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{{Short description|Website for distributing games}}{{Use mdy dates|date=June 2022}}{{lowercase title}}

factoids

| commercial = Yes| registration = Optional (required to upload content, comment, and join game jams)itch.io (stylized in all lowercase) is a website for users to host, sell and download indie video games, indie role-playing games, game assets, comics, zines and music. Launched in March 2013 by Leaf Corcoran, the service hosts over 700,000 products {{As of|2023|April|lc=y}}. Itch.io allows users to host game jams, events where participants have limited time to create a game. Itch.io also allows multiple users to sell their products together in "bundles".

History

In 2012, an American hobbyist programmer named Leaf Corcoran created his own programming language, "MoonScript", and started making games in it, but had nowhere to distribute them.WEB, Hernandez, Patricia, November 30, 2018, The game store that outshines Steam by staying small and weird,weblink March 23, 2024, The Verge, Steam, the leading video game distribution platform, had implemented a greenlight system for games based on community voting. Corcoran decided to create a more open marketplace for indie games in MoonScript, inspired by Bandcamp's model.MAGAZINE, Newman, Jared, 31 March 2017, How Itch.io became an indie PC game haven—and Steam's antithesis,weblink 28 August 2021, PC World, WEB, Smith, Adam, 23 April 2014, The New Curiosity Shop: Itch.io Interview,weblink 17 August 2015, Rock Paper Shotgun, He started coding in January 2013 and the website was launched on March 3, on his unused domain name itch.io. However, it attracted little attention at first and mostly served as his personal repository. Itch.io started to become noticed through his participation in the game jam Ludum Dare, and so Corcoran added contest-hosting tools to the platform. In early 2014, Itch.io hosted a Flappy Birdthemed Flappy Jam after the popular game was removed from the App Store. It attracted hundreds of submissions and received media coverage. At the end of the year, Corcoran said that he had lost over $8,000 running Itch.io. It had been a one-man operation the whole way.WEB, Ww, Tim, December 2, 2014, Q&A: itch.io Interview with Leaf Corcoran,weblink March 23, 2024, Game Developer (website), Game Developer, By 2015, Itch.io had become established as a dedicated platform for indie developers.ENCYCLOPEDIA, 2024, Itch.io, History of, Encyclopedia of Computer Graphics and Games, Springer International Publishing, Bates, Mason, Lee, Newton, 1020–1022, 9783031231612, Şengün, Sercan, By June, it had paid over $393,000 and hosted over 15,000 creations, a figure which had tripled over the previous nine months.MAGAZINE, Maiberg, Emanuel, 23 June 2015, Itch.io Is the Littlest Next Big Thing in Gaming,weblink 15 August 2015, Vice (magazine), Vice, A desktop application for Itch.io was released in early 2016. By February 2017, Itch.io had reached five million game downloads. In 2021, during the lawsuit Epic Games v. Apple, Epic Games protested that Apple was unwilling to host competing stores on Apple's App Store. Itch.io had been added to the Epic Games Store shortly before, which commentators saw as an attempt to demonstrate that they did not do the same. Apple's lawyers argued that Epic indirectly facilitated access to games that they have not vetted by drawing attention to "unspeakable games" with sexualized content on Itch.io.WEB, Machkovech, Sam, May 15, 2021, After Epic v. Apple namecheck, Itch.io runs one-day-only dev-friendly promo,weblink March 25, 2024, Ars Technica, Itch.io's indie community was skeptical of both companies, but some found the debate humorous. One user launched the "Unspeakable Jam" and Itch.io joked on Twitter that Apple's lawyers called and said to “turn off ALL the games".WEB, Robertson, Adi, May 8, 2021, Apple is using Itch.io’s ‘offensive and sexualized’ games as a cudgel against Epic,weblink March 25, 2024, The Verge, ScreenHub Australia's Chantelle McColl thought that the response was moot, considering that such third-party applications could be accessed on Apple devices.WEB, McColl, Chantelle, June 2, 2021, Itch.io’s games aren’t ‘unspeakable’; they’re groundbreaking,weblink March 25, 2024, ScreenHub Australia, The most recent public report in 2019 revealed that Itch.io hosted over 200,000 games.

Features and functionality

File:Leaf Corcoran, Itch.io - XOXO Festival (2016).webm|thumb|Corcoran discussing Itch.io at the 2016 XOXO festival]]Itch.io is a common platform for small and independent developers. Anybody can publish on the website.WEB, Newhouse, Alex, May 14, 2021, Devs Get 100% Of Revenue On Itch.io Today,weblink March 23, 2024, GameSpot, It uses a pay-what-you-want model for both customers and developers. Developers can set a minimum price for their games, but buyers can choose to pay extra.WEB, Sinclair, Brendan, March 24, 2015, Itch.io lets developers dictate revenue share,weblink March 23, 2024, Gameindustry.biz, Since 2015, Itch.io has let developers dictate how much revenue the website receives from their sales. It is set at 10% by default, which at the time was below an industry norm or 30%, but can be set at any amount, including 0%.WEB, Carpenter, Nicole, May 12, 2021, On indie site itch.io’s Creator Day, developers will get all the profits,weblink March 23, 2024, Polygon (website), Polygon, WEB, Bonifacic, Igor, May 14, 2021, Itch.io won't take a cut of game sales on May 14th,weblink March 23, 2024, Engadget, One of Itch.io's most well known features are its customizable store pages.During the platform's early years, Corcoran implemented unusual requests from the community. Alan Hazelden, creator of A Good Snowman Is Hard to Build (2015), asked for a "price-changing API" which changed the cost to match real-world temperatures. The "Refinery" early access tools debuted in 2016 after a request from Overland developer Adam Saltsman. Developers can use secret URLs, password protection and limit the number of sales, and add tiered purchases and rewards.Itch.io is often viewed as a platform for beginner developers, a "stepping-stone" to Steam, which has wider brand recognition and a higher entry standard; it costs $100 to post games on Steam and legal paperwork must be completed before registering. Corcoran viewed this perception of his platform as disheartening. He cited a 2017 game called Clone Drone in the Danger Zone, which was a financial success on Itch.io but its sales on the website dropped by 20% after it moved to Steam.

Bundles

Game developers can sell bundles of games together. Bundles are usually organized around a shared topic, genre or community. In addition to bundles for shared profit among game developers, Itch.io also hosts charity bundles to raise money for various causes. Itch.io lets users split up bundle profits between accounts any way they want, either evenly or by percentages of total sales.{{Citation needed|date=March 2024}}In 2021 and 2022, Itch.io ran a Queer Games Bundle during Pride Month to raise money cooperatively for LGBTQ game developers and zine makers. The 2022 version contained more than 500 itemsNEWS, Castello, Jay, 2022-06-02, Itch.io's Queer Games Bundle is back, offering hundreds of games for Pride month, en, Rock, Paper, Shotgun,weblink 2023-04-02, and raised US$216,000 for 431 creators even though it had a "pay what you want" option.WEB, 2023-04-01, How Are Game Devs Responding To The Growing Demand For Queer Characters?,weblink 2023-04-02, Kotaku Australia, en-AU, Itch.io has launched many bundles surrounding social issues to raise money for charities. In support of the George Floyd protests, Itch.io organized the Bundle for Racial Justice and Equality in June 2020. It initially launched with over 700 games, but increased to over 1,500 as additional developers offered to contribute.WEB, Fingas, Jon, 9 June 2020, Itch.io offers 700 games in a pay-what-you-want racial justice bundle,weblink Engadget, 7 June 2022, WEB, Statt, Nick, 11 June 2020, Itch.io's amazing 1,500-game charity bundle surpasses $5 million goal,weblink The Verge, 7 June 2022, In 11 days, the bundle raised US$8.1 million for the NAACP Legal Defense and Educational Fund and Community Bail Fund.WEB, Yin-Poole, Wesley, 16 June 2020, Itch.io Bundle for Racial Justice and Equality ends with a stunning $8.1m raised,weblink Eurogamer, 7 June 2022, WEB, Cryer, Hirun, 2020-06-16, Itch.io's Racial Justice and Equality Bundle Ends With Over $8.1 Million Raised,weblink USgamer, 2020-06-17, November 26, 2021,weblink dead, Other charity bundles include the "TTRPGs for Trans Rights" series;WEB, Valens, Ana, 2022-03-07, This Tabletop Bundle Just Raised $220k for Trans Texans,weblink 2023-04-02, The Mary Sue, en, WEB, March 14, 2023, This TTRPG Bundle For Trans Rights In Florida Has Over 500 Games For Only $5,weblink 2023-04-02, GameSpot, en-US, the 2022 "Bundle for Ukraine" for the International Medical Corps and Voices of Children, which raised over $400,000 on its first day, during the Russian invasion of Ukraine;WEB, Bains, Callum, 2022-03-08, Get 1,000 games for $10 including Superhot and Celeste, to support Ukraine,weblink TechRadar, 2022-03-08, and the 2022 "Indie Bundle for Abortion Funds" which raised over $380,000 in response to the overturning of Roe v. Wade.WEB, Kerr, Chris, 2022-07-15, The Indie Bundle for Abortion Funds has raised over $380,000 in aid of reproductive rights,weblink 2023-04-02, Game Developer (website), Game Developer, en, WEB, Carpenter, Nicole, 2022-07-06, Indie devs raising money for abortion rights in huge new game bundle,weblink 2023-04-02, Polygon (website), Polygon, en-US,

Content

Library

Itch.io's store largely contains small and experimental indie games. Other products, such as books, music, and assets, can be uploaded to Itch.io; the product descriptor can be changed to anything. There has been a trend of low poly and pixelated horror games on the platform.WEB, Senior, Tom, October 31, 2018, Itch.io's free games section is a festival of scares right now,weblink March 24, 2024, PC Gamer, WEB, Clayton, Natalie, 23 March 2022, Retro horror games are preparing to go beyond the PS1,weblink March 24, 2024, PC Gamer, Most Itch.io games are not well-known. A review of Itch.io by PC Mag's Jordan Miner praised its library of more unique and artistic indie games, but conceded it catered to a more specific, "indie-centric" audience.WEB, Minor, Jordan, July 14, 2023, itch.io Review,weblink March 25, 2024, PC Mag,

Community

Itch.io has developed a dedicated community of niche indie creators, for which it has become a prominent platform. They regularly host game jams.

References

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External links

• {{Official website}}

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