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{{Short description|Pan-Nordic media and entertainment company}}{{more citations needed|date=June 2018}}{{Use dmy dates|date=January 2022}}

factoids

, {{OMXb>SSE171335|VPLAY B}}Mass media>Media, radio, streaming, TV| predecessor = Jorgen Madsen Lindemann (Chief executive officer)>Enrique Patrickson (CFO)}}ViaplayAllente (jv with Telenor: 50%)TV6TV10|}}Canal+ Group {{small>(Vivendi)}} (29%)PPF (29%)| revenue = {{decrease}}SEK 12,003 billion (2020)| operating_income = {{increase}} SEK 3,186 billion (2020)| net_income = {{increase}} SEK 2,226 billion (2020)| assets = {{increase}} SEK 15,949 billion (2020)| equity = {{increase}} SEK 3,236 billion (2020)| num_employees = 1,708 (2020)www.viaplaygroup.com}}}}Viaplay Group AB, formerly known as Nordic Entertainment Group AB (NENT Group), is a Swedish media and entertainment company headquartered in Stockholm.The company operates the video streaming services Viaplay, advertising-funded TV and radio channels, as well as the studio production company Viaplay Studios. Viaplay Group was founded in 2018 as a spinoff from MTG. Viaplay Group’s first day as a publicly traded company was on 28 March 2019 listed on the Stockholm Stock Exchange.WEB, NENT Group Listing,www.nentgroup.com/investors/nent-group-listing, 2021-12-14, Nordic entertainment group, en,

History

In March 2018, the Stockholm-headquartered entertainment company Modern Times Group (MTG) initiated a process to split into two companies by spinning off its then Nordic Entertainment and MTG Studios business segments plus Splay Networks into a new company. This was initiated after Danish telecommunications operator TDC A/S, which had proposed to buy these assets a month earlier, was itself acquired by the Australian private equity investor Macquarie Group. Anders Jensen, previously MTG Executive Vice President and CEO of Nordic Entertainment, was named president and CEO of NENT Group 2018. On 5 June, Jørgen Madsen Lindemann was named President and CEO of Viaplay Group.NEWS, Thomson, Stuart, Modern Times Group to split in two,www.digitaltveurope.com/2018/03/23/modern-times-group-to-split-in-two/, 3 May 2019, Digital TV Europe, 23 March 2018, NENT Group began operating separately on 1 July 2018.NEWS, Briel, Robert, Nordic Entertainment Group launches new brand,www.broadbandtvnews.com/2018/06/11/nordic-entertainment-group-launches-new-brand/, 3 May 2019, Broadband TV News, 11 June 2018, On 28 March 2019, shares in Nordic Entertainment Group started trading on Nasdaq Stockholm exchange.NEWS, Clover, Julian, NENT Group shares debut on Nasdaq Stockholm,www.broadbandtvnews.com/2019/03/28/nent-group-shares-debut-on-nasdaq-stockholm/, 3 May 2019, Broadband TV News, 28 March 2019, NENT Group took a stake in Erik Feig’s Picturestart studio along with first look Nordic rights to its content at Picturestart’s May 2019 launch.NEWS, Kroll, Justin, Veteran Producer and Exec Erik Feig Launches Media Company Picturestart,variety.com/2019/biz/news/erik-feig-picturestart-1203202933/, 3 May 2019, Variety, 2 May 2019, en, On 5 May 2020, Pay-TV satellite platform Viasat, which was previously owned by NENT Group, merged with Canal Digital to form Allente. The merger means that NENT Group and Telenor Group owns Allente TV 50% each, but it operates on its own as an independent company. Through the merger, NENT Group’s channels, including the V channels, were made available on Allente’s platform. NENT Group operated Pay-TV, the Viasat satellite platform in Scandinavia and offered both in-house and third party channels.On 13 April 2021, the merger of Canal Digital and Viasat in Allente was completed.On 16 September 2021, NENT Group announced the re-organisation of its studio operations, previously called NENT Studios, as Viaplay Studios. With Viaplay Studios, the company announced that the main focus of the studio operations onwards is content production for the Viaplay streaming platform.WEB, Viaplay Studios Sweden - Brain Academy och Nice Drama slÃ¥s ihop,www.expressen.se/noje/blogg/tvbloggen/2021/09/16/viaplay-studios-sweden/, 2021-12-14, www.expressen.se, sv, On 18 May 2022, the company’s shareholders approved the change of the company’s name to Viaplay Group.WEB, NENT Group is now Viaplay Group,www.viaplaygroup.com/news/news-releases/nent-group-now-viaplay-group-2022198, 2022-05-18, www.viaplaygroup.com, en-UK, In July 2022, Viaplay Group acquired U.K.-based sports streamer and pay TV channel operator, Premier Sports, for $36 millionWEB, 2022-07-21, Viaplay acquires Premier Sports in UK£30m deal to expand UK offering,www.sportspromedia.com/news/viaplay-premier-sports-uk-launch-2022-uefa-laliga-tv-rights-subscribers/, 2022-07-22, SportsPro, en-GB, In July 2023, Vivendi’s Canal+ Group acquired a 12% minority stake in Viaplay Group for an undisclosed amount of money.WEB, Canal+ Takes Minority Stake In Viaplay, Deadline Hollywood, Max, Goldbart, 20 July 2023, 20 July 2023,deadline.com/2023/07/canal-plus-takes-minority-stake-in-viaplay-1235443098/, In January 2024, Canal+, in association with PPF, increased its stake to 29%, planning to raise 4 billion krona ($391 million) in order to write down 2 billion krona of debt and renegotiate terms of debt totalling an estimated 14.6 billion krona.WEB, Canal+ Ups Stake In Viaplay To 29% As Scandi Outfit Rubberstamps Recap Program, Deadline Hollywood, Max, Goldbart, 12 January 2024, 13 January 2024,deadline.com/2024/01/canal-plus-viaplay-29-stake-confirmed-recapitalization-1235724173/, In November 2023, it was announced that Viaplay Group sold its U.K.-based sports streamer and pay TV channel operator, Premier Sports back to SSBL Limited, just a little over a year after they had become Viaplay channels.Premier Sports buys out Viably UK

Company structure

The streaming service Viaplay in the Nordics

Viaplay Group operates the streaming service (SVOD) Viaplay, which launched as Viasat OnDemand in Sweden 2007, in 2011 it was rebranded Viaplay.WEB, SÃ¥ lanserar Viasat nya Viaplay,www.resume.se/alla-nyheter/nyheter/sa-lanserar-viasat-nya-viaplay/, 2021-12-09, www.resume.se, sv, Viaplay Group previously operated Viafree, a free streaming service (AVOD) in Denmark, Finland, Norway and Sweden. On 29 November 2021, NENT Group announced that Viafree will soon to be part of Paramount Global (under Pluto TV), with the announcement that the said AVOD streamer will be integrated into Pluto TV on 18 May 2022.WEB, Keslassy, Elsa, 2021-11-29, ViacomCBS, NENT Group Team to Launch New Pluto Service in Nordics (EXCLUSIVE),variety.com/2021/streaming/global/pluto-tv-nent-group-viafree-1235121007/, 2021-12-09, Variety, en-US, On 1 April 2020, Viaplay launched in Iceland, as the final Nordic market to launch the streaming service, making Viaplay available in all Nordic countries,WEB, Keslassy, Elsa, 2020-03-26, NENT Group to Launch Viaplay in Iceland on April 1,variety.com/2020/digital/global/nent-group-to-launch-viaplay-in-iceland-on-april-1-1203545642/, 2021-12-09, Variety, en-US, which was first announced in 2019.WEB, NENT Group to launch Viaplay in Iceland,news.cision.com/nordic-entertainment-group/r/nent-group-to-launch-viaplay-in-iceland,c2898076, 2021-12-09, News Powered by Cision, en, WEB, 2019-09-09, Viaplay concludes Nordic footprint with Iceland launch,tbivision.com/2019/09/09/viaplay-concludes-nordic-footprint-with-iceland-launch/, 2021-12-09, TBI Vision, en-US, On 24 June 2020, Viaplay’s Finnish service merged with rival Elisa Viihde Aitio, owned by Elisa, to form Elisa Viihde Viaplay.WEB, 2020-06-24, NENT’s Viaplay to merge with Elisa Viihde in Finland,www.digitaltveurope.com/2020/06/24/nents-viaplay-to-merge-with-elisa-viihde-in-finland/, 2021-12-09, Digital TV Europe, en-GB,

Viaplay international expansion

At Viaplay Group’s Capital Markets Day in November 2020, the company presented its 5-year expansion plan, with targets of 10 added international markets by 2023 (to a total of 15 markets) and a total of 10.5 Million subscribers by 2025.WEB, 2020-11-10, NENT’s Viaplay to expand to 10 international markets, including Poland and US,www.digitaltveurope.com/2020/11/10/nents-viaplay-to-expand-to-10-international-markets-including-poland-and-us/, 2021-12-09, Digital TV Europe, en-GB, WEB, NENT Group lanserar Viaplay i fem nya marknader och siktar pÃ¥ 12 miljoner abonnenter vid slutet av 2025,www.nentgroup.com/sv/news/news-releases/nent-group-lanserar-viaplay-i-fem-nya-marknader-och-siktar-pa-12-miljoner, 2021-12-09, Nordic entertainment group, sv, On the following year’s CMD, in 2021, Viaplay Group raised the targets to launching Viaplay on at least 16 markets by 2023 and had the subscription target raised to 12 Million subscribers by 2025.WEB, NENT Group lanserar Viaplay i fem nya marknader och siktar pÃ¥ 12 miljoner abonnenter vid slutet av 2025,www.nentgroup.com/sv/news/news-releases/nent-group-lanserar-viaplay-i-fem-nya-marknader-och-siktar-pa-12-miljoner, 2021-12-09, Nordic entertainment group, sv, WEB, 2021-09-22, Viaplay to expand to more markets,www.broadbandtvnews.com/2021/09/22/viaplay-to-expand-to-more-markets/, 2021-12-09, Broadband TV News, en-GB, On 11 February 2021, Viaplay Group announced that the company had raised SEK 4.35 Billion to support the company’s vision of launching Viaplay on 10 markets by the end of 2023, in line with the communicated expansion plan which was announced on the company’s 2020 Capital Markets Day. Poland and the US were presented as two of the new markets, along with Estonia, Latvia and Lithuania that had already announced.WEB, NENT Group directed share issue of 10,600,000 Class B shares raises approximately SEK 4.35 billion,www.nentgroup.com/news/news-releases/nent-group-directed-share-issue-10600000-class-b-shares-raises-approximately-sek, 2021-12-09, Nordic entertainment group, en, WEB, Nent tar in över 4 miljarder för att ta Viaplay till fler marknader,www.dagensmedia.se/medier/rorligt/nent-tar-in-over-4-miljarder-for-att-ta-viaplay-till-fler-marknader/, 2021-12-09, www.dagensmedia.se, sv, WEB, NENT Group tar in 4,35 miljarder kronor till internationell expansion,www.realtid.se/nent-group-tar-in-435-miljarder-kronor-till-internationell-expansion, 2021-12-09, Realtid, sv, On 9 March 2021, Viaplay launched in the Baltics, adding Estonia, Latvia and Lithuania.WEB, 2021-03-09, Viaplay debuts in the Baltics,www.broadbandtvnews.com/2021/03/09/viaplay-debuts-in-the-baltics-2/, 2021-12-09, Broadband TV News, en-GB, On 20 May 2021, Viaplay Group announced the launch of Viaplay in the Netherlands in the first quarter of 2022 with exclusive Formula One, Bundesliga and Professional Darts Corporation darting events rights.WEB, 2021-05-25, Viaplay to show PDC darts in the Netherlands from 2022,www.broadbandtvnews.com/2021/05/25/viaplay-to-show-pdc-darts-in-the-netherlands-from-2022/, 2021-12-09, Broadband TV News, en-GB, WEB, 2021-05-20, Viaplay set for the Netherlands,www.broadbandtvnews.com/2021/05/20/viaplay-set-for-the-netherlands/, 2021-12-09, Broadband TV News, en-GB, Less than two months later, the company also announced that it had acquired the rights to the English Premier League in the Netherlands.WEB, 2021-07-07, NENT pockets Premier League rights in five more countries,www.sportspromedia.com/news/premier-league-rights-deal-nent-group-viaplay/, 2021-12-09, SportsPro, en-GB, On 3 August 2021, the company launched Viaplay in Poland with premium sports rights, and announced the three first Viaplay Originals’ productions in Polish – Polish Murderesses, Black Dog and Freedom of the Swallow.WEB, 2021-08-03, Viaplay launches in Poland,www.broadbandtvnews.com/2021/08/03/viaplay-launches-in-poland/, 2021-12-09, Broadband TV News, en-GB, WEB, Roxborough, Scott, 2021-08-03, Viaplay Greenlights Three Polish Originals for New Streaming Service,www.hollywoodreporter.com/tv/tv-news/viaplay-orders-three-polish-original-series-for-svod-1234991840/, 2021-12-09, The Hollywood Reporter, en-US, On 22 September 2021, Viaplay Group announced that Viaplay will launch in at least 16 markets by end of 2023, including the UK in the second half of 2022, and Canada, Germany, Austria and Switzerland in 2023.WEB, Grater, Tom, 2021-09-22, Nordic Streaming Service Viaplay To Launch In UK, Canada, Germany, Austria & Switzerland By 2023,deadline.com/2021/09/nordic-streaming-service-viaplay-launch-uk-canada-germany-austria-switzerland-2023-1234841995/, 2021-12-09, Deadline, en-US, On Viaplay Group’s Capital Markets Day in November 2022, it was announced that the launches in the US and Canada will proceed as planned, while the direct-to-consumer launch in Germany, Austria and Switzerland will wait due to the economic world situation.WEB, Vimeo,vimeo.com/manage/videos/769410245, 2023-03-22, vimeo.com, In July 2022, Viaplay Group has announced that they’re officially acquired Premier Sports prior to the UK launch. The channel, which also include FreeSports, will soon to be rebrand as Viaplay Sports network.WEB, Bassam, Tom, Viaplay acquires Premier Sports in UK£30m deal to expand UK offering,www.sportspromedia.com/news/viaplay-premier-sports-uk-launch-2022-uefa-laliga-tv-rights-subscribers/, SportsPro, July 21, 2022, July 22, 2022, On 1 November 2022, the streaming service launched in the UK. WEB, 2022-11-01, Viaplay goes live in the UK,www.broadbandtvnews.com/2022/11/01/viaplay-goes-live-in-the-uk/, 2023-03-22, Broadband TV News, en-GB, On 22 February 2023, the direct-to-consumer app launched in the US with a clear focus on premium European content. On 7 March 2023, Viaplay launched in Canada taking its footprint to 13 direct-to-consumer markets.WEB, Viaplay sets US and Canada direct-to-consumer launch dates,www.viaplaygroup.com/news/news-releases/viaplay-sets-us-and-canada-direct-consumer-launch-dates-2091415, 2023-03-22, Viaplay Group, en, WEB, Szalai, Georg, 2023-02-23, Why a Nordic Streaming Player Is Betting on the U.S. for a Big Expansion,www.hollywoodreporter.com/business/business-news/viaplay-interview-nordic-noir-streaming-vanda-rapti-1235329763/, 2023-03-22, The Hollywood Reporter, en-US,

Viaplay Select

In 2022, Viaplay Group created Viaplay Select, a branded content concept for partner platforms.WEB, Layton, Mark, 26 April 2022, Viaplay ramps up global expansion with new Select brand,tbivision.com/2022/04/26/viaplay-ramps-up-global-expansion-with-new-select-brand/, 22 March 2023, TBI Vision, In less than a year after the first deal was signed had Viaplay Select already launched on 20+ markets.WEB, 2023-01-26, Viaplay Select launches on Canal+ in Austria,www.broadbandtvnews.com/2023/01/26/viaplay-select-launches-on-canal-in-austria/, 2023-03-22, Broadband TV News, en-GB,  Viaplay Select can be found with partners around the world, primarily in countries where the streaming service Viaplay is not available direct-to-consumer. It means that partners get access to a wide selection of Viaplay’s successful series, films and documentaries, together with curated third-party content from across the Nordic region. The content is made available in a branded Viaplay section within the partner platform. WEB, Viaplay Select lanserar pÃ¥ CANAL+ i Österrike,news.cision.com/se/viaplay-group/r/viaplay-select-lanserar-pa-canal--i-osterrike,c3703286, 2023-03-22, News Powered by Cision, sv,

Advertising funded television (Free-TV)

Viaplay Group operates advertising funded channels in Scandinavia. Typically, the portfolio structure for these channels is one primary channel (TV3), and then secondary channels (TV6, TV3+ etc...) These channels generate primarily advertising revenues, and are classified as free-TV, but are encrypted and subject to decoding fees.Networks in Scandinavia{|class=“wikitable”! Channel type! Sweden! Norway! Denmark| GeneralTV3 (Sweden)>TV3TV3 (Norway)>TV3TV3 (Denmark)>TV3| General secondaryTV6 (Sweden)>TV6TV3+ (Norwegian TV channel)>TV3+TV3+ (Danish TV channel)>TV3+| SupplementaryTV8 (Swedish TV channel)>TV8 TV10TV6 (Norway)>TV6TV3 Puls TV3 Max TV3 SportSee (Danish TV channel)>See

Viaplay TV (Netherlands)

On 2 April 2024, Viaplay Group announced a partnership with Talpa under which channel SBS9 will be renamed Viaplay TV effective 5 April 2024. The channel will cross-promote the Viaplay streaming service by featuring broadcasts of selected sports properties from the service, such as Formula One, PDC darts, and Premier League football.WEB, 2024-04-02, Talpa Network’s SBS9 channel to rebrand as Viaplay TV,www.broadbandtvnews.com/2024/04/02/talpa-networks-sbs9-channel-to-rebrand-as-viaplay-tv/, 2024-04-03, Broadband TV News, en-GB,

Pay television

TV services

On 5 May 2020, the merger between Canal Digital and Viasat Consumer was completed, and formed Allente - the Viasat satellite platform in Scandinavia, offering both in-house and third party channels. By owning a 50% stake in the TV distributor Allente, Nordic Entertainment Group  distributes its pay-TV channels including V sports, V series and V film in Scandinavia.The sports channels available in the different Scandinavian countries differ somewhat depending on different rights held for different markets and different business agreements.The following channels are available in each country:{| class=“wikitable“!Sweden!Denmark!Norway!FinlandV Film>V film premiere|V film premiere|V film premiere|V film premiereV Film>V film action|V film action|V film action|V film actionV Film>V film hits|V film hits|V film hits|V film hitsV Film>V film family (SD)|V film family (SD)|V film family (SD)|V film family (SD)V Series (Sweden)>V series|V series|V series|V sport+ SuomiV Sport Extra>V sport extraV Sport Golf>V sport golfV Sport (Norway)>V sport +|V sport 1 SuomiV Sport (Sweden)>V sport premium|V sport ultra HDV Sport (Norway)>V sport 1|V sport 2 SuomiV Sport Football>V sport football|V sport live (SD)V Sport (Norway)>V sport 2|V sport premiumV Sport Hockey>V sport vinter|V Sport (Norway)>V sport 3|V sport 1V Sport Motor>V sport motor||V sport golf|V sport footballV Sport (Sweden)>V sport 1||V sport ultra HD|V sport vinter|V sport golf||V sport live (SD)|V sport golf|V sport ultra HD||V sport Premier League|V sport ultra HD|V sport live (SD)||V sport Premier League 1|V sport live (SD)|||V sport Premier League 2||||V sport Premier League 3||||V sport Premier League 4|

Radio

Viaplay Group owns several radio networks and stations in Sweden and Norway:{| class=“wikitable”Rix FM), national network in Sweden (FM & DAB+)|P6 Rock, national network in Norway (DAB+)Star FM), national network in Sweden (FM & DAB+)|P7 Klem, national network in Norway (DAB+)Bandit Rock), station in Stockholm and Uppsala|P8 Pop, national network in Norway (DAB+)|Lugna Favoriter, station in Stockholm (FM & DAB+)|P9 Retro, national network in Norway (DAB+)Power Hit Radio), station in Stockholm (DAB+)|P10 Country, national network in Norway (DAB+)|I Like Radio, streaming service in Sweden (Internet)|P11 Bandit, national network in Norway (internet)P4 Radio Hele Norge), national network in Norway (DAB+)|NRJ Norge, national network in Norway (DAB+)|P5 Hits, national network in Norway (DAB+)

Viaplay Studios

Viaplay Studios consists of the following companies as of 30 September 2021:WEB,www.nentgroup.com/brands/studios, Studios, Nordic entertainment group,

• Viaplay Studios Sweden (formed from merger of Brain Academy and Nice Drama)
• Splay One (Denmark/Finland/Norway/Sweden)WEB,www.splayone.com/, Splay One, Splay, One, Splay One,
• Strix Television (NetherlandsWEB,www.strixtv.com/, Strix Television Benelux, www.strixtv.com, /Belgium)
• EPIQ (Denmark)WEB,www.mynewsdesk.com/se/nent-studios/pressreleases/nent-studios-makes-epiq-investment-2692711, NENT Studios makes EPIQ investment, Mynewsdesk,
• Paprika Studios (Hungary/Czech Republic/Slovakia/Romania/Bulgaria/Slovenia/Estonia/Latvia/Lithuania)WEB,www.paprikastudios.eu/, Welcome to Paprika – a leading content house in the CEE, Welcome to Paprika,
• Viaplay Studios Animation

On 29 January 2020, NENT Studios announced that they were looking to sell off their unscripted labels to focus on scripted productions.WEB,tbivision.com/2020/01/29/nent-group-to-sell-entire-unscripted-business-looks-for-partner-to-fuel-scripted-ambitions/, NENT Group to sell entire unscripted business, looks for partner to fuel scripted ambitions, TBI Vision, 29 January 2020, Richard Middleton, 26 September 2020, However, the attempts were interrupted by the COVID-19 pandemic, before NENT Studios decided to resume them shortly after changing the name of their British division DRG to NENT Studios UK on 30 April of that year.WEB,variety.com/2020/tv/global/distributor-drg-rebrands-as-nent-studios-u-k-as-nent-group-restarts-unscripted-sale-1234593921/, Distributor DRG Rebrands as NENT Studios U.K. as NENT Group Restarts Unscripted Sale, Variety (magazine), Variety, 30 April 2020, Manori Ravindran, 26 September 2020, All3Media would later acquire NENT Studios UK on 11 June 2021WEB,deadline.com/2021/06/all3media-acquires-nordic-entertainment-group-nent-studios-uk-1234773536/, All3Media Acquires Nordic Entertainment Group’s NENT Studios UK, Deadline Hollywood, 11 June 2021, 21 September 2021, Jake Kanter, and merge it into their All3Media International division, while Fremantle would later that they would take over NENT’s unscripted operations the following month;WEB,variety.com/2021/tv/global/fremantle-nent-group-unscripted-sale-1235010557/amp/, Fremantle Buys NENT Unscripted Business, Bolsters Nordic Operations, Variety (magazine), Variety, the acquisition was completed at the end of September 2021.WEB,variety.com/2021/tv/news/fremantle-completes-nent-acquisition-1235077725/, Fremantle Completes Acquisition of 12 Nordic Production Labels From NENT Group, Variety (magazine), Variety, 30 September 2021, 6 October 2021, Nick Vivarelli, On 16 September 2021 (2 weeks before Fremantle acquired NENT’s unscripted labels), NENT Studios was renamed Viaplay Studios and restructured to produce content for the Viaplay SVOD service, with Brain Academy and Nice Drama being merged to form Viaplay Studios Sweden and NENT Studios Animation renamed Viaplay Studios Animation.WEB,news.cision.com/nordic-entertainment-group/r/nent-group-reorganises-studios-operations-as-viaplay-studios,c3416030, NENT Group reorganises studios operations as Viaplay Studios, 16 September 2021, 21 September 2021,

References

{{reflist|30em}}

External links

• {{official websitewww.viaplaygroup.com/}}

{{Swedish television channels}}{{Danish television channels}}{{Finnish television channels}}{{Norwegian television channels}}