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{{short description|Breakfast cereal made by General Mills}}

factoids

| module = | module1 = | footnotes =}}Cookie Crisp is a breakfast cereal that is manufactured to look like chocolate chip cookies. It is produced by General Mills in the United StatesBOOK,books.google.com/books?id=pJIzo4Q3TD4C&pg=PT56, COOKIE: A Love Story, Sember Resources, 2012, 9780984502691, WEB, McKinney, Matt, General Mills is dialing back its sugary cereals another notch, Star Tribune, December 9, 2009,www.startribune.com/general-mills-dialing-back-sugary-cereals-another-notch/78921792/, January 17, 2016, April 3, 2019,www.startribune.com/general-mills-dialing-back-sugary-cereals-another-notch/78921792/," title="web.archive.org/web/20190403044312www.startribune.com/general-mills-dialing-back-sugary-cereals-another-notch/78921792/,">web.archive.org/web/20190403044312www.startribune.com/general-mills-dialing-back-sugary-cereals-another-notch/78921792/, live, and Cereal Partners in other countries. Introduced in 1977, it was originally produced by Ralston Purina until they sold the trademark to General Mills in 1997.

Varieties

From its introduction in 1977 until the early 1990s, Cookie Crisp was available in three varieties: Chocolate Chip Cookie Crisp, Vanilla Wafer Cookie Crisp and Oatmeal Cookie Crisp.WEB, dodoadmin, 2019-03-18, A Brief History of the Cookie,dodocookiedough.com/a-brief-history-of-the-cookie/, 2022-10-17, DoDo Cookie Dough & Ice Cream, en-US, 2022-10-17,web.archive.org/web/20221017184927/https://dodocookiedough.com/a-brief-history-of-the-cookie/, live, Peanut Butter Cookie CrispWEB,www.mailtribune.com/article/20060613/News/306139981, On the edges: Nutrition in the grocery store, MacGregor, Hilary E., MailTribune.com, January 18, 2016,www.mailtribune.com/article/20060613/News/306139981," title="web.archive.org/web/20170112080832www.mailtribune.com/article/20060613/News/306139981,">web.archive.org/web/20170112080832www.mailtribune.com/article/20060613/News/306139981, January 12, 2017, dead, was introduced in 2005 but was phased out by 2007.{{citation needed|date=June 2022|reason=A source is needed for both the introduction and phasing out dates.}}Double Chocolate Cookie CrispBOOK, Ritzer, G., Essentials of Sociology, SAGE Publications, 2014, 978-1-4833-5979-3,books.google.com/books?id=U1UXBAAAQBAJ&pg=PA76, January 17, 2016, 76, was introduced in 2007. {{citation needed|date=June 2022|reason=A source is needed to verify the date this variety was introduced.}}Sprinkles Cookie CrispWEB, Knapp, Sarah, General Mills to Shrink Sugar Content in Cereals, AdWeek, December 9, 2009,www.adweek.com/news/advertising-branding/general-mills-shrink-sugar-content-cereals-106776, January 17, 2016, January 21, 2016,www.adweek.com/news/advertising-branding/general-mills-shrink-sugar-content-cereals-106776," title="web.archive.org/web/20160121002244www.adweek.com/news/advertising-branding/general-mills-shrink-sugar-content-cereals-106776,">web.archive.org/web/20160121002244www.adweek.com/news/advertising-branding/general-mills-shrink-sugar-content-cereals-106776, live, was introduced in July 2009.{{citation needed|date=June 2022|reason=A source is needed to confirm the date this variety was introduced.}} This variety contains crisps shaped like tiny vanilla cookies topped with tiny multicolored sprinkles. Birthday Cake Cookie Crisp was introduced in March 2018.NEWS, Jackson, Danielle, March 13, 2018, Every Day Is Your Birthday Thanks To This New Cookie Crisp Flavor, Delish.com, Hearst Magazine Media, Inc,www.delish.com/food/a58741/birthday-cake-cookie-crisp/, June 14, 2022, December 2, 2021,web.archive.org/web/20211202102339/https://www.delish.com/food/a58741/birthday-cake-cookie-crisp/, live, WEB, Fonseca, Gabe, March 10, 2018, Peach Cheerios (2018) & Birthday Cake Cookie Crisp (2018),www.youtube.com/watch?v=-iRl1PVwL8I, June 14, 2022, YouTube, June 15, 2022,web.archive.org/web/20220615015220/https://www.youtube.com/watch?v=-iRl1PVwL8I, live,

Imitations

Keebler Cookie CrunchWEB,lasvegassun.com/news/2010/aug/11/if-nevada-and-other-states-have-their-way-youll-kn/, If Nevada and other states have their way, you’ll know immediately what you’re eating, Abigail Goldman, LasVegasSun.com, August 11, 2010, January 18, 2016, September 14, 2015,lasvegassun.com/news/2010/aug/11/if-nevada-and-other-states-have-their-way-youll-kn/," title="web.archive.org/web/20150914180233lasvegassun.com/news/2010/aug/11/if-nevada-and-other-states-have-their-way-youll-kn/,">web.archive.org/web/20150914180233lasvegassun.com/news/2010/aug/11/if-nevada-and-other-states-have-their-way-youll-kn/, live, was introduced by Kellogg’s in 2008. This cereal has standard cookie pieces as well as round O shapes meant to resemble Keebler Fudge Shoppe Fudge Stripes cookies.WEB, Roberts, Michael, Milking It: Keebler Cookie Crunch Cereal,www.westword.com/restaurants/milking-it-keebler-cookie-crunch-cereal-5737041, 2022-12-09, Westword, en, 2022-12-09,web.archive.org/web/20221209080518/https://www.westword.com/restaurants/milking-it-keebler-cookie-crunch-cereal-5737041, live,

Advertising

Cookie Jarvis

(File:Cookie Jarvis on the Cookie Crisp box.jpg|thumb|150px|A box of Cookie Crisp from 1984, featuring Cookie Jarvis)The first Cookie Crisp mascot, Cookie Jarvis, was introduced in 1977.BOOK,books.google.com/books?id=T5KIpGVD3X8C&q=%22Cookie+Crisp%22+Cookie+Jarvis, The Language of Television Advertising, 9780122789809, Geis, Michael L., 1982, Academic Press, A wizard in the Merlin mold, he magically turns cookie jars into cereal bowls with a wave of his wand and rhyming incantations. He was voiced by Lennie Weinrib.

Cookie Crook and Cookie Cop

In 1980, Cookie Jarvis was joinedWEB, Saturday Morning Commercials from 1980-1989,www.youtube.com/watch?v=Rxm13DpWGf8&t=302s,ghostarchive.org/varchive/youtube/20211221/Rxm13DpWGf8, December 21, 2021, live, YouTube, at 5:02, uploaded by Stephen Payne, April 10, 2019, {{cbignore}} by Cookie Crook, an anti-hero robber who attempts to steal the Cookie Crisp; in 1984 he was followed by his opponent, The Cookie Cop (full name Officer Crumb), a police officer (reminiscent of the Keystone Cops) with an Irish accent who thwarts the Cookie Crook’s attempts to steal the Cookie Crisp.

Chip the Dog

(File:Cookiecrisp.gif|thumb|The Cookie Crook, the Cookie Cop, and Chip the Dog)In 1990, the Cookie Crook was given a sidekick named Chip the Dog. From 1990 to 1996, while serving alongside the Cookie Crook in his schemes to steal Cookie Crisp, Chip would serve as a partial foil to the Cookie Crook, often by howling “Cooookie Crisp!” (with cookies in place of the Os in the word “cookie“), exposing them to Cookie Cop and, in some commercials, often saying “Doggone it” after his and the Cookie Crook’s plans are foiled.

Chip the Wolf

In 2005, Chip was redesigned into a wolf which possessed the same thieving characteristics as Cookie Crook.WEB, General Mills Is Bringing Back Cereal Toys,80splusradio.iheart.com/featured/christie-james/content/2022-09-06-general-mills-is-bringing-back-cereal-toys/, September 21, 2022, Morning Drive with Christie Live, en, 2024-04-14,archive.today/20240414111651/https://80splusradio.iheart.com/featured/christie-james/content/2022-09-06-general-mills-is-bringing-back-cereal-toys/, live, His commercials have Chip attempting to steal Cookie Crisp cereal from children (mainly by creating decoy cookies to lure them away from the cereal) only to be foiled every time. He has been voiced by Marc Silk and Robb Pruitt.WEB, Biography,robbpruitt.com/biography/, robbpruitt.com,web.archive.org/web/20221127124451/https://robbpruitt.com/biography/, November 27, 2022, live, WEB, THE STORY SO FAR,www.marcsilk.com/biography, marcsilk.com,web.archive.org/web/20230609202651/https://www.marcsilk.com/biography, June 9, 2023, live,

See also

• List of breakfast cereals

References

{{reflist|30em|refs=}}

External links

• {{official website}}

{{General Mills}}{{Nestlé}}