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{{Short description|American agricultural cooperative}}{{Use mdy dates|date=December 2020}}

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Lakeville, Massachusetts>Lakeville-Middleborough, MassachusettsPresident (corporate title)>President and CEOHTTPS://NEWS.OCEANSPRAY.COM/2020-07-20-OCEAN-SPRAY-CRANBERRIES-INC-NAMES-TOM-HAYES-PRESIDENT-AND-CHIEF-EXECUTIVE-OFFICER >TITLE = OCEAN SPRAY CRANBERRIES INC. NAMES TOM HAYES PRESIDENT AND CHIEF EXECUTIVE OFFICER PUBLISHER = OCEAN SPRAY CRANBERRIES INC., Cranberry>Cranberries, grapefruit| revenue = | members = | num_employees = | location_country = United Statesweblink|oceanspray.com}}}}Ocean Spray Cranberries, Inc. is an American agricultural cooperative of growers of cranberries headquartered in Plymouth County, Massachusetts. It currently has over 700 member growers (in Massachusetts, Wisconsin, New Jersey, Oregon, Washington, Florida, British Columbia and other parts of Canada, as well as Chile). The cooperative employs about 2,000 people, with sales of $1.2 billion in fiscal year 2013 and accounts for 70% of North American cranberry production.NEWS, Nosowitz, Dan, The Cranberry Industry Is Wild,weblink November 25, 2017, Modern Farmer (magazine), Modern Farmer, November 22, 2017, Their products include cranberry sauce, fruit juices, fruit snacks, and dried cranberries.The cooperative has made a number of innovations, including the first juice blend,WEB,weblink Who We Are - Heritage - Our History, Ocean Spray, 2014, December 26, 2014, dead,weblink" title="web.archive.org/web/20150110195849weblink">weblink January 10, 2015, {{Self-published source|date=November 2017}} the first juice boxes,NEWS,weblink Ocean Spray's Creative Juices, Businessweek, Pressman, Aaron, May 15, 2006,weblink" title="web.archive.org/web/20141230024729weblink">weblink December 30, 2014, dead, December 26, 2014, and sweetened dried cranberries (Craisins). Its cranberry juice won the ChefsBest Award for best taste.WEB,weblink Ocean Spray 100% Juice Cranberry Blends, ChefsBest,weblink" title="web.archive.org/web/20141226193950weblink">weblink December 26, 2014, dead, December 26, 2014,

History

Ocean Spray was formed in 1930, in Hanson, Massachusetts, by three cranberry growers who wanted to expand their market for cranberries. Led by growers Marcus L. Urann, Elizabeth F. Lee and John C. Makepeace, who had created a cranberry sauce, the cooperative developed more cranberry-based products. In the same year, Ocean Spray became the first producer of cranberry juice drinks with the introduction of Cranberry Juice Cocktail. (A.D. Makepeace Company, one of the original founders of Ocean Spray, has been in continual operation since the late 19th century and is currently the world's largest grower of cranberries.)In 1963, executive Edward Gelsthorpe worked with Sylvia Schur to develop Cranapple juice, a product that brought the cranberry to greater popularity and increased usage to year-round, earning Gelsthorpe the nickname "Cranapple Ed".NEWS, William Grimes (journalist), Grimes, William,weblink Edward Gelsthorpe, Master Marketer, Dies at 88,weblink" title="web.archive.org/web/20140325105333weblink">weblink March 25, 2014, The New York Times, September 27, 2009, September 29, 2009, In 1976, the cooperative expanded its membership to grapefruit growers in Florida. In September 1976, the headquarters was moved from Hanson to Plymouth, Massachusetts.WEB, Ocean Spray, Cranberries in the Classroom,weblink OceanSpray.com, Ocean Spray, 19 June 2022, In 1989, the Ocean Spray headquarters was moved to its current location of a building on the Lakeville-Middleborough town line.File:OceanSprayCranberriesBabcockWisconsinWIS173WIS80.jpg|thumb|left|Processing plant near Babcock, WisconsinBabcock, WisconsinIn June 2004, Ocean Spray members voted down a joint venture of the cooperative's beverage business with PepsiCo.WEB,weblink Bigger Than Craisins: Can A Third Way To Sell Cranberries Keep Ocean Spray Fresh?, Forbes, Konrad, Alex, November 13, 2013,weblink" title="web.archive.org/web/20141226191554weblink">weblink December 26, 2014, live, December 26, 2014, Pepsi had offered the co-op $100 million, an assumption of debt and fixed prices for cranberry harvests. In July 2006, the cooperative signed a 25-year single-serve (machine-dispensed) juice distribution deal with Pepsi.WEB,weblink Ocean Spray extends Pepsi partnership beyond cranberry, Montague-Jones, Guy, October 21, 2009, Beverage Daily,weblink" title="web.archive.org/web/20160219024836weblink">weblink February 19, 2016, live, December 26, 2014, File:Ocean Spray Tomah.jpg|thumb|Ocean Spray in Tomah with cranberrycranberryIn September 2004, Ocean Spray agreed to purchase the processing assets of Northland Cranberry.NEWS,weblink Ocean Spray buys Northland's processing assets, September 25, 2004, March 30, 2008,weblink" title="web.archive.org/web/20121024010423weblink">weblink October 24, 2012, live, The New York Times, Company News, File:Ocean Spray Cooperative product in Israel.jpg|thumb|Ocean Spray product exhibited in IsraelIsraelOcean Spray completed expansion of the Wisconsin Rapids processing plant in September 2008. The addition doubles the facility size to {{convert|440000|sqft|m2|abbr=on}}, making it the world's largest cranberry processing facility. The plant has numerous environmentally friendly features including a wastewater treatment facility, energy-efficient lighting, and the use of methane from the nearby Veolia Cranberry Creek Landfill for boiler fuel. With the addition, the plant will produce Craisins, in addition to currently produced juice concentrates.NEWS,weblink Expansion Makes Rapids Ocean Spray Largest Cranberry Processer in World, Hayes, Liz, September 23, 2008, October 6, 2008, WSAW-TV, Throughout 2012, Ocean Spray contributed $387,100 to a $46 million political campaign known as "The Coalition Against The Costly Food Labeling Proposition, sponsored by Farmers and Food Producers".WEB,weblink Prop 37: The California Right to Know Genetically Engineered Food Act, Spiers, Katherine, July 9, 2012, KCET,weblink" title="web.archive.org/web/20130630130458weblink">weblink June 30, 2013, live, This organization was set up to oppose a citizen's initiative, known as Proposition 37,{{where|date=October 2022}} demanding mandatory labeling of foods containing genetically modified ingredients.Ocean Spray has juice-filling facilities in Henderson, Nevada; Sulphur Springs, Texas; Allentown, Pennsylvania; and Kenosha, Wisconsin.WEB,weblink Ocean Spray opens facility in Pennsylvania's Lehigh Valley - Philadelphia Business Journal, Kostelni, Natalie, April 24, 2014, Philadelphia Business Journal,weblink" title="web.archive.org/web/20140630063621weblink">weblink June 30, 2014, live, September 9, 2014, In October 2020, Ocean Spray gained media attention when Nathan Apodaca made a TikTok video that went viral featuring the Fleetwood Mac 1977 hit "Dreams" while drinking a bottle of Ocean Spray and riding his skateboard.NEWS,weblink Nathan Apodaca is the skateboarding, Fleetwood Mac-loving TikTok star that 2020 needs, Los Angeles Times, October 2, 2020, October 13, 2020,

Controversies

{{criticism section|date=October 2022}}In June 2006, at the request of People for the Ethical Treatment of Animals (PETA) Ocean Spray agreed to end its support for animal experiments. Previously, Ocean Spray had funded tests involving infecting mice with H. pylori, bacteria that cause stomach ulcers, and then feeding them cranberry juice to see if it had any positive effect. These experiments were conducted to determine the usefulness of Ocean Spray's cranberry juice as a digestif.NEWS, Goodman, Brenda,weblink Pepsi and Coke Agree to Stop Financing Research That Uses Animals,weblink" title="web.archive.org/web/20150605110817weblink">weblink June 5, 2015, The New York Times, May 31, 2007, May 12, 2016, In January 2020, Ocean Spray settled a class-action lawsuit that claimed its products were misleading in advertising that they do not contain artificial flavors, since they contain malic acid and/or fumaric acid. The company agreed to pay $5.4 million dollars to claimants.WEB,weblink Classaura Announces No Artificial Flavors Litigation Class Action Settlement, February 27, 2020, Associated Press, August 16, 2020, WEB,weblink Ocean Spray to pay $5.4 mln to settle 'no artificial flavors' lawsuit, Jonathan, Stempel, November 11, 2019, Reuters, August 16, 2020, In February 2020, Ocean Spray dismissed its president and CEO, Bobby Chacko, for violating the company's harassment policy.WEB, Ocean Spray fires CEO for violating policy against harassment,weblink February 4, 2020, September 16, 2020, CBS News, en-US,

See also

Further reading

• BOOK, Edward V., Jesse, Richard T., Rogers, January 2006, The Cranberry Industry and Ocean Spray Cooperative:Lessons in Cooperative Governance, Report,weblink Food Systems Research Group,weblink" title="web.archive.org/web/20060322020203weblink">weblink March 22, 2006,

References

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External links

{{commons category}}

• {{Official website}}

{{PepsiCo|state=collapsed}}