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factoids

| industry = Online Advertising| fate = | predecessor = | successor =

• Amar Goel
• Anand Das
• Mukul Kumar
• Rajeev Goel{edih}| defunct = | hq_location_city = Redwood City, California| area_served =

• Amar Goel, Chairman
• Cathie Black, Director
• Rajeev Goel, CEO{edih}| products = | owner = | num_employees = | num_employees_year = | parent =

www.pubmatic.com}}}}PubMatic, Inc. develops and implements online advertising software and strategies for the digital publishing and advertising industry.NEWS, Demos, Telis, Ad Platform PubMatic Working on IPO,weblink Wall Street Journal, 8 February 2014, BOOK, Jesus Mena, Machine-to-Machine Marketing (M3) via Anonymous Advertising Apps Anywhere Anytime (A5),weblink 2 May 2012, CRC Press, 978-1-4398-8191-0, 269–, PubMatic's sell-side, real-time programmatic ad transaction advertising software puts publishers of websites, videos, and mobile apps into contact with ad buyers by using automated systems,"PubMatic helps online publishers make money". ZDNet. Tom Foremski | October 22, 2009 while allowing users to opt-out of having their personal information collected on internet searches. PubMatic has a number of offices in countries around the world."Ad tech firms Turn and Pubmatic retrench staff". Mumbrella, Greg Armshaw, December 2015.

History

PubMatic was founded in 2006 by brothers Rajeev Goel and Amar Goel, Anand Das and Mukul Kumar."Compressing time, revolutionising advertising". Business Standard. Indira Kannan June 23, 2014 PubMatic software was developed in Pune, India.In 2011 the company hired Steve Pantelick as CFO,"Amid Whispers Of A $300 Million Buyout Offer, PubMatic Hires An IPO-Ready CFO". Business Insider, Nicholas Carlson. Nov. 15, 2011 and in 2012 PubMatic raised $45 million from investors."PubMatic Raises $45 Million With IPO, Acquisitions in Mind". Adweek, By Tim Peterson. June 6, 2012In 2014 PubMatic acquired mobile ad server Mocean Mobile, formerly knows as Mojiva, for $15.5 million.WEB, Kantrowitz, Alex, PubMatic Acquires Mobile Ad Server Mocean Mobile,weblink adage.com, May 19, 2014, In 2015, PubMatic opened an office in Latin America."Hispanic Agency LatinOn Taps Adaptive For Programmatic Selling". MediaPost, by Tyler Loechner September 2, 2015By 2016, the firm was operating by storing most of its data on OpenStack private cloud servers."Pubmatic swaps AWS for OpenStack after public cloud hidden-cost horror show". ComputerWorld UK, Tamlin Magee April 28, 2016In January 2020, PubMatic launched an Identity Hub integrating identity partner IDs, including IAB DigiTrust, The Trade Desk Unified ID (UID 2.0), ID5, and LiveIntent."20 experts who are working on big solutions for advertisers as ad targeting as we know it goes away". Business InsiderIn February 2020, PubMatic released the OpenWrap SDK to enhance header bidding options for mobile publishers."PubMatic Releases OpenWrap SDK to Enhance Header Bidding Options for Mobile Publishers". Globe NewswireIn November 2020, PubMatic filed for an IPO in Nasdaq."PubMatic: Strong Fundamentals but a Lofty Price". Nasdaq The company launched its IPO on 9 December 2020. Its clients in 2020 included Verizon, News Corp, Electronic Arts, and Zynga, with Verizon comprising about a quarter of Pubmatic's revenue during the previous year."PubMatic, a 14-year-old ad tech company, pops nearly 50% on IPO". CNBC

Activities

PubMatic, for a fee, participates in online auctions to help advertisers buy and publishers sell media and advertising spots between various advertising companies.WEB, Cheredar, Tom, Ad tech startup PubMatic reportedly preparing an IPO valued at $1B,weblink venture beat, 8 February 2014, BOOK, Matthew P. McAllister, Emily West, The Routledge Companion to Advertising and Promotional Culture,weblink 2013, Routledge, 978-0-415-88801-1, 105–, The company also produces quarterly reports about advertising prices.BOOK, Shannon Belew, Joel Elad, Starting an Online Business All-in-One Desk Reference For Dummies,weblink 16 March 2009, John Wiley & Sons, 978-0-470-48370-1, 259–, BOOK, Jason R. Detrani, Journalism: Theory and Practice,weblink 19 April 2016, CRC Press, 978-1-4665-6190-8, 285–, "Publishers are finally getting the hang of mobile ads, close the gap with desktop". Digiday, Garett Sloane October 15, 2015.

References

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External links

• Official Website
• Famium Website
• Views4you Website