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Paperback
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{{Short description|Book with a paper or paperboard cover}}{{redirect|Paperbacks|the Canadian band|The Paperbacks}}{{Use dmy dates|date=September 2017}}(File:Blank book on a table.jpg|thumb|upright=1.2|A blank paperback book)(File:Buchbindung 01 (fcm).jpg|thumb|upright=1.2|Glued binding)A paperback (softcover, softback) book is one with a thick paper or paperboard cover, and often held together with glue rather than stitches or staples. In contrast, hardback (hardcover) books are bound with cardboard covered with cloth, leather, paper, or plastic.Inexpensive books bound in paper have existed since at least the 19th century in such forms as pamphlets, yellowbacks, dime novels, and airport novels.See, for example, the Tauchnitz editions. Modern paperbacks can be differentiated from one another by size. In the United States, there are “mass-market paperbacks” and larger, more durable “trade paperbacks”. In the United Kingdom, there are A-format, B-format, and the largest C-format sizes.NEWS, Wilson-Fletcher, Honor,books.guardian.co.uk/insidepublishing/story/0,,534924,00.html, 2006-11-16, Why Size Matters, 11 August 2001, The Guardian, London, Paperback editions of books are issued when a publisher decides to release a book in a low-cost format. Lower-quality paper, glued (rather than stapled or sewn) bindings, and the lack of a hard cover may contribute to the lower cost of paperbacks. In the early days of modern paperbacks, the 1930s and 1940s, they were sold as a cheaper, less permanent, and more convenient alternative to traditional hardcover books, as the name of the first American paperback publisher, Pocket Books, indicates. In addition, the Pocket Books edition of Wuthering Heights, one of the first ten books it published in 1939, emphasized the impermanence of paperbacks by telling readers if you “enjoyed it so much you may wish to own it in a more permanent edition”, they could return the 25 cent book to Pocket Books with an additional 70 cents and it would send them a copy of the 95 cent Modern Library edition “substantially bound in durable cloth.“”Did You Like This Book?”, Emily Brontë, Wuthering Heights, Pocket Books, New York, 1939, n.p.Since the mid-20th century, paperbacks can also be the preferred medium when a book is not expected to be a major seller and the publisher wishes to release the book without a large investment. Examples include many novels and newer editions or reprintings of older books.Because paperbacks tend to have smaller profit margins, many publishers try to balance the profit to be made by selling fewer hardcovers against the potential profit to be made by selling more paperbacks with a smaller profit per unit. First editions of many modern books, especially genre fiction, are issued in paperback. Best-selling books, on the other hand, may maintain sales in hardcover for an extended period to reap the greater profits that the hardcovers provide.{{citation needed|date=June 2016}}- the content below is remote from Wikipedia
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History
(File:Piles of paperback novels (Source).webm|thumb|Piles of paperback novels|alt=Piles of paperback novels)The early 19th century saw numerous improvements in the printing, publishing and book-distribution processes, with the introduction of steam-powered printing presses, pulp mills, automatic type setting, and a network of railways.WEB,www.bl.uk/collections/early/victorian/intro.html, Aspects of the Victorian book, www.bl.uk, These innovations enabled the likes of Simms and McIntyre of Belfast,WEB,www.bl.uk/collections/early/victorian/yellow/yellow1.html, Yellowbacks: I, www.bl.uk, Routledge & Sons (founded in 1836) and Ward & Lock (founded in 1854) to mass-produce cheap uniform yellowback or paperback editions of existing works, and distribute and sell them across the British Isles, principally via the ubiquitous W. H. Smith & Sons newsagent found at most urban British railway stations. These paper bound volumes were offered for sale at a fraction of the historical cost of a book, and were of a smaller format, {{convert|110|x|178|mm|in|frac=8|abbr=on}}, aimed at the railway traveller.The Cambridge History of the Book in Britain, volume 6: 1830â1914, edited by David McKitterick, {{ISBN|0521866243}} The Routledge’s Railway Library series of paperbacks remained in print until 1898, and offered the traveling public 1,277 unique titles.WEB,www.bl.uk/collections/early/victorian/yellow/yellow2.html, Photographically Illustrated Books: XI, www.bl.uk, The Continental market also supported examples of cheap paper-bound books: Bernhard Tauchnitz started the Collection of British and American Authors in 1841.Collection of British and American Authors (Tauchnitz) - Book Series List (Buchreihe), publishinghistory.com. Retrieved 18 April 2021. These inexpensive, paperbound editions, a direct precursor to mass-market paperbacks, eventually ran to over 5,000 volumes. Reclam published Shakespeare in this format from October 1857BOOK, Roger, Christine, La Réception de Shakespeare en Allemagne De 1815 à 1850: Propagation Et Assimilation de la Référence Ãtrangère, The reception of Shakespeare in Germany from 1815 to 1850: the spread and assimilation of foreign reference material,books.google.com/books?id=ZQliue-UQfkC, 2013-02-17, Contacts. Série 1, Theatrica, 24, 2008, Peter Lang, fr, 9783039104222, 206, Anton Philipp Reclam (1807â1896) fit paraître à partir d’octobre 1857 les Åeuvres complètes de Shakespeare au prix de vente de 1 Thaler et demi pour l’édition brochée at illustrée en douze volumes. [Anton Philipp Reclam (1807â1896) published from October 1857 the Complete Works of Shakespeare at a retail price of one and a half Thalers for the paper-bound and illustrated edition in twelve volumes.], and went on to pioneer the mass market paperbound Universal-Bibliothek seriesBOOK, Fischer, Steven Roger, History of Reading,books.google.com/books?id=alw539DL-LcC, 2013-02-17, Globalities Series, 2004, Reaktion Books, 9781861892096, 282, [...] in 1867, with the coming into force of the constitution of the Northern German Federation [...], works by German authors deceased for 30 years or more officially became public domain. Entire libraries of very cheap paperback editions of German classics immediately flooded the market. And so Reclam, too, extended his paperback idea with the new series ‘Universal-Bibliothek’ (Universal Library’) [...]. Thousands of titles eventually followed, which included nearly all the world’s great literature. In this way, and despite most Western countries’ imitations, Reclam paperbacks became the world’s foremost paperback series., from 10 November 1867.20th centuryâThe early years: 1930â1950
The German publisher Albatross Books revised the 20th-century mass-market paperback format in 1931, but the approach of World War II cut the experiment short. Albatross’s innovations included a standardized size, use of new sans-serif fonts, use of logo and type on the cover without an illustration, and color-coding the covers by genre.JOURNAL, Troy, Michele K., Wilson, Nicola, Albatross,www.modernistarchives.com/business/albatross, Modernist Archives Publishing Project, 2019-12-17, MAGAZINE, Rego Barry, Rebecca, 2017-04-03, The Surprising History of Penguin Predecessor, the Albatross Press,www.finebooksmagazine.com/blog/surprising-history-penguin-predecessor-albatross-press, Fine Books & Collections, Chapel Hill, NC, OP Media, LLC, 2019-12-17, (File:George Orwell - Keep the Aspidistra Flying.jpg|thumb|upright|1936 Penguin book. Color-coded orange and white for general fiction)In 1935, British publisher Allen Lane, investing his own capital, initiated the paperback revolution in the English-language book market by releasing ten reprint titles to launch the Penguin Books imprint. They adopted many of Albatross’s innovations, including a conspicuous logo, using only type on the cover, and color-coded covers for different genres. The first book on Penguin’s 1935 list was André Maurois’ Ariel.McCleery, Alistair. “The Return of the Publisher to Book History: The Case of Allen Lane”. Book History. 5 (2002): 161â185. {{JSTOR|30228189}}. Web. 10 October 2015.Lane intended to produce inexpensive books. He purchased paperback rights from publishers, ordered large print runs (such as 20,000 copiesâlarge for the time) to keep unit prices low, and looked to non-traditional book-selling retail locations. Booksellers were initially reluctant to buy his books, but when Woolworths placed a large order, the books sold extremely well. After that initial success, booksellers showed more willingness to stock paperbacks, and the name “Penguin” became closely associated with the word “paperback” in Great Britain.{{citation needed|date=December 2018}}In the United States, Robert de Graaf created the Pocket Books label in 1939, partnering with Simon & Schuster to issue a similar line of reprints. Because at first Pocket Books was the only publisher of paperbacks, the term “pocket book” became synonymous with paperback in English-speaking North America. (In France, the term livre de poche, which translates as “pocket book”, was used and is still in use today.) De Graaf, like Lane, negotiated paperback rights from other publishers, and produced many runs. His practices contrasted with those of Lane by his adoption of illustrated covers aimed at the North American market. To reach an even broader market than Lane, he used distributors of newspapers and magazines to distribute his books because they had a lengthy history of being aimed (in format and distribution) at mass audiences.BOOK, Korda, Michael, Another life: a memoir of other people,archive.org/details/anotherlifememoi00kord, registration, 1999, Random House, New York, 0679456597, 1st, Pocket Books were not available in book stores because they did not carry magazines.Pocket Books established the format for all subsequent paperback publishers in the 1940s. The books measured 6.5” by 4.25” (16.5 cm by 10.8 cm), had full-color covers, and cost 25 cents. Eventually in the 1950s the height increased by 0.5” (1.4 cm) to 7” (18 cm). The width remained the same because wire display racks used in many locations could not hold wider books. With the larger size came a higher price, first 35 cents and then 50 cents.Because of its number-one position in what became a very long list of pocket editions, James Hilton’s Lost Horizon is often cited as the first American paperback book. However, the first mass-market, pocket-sized, paperback book printed in the U.S. was an edition of Pearl Buck’s The Good Earth, produced by Pocket Books as a proof-of-concept in late 1938, and sold in New York City.JOURNAL, How the Paperback Novel Changed Popular Literature, Anne, Trubek, Anne Trubek, March 30, 2010, Smithsonian (magazine), Smithsonian,www.smithsonianmag.com/arts-culture/how-the-paperback-novel-changed-popular-literature-11893941/, 2024-04-02, in 1938 ... The first Pocket Book title was The Good Earth by Pearl Buck, and it was sold in Macy’s Herald Square, Macy’s., The first ten Pocket Book titles published in May 1939 with a print run of about 10,000 copies each were:- Lost Horizon (1933) by James Hilton
- Wake Up and Live (1936) by Dorothea Brande
- Five Great Tragedies by William Shakespeare
- Topper (1926) by Thorne Smith
- The Murder of Roger Ackroyd (1926) by Agatha Christie
- Enough Rope (1926) by Dorothy Parker
- Wuthering Heights (1847) by Emily Brontë
- The Way of All Flesh (1903) by Samuel Butler
- The Bridge of San Luis Rey (1927) by Thornton Wilder
- Bambi (1928 English translation) by Felix SaltenNEWS, Ennis, Thomas W., Robert F. De Graff Dies At 86; Was Pocket Books Founder,www.nytimes.com/1981/11/03/obituaries/robert-f-de-graff-dies-at-86-was-pocket-books-founder.html, November 9, 2019, The New York Times, November 3, 1981,
The 1950sâThe paperback original (fiction) revolution
(The term “paperback original” applies to paperback original publications of fiction. It is not usually applied to original nonâfiction publications, although paperback publishers also began issuing original nonâfiction titles.)At first, paperbacks consisted entirely of reprints, but in 1950, Fawcett Publications’ Gold Medal Books began publishing original fiction in massâmarket paperback. It was revolutionary.Fawcett, an independent newsstand distributor, in 1945, negotiated a contract with New American Library to distribute its Mentor and Signet titles. That contract prohibited Fawcett from becoming a competitor by publishing its own paperback reprints. Roscoe Kent Fawcett wanted to establish a line of Fawcett paperbacks, and he felt original works would not be a violation of the contract. To challenge the contract, Fawcett published two anthologiesâThe Best of True Magazine and What Today’s Woman Should Know About Marriage and Sexâreprinting material from Fawcett magazines not previously published in books. After these books were successfully published, Fawcett announced in December 1949 that in February 1950 it would publish “original fiction including westerns and mysteries at 25 cents in a pocket-sized format” in a series called Gold Medal Books. Publishers Weekly reported in May 1950 that Fawcett books were “similar in appearance and cover allure to many of the paperback reprints, but the story material [was] original and not reprinted from regular editions.” It also said the authors would be paid a $2,000 advance with a guaranteed first printing of 200,000 copies.“Paperback Originals”. The Mystery Readers Newsletter. 1971.Crider, Bill{{webarchive|url=https://web.archive.org/web/20100703014426www.allanguthrie.co.uk/pages/noir_zine/articles/paperback_originals.php |date=3 July 2010 }}That same month Fawcett released the first four Gold Medal books, original novels by W. R. Burnett, Sax Rohmer, Richard Himmel, and John Flagg - one western and three mysteries/adventure novels.Fawcett’s action led to immediate controversy, with an executive Vice president of Pocket Books attacking the whole idea, a literary agent reporting that one hardcover publisher threatened to boycott his agency if he dealt with mass market publishers, and Doubleday’s LeBaron R. Barker claiming that paperback originals could “undermine the whole structure of publishing.“CriderSales soared, prompting Gold Medal editorial director Ralph Daigh to comment later, “In the past six months we have produced 9,020,645 books, and people seem to like them very well.” In 1950 Gold Medal published 35 titles, in 1952, 66.www.miskatonic.org/rara-avis/archives/200208/0062.html accessed 2/17/2023Other paperback publishers saw Gold Medal’s success and began to emulate it. Publishers Weekly reported in May 1952 that Avon had included three originals in its April releases and was seeking more. It added that Dell was {{“’}}thinking about’ some systematic programs of original publishing,” Lion Books had “a definite original publishing program in the works”, and that Graphic had begun publishing originals about a year earlier. Bantam, Pocket Books, and New American Library said they were not going to publish originals.Also in 1952, Ace began publishing Ace Double Novel Books, two books printed in one volume for 35 cents, one a reprint and one original, with two covers and two title pages.In 1952, husband and wife publishers Ian and Betty Ballantine left Bantam Books and founded their own publishing house, Ballantine Books, to publish paperbacks simultaneously with their publication in hardcover by traditional publishers. Their first book, Cameron Hawley’s Executive Suite, published January 1, 195www.goodreads.com/book/show/5143980-executive-suite accessed 2/17/2023 at 35 cents in the 7” height simultaneously with Houghton Mifflin’s $3.00 hardcover edition, was a success for both publishers.WEB,www.miskatonic.org/rara-avis/archives/200208/0062.html, Crider, Bill. “Paperback Originals,” Paperback Forum #1, Miskatonic.org, 2013-02-27, 2012-02-27,www.miskatonic.org/rara-avis/archives/200208/0062.html," title="web.archive.org/web/20120227055916www.miskatonic.org/rara-avis/archives/200208/0062.html,">web.archive.org/web/20120227055916www.miskatonic.org/rara-avis/archives/200208/0062.html, live, Of their next nine novels, two were published simultaneously by Houghton Mifflin and one by Farrar, Straus & Young and six were stand-alone originals.In 1953, Dell announced its line of originals, Dell First Editions, and published its first novels by Walt Grove, Frederic Brown, and Charles Einstein.Genre categories began to emerge, and mass-market book covers reflected those categories. Mass-market paperbacks influenced slick and pulp magazines. The market for cheap magazines diminished when buyers began to buy cheap books instead. Authors also found themselves abandoning magazines and writing for the paperback market. The leading paperback publishers often hired experienced pulp magazine cover artists, including Rudolph Belarski and Earle K. Bergey, who helped create the look and feel of paperbacks and set an appealing visual standard that continues to this day. Scores of well-known authors were published in paperback, including Arthur Miller and John Steinbeck.World War II brought both new technology and a wide readership of men and women now in the military or employed as shift workers; paperbacks were cheap, readily available, and easily carried. Furthermore, people found that restrictions on travel gave them time to read more paperbacks. Four-color printing and lamination developed for military maps made the paperback cover eye catching and kept ink from running as people handled the book. A revolving metal rack, designed to display a wide variety of paperbacks in a small space, found its way into drugstores, dimestores, and markets. Soldiers received millions of paperback books in Armed Services Editions.WEB,www.theatlantic.com/business/archive/2014/09/publishers-gave-away-122951031-books-during-world-war-ii/379893/, Publishers Gave Away 122,951,031 Books During World War II, Yoni, Appelbaum, 10 September 2014, The Atlantic, U.S. paperbacks quickly entered the Canadian market. Canadian mass-market paperback initiatives in the 1940s included White Circle Books, a subsidiary of Collins (UK.); it was fairly successful but was soon outstripped by the success of Harlequin which began in 1949 and, after a few years of publishing undistinguished novels, focused on the romance genre and became one of the world’s largest publishers.McClelland and Stewart entered the Canadian mass-market book trade in the early 1960s, with its “Canadian best seller library” series, at a time when Canadian literary culture was beginning to be popularized, and a call for a Canadian author identity was discussed by the Canadian people.Types
Mass-market
The mass-market paperback is a small, usually non-illustrated, inexpensive bookbinding format. This includes the A-format books of {{convert|110|x|178|mm|in|frac=8|abbr=on}}, in the United Kingdom, and the “pocketbook” format books of a similar size, in the United States. Mass-market paperbacks usually are printed on cheap paper.WEB, MASS-MARKET PAPERBACK HISTORY,exhibits.lib.unc.edu/exhibits/show/teachingpaperbacks/history, University of North Carolina University Libraries, 24 February 2024, They are commonly released after the hardback edition and often sold not only at bookstores, but also where books are not the main business, such as at airports, drugstores, and supermarkets.In 1982, romance novels accounted for at least 25% of all paperback sales.NEWS,www.nytimes.com/1982/01/10/books/the-paperback-evolution.html, The Paperback Evolution, McDowell, Edwin, 1982-01-10, The New York Times, 2018-03-15, 7, en, In 2013, 51% of paperback sales were romance.MAGAZINE, Romance By The Numbers,ew.com/article/2014/10/17/romance-numbers/, 7 May 2018, Entertainment Weekly, Meredith Corporation, en, Many titles, especially in genre fiction, have their first editions in paperback and are never published in hardcover; this is particularly true of first novels by new authors.WEB, Flint, Eric,www.baens-universe.com/articles/The_Economics_of_Writing, 2007-10-17, Column: Salvos Against Big Brother; article: ‘The Economics of Writing’, Eric Flint, Eric Flint, Mother of Demons was published in September 1997, and it was only published in a mass-market paperback edition, as was the standard practice at the time for first novels., dead,www.baens-universe.com/articles/The_Economics_of_Writing," title="web.archive.org/web/20110716052311www.baens-universe.com/articles/The_Economics_of_Writing,">web.archive.org/web/20110716052311www.baens-universe.com/articles/The_Economics_of_Writing, 16 July 2011, dmy-all, The mass-market paperbacks sold in airport newsstands have given rise to the vaguely defined literary genre of the “airport novel”, bought by travelers to read while they sit and wait. Mass-market paperbacks also have offered collections of comic strips and magazine cartoon series, such as Ernie Bushmiller’s Nancy and Chon Day’s Brother Sebastian.B-format
The term B-format indicates a medium-sized paperback of {{convert|129|Ã|198|mm|in|frac=8|abbr=on}}. This size has been used to distinguish literary novels from genre fiction. In the U.S., books of this size are thought of as smaller trade paperbacks (see below).Trade paperback
A trade paperback (also called trade paper edition and trade) is a higher-quality paperback book.NEWS, Trade paperbacks, Financial Times, 22 March 1960, 8, , cited in OED If it is a softcover edition of a previous hardcover edition and is published by the same house as the hardcover, the text pages are normally identical with those of the hardcover edition, and the book is almost the same size as the hardcover edition. The pagination is the same, so that references to the text will be unchanged: this is particularly important for reviewers and scholars. The only difference is the soft binding; the paper is usually of higher quality than that of a mass-market paperback, often being acid-free paper.WEB, Trade paperback - Biblio.co.uk Glossary of Book Collecting Terminology,biblio.co.uk/book_collecting_terminology/trade-paperback-27.html, Biblio.com, 4 March 2021, In the United States, the term trade paperback also encompasses the medium-sized paperbacks described as B-format, above. British trade paperbacks are {{convert|135|Ã|216|mm|in|frac=8|abbr=on}}. Trade paperbacks did not enter the American market until around 1960. Unlike mass-market paperbacks they are distributed by their original hard-cover publishers directly to book stores, not through magazine distributors to other retailers.Trade comics
{{unreferenced section|date=August 2023}}Trade paperbacks are often used to reprint several issues of a comic series in one volume, usually an important storyline or the entire series, and the name trade paperback has become synonymous with a collection of reprinted material. Graphic novels may also be printed in trade paperback form. Publishers sometimes release popular collections first in a hardback form, followed by a trade paperback months later. Examples include Marvel Comics’ Secret War and DC Comics’ Watchmen.Japanese manga, when they are collected into volumes, are published in the tankÅbon format, approximately the size of a trade-sized book. The most common sizes are Japanese B6 (128 Ã 182 mm) and ISO A5 (148 Ã 210 mm).Major publishers
{hide}columns-list|colwidth=15em|- Ace Books
- Avon
- Baen Books
- Ballantine Books
- Bantam
- Berkley Books
- Belmont Books
- Black Library
- DAW Books
- Dell Books
- Dover Publications
- Fawcett/Gold Medal
- Harlequin Enterprises
- HarperCollins
- Lancer Books
- Macmillan Publishers
- Midwood Books
- Paperback Library
- Penguin Books
- Pocket Books
- Popular Library
- Pyramid Books
- Random House
- Scholastic Corporation
- Tower Publications
- Vintage Books
- Vintage Crime/Black Lizard
- Zebra Books
See also
References
{{Reflist}}Further reading
- Canja, Jeff (2002). Collectible Paperback Books, Second Edition, East Lansing, MI: Glenmoor Publishing. {{ISBN|0-9673639-5-0}}.
- Davis, Kenneth C. Two-Bit Culture: The Paperbacking of America (Macmillan, 1984).
- Hancer, Kevin (1990). Hancer’s Price Guide to Paperback Books, Third Edition, Radnor, Pennsylvania: Wallace-Homestead Book Company. {{ISBN|0-87069-536-3}}.
External links
{{Wiktionary|paperback|softcover|softback}}{{commons category|Paperbacks (bookbinding)}}- How to make a paperback book by hand
- Glue Bound Book tutorial
- “Literary Novels Going Straight to Paperback”, New York Times article about paperback originals
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