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yuppie
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{{Short description|Short for "young urban professional"}}{{Distinguish|Youth International Party{{!}}Yippie|Hippie}}{{Redirect|Yuppies|the 1986 Italian comedy film|Yuppies (film){{!}}Yuppies (film)}}{{Use mdy dates|date=August 2017}}File:Yuppies Go West - SXSW 08 (2319850815).jpg|thumb|right|325px|Anti-yuppie graffiti criticizing the gentrification of Austin, TexasAustin, TexasYuppie, short for "young urban professional" or "young upwardly-mobile professional",BOOK, Fifty Years Among the New Words: A Dictionary of Neologisms, Algeo, John, 1991, 0-521-41377-X, Cambridge University Press, 220, ENCYCLOPEDIA, 2002, Encyclopedia of Contemporary British Culture, Routledge, London, Peter, Childs, Mike, Storry, Acronym Groups, 2–3, is a term coined in the early 1980s for a young professional person working in a city.DICTIONARY,weblink yuppie, n., 2016-05-20, Oxford English Dictionary, December 21, 2021,weblink live, The term is first attested in 1980, when it was used as a fairly neutral demographic label, but by the mid-to-late 1980s, when a "yuppie backlash" developed due to concerns over issues such as gentrification, some writers began using the term pejoratively.

History

... Some 20,000 new dwelling units have been built within two miles of the Loop over the past ten years to accommodate the rising tide of "Yuppies"—young urban professionals rebelling against the stodgy suburban lifestyles of their parents. The Yuppies seek neither comfort nor security, but stimulation, and they can find that only in the densest sections of the city.|source = Dan Rottenberg (1980)MAGAZINE, Seemann, Luke, Chicago's Yuppie Turns 35. Do We Celebrate Yet?, June 3, 2015,weblink Chicago, en, August 14, 2019, December 28, 2021,weblink live, |align=right| width=300px}}The first printed appearance of the word was in a May 1980 Chicago magazine article by Dan Rottenberg. Rottenberg reported in 2015 that he did not invent the term, he had heard other people using it, and at the time he understood it as a rather neutral demographic term. Nonetheless, his article did note the issues of socioeconomic displacement which might occur as a result of the rise of this inner-city population cohort.MAGAZINE, About that urban renaissance.... there'll be a slight delay,weblink Dan, Rottenberg, Chicago Magazine, May 1980, 154ff, May 26, 2015, December 21, 2021,weblink live, The term gained currency in the United States in March 1983 when syndicated newspaper columnist Bob Greene published a story about a business networking group founded in 1982 by the former radical leader Jerry Rubin, formerly of the Youth International Party (whose members were called "yippies"); Greene said he had heard people at the networking group (which met at Studio 54 to soft classical music) joke that Rubin had "gone from being a yippie to being a yuppie". The headline of Greene's story was "From Yippie to Yuppie".BOOK, Global Finance and Urban Living: A Study of Metropolitan Change, Leslie, Budd, Whimster, Sam, 1992, Routledge, 0-415-07097-X, 316, Hadden-Guest, Anthony (1997). The Last Party: Studio 54, Disco, and the Culture of the Night. New York: William Morrow. p. 116.NEWS,weblink Yuppies, Yumpies, Yaps and Computer, Fred R., Shapiro, American Speech Vol. 61, No. 2, Summer 1986, 455160, March 29, 2023, March 29, 2023,weblink live, East Bay Express humorist Alice Kahn elaborated on the concept in a satirical piece published in June 1983, further popularizing the term.NEWS, Clarence Petersen.,weblink The Wacky Side of Chicago-born, Berkeley-bred Alice Kahn –, Chicago Tribune, March 28, 1986, 2013-04-22, November 8, 2012,weblink" title="web.archive.org/web/20121108023037weblink">weblink live, NEWS,weblink Finke, Nikki, May 11, 1987, Claimed Creator of 'Yuppie' Comes to Terms with 'Gal', Los Angeles Times, September 30, 2020, December 21, 2021,weblink live, The proliferation of the word was affected by the publication of The Yuppie Handbook in January 1983 (a tongue-in-cheek take on The Official Preppy HandbookWEB,weblinkweblink" title="web.archive.org/web/20080408082536weblink">weblink dead, April 8, 2008, Living: Here Come the Yuppies!, January 9, 1984, TIME.com, February 4, 2016, ), followed by Senator Gary Hart's 1984 candidacy as a "yuppie candidate" for President of the United States.JOURNAL, 0021-8499, 26, 2, 27–35, Burnett, John, Alan Bush, Profiling the Yuppies, Journal of Advertising Research, The term was then used to describe a political demographic group of socially liberal but fiscally conservative voters favoring his candidacy.BOOK, Campaign for President: The Managers Look at '84, Jonathan, Moore, Praeger/Greenwood, 1986, 0-86569-132-0, 123, Newsweek magazine declared 1984 "The Year of the Yuppie", characterizing the salary range, occupations, and politics of "yuppies" as "demographically hazy". The alternative acronym yumpie, for young upwardly mobile professional, was also current in the 1980s but failed to catch on.WEB,weblink Here Comes the Yumpies, March 26, 1984, TIME.com, February 4, 2016, February 4, 2016,weblink" title="web.archive.org/web/20160204100500weblink">weblink live, In a 1985 issue of The Wall Street Journal, Theressa Kersten at SRI International described a "yuppie backlash" by people who fit the demographic profile yet express resentment of the label: "You're talking about a class of people who put off having families so they can make payments on the SAABs ... To be a Yuppie is to be a loathsome undesirable creature". Leo Shapiro, a market researcher in Chicago, responded, "Stereotyping always winds up being derogatory. It doesn't matter whether you are trying to advertise to farmers, Hispanics or Yuppies, no one likes to be neatly lumped into some group."In 1990, rock artist Tom Petty used the term in the song "Yer So Bad", in the line "My sister got lucky, married a yuppie".{{Citation|title=Tom Petty – Yer So Bad|url=https://genius.com/Tom-petty-yer-so-bad-lyrics|language=en|access-date=2020-12-22|archive-date=February 5, 2021|archive-url=https://web.archive.org/web/20210205170320weblink|url-status=live}}The word lost most of its political connotations and, particularly after the 1987 stock market crash, gained the negative socio-economic connotations that it sports today. On April 8, 1991, Time magazine proclaimed the death of the "yuppie" in a mock obituary.MAGAZINE, The Birth and – Maybe – Death of Yuppiedom, Walter, Shapiro,weblinkweblink" title="web.archive.org/web/20071013163658weblink">weblink dead, October 13, 2007, 2007-04-28, Time, April 8, 1991, In 1989, MTV hosted the Foreclosure on a Yuppie contest to celebrate the end of the 1980s.NEWS, Blisten, Jon, Pink Houses, Yuppie Scum and Beastie Boy Kidnappings: Relive MTV's Most Insane Contests,weblink 15 April 2023, May 8, 2019, April 15, 2023,weblink live, The term experienced a resurgence in usage during the 2000s and 2010s. In October 2000, David Brooks remarked in a Weekly Standard article that Benjamin Franklin – due to his extreme wealth, cosmopolitanism, and adventurous social life – is "Our Founding Yuppie".NEWS,weblink David, Brooks, Our Founding Yuppie, October 23, 2000, August 21, 2010, The Weekly Standard, David Brooks (journalist), June 22, 2011,weblink" title="web.archive.org/web/20110622084523weblink">weblink live, A recent article in Details proclaimed "The Return of the Yuppie", stating that "the yuppie of 1986 and the yuppie of 2006 are so similar as to be indistinguishable" and that "the yup" is "a shape-shifter... he finds ways to reenter the American psyche."WEB,weblink Details, The Return of the Yuppie, Jeff, Gordinier, August 15, 2010, March 7, 2012,weblink" title="web.archive.org/web/20120307191233weblink">weblink dead, In 2010, right-wing political commentator Victor Davis Hanson wrote in National Review very critically of "yuppies".MAGAZINE, Victor Davis Hanson,weblink Obama: Fighting the Yuppie Factor, August 16, 2010, National Review, August 13, 2010, Victor Davis Hanson, December 29, 2017,weblink" title="web.archive.org/web/20171229165321weblink">weblink live,

Usage outside the United States

"Yuppie" was in common use in Britain from the early 1980s onward (the premiership of Margaret Thatcher) and by 1987 had spawned subsidiary terms used in newspapers such as "yuppiedom", "yuppification", "yuppify" and "yuppie-bashing".{{citation |last1=Algeo |first1=John |last2=Algeo |first2=Adele S. |date=July 30, 1993 |title=Fifty Years Among the New Words: A Dictionary of Neologisms 1941–1991 |publisher=Cambridge University Press|isbn=978-0-521-44971-7|page=228}}A September 2010 article in The Standard described the items on a typical Hong Kong resident's "yuppie wish list" based on a survey of 28- to 35-year-olds. About 58% wanted to own their own home, 40% wanted to professionally invest, and 28% wanted to become a boss.NEWS, The Standard (Hong Kong), The Standard, September 8, 2010,weblink Homes, cash top fairy tales on yuppie wish list, Natalie, Wong, September 26, 2010, June 29, 2011,weblink" title="web.archive.org/web/20110629185708weblink">weblink live, A September 2010 article in The New York Times defined as a hallmark of Russian "yuppie life" the adoption of yoga and other elements of Indian culture such as their clothes, food, and furniture.NEWS,weblink Russians Embrace Yoga, if They Have the Money, September 14, 2010, The New York Times, Sophia, Kishkovsky, February 28, 2017, August 14, 2017,weblink" title="web.archive.org/web/20170814095335weblink">weblink live,

See also

References

{{Reflist|40em}}

Further reading

  • JOURNAL, Lowy, Richard, Yuppie Racism: Race Relations in the 1980s, Sage Publications, June 1991, Journal of Black Studies, 21, 4, 445–464, 10.1177/002193479102100405, 0021-9347, Beverly Hills, CA, 143902115,

External links

  • {{Wiktionary-inline|yuppie}}
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