jul. 23, 1998, Like many search engines and web directories, Yahoo added a web portal, putting it in competition with services like Excite, Lycos and America Online.WEB,weblink AOL/Netscape merger presses smaller portals – Nov. 25, 1998, By 1998, Yahoo was the most popular starting point for web users,NEWS,weblink Yahoo! still first portal call, June 5, 1998, BBC News, November 25, 2013,weblink" title="">weblink November 24, 2017, live, and the human-edited Yahoo Directory the most popular search engine, receiving 95 million page views per day which was triple the number compared to rival Excite. It also made many high-profile acquisitions. Yahoo began offering free e-mail from October 1997 after the acquisition of RocketMail, which was then renamed to Yahoo! Mail.WEB,weblink Yahoo! To Acquire Four11 Corporation, In 1998, Yahoo! decided to replace AltaVista as the crawler-based search engine underlying the Directory with Inktomi.WEB,weblink BBC News | Business | Yahoo! Still first portal call, Yahoo's two biggest acquisitions were made in 1999 – that of Geocities for $3.6 billion,WEB,weblink Yahoo! Buys GeoCities – Jan. 28, 1999, and for $5.7 billion.WEB,weblink Yahoo to buy for $5.7B – Apr. 1, 1999,, Its stock price skyrocketed during the dot-com bubble, Yahoo stocks closing at an all-time high of $118.75 a share on January 3, 2000. However, after the dot-com bubble burst, it reached a post-bubble low of $8.11 on September 26, 2001.BOOK, Linder, Karen, Karen Linder, The Women of Berkshire Hathaway,weblink May 27, 2013, 2012, John Wiley & Sons, Hoboken, New Jersey, 9781118182628, 199, Shortly after the 9/11 attacks, on September 26, 2001, Yahoo!'s stock hit its all-time low of $8.11., (File:YAHOO headquarters.jpg|thumb|upright=1.15|Yahoo headquarters in 2001)Yahoo began using Google for search in 2000. Over the next four years, it developed its own search technologies, which it began using in 2004 partly using technology from its $280 million acquisition of Inktomi in 2002.WEB,weblink Yahoo dumps Google search technology, In response to Google's Gmail, Yahoo began to offer unlimited email storage in 2007. The company struggled through 2008, with several large layoffs.NEWS,weblink Hundreds of Layoffs Expected at Yahoo, The New York Times, January 22, 2008, May 17, 2016,weblink" title="">weblink June 28, 2016, live, mdy-all, In February 2008, Microsoft Corporation made an unsolicited bid to acquire Yahoo for $44.6 billion.WEB,weblink Yahoo! Inc, Form 425, Filing Date Feb 1, 2008,, April 30, 2018,weblink" title="">weblink May 1, 2018, live, Yahoo formally rejected the bid, claiming that it "substantially undervalues" the company and was not in the interest of its shareholders.WEB,weblink Yahoo! Inc, Form 8-K, Current Report, Filing Date May 16, 2008,, April 30, 2018,weblink" title="">weblink May 1, 2018, live, WEB,weblink Yahoo! Inc, Form 8-K, Current Report, Filing Date Jun 12, 2008,, April 30, 2018,weblink" title="">weblink May 1, 2018, live, Three years later, Yahoo had a market capitalization of $22.24 billion.NEWS,weblink Yahoo rejects Microsoft approach, BBC News, February 17, 2008, February 11, 2008,weblink" title="">weblink February 14, 2008, live, mdy-all, Carol Bartz replaced Yang as CEO in January 2009.WEB,weblink Yahoo! Inc, Form 8-K, Current Report, Filing Date Jan 15, 2009,, April 30, 2018,weblink" title="">weblink May 1, 2018, live, NEWS,weblink Job cuts help Yahoo! profits surge, BBC News, October 21, 2009, May 31, 2011,weblink" title="">weblink May 11, 2011, live, In September 2011, she was removed from her position at Yahoo by the company's chairman Roy Bostock, and CFO Tim Morse was named as Interim CEO of the company.WEB,weblink Yahoo! Inc, Form 8-K, Current Report, Filing Date Sep 7, 2011,, April 30, 2018,weblink" title="">weblink May 1, 2018, live, NEWS,weblink Yahoo reels as CEO Carol Bartz fired on the phone in sudden shake-up at floundering tech giant, NY Daily News, February 22, 2018, en,weblink" title="">weblink February 23, 2018, live, In early 2012, after the appointment of Scott Thompson as CEO, rumors began to spread about looming layoffs. Several key executives left, including Chief Product Officer Blake Irving.WEB,weblink Yahoo! Inc, Form 10-K/A, Filing Date Apr 27, 2012,, April 30, 2018,weblink" title="">weblink May 1, 2018, live, NEWS, Exclusive: Yahoo's Chief Product Officer Blake Irving Resigns,weblink All Things D, July 2, 2012, Swisher, Kara, April 5, 2012,weblink" title="">weblink January 4, 2013, live, On April 4, 2012, Yahoo announced a cut of 2,000 jobs,WEB,weblink Yahoo! Inc, Form 8-K, Current Report, Filing Date Apr 4, 2012,, April 30, 2018,weblink" title="">weblink May 1, 2018, live, or about 14 percent of its 14,100 workers. The cut was expected to save around $375 million annually after the layoffs were completed at end of 2012.NEWS, Yahoo dumping 2,000 workers in latest purge,weblink July 22, 2012, The Jakarta Post, April 4, 2012, Liedtke, Michael, dead,weblink" title="">weblink June 16, 2012, In an email sent to employees in April 2012, Thompson reiterated his view that customers should come first at Yahoo. He also completely reorganized the company.NEWS, It's Official: Yahoo Reorgs Itself Just Like We Said (Memo Time!),weblink All Things D, July 2, 2012, Swisher, Kara, April 10, 2012,weblink" title="">weblink December 20, 2012, live, On May 13, 2012, Yahoo issued a press release stating that Thompson was no longer with the company, and would immediately be replaced on an interim basis by Ross Levinsohn,WEB,weblink Yahoo! Inc, Form 8-K, Current Report, Filing Date May 14, 2012,, April 30, 2018,weblink" title="">weblink May 1, 2018, live, recently appointed head of Yahoo's new Media group.PRESS RELEASE, Yahoo! Names Fred Amoroso Chairman and Appoints Ross Levinsohn Interim CEO,weblink Yahoo!, July 2, 2012, May 13, 2012, dead,weblink" title="">weblink September 25, 2013, mdy-all, NEWS, Yahoo CEO says he never provided a resume-source,weblink July 22, 2012, Reuters, May 10, 2012, Oreskovic, Alexei,weblink" title="">weblink July 26, 2012, live, Thompson's total compensation for his 130-day tenure with Yahoo was at least $7.3 million.NEWS,weblink Ousted Yahoo CEO will get no severance, CNN Money, May 14, 2012, May 14, 2012, Pepitone, Julianne,weblink" title="">weblink May 17, 2012, live, On July 15, 2012, Marissa Mayer was appointed President and CEO of Yahoo, effective July 17, 2012.WEB,weblink Yahoo! Inc, Form 8-K, Current Report, Filing Date Jul 19, 2012,, April 30, 2018,weblink" title="">weblink May 1, 2018, live, Matt McGee, Search Engine Land. "Confirmed: Marissa Mayer Leaving Google For Yahoo CEO Role {{Webarchive|url= |date=March 28, 2017 }}." July 16, 2012 . Retrieved March 27, 2017.File:Yahoo! (4855962154).jpg|thumb|upright=0.9|Yahoo! sign at Times SquareTimes SquareOn May 19, 2013 the Yahoo board approved a $1.1 billion purchase of blogging site Tumblr.WEB,weblink Yahoo! Inc, Form 8-K, Current Report, Filing Date May 20, 2013,, April 30, 2018,weblink" title="">weblink May 1, 2018, live, Tumblr's CEO and founder David Karp would remain a large shareholder. The announcement reportedly signified a changing trend in the technology industry, as large corporations like Yahoo, Facebook, and Google acquired start-up Internet companies that generated low amounts of revenue as a way in which to connect with sizeable, fast-growing online communities. The Wall Street Journal stated that the purchase of Tumblr would satisfy Yahoo's need for "a thriving social-networking and communications hub."NEWS, Yahoo Deal Shows Power Shift,weblink May 20, 2013, The Wall Street Journal, New York, May 19, 2013, Lublin, Joann S., Efrati, Amir, Ante, Spencer E.,weblink" title="">weblink February 3, 2015, live, {{subscription required}}NEWS,weblink 3 News NZ, Yahoo to buy Tumblr â€“ reports, May 20, 2013, October 8, 2017,weblink" title="">weblink October 8, 2017, live, mdy-all, On May 20, the company announced the acquisition of Tumblr officially and the transaction completed in one month.WEB,weblink Yahoo! Inc, Form 8-K, Current Report, Filing Date Jun 20, 2013,, April 30, 2018,weblink" title="">weblink May 1, 2018, live, The company also announced plans to open a San Francisco office in July 2013.Yahoo Plans Splashy New San Francisco Digs (and Neon Billboard Dreams) – Kara Swisher – News {{Webarchive|url= |date=July 28, 2013 }}. AllThingsD (July 26, 2013). Retrieved on August 16, 2013.On August 2, 2013, Yahoo acquired Rockmelt; its staff was retained, but all of its existing products were terminated.WEB, Yahoo Has Acquired Rockmelt, Apps To Shut Down On August 31st,weblink TechCrunch, February 21, 2017,weblink February 22, 2017, live, Data collated by comScore during July 2013 revealed that more people in the U.S. visited Yahoo websites during the month than Google; the occasion was the first time that Yahoo outperformed Google since 2011.NEWS,weblink Yahoo beats Google in traffic for first time in 2 years, Hicken, Melanie, CNNMoney, February 22, 2018,weblink" title="">weblink February 23, 2018, live, The data did not count mobile usage, nor Tumblr.NEWS, Google overtaken by Yahoo! in United States site visitors for first time in two years,weblink August 24, 2013, The Guardian, London, August 23, 2013, Garside, Juliet,weblink" title="">weblink August 24, 2013, live, On December 12, 2014, Yahoo! completed the acquisition of video advertising provider BrightRoll for $583 million.WEB,weblink Yahoo! Inc, Form 10-K, Annual Report, Filing Date Feb 27, 2015,, April 30, 2018,weblink" title="">weblink May 1, 2018, live, On November 21, 2014, it was announced that Yahoo had acquired Cooliris.By TechCrunch "weblink {{Webarchive|url= |date=July 6, 2017 }}."

Decline, security breaches, Verizon purchase

By the fourth quarter of 2013, the company's share price had more than doubled since Marissa Mayer took over as president in July 2012; however, the share price peaked at about $35 in November 2013.WEB,weblink With buyback help, Yahoo stock has soared under Mayer, Campos, Rodrigo, December 2, 2015, Yahoo News, December 7, 2015,weblink" title="">weblink December 6, 2015, live, It did go up to $36.04 in the mid-afternoon of December 2, 2015, perhaps on news that the board of directors was meeting to decide on the future of Mayer, whether to sell the struggling Internet business,NEWS,weblink Verizon could explore Yahoo's Internet business, CFO says, Goliya, Kshitiz, Nayak, Malathi, December 7, 2015, Reuters, December 7, 2015,weblink" title="">weblink December 9, 2015, live, Reuters, and whether to continue with the spinoff of its stake in China's Alibaba e-commerce site.NEWS,weblink Yahoo board in final talks on future of company, no by-line.-->, December 5, 2015, Reuters, December 7, 2015, Reuters, Not all had gone well during Mayer's tenure, including the $1.1 billion acquisition of Tumblr that had yet to prove beneficial and the forays into original video content that led to a $42 million write-down. Sydney Finkelstein, a professor at Dartmouth College's Tuck School of Business, told The Washington Post that sometimes, "the single best thing you can do ... is sell the company."WEB,weblink Scrutiny on Yahoo's Marissa Mayer grows more intense, McGregor, Jenna, December 7, 2015, Chicago Tribune, December 7, 2015,weblink" title="">weblink December 8, 2015, live, The closing price of Yahoo! Inc. on December 7, 2015 was $34.68.WEB,weblink YHOO Yahoo! Inc. NasdaqGS, December 7, 2015, Yahoo Finance, Yahoo! ABC News Network, December 7, 2015, The Wall Street Journal{{'}}s Douglas MacMillan reported on February 2, 2016 that Yahoo's CEO Marissa Mayer was expected to cut 15% of its workforce.NEWS, Spangler, Todd, February 2, 2016, Yahoo to axe up to 15% of workforce: Report,weblink Variety (via, February 2, 2016,weblink" title="">weblink February 3, 2016, live, NEWS, MacMillan, Douglas, February 2, 2016,weblink Yahoo's Marissa Mayer to Unveil Cost-Cutting Plan, The Wall street Journal, New York, subscription, February 2, 2016,weblink" title="">weblink February 1, 2016, live, On July 25, 2016, Verizon Communications announced that it had agreed to purchase Yahoo's core Internet business for $4.83 billion.WEB,weblink Yahoo! Inc, Form 8-K, Current Report, Filing Date Jul 25, 2016,, April 30, 2018,weblink" title="">weblink May 1, 2018, live, NEWS,weblink Yahoo's Sale to Verizon Ends an Era for a Web Pioneer, Goel, Vindu, July 24, 2016, Merced, Michael J. De La, The New York Times, 0362-4331, July 25, 2016,weblink" title="">weblink July 27, 2016, live, NEWS,weblink Verizon buys Yahoo for $4.8 billion, and it's giving Yahoo's brand another chance, Lien, Tracey, July 25, 2016, July 25, 2016,weblink" title="">weblink July 25, 2016, live, WEB,weblink The stunning collapse of Yahoo's valuation, Alison, Griswold, August 6, 2016,weblink" title="">weblink July 30, 2016, live, Following the conclusion of the purchase, these assets merged with AOL to form a new entity known as Oath Inc. on June 13, 2017;WEB,weblink Yahoo! Inc, Form 8-K, Current Report, Filing Date Jul 27, 2017,, April 30, 2018,weblink" title="">weblink May 1, 2018, live, Yahoo, AOL, and Huffington Post will continue to operate under their own names, under the Oath Inc. umbrella.NEWS, Verizon Announces New Name Brand for AOL and Yahoo: Oath,weblink The New York Times, April 4, 2017,weblink April 4, 2017, live, 2017-04-03, Chokshi, Niraj, Goel, Vindu, The deal excludes Yahoo's 15% stake in Alibaba Group and 35.5% stake in Yahoo! Japan;WEB,weblink Yahoo! Inc, Form DEFA14A, Filing Date Aug 1, 2016,, May 1, 2018,weblink" title="">weblink May 1, 2018, live, WEB,weblink Verizon, Form 8-K, Current Report, Filing Date Jul 25, 2016,, May 1, 2018,weblink" title="">weblink May 1, 2018, live, following the completion of the acquisition, these assets will be retained under the name Altaba, with a new executive team.WEB,weblink Yahoo Inc, Form 8-K, Current Report, Filing Date Jun 19, 2017,, May 1, 2018,weblink" title="">weblink May 1, 2018, live, WEB,weblink Altaba, Form 8-K, Current Report, Filing Date Jun 21, 2017,, May 1, 2018,weblink" title="">weblink May 1, 2018, live, WEB,weblink Weinberger, Matt, After the $4.8 billion Verizon deal, the husk of Yahoo will rename itself 'Altaba', Business Insider, January 9, 2017, January 9, 2017,weblink" title="">weblink January 10, 2017, live, On September 22, 2016, Yahoo disclosed a data breach that occurred in late 2014, in which information associated with at least 500 million user accounts,WEB,weblink Yahoo! Inc, Form 8-K, Current Report, Filing Date Sep 22, 2016,, April 28, 2018,weblink" title="">weblink April 29, 2018, live, WEB,weblink Yahoo Says Hackers Stole Data on 500 Million Users in 2014, New York Times, September 22, 2016, September 22, 2016,weblink" title="">weblink September 22, 2016, live, one of the largest breaches reported to date.WEB,weblink Yahoo 'state' hackers stole data from 500 million users, BBC News, September 23, 2016, September 23, 2016,weblink" title="">weblink September 23, 2016, live, The United States have indicted four men, including two employees of Russia's Federal Security Service (FSB), for their involvement in the hack.WEB, Russian Agents Were Behind Yahoo Breach, U.S. Says,weblink Vindu, Goel, March 15, 2017, March 15, 2017, The New York Times,weblink March 16, 2017, live, mdy-all, WEB, Here's How Russian Agents Hacked 500 Million Yahoo Users,weblink Bloomberg, March 16, 2017,weblink March 16, 2017, live, On December 14, 2016, the company revealed that another separate data breach had occurred in 2014, with hackers obtaining sensitive account information, including security questions, to at least one billion accounts.WEB,weblink Yahoo Says 1 Billion User Accounts Were Hacked, Goel, Vindu, December 14, 2016, December 14, 2016, The New York Times,weblink" title="">weblink December 14, 2016, live, The company stated that hackers had utilized stolen internal software to forge HTTP cookies.WEB, Yahoo reveals more breachiness to users victimized by forged cookies [Updated],weblink Gallagher, Sean, Ars Technica, February 15, 2017, February 21, 2017,weblink February 21, 2017, live, In response to these breaches, Bloomberg News reported that Verizon was attempting to re-negotiate the deal to reduce the purchase price by $250 million,WEB, Verizon Said to Near Yahoo Deal at Lower Price After Hacks,weblink Moritz, Scott, Sherman, Alex, Womack, Brian, Bloomberg News, February 15, 2017, February 21, 2017,weblink February 22, 2017, live, causing a 2% increase in Yahoo stock prices. On February 21, 2017, Verizon agreed to lower its purchase price for Yahoo! by $350 million, and share liabilities regarding the investigation into the data breaches.WEB, Verizon shaves $350 million from Yahoo price,weblink Snider, Mike, USA Today, February 21, 2017, February 21, 2017,weblink" title="">weblink February 22, 2017, live, On June 8, 2017, Yahoo shareholders approved the company's sale of some of its Internet assets to Verizon for $4.48 billion.WEB,weblink Altaba, Form 8-K, Current Report, Filing Date Jun 9, 2017,, May 1, 2018,weblink" title="">weblink May 1, 2018, live, The deal officially closed on June 13, 2017.WEB,weblink It's official: Yahoo shareholders approve the $4.48 billion sale to Verizon, Weinberger, Matt, Business Insider, June 8, 2017, June 8, 2017,weblink" title="">weblink June 8, 2017, live, WEB,weblink Yahoo-Verizon deal set to close June 13,, June 8, 2017, June 8, 2017,weblink" title="">weblink January 6, 2018, live, WEB,weblink Yahoo Shareholders Approve Verizon Deal, Set to Close June 13, Spangler, Todd, Variety (magazine), Variety, June 8, 2017, June 8, 2017,weblink" title="">weblink June 18, 2017, live, WEB,weblink Verizon completes acquisition of Yahoo as Marissa Mayer resigns, Kharpal, Arjun, CNBC, June 13, 2017, June 13, 2017,weblink" title="">weblink June 13, 2017, live, In a press release from October 3, 2017, Oath Inc., a subsidiary of Verizon, stated that all Yahoo user accounts, some 3 billion,WEB,weblink {title}, October 3, 2017,weblink October 3, 2017, live, {{subscription required}} were affected by the August 2013 theft.WEB,weblink Oath, Inc, Form 8-K, Current Report, Filing Date Oct 3, 2017,, May 1, 2018,weblink" title="">weblink May 1, 2018, live, WEB,weblink Yahoo provides notice to additional users affected by previously disclosed 2013 data theft, October 3, 2017,weblink October 3, 2017, live, NEWS,weblink Former Equifax chief apologizes to Congress over hack, October 3, 2017, Reuters, November 11, 2017,weblink" title="">weblink November 10, 2017, live, Reuters, WEB,weblink Yahoo Triples Likely Scope of 2013 Hack to 3 Billion Users, October 3, 2017,, October 3, 2017,weblink October 3, 2017, live,

Altaba Inc.

On June 16, 2017, parts of the original Yahoo Inc, which were not purchased by Verizon Communications, were renamed Altaba Inc. On the United States Securities and Exchange Commission's website, they listed the new company as a "non-diversified, closed-end management investment company."WEB,weblink 8-K, June 16, 2017, June 17, 2017,,weblink July 20, 2017, live, The former Yahoo Inc. ticker symbol, YHOO, was retired in favor of AABA.WEB,weblink Yahoo! Inc, Form N-2, Filing Date Jun 16, 2017,, April 30, 2018,weblink" title="">weblink May 1, 2018, live, This took place on Monday, June 19, 2017.Nasdaq. "Yahoo! Name Changed To 'Altaba Inc.' {{Webarchive|url= |date=August 18, 2017 }}." June 19, 2017. Retrieved August 18, 2017.

Products and services

Yahoo operated a portal that provides the latest news, entertainment, and sports information. The portal also gave users access to other Yahoo services like Yahoo! Search, Yahoo Mail, Yahoo Maps, Yahoo Finance, Yahoo Groups and Yahoo Messenger.


Yahoo provided Internet communication services such as Yahoo Messenger and Yahoo Mail. As of May 2007, its e-mail service would offer unlimited storage.WEB, Yahoo! Mail goes to infinity and beyond,weblink Yodel Anecdotal, Yahoo! Inc, July 22, 2012, Kremer, John, March 27, 2007,weblink" title="">weblink July 22, 2012, live, mdy-all, {{update inline|date=October 2018}}Yahoo provided social networking services and user-generated content, including products such as My Web, Yahoo Personals, Yahoo 360°, Delicious, Flickr, and Yahoo Buzz. Yahoo closed Yahoo Buzz, MyBlogLog, and numerous other products on April 21, 2011.WEB, McCarthy, Caroline,weblink Yahoo! slashing products like Delicious, MyBlogLog | The Social – CNET News,, December 16, 2010, May 31, 2011,weblink" title="">weblink September 29, 2011, live, Yahoo Photos was closed on September 20, 2007, in favor of Flickr. On October 16, 2007, Yahoo announced that it would discontinue Yahoo 360°, including bug repairs; the company explained that in 2008 it would instead establish a "universal profile" similar to the Yahoo Mash experimental system.WEB, Yahoo Decided to Close Yahoo360,weblinkweblink" title="">weblink July 4, 2011, SocialMirchi, July 26, 2012, Social Guru, August 20, 2010,


Yahoo partners with numerous content providers in products such as Yahoo Sports, Yahoo Finance, Yahoo Music, Yahoo Movies, Yahoo Weather, Yahoo News, Yahoo! Answers and Yahoo Games to provide news and related content. Yahoo provides a personalization service, My Yahoo, which enables users to combine their favorite Yahoo features, content feeds and information onto a single page.On March 31, 2008, Yahoo launched Shine, a site tailored for women seeking online information and advice between the ages of 25 and 54.NEWS, New Yahoo site to 'Shine' on women,weblink July 22, 2012, MSNBC, March 31, 2008, Jesdanun, Anick,weblink" title="">weblink May 1, 2012, live, (File:Yahoo Portals in the World.JPG|thumb|upright=1.35|Map showing localized versions of Yahoo! web portals, as of 2008)

Co-branded Internet services

{{Details|AT&T Internet Services#Conversion to AT&T Internet Services}}Yahoo developed partnerships with broadband providers such as AT&T Inc. (via Prodigy, BellSouth & SBC),PRESS RELEASE, November 14, 2001, Maus, Helena, Noble, Bill, Izbrand, Joe, Ramsey, Shawn, 3, SBC, Yahoo! Announce Landmark Strategic Alliance To Introduce Co-Branded, Customized High-Speed DSL Internet Service,weblink dead, Press release, Yahoo!, Investor Relations,weblink September 10, 2015, September 11, 2015, NEWS, EGAN, JOHN, THOMAS, MIKE W., December 30, 2001, Prodigy-SBC marriage alters Internet picture,weblink Austin Business Journal, Austin Business Journal, American City Business Journals, December 31, 2001, September 11, 2015,weblink" title="">weblink June 17, 2016, live, Verizon Communications,PRESS RELEASE, September 3, 2008, Lee, Cliff, Bergkamp, Brigida, Verizon and Yahoo! Extend Strategic Alliance with New Multiyear Co-branded Portal Agreement,weblink dead, Press release, Yahoo!, Investor Relations,weblink September 12, 2015, September 11, 2015, NEWS, JOHNSON, BARY ALYSSA, January 20, 2006, Verizon, Yahoo Launch Co-Branded FiOS,weblink News & Analysis, PC Magazine, Ziff Davis, PCMag Digital Group, September 11, 2015,weblink" title="">weblink September 23, 2015, live, Rogers Communications,NEWS, BLACKWELL, RICHARD, July 14, 2004, Rogers, Yahoo team up for new high-speed Internet package,weblink The Globe and Mail Newspaper, Bell Globemedia Publishing Inc., September 11, 2015, Will compete with Bell-Microsoft similar offering,weblink" title="">weblink September 23, 2015, live, WEB,weblink Rogers Cable and Yahoo! Co-brand Services to Customers, Staff writer, January 26, 2004, LEXPERT, LEXPERT.CA, THOMSON REUTERS CANADA LIMITED, September 11, 2015,weblink" title="">weblink September 23, 2015, live, and British Telecom, offering a range of free and premium Yahoo content and services to subscribers.

Mobile services

Yahoo Mobile offers services for email, instant messaging, and mobile blogging, as well as information services, searches and alerts. Services for the camera phone include entertainment and ring tones.Yahoo introduced its Internet search system, called OneSearch, for mobile phones on March 20, 2007. The results include news headlines, images from Flickr, business listings, local weather and links to other sites. Instead of showing only, for example, popular movies or some critical reviews, OneSearch lists local theaters that at the moment are playing the movie, along with user ratings and news headlines regarding the movie. A zip code or city name is required for OneSearch to start delivering local search results.The results of a Web search are listed on a single page and are prioritized into categories.WEB, Yahoo Gets Ahead of Google in the Mobile Search Market,weblinkweblink" title="">weblink December 24, 2007, February 21, 2008, As of 2012, Yahoo used Novarra's mobile content transcoding service for OneSearch.NEWS, Novarra to transcode for Yahoo!'s oneSearch,weblink RCR Wireless US, July 22, 2012, Gibbs, Colin, July 24, 2007,weblink" title="">weblink December 21, 2012, live, On October 8, 2010, Yahoo announced plans to bring video chat to mobile phones via Yahoo Messenger.NEWS,weblink December 8, 2010, Reuters, New Yahoo app to challenge Apple FaceTime on iPhone, October 7, 2010,weblink" title="">weblink July 11, 2011, live,


Yahoo offers shopping services such as Yahoo! Shopping, Yahoo Autos, Yahoo Real Estate and Yahoo Travel, which enables users to gather relevant information and make commercial transactions and purchases online. Yahoo Auctions were discontinued in 2007 except for Asia.NEWS, Yahoo to close North American auction site,weblink NBC News, July 22, 2012, Associated Press, May 9, 2007,weblink" title="">weblink November 24, 2012, live, Yahoo Shopping is a price comparison service which uses the Kelkoo price comparison service it acquired in April 2004.WEB,weblink The Leading E Commerce Optimization Site on the Net,, July 3, 2013,weblink" title="">weblink April 23, 2012, live,


Yahoo Search Marketing provides services such as Sponsored Search, Local Advertising and Product/Travel/Directory Submit that let different businesses advertise their products and services on the Yahoo network.WEB,weblink Yahoo! Inc, Form 10-K, Annual Report, Filing Date Feb 26, 2010,, April 30, 2018,weblink" title="">weblink May 1, 2018, live, Following the closure of a "beta" version on April 30, 2010, the Yahoo Publisher Network was relaunched as an advertising tool that allows online publishers to monetize their websites through the use of site-relevant advertisements.WEB, Yahoo! Publisher Network,weblink Yahoo! Inc, July 7, 2012, 2010, dead,weblink" title="">weblink February 10, 2013, Yahoo launched its new Internet advertisement sales system in the fourth quarter of 2006, called Panama.WEB,weblink Yahoo! Inc, Form 10-K, Annual Report, Filing Date Feb 23, 2007,, April 30, 2018,weblink" title="">weblink May 1, 2018, live, It allows advertisers to bid for search terms to trigger their ads on search results pages. The system considers bids, ad quality, clickthrough rates and other factors in ranking ads. Through Panama, Yahoo aims to provide more relevant search results to users, a better overall experience, and to increase monetization.NEWS, New Panama Ranking System For Yahoo Ads Launches Today,weblink Search Engine Land, Third Door Media, Inc, July 22, 2012, Elesseily, Mona, February 5, 2007,weblink" title="">weblink September 13, 2008, live, mdy-all, On April 7, 2008, Yahoo announced APT from Yahoo, which was originally called AMP from Yahoo,NEWS, Yahoo gives APT an upgrade,weblink BizReport, July 26, 2012, Leggatt, Helen, September 25, 2008,weblink" title="">weblink May 19, 2012, live, an online advertising management platform.PRESS RELEASE, Yahoo! Previews Powerful New Online Advertising Management Platform,weblink Yahoo!, July 22, 2012, April 7, 2008, dead,weblink" title="">weblink July 25, 2012, The platform simplifies advertising sales by unifying buyer and seller markets.WEB,weblink Yahoo! Inc, Form 10-K, Annual Report, Filing Date Feb 27, 2009,, April 30, 2018,weblink" title="">weblink May 1, 2018, live, The service was launched in September 2008.NEWS, Yahoo Announces New Digital Ad Platform,weblink Wired, July 22, 2012, Keane, Meghan, September 24, 2008,weblink" title="">weblink October 9, 2012, live, In July 2009, Yahoo agrees to use Microsoft as exclusive technology provider for its search services, and Microsoft will provide contextual advertising to Yahoo! on a non-exclusive basis. Yahoo! will be the exclusive worldwide relationship sales force for Yahoo!'s and Microsoft's premium search advertisers.WEB,weblink Yahoo! Inc, Form 8-K, Current Report, Filing Date Jul 29, 2009,, April 30, 2018,weblink" title="">weblink May 1, 2018, live, WEB,weblink Yahoo! Inc, Form 8-K, Current Report, Filing Date Aug 4, 2009,, April 30, 2018,weblink" title="">weblink May 1, 2018, live, In September 2011, Yahoo formed an ad selling strategic partnership with 2 of its top competitors, AOL and Microsoft.NEWS, All for One! Yahoo, AOL, Microsoft Band Together for Ad Plan,weblink All Things D, July 7, 2012, Kafka, Peter, September 14, 2011,weblink" title="">weblink September 23, 2011, live, But by 2013 this was found to be underperforming in market share and revenue, as Microsoft simply skimmed off four percent of the search market from Yahoo, without growing their combined share.NEWS,weblink Yahoo's Mayer says Microsoft search deal underperforms, Oreskovic, Alexei, February 13, 2013, San Jose Mercury News, Reuters, February 13, 2013,weblink" title="">weblink May 14, 2013, live, mdy-all, File:DUBLIN PRIDE 2015 ( YAHOO! WERE THERE - WERE YOU?)-106289 (19257385102).jpg|thumb|upright=0.9|The 2015 DublinDublin(File:Yahoo Keyboard.jpg|thumb|upright=0.9|A Yahoo!-branded PC keyboard)

Yahoo Next

Yahoo Next was an incubation ground for future Yahoo technologies currently undergoing testing. It contained forums for Yahoo users to give feedback to assist in the development of these future Yahoo technologies.WEB, Labs Home,weblink Yahoo Inc, July 7, 2012, 2011,weblink" title="">weblink May 10, 2012, live,

Yahoo BOSS

Yahoo Search BOSS is a service that allows developers to build search applications based on Yahoo's search technology.NEWS,weblink Yahoo Boss Is So Open, It Runs on Google's App Engine, The Washington Post, August 4, 2008, May 31, 2011, Erick, Schonfeld,weblink" title="">weblink December 20, 2012, live, Early Partners in the program include Hakia, Me.dium, Delver, Daylife and Yebol.NEWS, Yahoo! Expands Its Open Strategy With BOSS,weblink Information Today, July 26, 2012, Hane, Paula J., July 17, 2008,weblink" title="">weblink April 15, 2012, live, mdy-all, In early 2011, the program switched to a paid model using a cost-per-query model from $0.40 to $0.75 CPM (cost per 1000 BOSS queries). The price, as Yahoo explained, depends on whether the query is of web, image, news or other information.NEWS, Reuters,weblink New Yahoo app to challenge Apple FaceTime on iPhone, October 7, 2010, October 8, 2010,weblink" title="">weblink July 11, 2011, live, It became defunct in 2016 and has been replaced by Yahoo Partner Ads.{{citation needed|date=May 2019}}

Yahoo Meme

Yahoo Meme was a beta social service, similar to the popular social networking sites Twitter and Jaiku.


Y!Connect enables individuals to leave comments in online publication boards by using their Yahoo ID, instead of having to register with individual publications. The Wall Street Journal reported that Yahoo plans to mimic this strategy used by rival Facebook Inc. to help drive traffic to its site.JOURNAL,weblink Yahoo to Offer Media Links, Amir, Efrati, October 17, 2010, The Wall Street Journal, December 8, 2010,weblink" title="">weblink April 10, 2015, live, {{subscription required}}

Yahoo Accessibility

Yahoo has invested resources to increase and improve access to the Internet for the disabled community through the Yahoo Accessibility Lab.WEB, Yahoo! and Accessibility,weblink Ability Magazine, July 30, 2012, Cooper, Chet, Angeles, Liz, February–March 2011,weblink" title="">weblink October 4, 2012, live,

Yahoo Axis

Yahoo Axis was a desktop web browser extension and mobile browser for iOS devices created and developed by Yahoo. The extension made its public debut on May 23, 2012WEB, A browser from Yahoo! makes surprise debut,weblink October 16, 2012,weblink" title="">weblink October 31, 2012, live, 2012-05-24, and retired June 28, 2013.WEB,weblink Keeping our Focus on What’s Next, Rossiter, Jay, June 28, 2013, Yahoo Tumblr Blog, Yahoo, April 11, 2019, If you installed the browser plug-in, it will no longer work. If you downloaded the app, it will continue to work, but won’t be actively maintained., A copy of the private key used to sign official Yahoo browser extensions for Google Chrome was accidentally leaked in the first public release of the Chrome extension.NEWS, Yahoo ships private certificate by accident,weblink May 24, 2012, The Register, London, August 10, 2017,weblink" title="">weblink July 21, 2017, live, mdy-all,

Yahoo SearchMonkey

Yahoo SearchMonkey (often misspelled Search Monkey) was a Yahoo service which allowed developers and site owners to use structured data to make Yahoo Search results more useful and visually appealing, and drive more relevant traffic to their sites. The service was shut down in October 2010 along with other Yahoo services as part of the Microsoft and Yahoo search deal. The name SearchMonkey is an homage to Greasemonkey. Officially the product name has no space and two capital letters.Yahoo SearchMonkey was selected as one of the top 10 Semantic Web Products of 2008.WEB, Top 10 Semantic Web Products of 2008, ReadWriteWeb award, March 30, 2009,weblink ReadWriteWeb, dead,weblink" title="">weblink March 29, 2009,

Defunct services

Geocities was a popular web hosting service founded in 1995 and was one of the first services to offer web pages to the public. At one point it was the third-most-browsed site on the World Wide Web.PRESS RELEASE,weblink GeoCities Climbs to Third Most Trafficked Site on the Internet, California, PRNewswire, January 20, 1999, August 13, 2012,weblink" title="">weblink December 21, 2012, live, Yahoo purchased GeoCities in 1999 and ten years later the web host was closed, deleting some seven million web pages.NEWS, Internet Atrocity! GeoCities' Demise Erases Web History,weblink July 30, 2012, Time, New York, November 9, 2009, Fletcher, Dan,weblink" title="">weblink July 9, 2012, live, A great deal of information was lost but many of those sites and pages were mirrored at the Internet Archive,WEB, Saving a Historical Record of GeoCities,weblink Internet Archive, July 30, 2012, 2009,, and other such databases.NEWS, GeoCities' time has expired, Yahoo closing the site today,weblink November 23, 2012, Los Angeles Times blog, October 26, 2009, Milian, Mark,weblink" title="">weblink December 21, 2012, live, Yahoo Go, a Java-based phone application with access to most of Yahoo services, was closed on January 12, 2010.NEWS, Yahoo Go to Be Shut Down in Early 2010,weblink Softpedia, May 23, 2012, Arghire, Ionut, November 18, 2009,weblink" title="">weblink October 5, 2012, live, Yahoo 360° was a blogging/social networking beta service launched in March 2005 by Yahoo and closed on July 13, 2009.NEWS, Ngo, Dong,weblink Yahoo 360 to close on July 13, CNET News, May 29, 2009, May 31, 2011,weblink" title="">weblink March 29, 2011, live, Yahoo Mash beta was another social service closed after one year of operation prior to leaving beta status.NEWS, McCarthy, Caroline,weblink Yahoo Mash gets smashed, bashed, quashed, CNET News, August 28, 2008, May 31, 2011, Yahoo Photos was shut down on September 20, 2007, in favor of integration with Flickr. Yahoo Tech was a website that provided product information and setup advice to users. Yahoo launched the website in May 2006. On March 11, 2010, Yahoo closed down the service and redirected users to Yahoo's technology news section.NEWS, Yahoo closes tech website,weblink New Statesman, London, July 30, 2012, February 11, 2010,weblink" title="">weblink June 16, 2012, live, mdy-all, Other discontinued services include Farechase, My Web, Audio Search, Pets, Live, Kickstart, Briefcase, and Yahoo for Teachers.WEB,weblink Yahoo! abandoning GeoCities, Physorg, April 23, 2009, August 24, 2010,weblink" title="">weblink November 17, 2011, live, mdy-all, Hotjobs was acquired by and merged with Koprol was an Indonesian geo-tagging website that allowed users to share information about locations without the use of a GPS device. Koprol was acquired by YahooWEB,weblink Yahoo! Inc, Form 10-K, Annual Report, Filing Date Feb 28, 2011,, April 28, 2018,weblink" title="">weblink April 29, 2018, live, a year following its inception and, in 2011, 1.5 million people were utilizing the website, with users also based in Singapore, the Philippines and Vietnam. However, eighty percent of users were Indonesian.NEWS, Yahoo! drops Koprol in global overhaul,weblink July 26, 2012, The Jakarta Post, June 30, 2012, Grazella, Mariel,weblink" title="">weblink July 3, 2012, live, Yahoo officially discontinued Koprol on August 28, 2012, because it did "not meaningfully drive revenue or engagement".NEWS, Yahoo is Shutting Down Koprol in Two Months,weblink Tech in Asia, July 26, 2012, Kevin, Joshua, June 29, 2012,weblink" title="">weblink August 2, 2012, live, Yahoo Mail Classic was announced as to be shut down in April 2013. Yahoo made a notice that, starting in June 2013, Mail Classic and other old versions of Yahoo Mail will be shut down. All users of Mail Classic are expected to switch to the new Yahoo Mail, use IMAP, or switch to another email service.WEB,weblink Yahoo, Can I switch back to a previous version of Yahoo Mail?, 2013, October 1, 2013,weblink" title="">weblink September 29, 2013, live, mdy-all, In addition, April 2013 brought the closure of Upcoming, Yahoo Deals, Yahoo SMS Alerts, Yahoo Kids, Yahoo Mail and Messenger feature phone (J2ME).NEWS, Protalinski, Emil,weblink Yahoo cuts the deadwood with closures, The Next Web, April 19, 2013, May 19, 2013,weblink" title="">weblink May 15, 2013, live, In early July 2013 Yahoo announced the scheduled closure of the task management service Astrid. Yahoo had acquired the company in May 2013 and was to discontinue the service on August 5, 2013. The team at Astrid has supplied its customers with a data export tool and recommended former competitors such as Wunderlist and Sandglaz.NEWS, Yahoo's Recently Acquired Task Tracking Service Astrid Will Go Dark On August 5,weblink TechCrunch, July 6, 2013, Velazko, Chris, July 6, 2013,weblink" title="">weblink July 12, 2013, live, mdy-all, WEB, Yahoo! acquires Astrid,weblink Astrid blog, July 6, 2013, Paris, Jon, May 1, 2013, dead,weblink" title="">weblink August 11, 2013,

Twitter slide leak on changes to Yahoo

On December 15, 2010, one day after Yahoo announced layoffs of 4% of its workers across their portfolio, MyBlogLog founder Eric Marcoullier posted a slide from a Yahoo employee on Twitter. The slide was visible during an employee-only strategy webcast indicating changes in Yahoo's offerings.NEWS,weblink Leak Confirmed – Yahoo Shutting Down Delicious, Buzz, AltaVista, MyBlogLog and Other Services, TechChunks, December 27, 2010, May 31, 2011,weblink" title="">weblink April 27, 2011, live, The following services were in a column under "Sunset": Yahoo Picks, AltaVista, MyM, AlltheWeb, Yahoo Bookmarks, Yahoo Buzz,, and MyBlogLog. Under the "Merge" column were: Upcoming, FoxyTunes, Yahoo Events, Yahoo People Search, Sideline, and FireEagle.11 other properties were listed that Yahoo was interested in developing into feature sites within the portal to take the place of the "Sunset" and "Merge" vacancies, including the prior feature services (before the new Yahoo Mail was launched), were Yahoo Address Book, Calendar, and Notepad.WEB,weblink Twitter post of original slide, Twitter, December 16, 2010, October 1, 2013,weblink October 27, 2013, live, Despite Notepad being listed as a feature service instead of sunset or merge in 2010, Yahoo has since taken steps to de-emphasize Notepad. For example, in January 2013, Notepad was no longer linked within the new Yahoo mail service, although it continued to be linked in the older Classic version. Also, starting in mid- to late January 2013, Notepad was no longer searchable.{{Citation needed|date=July 2013}}The blog on the website released a post by Chris Yeh after the slide was leaked in which Yeh stated that "Sunset" doesn't necessarily mean that Yahoo is closing down the site. Yeh further explained that other possibilities—including leaving Yahoo (through sale or spinoff)—were still being considered: "We can only imagine how upsetting the news coverage over the past 24 hours has been to many of you. Speaking for our team, we were very disappointed by the way that this appeared in the press."NEWS, Now Yahoo Says Delicious Will Live On ... Somewhere Else,weblink ReadWriteWeb, August 14, 2012, Kirkpatrick, Marshall, December 17, 2010, dead,weblink" title="">weblink January 19, 2012, mdy-all, On April 27, 2011, Yahoo's sale of to Avos was announced.NEWS,weblink YouTube Founders Buy Yahoo's Delicious, Huffington Post, April 27, 2011, May 31, 2011, Bianca, Bosker,weblink" title="">weblink May 2, 2011, live, Yahoo Buzz was closed down on April 21, 2011 without an official announcement from Yahoo.NEWS,weblink Yahoo Buzz To Die On April 21, OnlyGizmos, April 21, 2011, May 31, 2011,weblink" title="">weblink June 6, 2011, live, MyBlogLog was then discontinued by Yahoo on May 24, 2011.NEWS,weblink Yahoo to close MyBlogLog this May, Huffington Post, February 24, 2011, May 31, 2011, Amy, Lee,weblink" title="">weblink March 4, 2011, live,


File:DigiGes PRISM05.jpg|thumb|Protest against the mass surveillance by the NSA ]]In September 2013, Yahoo's transparency report said the company received 29 thousand requests for information about users from governments in the first six months of 2013. Over 12 thousand of the requests came from the United States.NEWS,weblink Yahoo reports 29,000 government data requests, Indian Express, September 7, 2013, August 20, 2014,weblink" title="">weblink December 14, 2013, live, In October 2013, The Washington Post reported that the U.S. National Security Agency intercepted communications between Yahoo's data centers, as part of a program named Muscular.NEWS,weblink NSA infiltrates links to Yahoo, Google data centers worldwide, Snowden documents say, Barton, Gellman, Ashkan, Soltani, The Washington Post, October 30, 2013, November 1, 2013,weblink" title="">weblink April 6, 2014, live, NEWS,weblink N.S.A. Said to Tap Google and Yahoo Abroad, The New York Times, Charlie, Savage, Claire, Miller, Nicole, Perlroth, October 30, 2013, November 1, 2013,weblink" title="">weblink November 1, 2013, live, In late January 2014, Yahoo announced on its company blog that it had detected a "coordinated effort" to hack into possibly millions of Yahoo Mail accounts. The company prompted users to reset their passwords, but did not elaborate on the scope of the possible breach, citing an ongoing federal investigation.WEB, Yahoo Detects Hacking Attempt on Email Accounts,weblink Thomson/Reuters, January 31, 2014,weblink" title="">weblink February 2, 2014, live, 2014-01-31, In August 2015, Researchers at Malwarebytes, notified Yahoo about its users getting hacked because of vulnerabilities in Flash. According to them the vulnerability could allow attackers to install "ransomware" on users' computers and lock their files till the customers pay the criminals.JOURNAL, August 5, 2015, Yahoo users hacked because of Flash,weblink AudioBooks Book Shop,

Storing personal information and tracking usage

(File:Yahoo Kimo 2008 Open Hack Day stage 20080920.jpg|thumb|upright=0.9|Yahoo! Kimo (Taiwan) Open Hack Day event in 2008){{Update|inaccurate=yes|section|date=June 2012}}Working with comScore, The New York Times found that Yahoo was able to collect far more data about users than its competitors from its Web sites and advertising network. By one measure, on average Yahoo had the potential in December 2007 to build a profile of 2,500 records per month about each of its visitors.NEWS, Story, Louise and comScore, They Know More Than You Think,weblink JPEG, March 10, 2008, The New York Times, February 23, 2017,weblink" title="">weblink April 9, 2017, live, in NEWS, Story, Louise, To Aim Ads, Web Is Keeping Closer Eye on You,weblink The New York Times, March 10, 2008, March 9, 2008,weblink" title="">weblink April 15, 2009, live, Yahoo retains search requests for a period of 13 months. However, in response to European regulators, Yahoo obfuscates the IP address of users after three months by deleting its last eight bits.NEWS, Helfy, Miguel, Yahoo! Limits Retention of Search Data,weblink The New York Times, January 19, 2010, August 13, 2010,weblink" title="">weblink November 15, 2012, live, On March 29, 2012, Yahoo announced that it would introduce a "Do Not Track" feature that summer, allowing users to opt out of Web-visit tracking and customized advertisements.NEWS, Yahoo! to launch Do Not Track feature,weblink Direct Marketing News, Haymarket Media, July 7, 2012, DeLuna, JoAnn, March 29, 2012,weblink" title="">weblink May 1, 2012, dead, mdy-all, However, on April 30, 2014, Yahoo announced that it would no longer support the "Do Not Track" browser setting.Yahoo Privacy Team (April 30, 2014). "Yahoo's Default = A Personalized Experience {{Webarchive|url= |date=May 4, 2014 }}". Yahoo. Yahoo. Retrieved May 6, 2014. "According to a 2008 article in Computerworld, Yahoo has a 2-petabyte, specially built data warehouse that it uses to analyze the behavior of its half-billion Web visitors per month, processing 24 billion daily events.NEWS, Lai, Eric, Size matters: Yahoo! claims 2-petabyte database is world's biggest, busiest,weblink Computer World, May 22, 2008, August 15, 2010,weblink" title="">weblink February 10, 2010, live, mdy-all, In contrast, the United States Internal Revenue Service (IRS) database of all United States taxpayers is only 150 terabytes.On September 2016, it was reported that data from at least 500 million Yahoo accounts was stolen in 2014.WEB,weblink 500 million Yahoo accounts breached, September 18, 2017,weblink September 9, 2017, live, In October 2016, Reuters reported that in 2015, Yahoo! created software to search their customers' e-mail at the request of NSA or FBI.Joseph Menn. "Exclusive: Yahoo secretly scanned customer emails for U.S. intelligence – sources {{Webarchive|url= |date=July 7, 2017 }}", Reuters,, October 4, 2016. Retrieved October 4, 2016.


File:PRISM Collection Details.jpg|thumb|PRISM: a clandestine surveillance program under which the NSA collects user data from companies like Yahoo!.]] In 2000, Yahoo was taken to court in France by parties seeking to prevent French citizens from purchasing memorabilia relating to the Nazi Party.WEB,weblink Yahoo Has Tough Day in French Court,, November 8, 2000, May 31, 2011,weblink" title="">weblink November 2, 2011, live, In March 2004, Yahoo launched a paid inclusion program whereby commercial websites were guaranteed listings on the Yahoo search engine.WEB, Yahoo Introduces Paid-Inclusion Program,weblinkweblink" title="">weblink September 27, 2007,, February 22, 2008, Yahoo discontinued the program at the end of 2009.WEB, Yahoo Shutting Down Paid Inclusion,weblink, August 13, 2010, dead,weblink" title="">weblink July 10, 2010, Yahoo was criticized for providing ads via the Yahoo ad network to companies who display them through spyware and adware.WEB, Yahoo's Pop-Up Connection,weblink Bloomberg BusinessWeek, February 22, 2008,weblink" title="">weblink March 18, 2008, live, WEB, Yahoo's Adware Counterattack,weblink Bloomberg BusinessWeek, February 6, 2008,weblink" title="">weblink February 16, 2008, live, Yahoo, as well as other search engines, cooperated with the Chinese government in censoring search results. In April 2005, dissident Shi Tao was sentenced to 10 years in prison for "providing state secrets to foreign entities"WEB, Jailed Chinese Journalist Wins WAN Golden Pen of Freedom,weblink, February 23, 2008,weblink" title="">weblink September 18, 2007, as a result of being identified by IP address by Yahoo.NEWS, Yahoo's Statement before the U.S. Congress,weblink The New York Times, February 25, 2008,weblink" title="">weblink February 26, 2008, live, Human rights organizations and the company's general counsel disputed the extent of Yahoo's foreknowledge of Shi's fate.WEB, Rights Group Says Yahoo May Have Lied to Congress,weblink Voice of America, February 25, 2008,weblink" title="">weblink September 9, 2007, Human rights groups also accuse Yahoo of aiding authorities in the arrest of dissidents Li Zhi and Jiang Lijun. In April 2017, Yahoo was sued for failing to uphold settlement agreements in this case. Yahoo pledged to give support to the families of those arrested and create a relief fund for those persecuted for expressing their views online with Yahoo Human Rights Trust. Of the $17.3 million allotted to this fund, $13 million had been used for a townhouse in Washington, DC and other purchases.NEWS,weblink Yahoo Is Sued for Failing to Keep 2007 China Dissident Promises, April 11, 2017,, April 11, 2017,weblink April 12, 2017, live, In September 2003, dissident Wang Xiaoning was convicted of charges of "incitement to subvert state power" and was sentenced to ten years in prison. Yahoo Hong Kong connected Wang's group to a specific Yahoo e-mail address.NEWS, 'Yahoo Betrayed My Husband',weblink Wired, August 14, 2012, O'Brien, Luke, March 15, 2007,weblink" title="">weblink September 4, 2012, live, mdy-all, Both Xiaoning's wife and the World Organization for Human RightsNEWS, Yahoo plea over China rights case,weblink BBC News, February 25, 2008, August 28, 2007,weblink October 14, 2012, live, sued Yahoo under human rights laws on behalf of Wang and Shi.NEWS,weblink Suit by wife of Chinese activist, Egelko, Bob, April 19, 2007, November 23, 2012, San Francisco Chronicle,weblink" title="">weblink December 20, 2012, live, As a result of media scrutiny relating to Internet child predators and a lack of significant ad revenues, Yahoo's "user created" chatrooms were closed down in June 2005.NEWS, Yahoo closes chat rooms over child sex concerns,weblink CNET News, September 16, 2012, Mills, Elinor, June 23, 2005,weblink" title="">weblink December 15, 2012, live, On May 25, 2006, Yahoo's image search was criticized for bringing up sexually explicit images even when SafeSearch was active.NEWS, Yahoo! image search exposes school to porn,weblink The Register, London, February 25, 2008, May 25, 2006,weblink" title="">weblink January 22, 2008, live, In August 2015, Yahoo purchased a 40% (23% in September 2013WEB,weblink Yahoo! Inc, Form 8-K, Current Report, Filing Date Sep 19, 2012,, May 1, 2018,weblink" title="">weblink May 1, 2018, live, ) owner of Alibaba Group,WEB,weblink Yahoo! Inc, Form 8-K, Current Report, Filing Date Aug 16, 2005,, May 1, 2018,weblink" title="">weblink May 2, 2018, live, NEWS,weblink Reuters, Top shareholders back Alibaba's controversial corporate structure, September 27, 2013, July 3, 2017,weblink" title="">weblink September 24, 2015, live, mdy-all, which was a subject of controversy for allowing the sale of shark-derived products. The company banned the sale of shark fin products on all its e-commerce platforms effective January 1, 2009. On November 30, 2009, Yahoo was criticized by the Electronic Frontier Foundation for sending a DMCA notice to whistle-blower website "Cryptome" for publicly posting details, prices, and procedures on obtaining private information pertaining to Yahoo's subscribers.WEB, Yahoo Tries to Hide Snoop Service Price List,weblink Electronic Frontier Foundation, August 5, 2012, 2009,weblink October 17, 2012, live, mdy-all, After some concerns over censorship of private emails regarding a website affiliated with Occupy Wall Street protests were raised,WEB, Yahoo Appears To Be Censoring Email Messages About Wall Street Protests (Updated),weblink Think Progress, Center for American Progress Action Fund, September 16, 2012, Lee Fang, September 20, 2011,weblink" title="">weblink December 21, 2012, live, WEB, Yahoo Censoring "Occupy Wall Street" Protest Messages,weblink Videosift, Sift Partners, Inc, September 16, 2012, TheFreak, September 2011,weblink" title="">weblink June 20, 2012, live, Yahoo responded with an apology and explained it as an accident.WEB, Yahoo admits blocking Wall Street protest emails, says censorship was "not intentional",weblink, Vancouver, September 16, 2012, Nelson, Miranda, September 20, 2011,weblink" title="">weblink August 30, 2012, live, Following media reports about PRISM, NSA's massive electronic surveillance program, in June 2013, several technology companies were identified as participants, including Yahoo.NEWS,weblink Edward Snowden: Leaks that exposed US spy programme, BBC News, January 17, 2014, Yahoo is listed in the Paradise Papers, a set of confidential electronic documents relating to offshore investment that were leaked to the German newspaper Süddeutsche Zeitung."So lief die SZ-Recherche {{webarchive|url= |date=5 November 2017 }}". Süddeutsche Zeitung. November 5, 2017.

Allegations of sexism against men

Scott Ard, a prominent editorial director, fired from Yahoo in 2015 has filed a lawsuit accusing Mayer of leading a sexist campaign to purge male employees. Ard, a male employee, stated "Mayer encouraged and fostered the use of (an employee performance-rating system) to accommodate management's subjective biases and personal opinions, to the detriment of Yahoo's male employees". In the suit Ard claimed prior to his firing, he had received "fully satisfactory" performance reviews since starting at the company in 2011 as head of editorial programming for Yahoo's home page, however, he was relieved of his role that was given to a woman who had been recently hired by Megan Lieberman, the editor-in-chief of Yahoo News.WEB, Andrew, Soergel, Lawsuit Accuses Yahoo CEO Marissa Mayer of Discrimination Against Men,weblink U.S. News & World Report, October 7, 2016, August 8, 2017,weblink" title="">weblink October 8, 2016, live, WEB, Ethan, Baron,weblink Yahoo CEO Marissa Mayer led illegal purge of male workers, lawsuit charges, The Mercury News, October 7, 2016, August 8, 2017,weblink" title="">weblink August 8, 2017, live, The lawsuit states:"Liberman stated that she was terminating (Ard) because she had not received a requested breakdown of (his) duties. (Ard) had already provided that very information as requested, however, and reminded Liberman that he had done so. Liberman's excuse for terminating (Ard) was a pretext."A second sexual discrimination lawsuit was filed separately by Gregory Anderson, who was fired in 2014, alleging the company's performance management system was arbitrary and unfair, making it the second sexism lawsuit Yahoo and Mayer has faced in 2016.WEB,weblink New Lawsuit Alleges Marissa Mayer Tried to Purge Yahoo of Men [Updated], Eve, Peyser, February 22, 2017,weblink" title="">weblink March 1, 2017, live, WEB,weblink Yahoo's Mayer sued for allegedly forcing out male employees, February 22, 2017,weblink January 20, 2017, live, WEB,weblink Why A Man Is Suing Yahoo For Sexism, Shane, Ferro, February 4, 2016, February 22, 2017,weblink" title="">weblink March 20, 2017, live,


Chief Executive Officers

Former chief operating officer Henrique de Castro departed from the company in January 2014 after Mayer, who initially hired him after her appointment as CEO, dismissed him. De Castro, who previously worked for Google and McKinsey & Company, was employed to revive Yahoo's advertising business.NEWS, Bumps on a Road to Revival for Yahoo,weblink April 22, 2014, The New York Times, January 16, 2014, VINDU GOEL, CLAIRE CAIN MILLER,weblink" title="">weblink February 24, 2014, live,

Yahoo International

File:Bhagmane Tech Park.jpg|thumb|Yahoo's BangaloreBangaloreYahoo offers a multi-lingual interface. The site is available in over 20 languages. The official directory for all of the Yahoo International sites is The company's international sites are wholly owned by Yahoo, with the exception of its Japan and China sites.Yahoo holds a 34.75% minority stake in Yahoo! Japan, while SoftBank holds 35.45%,WEB,weblink,, March 31, 2011, November 7, 2011,weblink" title="">weblink September 9, 2011, live, Yahoo!Xtra in New Zealand, which Yahoo!7 have 51% of and 49% belongs to Telecom New Zealand, and Yahoo!7 in Australia, which is a 50–50 agreement between Yahoo and the Seven Network. Historically, Yahoo entered into joint venture agreements with SoftBank for the major European sites (UK, France and Germany) and well as South Korea and Japan. In November 2005, Yahoo purchased the minority interests that SoftBank owned in Europe and Korea.Yahoo used to hold a 40% stake and 35% voting power in Alibaba, which manages a web portal in China using the Yahoo brand name, Yahoo! China. Yahoo in the USA does not have direct control over Alibaba, which operates as a completely independent company. On September 18, 2012, following years of negotiations, Yahoo agreed to sell a 20% stake back to Alibaba for $7.6 billion.WEB,weblink Yahoo sell 20% stake to Alibaba,, September 18, 2012, October 1, 2013,weblink" title="">weblink October 5, 2013, live, On March 8, 2011 Yahoo launched its Romania local service after years of delay due to the financial crisis.WEB,weblink Darren Petterson promises an important increase in Yahoo!, in Romania, Romanian, May 30, 2008, February 13, 2010,weblink" title="">weblink July 16, 2010, live, WEB,weblink Darren Patterson, Yahoo!: is scheduled to launch by the end of Q3, Ziarul Financiar, May 15, 2008, February 13, 2010, Romanian,weblink" title="">weblink July 17, 2010, live, WEB,weblink Fanache, the "only mohican" of Yahoo! in Romania: If there were no crisis, by now we will have had Yahoo! Mail and Messenger in Romanian, Romanian, February 13, 2010, April 13, 2009, Daily Business,weblink" title="">weblink July 16, 2010, live, WEB,weblink Yahoo! Romania will launch in June 2010, November 2, 2010, February 13, 2010,, Romanian,weblink" title="">weblink February 15, 2010, live, WEB,weblinkweblink" title="">weblink dead, September 12, 2012, Mediacafe: " won't revolutionise the market, and neither will it gross three times more money",, December 2, 2010, February 13, 2010, Yahoo officially entered the MENA region when it acquired Maktoob, a pan-regional, Arabic-language hosting and social services online portal, on August 25, 2009.NEWS,weblink Confirmed: Yahoo Acquires Arab Internet Portal Maktoob, Jason, Kincaid, August 25, 2009, August 31, 2012, TechCrunch,weblink" title="">weblink September 5, 2012, live, Since the service is pan-regional, Yahoo officially became Yahoo Maktoob in the region.On December 31, 2012, Yahoo! Korea shut down all its services and left the country, with its previous domain saying in Korean, "Starting from December 31, 2012, Yahoo! Korea has ended. You can go to the original Yahoo! for more Yahoo's information." Sooner did that message also disappear, leaving with just an abandoned, empty search bar powered by Bing.WEB, 야후! 검색- 통합 검색,weblink Yahoo! Korea, December 4, 2015,weblink" title="">weblink December 4, 2015, live, On September 2, 2013, Yahoo! China shut down and was redirected to,NEWS,weblink Yahoo ceases China news and community services,, September 2, 2013, October 1, 2013,weblink" title="">weblink September 27, 2013, live, and has been being redirected to Yahoo Singapore's search page.

Logos and themes

{{Multiple images| image1 = Yahoo Logo.svg| caption1 = Wordmark used from January 1, 1996 to September 4, 2013 (shown: purple variant used from 2009); red version still used by Yahoo! Japan| image2 = Yahoo-logo.jpg| width2 = 100| caption2 = Y! moniker (2009–2013)width=}}(File:Yahoo 701 First Avenue.jpg|thumb|upright=0.9|Yahoo! sign with address at its headquarters)Yahoo got its first logo during its establishment in 1994—it consists of the "Yahoo" wordmark which is coloured black and are using the Times New Roman font, but it were later changed.In March 1995, when the company changed its name to Yahoo, it introduced another logo which is briefly changed to a more elaborate text that includes an exclamation point at the end, but it were short-lived for only 5 months.Later, in August 1995, that same year, Yahoo changed its logo again and it became an stylized yellow jumping "Y" figurine on a blue circle while the "Yahoo!" wordmark is written below, but the logo were also short-lived for 4 months until December 1995.On January 1, 1996, Yahoo introduced a much tweaking and refining new logo which was quickly simplified to just the text and the exclamation mark with a slight shadow behind the text, although it gets coloured with red and are also containing three icons on each side, as well as it becomes a simple wordmark without graphics, and should therefore create the familiar logo that has been in existence since.WEB,weblink Yahoo Logo Design, Logo Design History,, May 31, 2011,weblink" title="">weblink September 29, 2011, live, Eventually, this logo were used on the Yahoo home page, and it formerly consists of the red color with a black outline and shadow, but in June 2002, it were later becoming slightly changed, with new black shadows on the text that replaces the older gray color, except that it gets introduced to Yahoo! Japan within the following year, if it gets still used of today, with a slight moderation in 2013 (see below). By May 2009, Yahoo overhauled a theme redesign which makes the logo become recoloured with purple without an outline or shadow, but the purple logo had first appeared on the headquarters and on Yahoo! Messenger in 1995, although it did not get into its full effect from November 12, 2009, when the site received a revamp, that will entirely remove the old red color from 1996, so the change would apply to several international Yahoo home pages, but in some countries, most notably Yahoo!7 (of Australia), (:File:Yahoo!7 logo.svg|the logo) is still using the red logo until 2014,WEB, Yardney, Michael,weblink Yahoo!7,, October 1, 2013,weblink" title="">weblink October 3, 2013, live, mdy-all, and at the same time, the purple logo comes up with a new slogan "It's Y!ou" which is used at the time, and on occasion, it would at the same time be abbreviated as "Y!"WEB, Y – Yahoo,weblink All Acronyms, May 23, 2012, 2012,weblink" title="">weblink December 21, 2012, live, On August 7, 2013, at around midnight EDT, Yahoo announced that the final version of the new logo would be revealed on September 5, 2013 at 4:00 a.m. UTC. In the period leading up to the unveiling of the new logo, the "30 Days of Change" campaign was introduced, whereby a variation of the logo was published every day for the 30 days following the announcement.NEWS, Yahoo is getting a new logo – in a month,weblink August 14, 2013, USA Today, August 7, 2013, Swartz, Jon,weblink" title="">weblink November 26, 2013, live, WEB, Yahoo's 30 days of change campaign will end with new logo design,weblink TechSpot, August 14, 2013, Knight, Shawn, August 7, 2013,weblink" title="">weblink August 10, 2013, live, The new logo was eventually launched with an accompanying video that showed its digital construction, and Mayer published a personalized description of the design process on her Tumblr page.WEB, Yahoo reveals its new logo,weblink The Verge, Vox Media, Inc., September 19, 2013, Newton, Casey, September 5, 2013,weblink" title="">weblink September 20, 2013, live, Mayer explains:So, one weekend this summer, I rolled up my sleeves and dove into the trenches with our logo design team ... We spent the majority of Saturday and Sunday designing the logo from start to finish, and we had a ton of fun weighing every minute detail. We knew we wanted a logo that reflected Yahoo – whimsical, yet sophisticated. Modern and fresh, with a nod to our history. Having a human touch, personal. Proud.WEB, Geeking Out on the Logo,weblink Marissa's Tumblr, Yahoo, September 19, 2013, Mayer, Marissa, September 5, 2013,weblink" title="">weblink September 21, 2013, live, mdy-all, On September 19, 2013, Yahoo launched a new version of the "My Yahoo" personalized homepage. The redesign allows users to tailor a homepage with widgets that access features such as email accounts, calendars, Flickr and other Yahoo content, and Internet content. Users can also select "theme packs" that represent artists such as Polly Apfelbaum and Alec Monopoly, and bands such as Empire of the Sun.NEWS, Yahoo Resurrects The Personalized Homepage With "My Yahoo" Revamp,weblink TechCrunch, September 19, 2013, Perez, Sarah, September 19, 2013,weblink" title="">weblink September 23, 2013, live, Mayer then explained at a conference in late September 2013 that the logo change was the result of feedback from both external parties and employees.WEB, 6 Things We Learned From Marissa Mayer and Mark Zuckerberg at TechCrunch Disrupt 2013,weblink Search Engine Watch, September 23, 2013, Edwards, Victoria, September 21, 2013,weblink" title="">weblink September 24, 2013, live, File:Yahoo Logo.svg|Yahoo's fourth and previous logo used from January 1996 to September 2013File:Yahoo! logo.svg|Yahoo's fifth and current logo since September 2013

See also



External links

{{Yahoo! Inc.}}{{Verizon Media}}{{Authority control}}

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