GetWiki

{{short description|Brand of condoms}}{{For|the adhesive tape called Durex|3M}}{{Use dmy dates|date=March 2024}}

factoids

}}Durex is a brand of condoms and personal lubricants owned by the British company Reckitt and currently led by Ben Wilson.NEWS, Elmhirst, Sophie, 'People are like, Wow!': the man trying to make condoms sexy,weblink 11 February 2024, The Guardian, 27 June 2023, It was initially developed in London under the purview of the London Rubber Company and British Latex Products Ltd, where it was manufactured between 1932 and 1994.BOOK, Borge, Jessica,weblink Protective practices : A history of the London Rubber Company and the condom business, McGill–Queen's University Press, McGill-Queen's University Press, Foreword by Lesley A. Hall., 2020, 978-0-2280-0333-5, Montreal, 32–88, 1143645992, WEB, August 2020, Protective Practices: The London Rubber Company and Condoms,weblink 9 November 2020, londonrubbercompany.com, en, The London Rubber Company was formed in 1915, and the Durex brand name ("Durability, reliability, and excellence") was launched in 1929, although London Rubber did not begin manufacturing own-brand condoms until 1932, in collaboration with a rubber technology student from Poland named Lucian Lundau.WEB, Borge, Jessica, 11 February 2021, Durex condoms: how their teenage immigrant inventor was forgotten by history,weblink live, 18 February 2021,weblink 11 February 2021, The first book on The London Rubber Company and the history of Durex condoms, written by Jessica Borge, was published in September 2020 by McGill-Queen's University Press.The London Rubber Company later merged with SSL International, and has since 2010 been owned by Reckitt Benckiser. It is one of the best-selling condom brands around the world, with 30% of the global market.NEWS, New Chapter in the 81-year History of Durex, BBC News, 21 July 2010,weblink 17 April 2018, In 2006, Durex condoms were the second-best-selling brand of condoms in the United States, with Trojan condoms being the first. It is supplied by, among others, the company Karex.WEB, What's the best-selling condom in America?, By Brendan I. Koerner – Slate Magazine, 29 September 2006,weblink 29 September 2008, In 2007 the last factory making Durex condoms in the UK stopped manufacturing and production has since moved to China, India and Thailand. The modern range includes a wide variety of latex condom, including the Sheik and Ramses brands in North America,WEB, First plastic condom for men becomes available next year, 14 October 1993,weblink 29 September 2008, 18 April 2018,weblink dead, and the Avanti condom. Durex also provides a range of lubricants and sex toys.Although Durex was not an official sponsor of the Olympic Games, Durex provided 150,000 free condoms to more than 10,000 athletes that competed in the 2012 Summer Olympics in London.Boyle, Matthew. weblink" title="web.archive.org/web/20120302110142weblink">"Top Secret: Durex's Olympic Condoms" Bloomberg Businessweek Retrieved on 20 April 2012

Market share

China

Although condoms are not a widely used form of contraception in China, with only around 10% of sexually active people using them, among Chinese condom users Durex has a dominant market share of 45% as of 2015.NEWS, 30 July 2015, Rising penetration rate, The Economist,weblink 2021-05-18, 0013-0613, Due to a relatively conservative culture surrounding sex, Durex's marketing in China is often indirect and subtle, often involving lighthearted humour.WEB, Zhou, Zaiyu, Durex Digital Marketing Decoding,weblink Sina, 12 March 2018, Marketing is done almost exclusively on social media. Durex has operated an account on the microblogging site Sina Weibo in 2011,WEB, Fu, Ru, Li, Xihong, Durex's New Media Marketing Strategy Analysis,weblink digital marketing, 12 March 2018, 11 August 2021,weblink" title="web.archive.org/web/20210811160858weblink">weblink dead, which had 2.65 million followers and more than 20,000 posts as of 2018.WEB, Sina Weibo of Durex,weblink Sina Weibo of Durex, 12 March 2018, Durex targets Chinese users on Sina Weibo aged from 20 to 40, and primarily men under 35 years old.WEB, Durex Consumer Insights,weblink InfoScout, 12 March 2018, In 2011, Durex began cross-industry advertising tie-ins with the antivirus software company Trend Micro,WEB, cooperate with Durex,weblink Trend Micro, 13 March 2018, using the common themes of "antivirus" and "security".WEB, Durex: Digital Marketing is everywhere,weblink S-times, 13 March 2018, 13 March 2018,weblink" title="web.archive.org/web/20180313153535weblink">weblink dead,

References

{{Reflist}}

External links

• {{official}}
• {{Commons category-inline|Durex}}
• Website about the book Protective Practices including background information on LRC

{{Reckitt Benckiser}}{{condom}}