In December 2012, Lariviere announced his departure from Invisible Oranges, leading Lee to consider shutting down the website. Instead, BrooklynVegan writer Fred Pessaro offered to take the editor-in-chief position at Invisible Oranges. On January 4, 2013, Invisible Oranges officially joined the BrooklynVegan family as its fourth blog, behind BrooklynVegan, BV Chicago and BV Austin.WEB, Islander, January 4, 2013, Brooklyn Vegan Takes Over Invisible Oranges,www.nocleansinging.com/2013/01/04/brooklyn-vegan-takes-over-invisible-oranges/, live,web.archive.org/web/20130110202501/https://www.nocleansinging.com/2013/01/04/brooklyn-vegan-takes-over-invisible-oranges/, January 10, 2013, August 21, 2020, No Clean Singing, en-US, Invisible Oranges domain name was immediately transferred from Lee to BrooklynVegans owner and founder David Levine.Pessaro left Invisible Oranges after only nine months as editor-in-chief, in September 2013. He has since gone on to write for Noisey and Revolver.WEB, Pessaro, Fred, December 11, 2018, Fred Pessaro’s favorite albums of 2018,www.brooklynvegan.com/fred-pessaros-favorite-albums-of-2018/, live,web.archive.org/web/20181211220802/https://www.brooklynvegan.com/fred-pessaros-favorite-albums-of-2018/, December 11, 2018, August 23, 2020, BrooklynVegan, en, WEB, Hill, Mike, September 7, 2016, Podcast 118 : Fred Pessaro (CLRVYNT) & Justin Pearson (Retox / The Locust / Dead Cross / Head Wound City),www.stitcher.com/s?eid=46264587, live,web.archive.org/web/20170222084538/https://www.stitcher.com/podcast/everything-went-black/e/podcast-118-fred-pessaro-clrvynt-justin-pearson-retox-46264587, February 22, 2017, August 23, 2020, Everything Went Black Podcast, en, Doug Moore (vocalist in death metal band Pyrrhon) replaced Pessaro in September 2013 as editor-in-chief.WEB, Shotwell, James, February 10, 2014, Blogger Spotlight: Doug Moore (Invisible Oranges),haulixdaily.com/2014/02/blogger-spotlight-doug-moore-invisible-oranges, live,web.archive.org/web/20200823011559/https://haulixdaily.com/2014/02/blogger-spotlight-doug-moore-invisible-oranges, August 23, 2020, August 23, 2020, Haulix Daily, en-US, WEB, September 28, 2013, Contact,www.invisibleoranges.com/contact/, dead,web.archive.org/web/20130928065910/https://www.invisibleoranges.com/contact/, September 28, 2013, August 23, 2020, Invisible Oranges, Moore restructured the executive department, promoting Salvia to assistant editor, Wyatt Marshall to deputy editor and adding Kelly Kettering as director of promotions.WEB, Norton, Justin, June 16, 2015, The Deciblog Interview: Doug Moore (Pyrrhon),www.decibelmagazine.com/2015/06/16/the-deciblog-interview-doug-moore-pyrrhon/, live,web.archive.org/web/20200823011902/https://www.decibelmagazine.com/2015/06/16/the-deciblog-interview-doug-moore-pyrrhon/, August 23, 2020, August 23, 2020, Decibel (magazine), Decibel, en-US, Moore, however, only remained editor-in-chief for eight months, and like many of his former editors-in-chief, has gone on to write for Stereogum.WEB, Doug Moore - Encyclopaedia Metallum: The Metal Archives,www.metal-archives.com/artists/Doug_Moore/40005, August 23, 2020, Encyclopaedia Metallum, Ian Chainey replaced Moore as editor-in-chief in April 2014 for another short eight months.WEB, May 22, 2014, Contact,www.invisibleoranges.com/contact/, dead,web.archive.org/web/20140522185743/https://www.invisibleoranges.com/contact/, May 22, 2014, August 23, 2020, Invisible Oranges, Joseph Schafer replaced Chainey as editor-in-chief in November 2014 and honored that position for two years and eight months; the longest time an editor-in-chief remained in that position since Lee.WEB, November 11, 2014, Contact,www.invisibleoranges.com/contact/, dead,web.archive.org/web/20141120162045/https://www.invisibleoranges.com/contact/, November 20, 2014, August 23, 2020, Invisible Oranges, WEB, Islander, January 12, 2021, Joseph Schafer’s Top Albums of 2020,www.nocleansinging.com/2021/01/12/listmania-2020-joseph-schafers-top-albums-of-2020/, live,web.archive.org/web/20210801061719/https://www.nocleansinging.com/2021/01/12/listmania-2020-joseph-schafers-top-albums-of-2020/, August 1, 2021, August 1, 2021, No Clean Singing, en-US, Wyatt Marshall left the deputy editor position in August 2014 but the role was not taken over by anyone else; Marshall also went on to write for Stereogum.WEB, May 6, 2013, Invisible Oranges presents East Village Radio special,www.brooklynvegan.com/invisible-orang/, 2021-08-01, BrooklynVegan, en, WEB, December 12, 2012, Listmania Continues: Stereogum’s Top 40 Metal Albums of 2012,www.nocleansinging.com/2012/12/10/listmania-continues-stereogums-top-40-metal-albums-of-2012/, August 1, 2021, No Clean Singing, en-US,

Acquisition by Townsquare Media (2015â€“2021)

In July 2015, BrooklynVegan and its three subsidiaries (Invisible Oranges, BV Chicago and BV Austin) became affiliates of American mass media conglomerate Townsquare Media, under its division Townsquare Music.WEB, September 20, 2015, National Media & Premium Music Properties,www.townsquaremedia.com/national-media/overview, dead,www.townsquaremedia.com/national-media/overview," title="web.archive.org/web/20150920023632www.townsquaremedia.com/national-media/overview,">web.archive.org/web/20150920023632www.townsquaremedia.com/national-media/overview, September 20, 2015, November 14, 2021, Townsquare Media, WEB, Levine, David, July 6, 2015, About Us,www.brooklynvegan.com/, dead,www.brooklynvegan.com/," title="web.archive.org/web/20150706205708www.brooklynvegan.com/,">web.archive.org/web/20150706205708www.brooklynvegan.com/, July 6, 2015, November 14, 2021, BrooklynVegan, WEB, Pepple, Rolf, December 12, 2017, Townsquare Media Rochester Is Hiring!,kroc.com/townsquare-media-rochester-is-hiring/, live,web.archive.org/web/20211114004322/https://kroc.com/townsquare-media-rochester-is-hiring/, November 14, 2021, November 14, 2021, KROC-FM, en, At the time, Townsquare Music also owned such webzines as Consequence of Sound, Hype Machine, Ultimate Classic Rock, Loudwire, Gorilla vs. Bear and Noisecreep.Salvia and Kettering both left Invisible Oranges in February 2017, at the same time as Ian Cory and Jon Rosenthal became executives.WEB, Ulla â€“ My Year 2013 In Review,metalbandcamp.com/2013/12/ulla-my-year-2013-in-review.html, 2021-08-01, WEB, 2015-01-15, Outer Heaven shares “That Which Was Taken”,ghettoblastermagazine.com/news/outer-heaven-shares-that-which-was-taken/, 2021-08-01, Ghettoblaster Magazine, en, Cory acted as co-editor-in-chief, simultaneously with Schafer, until the latter’s departure in July 2017; while Rosenthal was promoted to associate editor.WEB, July 26, 2017, Contact,www.invisibleoranges.com/contact/, dead,web.archive.org/web/20170726011808/https://www.invisibleoranges.com/contact/, July 26, 2017, August 23, 2020, Invisible Oranges, Schafer went on to write for Decibel, Noisey, Bandcamp’s Bandcamp Daily column, as well as co-host The Human Instrumentality podcast with Cory.WEB, ABOUT â€” The Human Instrumentality Podcast,instrumentalitypod.com/ABOUT, 2021-08-01, instrumentalitypod.com, en, Andrew Rothmund became copy editor in July 2017; he was later promoted to editor-in-chief in January 2019 when Cory departed after one year and eleven months in the position.WEB, 2020-04-10, Invisible Oranges Editor-In-Chief {{!, Andrew Rothmund|url=https://supermetalworld.com/invisible-oranges-editor-in-chief-andrew-rothmund/|access-date=2021-08-01|website=Super Metal World|language=en-US}} Rothmund has since become the third longest-running editor-in-chief of Invisible Oranges, behind Lee and Schafer, holding the position for two years and three months, until his departure in March 2021.WEB, 2019-05-16, Dumb and Dumbest Podcast #162: Invisible Oranges’ Andrew Rothmund on the State of Music Journalism,www.ghostcultmag.com/dumb-and-dumbest-podcast-162-invisible-oranges-andrew-rothmund-on-the-state-of-music-journalism/, 2021-08-01, Ghost Cult Magazine, en-US, Rosenthal, who had been promoted to senior editor in February 2020, became editor-in-chief in March 2021, and writer Ted Nubel was promoted to editor.WEB, February 18, 2020, Contact,www.invisibleoranges.com/contact/, dead,web.archive.org/web/20200218072913/https://www.invisibleoranges.com/contact/, February 18, 2020, September 7, 2020, Invisible Oranges, WEB, Julien, Alexandre, Alexander Julien, September 10, 2020, Vision Eternel’s For Farewell Of Nostalgia Premieres On Invisible Oranges,www.abridgedpause.com/vision-eternels-for-farewell-of-nostalgia-premieres-on-invisible-oranges, live,web.archive.org/web/20200910234018/https://www.abridgedpause.com/vision-eternels-for-farewell-of-nostalgia-premieres-on-invisible-oranges, September 10, 2020, August 1, 2021, Abridged Pause Blog, en-US, WEB, April 14, 2021, Contact,www.invisibleoranges.com/contact/, dead,www.invisibleoranges.com/contact/," title="web.archive.org/web/20210414145400www.invisibleoranges.com/contact/,">web.archive.org/web/20210414145400www.invisibleoranges.com/contact/, April 14, 2021, November 13, 2021, Invisible Oranges,

Acquisition by Project M Group (2021)

In January 2021, BrooklynVegan and Invisible Oranges were bought out by American digital media brand and e-commerce company Project M Group (which had previously bought out other magazines like Revolver, The Hard Times, Metal Edge, Inked and Goldmine).WEB, Welch, James, April 29, 2021, Meet Project M’s New Brand, BrooklynVegan,wefunder.com/updates/144491-meet-project-m-s-new-brand-brooklynvegan, live,web.archive.org/web/20211114004610/https://wefunder.com/updates/144491-meet-project-m-s-new-brand-brooklynvegan, November 14, 2021, November 14, 2021, Wefunder, WEB, Concrete, Bob, August 3, 2021, Project M Acquires Vinyl Plant,concreteplanet.com/project-m-acquires-vinyl-plant/, live,web.archive.org/web/20211114010103/https://concreteplanet.com/project-m-acquires-vinyl-plant/, November 14, 2021, November 14, 2021, Concrete, en-US, Project M Group founder Enrique Abeyta became the owner of Invisible Oranges but BrooklynVegan’s founder David Levine stayed on as general manager. As part of the new partnership, BrooklynVegan and Invisible Oranges launched a new webstore selling vinyl records, band shirts and apparel, as well as toys and collectibles.WEB, Levine, David, January 4, 2021, BrooklynVegan launches a record, shirt & toy store!,www.brooklynvegan.com/brooklynvegan-launches-a-record-shirt-toy-store/, live,web.archive.org/web/20210104225703/https://www.brooklynvegan.com/brooklynvegan-launches-a-record-shirt-toy-store/, January 4, 2021, November 14, 2021, BrooklynVegan, en, The stores are identical across BrooklynVegan, Invisible Oranges, Revolver, The Hard Times, Metal Edge, Inked and Goldmine, with content controlled and curated by Project M Group.WEB, Krgin, Borivoj, May 1, 2017, Revolver Magazine Sold To Digital Media Company Project M Group; Brand Relaunch Planned For This Fall,www.blabbermouth.net/news/revolver-magazine-sold-to-digital-media-company-project-m-group-brand-relaunch-planned-for-this-fall/, live,web.archive.org/web/20170502023448/https://www.blabbermouth.net/news/revolver-magazine-sold-to-digital-media-company-project-m-group-brand-relaunch-planned-for-this-fall/, May 2, 2017, November 14, 2021, Blabbermouth, WEB, Abeyta, Enrique, Project M: #1 E-commerce platform for tattoo and heavy metal lifestyles,wefunder.com/projectm, November 14, 2021, Project M on Wefunder,

References

External links

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