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consumer
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{{short description|Person or group of people that are the final users or consumers of products and or services; one who pays something to consume goods and services produced}}{{About|consumers in social systems|Consumers in science|Consumer (food chain)}}{{Other uses}}File:People are buying fruits.jpg|thumb|Consumers buying fruit in NanjingNanjingA consumer is a person or organization that uses or consumes economic services or commodities.WEB,weblink Consumer - Define Consumer at Dictionary.com, Dictionary.com,

Economics and marketing

A consumer is one that buys good for consumption and not for resale and commercial purpose. The consumer is an individual who pays some amount of money or the thing required to consume goods and services. As such, consumers play a vital role in the economic system of a nation. Without consumer demand, producers would lack one of the key motivations to produce: to sell to consumers. The consumer also forms part of the chain of distribution.Recently in marketing instead of marketers generating broad demographic profiles and Fisio-graphic profiles of market segments, marketers have started to engage in personalised marketing, permission marketing, and mass customisation.BOOK, Cross, Robert G., Revenue management: hard-core tactics for market domination, Broadway Books, 1997, 66–71, 978-0-553-06734-7, Largely due to the rise of the Internet, consumers are shifting more and more towards becoming prosumer, consumers who are also producers (often of information and media on the social web), influence the products created (e.g. by customisation, crowdfunding or publishing their preferences), actively participate in the production process, or use interactive products.MAGAZINE, Gunelius, Susan, The Shift from Consumers to PROsumers,weblink Forbes, 2 July 2016, 3 July 2010, WEB, Scammell, Margaret, Citizen Consumers: towards a new marketing of politics?,weblink 2 July 2016, 6, BOOK, Prosumer Revisited,weblink 2 July 2016,

Law and politics

The law primarily uses a notion of the consumer in relation to consumer protection laws, and the definition of consumer is often restricted to living persons (i.e. not corporations or businesses) and excludes commercial users.BOOK, Krohn, Lauren, Consumer protection and the law: a dictionary, ABC-CLIO, 1995, 978-0-87436-749-2, registration,weblink A typical legal rationale for protecting the consumer is based on the notion of policing market failures and inefficiencies, such as inequalities of bargaining power between a consumer and a business.WEB,weblink An Institutional Analysis of Consumer Law, 2007-01-29, Vanderbilt Journal of Transnational Law,weblink" title="web.archive.org/web/20070302211417weblink">weblink March 2, 2007, As all potential voters are also consumers, consumer protection has a clear political significance.Concern over the interests of consumers has spawned consumer activism, where organized activists do research, education and advocacy to improve the offer of products and services. Consumer education has been incorporated into some school curricula.{{Citation needed|date=March 2010}} There are also various non-profit publications, such as Which?, Consumer Reports and Choice Magazine, dedicated to assist in consumer education and decision making.In India, the Consumer Protection Act 1986 differentiates the consummation of a commodity or service for personal use or to earn a livelihood. Only consumers are protected per this act and any person, entity or organization purchasing a commodity for commercial reasons are exempted from any benefits of this act."MEMBERWIDE"> TITLE=CONSUMER VS CUSTOMER, Consumerdaddy.com, 2010-03-10, The consumer protection act 1986 of India, is a little more generous with the word 'Consumer'. According to this law, consumer is not only a person who uses the product for domestic personal use, but also one who uses the product to earn his daily livelyhood.,

See also

{{Too many see alsos|date=June 2017}}{{div col|colwidth=30em}} {{div col end}}

References

{{Reflist}}

External links

  • weblink" title="web.archive.org/web/20161213193821weblink">U.S. Government National Consumer Protection Week
{{Consumerism}}{{Authority control}}

- content above as imported from Wikipedia
- "consumer" does not exist on GetWiki (yet)
- time: 4:58am EDT - Tue, Sep 24 2019
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