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{{short description|American businessman, general, and cabinet member}}{{for|the American engineer|C.R. Smith (engineer)}}

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|birth_place = Minerva, Texas, U.S.199049|9}}Annapolis, Maryland>Annapolis, Maryland, U.S.|restingplace = Arlington National CemeteryDemocratic Party (United States)>Democratic|spouse = Elizabeth Manget|children = 1University of Texas at Austin>University of Texas, Austin {{smallBachelor of Arts>BA)}}United States}}United States}}|serviceyears = 1942–194533px) Major general|commands = |unit = |battles = World War IIDistinguished Unit CitationCYRUS ROWLETT SMITH (1899–1990) WEBSITE=TEXAS STATE HISTORICAL ASSOCIATION Air MedalDistinguished Service Medal (U.S. Army)>Distinguished Service MedalLegion of MeritCommander-Order of the British Empire}}Cyrus Rowlett "C.R." Smith (September 9, 1899 – April 4, 1990) was the CEO of American Airlines from 1934 to 1968 and from 1973 to 1974. He was also the wartime deputy commander of the Air Transport Command during World War II, and the United States Secretary of Commerce for a brief period under President Lyndon B. Johnson. He is regarded as one of the titans of U.S. airline history.

Early life

Smith was born on September 9, 1899, in Minerva, Texas, located in Milam County,WEB, Smyrl, Vivian Elizabeth, Minerva, TX,weblink Handbook of Texas Online, 15 June 2010, Texas State Historical Society, 18 September 2017, to Roy Edgerton Smith and the former Marion Burck. Smith attended the University of Texas despite never having graduated from high school.WEB, Hoover, Gary, Proud Father of the Modern Airline System: CR Smith and American Airlines,weblink Archbridge Institute, 28 January 2020, 11 January 2021, Upon his graduation, Smith worked as an accountant for the accounting firm of Peat Marwick Mitchell. Smith later ran a number of businesses, including a Western apparel store and a firm that sold state records of new mothers to manufacturers of baby supplies.

Airline career

Smith's abilities were first recognized by Texas industrialist Alva Pearl Barrett, who in 1928 set up the airline Texas Air Transport (TAT), which became Southern Air Transport. Smith joined SAT as a vice president in 1929, and through a series of mergers SAT became part of American Airlines. American's owner, E. L. Cord, hired Smith to run the nationwide network based on his able management of the Southern operation. In 1934, he became president of American Airlines.WEB, Biography of C.R. Smith,weblink C.R. Smith Museum, 9 December 2020, In business, he was known for an informal, no-nonsense leadership style that stressed close relationships with both executives and employees. Convair president Jack Naish noted that "you can close a $100 million deal on his word alone."BOOK, Amy L., Fraher, The Next Crash, 9 May 2014,weblink 72, Cornell University Press, 9780801470493, Google Books, 2 September 2021, He generally communicated through personally typed one-page memos. Smith was said to know every American employee by name until the end of his first term as CEO. He fostered a close relationship with Douglas Aircraft that led American to become a key adopter of the Douglas DC-3 and DC-6: he was also one of the early proponents of what is now LaGuardia Airport in New York City.One of Smith's most famous acts was the publication of an advertisement entitled "Why Dodge This Question: Afraid To Fly?" in 1934. Airline safety had been a taboo subject at the time, and Smith was credited with being the first airline manager to discuss it openly with the public.In 1946, Smith began to break Pan American's monopoly in international air travel through American Overseas Airlines, leading to American's expansion overseas. He also created the Admirals Club, the first member's only airline lounge system. In the 1950s, he helped American become the first domestic jet carrier in the US by selecting the Boeing 707 aircraft, which came out months before its rival Douglas DC-8.Smith was instrumental in lobbying for the FAA to implement a mandatory retirement age of 60 for commercial airline pilots in large part because he was eager to remove older, more expensive pilots from his cockpits and replace them with younger pilots with lower salaries. Smith was convinced it would be easier to train younger pilots for the new jet airliners, as there was some anecdotal evidence suggesting that older pilots on average took longer to adjust to the new jet airliners which had very different control characteristics than airliners with propellers.WEB, Francis, Gavin, Origins of the Age 60 Rule,weblink ALPA.org, 12 January 2021, The age 60 retirement rule was publicly justified on the grounds that pilots might experience health issues past the age of 60. This rule remained in effect from 1960 until 2007 when Congress voted to raise it to 65 on the grounds that the age 60 rule was outdated and it was now much easier to screen pilots for potential health risks.WEB, Fair Treatment of Experienced Pilots Act (The Age 65 Law),weblink FAA.gov, 12 January 2021, In 1953, Smith was having dinner with a CBS radio executive who complained of the lack of advertisers willing to have their commercials aired in the middle of the night, even at reduced rates. Smith struck a deal and bought the block of hours from 11:30 pm until 6:00 am exclusively for American and created the show Music 'Til Dawn. It was played on nine major CBS radio stations in American's network with classical, semi-classical, and easy listening music with only subtle advertising. Music 'Til Dawn lasted for 15 years and became an award winning radio show with millions of followers.WEB, Music 'Til Dawn,weblink The Peabody Awards, 12 January 2021, Smith left American in 1968 to become the US Secretary of Commerce. He agreed to return to American in 1973 for six months, following a period of corporate mismanagement and scandal, while the board of directors searched for a permanent replacement. After the six month period was over, Smith retired for a final time stating that he was "thinking with a DC-6 mind and this business has changed. Yet if you don't take my advice, I'll get upset."

Military career

File:80-G-38534 (25509470472).jpg|thumb|Gen. Smith with Elliott and Franklin Roosevelt Jr. at the Casablanca ConferenceCasablanca ConferenceWith the outbreak of World War II, Smith was one of two US airline presidents to leave their company and join the military (Bob Six of Continental Airlines was the other). Smith become a colonel in the United States Army Air Forces, eventually rising to the rank of major general in the Air Transport Command. Due to his informal but results-oriented management style, Smith won high praise during the war. Referring to Smith and ATC commander General Harold George, Chief of the Air Force General Hap Arnold wrote that, "no matter what mission I gave them, I could count on its being carried out 100%".BOOK, Arnold, Gen. H.H., Global Mission, 1949, Harper & Brothers, New York, 1299434258, 295, After the war, Smith returned to run American Airlines.

Political career

Smith was exceptionally well-connected politically, beginning with a Fort Worth and Texas base. He was close friends with many prominent Texan politicians, including Lyndon B. Johnson, Jesse Jones and Sam Rayburn. Smith was also on very close terms with the Roosevelt family, especially Eleanor Roosevelt and her son Elliott Roosevelt.WEB, Jan.14. Thursday Night, Casablanca,weblink Roosevelt House - Public Policy Institute at Hunter College, 11 January 2021, Eleanor Roosevelt would habitually call on Smith for travel arrangements.WEB, My Day November 4, 1938,weblink GWU.edu - The Eleanor Roosevelt Papers, 11 January 2021, WEB, My Day July 20, 1940,weblink GWU.edu - Eleanor Roosevelt papers, 11 January 2021, Smith introduced Elliott to his second wife, served as best man, and persuaded him to move to Fort Worth.Smith's friendship with Lyndon Johnson was the principal reason for his accession to the Cabinet, and he became the U.S. Secretary of Commerce following the resignation of Alexander B. Trowbridge. Smith served until the age of 69, from March 6, 1968 until January 19, 1969.WEB, Secretaries of Commerce,weblink US Department of Commerce, 11 January 2021, However, he often clashed with the civil service because of his aversion to bureaucracy: on his first day, he objected to having four secretaries and asked that three of them be fired. This culture shock caused him to leave his post after only serving for 11 months and enter his first retirement, before being called back to American in 1973.

Personal life

Smith married Elizabeth L. Manget, in Dallas, Texas, on December 29, 1934. Manget explained their short lived marriage with, "I loved the man, but I can't be married to an airline."BOOK, Serling, Robert, Eagle: The Story of American Airlines, 1985, St. Martins/Marek, New York, 0-312-22453-2, 86, 103–104, 137, 144, 164, 269–270, 416–417, 419, 423, They had one son, Douglas Smith. Smith never married again. After retiring, Smith moved from his New York City apartment to a Washington DC townhouse. At the age of 85, he moved to Annapolis, Maryland, to be closer to his son and grandkids.Smith's passion when not working was trout fishing, and was known for giving expensive fishing poles as gifts to friends and associates throughout his career. When speaking of retirement to a colleague, Smith said, "If you don't fish, there's nothing else to do." Smith co-owned a ranch in Ennis, Montana, where he trout fished and raised cattle. Smith was a Baptist.BOOK, Sobel, R., Biographical Directory of the United States Executive Branch, 1774-1989, Greenwood Press, 1990, 978-0-313-26593-8,weblink 2023-01-22, 332,

Art collection

While living in New York City, Smith felt homesick for his native Texas and started collecting fine Western art.WEB, C. R. Smith Collection of Western American Art,weblink Jack S. Blanton Museum of Art, 10 January 2021, Smith donated 100 Western art paintings to his alma mater, University of Texas, which are on display at the Blanton Museum of Art in Austin, Texas. This collection includes art from Henry Farny, Maynard Dixon, and others.WEB, Go West! Representations of the American Frontier,weblink Blanton Museum of Art, 10 January 2021, Smith donated a western oil painting The Romance Makers by Charles Russell to the University of Notre Dame and it is on the collection of the Raclin Murphy Museum of Art.WEB, American,weblink University of Notre Dame - Snite Museum of Art, 10 January 2021, A book was written about Smith's art collection and donations in 1988, titled Collecting the West: The C.R. Smith Collection of Western American Art.BOOK, Saunders, Richard H., Collecting the West: The C.R. Smith Collection of Western American Art, 1988, University of Texas Press, Austin, TX, 9780292711129, Smith also had a vast nautical art collection, which he donated to Admirals Clubs throughout American's route system.

Death and honors

File:American Airlines C.R. Smith Museum May 2019 23 (C. R. Smith's grandfather clock).jpg|thumb|C. R. Smith's grandfather clock at the American Airlines C.R. Smith MuseumAmerican Airlines C.R. Smith MuseumSmith died from a cardiac arrest in Annapolis, Maryland, on April 4, 1990, at the age of 90.WEB, C.R.Smith, 90, Dies,weblink Washington Post Obit, 9 January 2021, He is buried at the Arlington National Cemetery in Arlington, Virginia.WEB, Cyrus Rowlett (C. R.) Smith,weblink arlingtoncemetary.net, 10 January 2021,

• Smith was a Horatio Alger award winner in 1961.WEB, Past winners (p. 186),weblink HoratioAlger.Org, 17 December 2020,
• In 1974, Smith was inducted into the National Aviation Hall of Fame in Dayton, Ohio.WEB, Enshrinee Cyrus Smith,weblink nationalaviation.org, National Aviation Hall of Fame, 28 February 2023,
• He was the 1976 recipient of the Tony Jannus Award for distinguished achievement in commercial air transportation.WEB, Past Recipients,weblink TonyJannus.com, 12 January 2021,
• In 1992 he was inducted into the Airlift/Tanker Association Hall of Fame.WEB, 1992 – Maj. Gen. Cyrus Rowlett (CR) Smith,weblink Airlift/Airtanker Association Hall of Fame, 9 December 2020,
• American Airlines opened the C. R. Smith Museum in 1993 at its Fort Worth, Texas corporate campus.
• In 1996, Smith was inducted into the International Air & Space Hall of Fame at the San Diego Air & Space Museum.WEB, Cyrus Smith,weblink San Diego Air and Space Museum Hall of Fame, 9 December 2020,
• Smith was also the recipient of the Billy Mitchell Award and the Wright Brothers Memorial Award, as well as elected into the Travel Hall of Fame and the Business Hall of Fame.
• Smith was awarded Commander of the Most Excellent Order of the British Empire (CBE) for his service during WWII.WEB, Nominations, 1968: Hearings, Ninetieth Congress, First and Second Sessions,weblink books.google.com, 1968, 12 January 2021,

References

External links

{{Commons category|C. R. Smith}}

• C.R. Smith Museum
• Archbridge Institute – C.R. Smith
• Texas State Historical Association – C.R. Smith

{{U.S. Cabinet official box| before= Alexander Trowbridge| after= Maurice Stans| years= March 6, 1968 – January 19, 1969Lyndon B. Johnson>Lyndon Johnson| department= Secretary of Commerce}}{{USSecCommerce}}{{LBJohnson cabinet}}{{American Airlines}}{{Authority control}}