mission statement


{{Refimprove|date=October 2008}}{{Nofootnotes|date=August 2008}}A mission statement is a brief statement of the purpose of a company, organization, or group. Companies sometimes use their mission statement as an advertising slogan, but the intention of a mission statement is to keep members and users aware of the organization's purpose. In the case of public commercial companies, the primary purpose must always be to uphold the interests of shareholders, whatever the mission statement.

Structure of a mission statement

The following elements can be included in a mission statement. Their sequence can be different. It is important, however, that some elements supporting the accomplishment of the mission be present and not just the mission as a "wish" or dream.

• Purpose and values of the organization
• Products, services, or market; or, who are the organization's primary "clients" (stakeholders)
• What are the responsibilities of the organization towards these "clients"
• What are the main objectives supporting the company in accomplishing its mission

Stakeholder conflict resolution

The mission statement can be used to resolve differences between business stakeholders. Stakeholders include: employees including managers and executives, stockholders, board of directors, customers, suppliers, distributors, creditors, governments (local, state, federal, etc.), unions, competitors, NGO's, and the general public. Stakeholders affect and are affected by the organization's strategies.According to Vern McGinis, a mission should:

Wording

Some mission statements are complex, long, and very broad, for example:{{cquote|'Since its inception in 1982, La Unidad Latina has remained on the vanguard of political and community empowerment by developing influential leaders that strive to exert knowledge and power into its peers in order to attain mutual success. LUL is commited to academic excellence, leadership development and cultural enlightenment, enhanced by a diverse cognizant membership. LUL strives to preserve and promote an inclusive intellectual environment for its members, in addition to the general community.(1)}}In contrast, some mission statements are simple and direct, for example:{{cquote|'To protect and promote the interests of motorcyclists while serving the needs of its members.(2)}}

See also

{{Wiktionarypar|mission statement}}

• strategic planning
  • section on mission statements and vision statements
• statement of faith

References

1. Lambda Upsilon Lambda



2. American Motorcyclist Association

• BOOK, Haschak, Paul G., Corporate statements: the official missions, goals, principles and philosophies of over 900 companies, McFarland, Jefferson, N.C, 1998, 0-7864-0342-X,

• Hughes K. et al (2005). IT Fundamentals. Tertiary Press. Croydon, Victoria. ISBN 0-86458-488-1.

Leitbild (Unternehmen)Declaración de la misiónMission d'entrepriseMisión organizativaMission statementMisja przedsiębiorstwaМиссия организацииMission statementМисија организацијеSứ mệnh (kinh doanh)

(...as imported from WP)

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