GetWiki

{{Short description|Digital marketing automation provider}}{{Good article}}

factoids

FIRST=DANURL=HTTP://WWW.IBJ.COM/EXACTTARGETS-PARENT-CUTTING-200-JOBS-WORLDWIDE-IN-RESPONSE-TO-BUYOUT/PARAMS/ARTICLE/43261ACCESS-DATE=SEPTEMBER 24, 2013, | parent = Salesforce| foundation = Indianapolis, Indiana December 15, 2000| location_city = Indianapolis, Indianaurl=http://www.exacttarget.com/company/global-officestitle=Global Offices}}|| homepage = MarketingCloud.com}}(File:Exact-target-logo.PNG|alt=Logo for ExactTarget|thumb|ExactTarget Logo)Salesforce Marketing Cloud is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing. In 2012, it raised $161.5 million in an initial public offering, before being acquired by Salesforce for $2.5 billion in 2013. ExactTarget was renamed Salesforce Marketing Cloud in 2014 after its acquisition by Salesforce.WEB, Salesforce Marketing Cloud (ExactTarget), info and compare this Email marketing software,weblink 2021-08-17, Email vendor selection, en-US,

Corporate history

Salesforce Marketing Cloud was founded under the name ExactTarget in late 2000 by Scott Dorsey, Chris Baggott, and Peter McCormick with $200,000 in financing.NEWS, December 28, 2012, Digital marketer ExactTarget splashed onto NYSE,weblinkaccess-date=September 24, 2013, FEBRUARY 2, 2012>URL=HTTP://WWW.SRAMANAMITRA.COM/2012/02/02/EXACTTARGET-RIDES-EMAIL-MARKETING-WAVE/FIRST=SRAMANAACCESS-DATE=OCTOBER 19, 2014, Joanna Milliken joined ExactTarget as the first employee in 2001.HTTP://WWW.PRWEB.COM/RELEASES/2015/05/PRWEB12690686.HTM>TITLE = FORMER EXACTTARGET EXECUTIVE NOMINATED FOR APPOINTMENT TO BOOKACOACH BOARD, It raised $10.5 million in funding from Insight Venture Partners in 2004. The firm grew from $11.5 million in its second year of operations to $41.1 million in 2006, which was its first profitable year.BREAKING: EXACTTARGET PLAN $86M IPO >URL=HTTP://WWW.IBJ.COM/ARTICLE/PRINT?ARTICLEID=9213 NEWSPAPER=INDIANAPOLIS BUSINESS JOURNAL LAST=ANDREWS URL-STATUS=DEAD ARCHIVE-DATE=DECEMBER 18, 2013, In December 2007, ExactTarget filed an intent for an initial public offering with the Securities Exchange Commission,HTTPS://WWW.SEC.GOV/ARCHIVES/EDGAR/DATA/1420850/000104746907010051/A2181554ZS-1.HTM >TITLE=FORM S-1 REGISTRATION STATEMENT UNDER THE SECURITIES ACT OF 1933 NEWSPAPER=THE WALL STREET JOURNALACCESS-DATE=SEPTEMBER 26, 2013, Instead, it announced that $70 million in venture funding had been raised for international expansion, which was followed by another $75 million round later that year.MAY 7, 2009>TITLE=E-MAIL MARKETER EXACTTARGET RAISES $70 MILLION FROM VENTURE FIRMS; DELAYS IPOLAST=TARTAKOFFPUBLISHER=CBS NEWSFIRST=TIMURL=HTTPS://WWW.BLOOMBERG.COM/APPS/NEWS?PID=NEWSARCHIVE&SID=AKOKLC2LSSLSACCESS-DATE=SEPTEMBER 24, 2013, MAY 7, 2009 >TITLE=EXACTTARGET SECURES $70 MILLION VENTURE CAPITAL INVESTMENT LAST=HOSFORD PUBLISHER=BTOB MAGAZINE URL-STATUS=DEAD ARCHIVE-DATE=DECEMBER 13, 2013, An office was established in LondonBRANDREPUBLIC>TITLE=TWITTER WELCOMES EXACTTARGET ACQUISITION OF COTWEETDATE=MARCH 3, 2010FIRST=GORDONFIRST=CHRISTOPHERNEWSPAPER=BTOB MAGAZINEACCESS-DATE=SEPTEMBER 24, 2013ARCHIVE-URL=HTTPS://WEB.ARCHIVE.ORG/WEB/20131213214742/HTTP://WWW.BTOBONLINE.COM/APPS/PBCS.DLL/ARTICLE?AID=%2F20090908%2FFREE%2F909089996%2F1078URL=HTTP://WWW.THEDEAL.COM/VIDEO/PRIVATE-CAPITAL/EXACTTARGET-ACQUIRES-COTWEET.PHP ACCESS-DATE=SEPTEMBER 24, 2013 ARCHIVE-URL=HTTPS://WEB.ARCHIVE.ORG/WEB/20140302131010/HTTP://WWW.THEDEAL.COM/VIDEO/PRIVATE-CAPITAL/EXACTTARGET-ACQUIRES-COTWEET.PHP FIRST=MATTHEWPUBLISHER=GIGA OMACCESS-DATE=OCTOBER 19, 2014, ExactTarget went public in March 2012NEWS, March 22, 2012, ExactTarget Soars in Debut after Initial Public Offering, Anjelica, Tan,weblink Bloomberg, September 24, 2013, dead,weblink" title="web.archive.org/web/20140302044733weblink">weblink March 2, 2014, and raised $161.5 million in funding on the New York Stock Exchange.NEWS, Reuters, Venture-backed IPOs raised $1.5 billion last quarter,weblink April 2, 2012, September 24, 2013, In late 2012, it acquired a marketing automation vendor, Pardot, for $96 million, and the developers of a product recommendation engine, iGoDigital''', for $21 million.NEWS, October 11, 2012, ExactTarget Acquires IGoDigital and Pardot, Rob, Brosnan,weblink Forrester, September 24, 2013, In 2012, its revenues grew 40 percent over the preceding year.{{citation|title=Magic Quadrant for CRM Lead Management|date=April 23, 2013|first=Chris|last=Fletcher|publisher=Gartner|url=http://www.gartner.com/id=2445615|access-date=October 19, 2014}} The following June, ExactTarget was acquired by Salesforce for $2.5 billion.NEWS, August 29, 2013, Can Salesforce Keep its Cloud Business Growing, Arik, Hesseldahl,weblink AllThingsD, September 24, 2013, A few months later, salesforce.com said it was laying off 200 staff due to overlaps after the ExactTarget acquisition.NEWS, September 4, 2013, Salesforce Cuts 200 Jobs from Marketing Cloud Thanks to ExactTarget Acquisition, Julie, Bort,weblink September 24, 2013, That September at the ExactTarget Connections conference, salesforce.com said it was integrating ExactTarget into a new division called Salesforce ExactTarget Marketing Cloud.NEWS, Announcing New Partnership, Salesforce and Workday Crash Oracle's Earnings Day,weblink Alex, Konrad, Forbes, September 18, 2013, October 31, 2013, In May 2014, Scott Dorsey stepped down as CEO of ExactTarget and was replaced by Scott McCorkle.NEWS, Jeff, Swiatek, June 3, 2014,weblink Indianapolis Star, July 1, 2014, New ExactTarget CEO predicts accelerated growth, The company was renamed in October 2014 to "Salesforce Marketing Cloud", removing "ExactTarget" from its name, as part of its integration with Salesforce.NEWS, Salesforce drops ExactTarget name from flagship product, October 9, 2014, Jared, Council,weblink Indianapolis Business Journal, October 19, 2014, In 2019, Salesforce moved its Marketing Cloud to Microsoft Azure.WEB, 2019-11-15, Salesforce chooses Microsoft Azure for marketing cloud migration,weblink 2021-07-16, Cloud Computing News, en-GB,

Software and services

Salesforce Marketing Cloud develops marketing automation and analytics software for email, mobile, social and online marketing. It also offers consulting and implementation services.{{citation|url=http://www.exacttarget.com/products|publisher=ExactTarget|title=Products |access-date=September 25, 2013}} The software is sold primarily on a multi-year subscription basis. The price of the subscription is based on what features are enabled, the number of users and level of customer service.{{citation|url=https://www.sec.gov/Archives/edgar/data/1420850/000119312512383182/d377364ds1a.htm|publisher=Securities Exchange Commission|title=Amendment No. 1 to Form S-1 Registration Statement}}NEWS, Jacob, Andrew, Digital Marketing Agency,weblink 24 September 2023, WEB, Baranouski, Artsiom, 2023-08-08, Top 5 Artificial Intelligence Customer Support Systems and Tools,weblink 2023-08-08, Medium, en, The software's Interactive Marketing Hub was released in 2010, when the software's user interface was re-done. It serves as the software's primary user interface for managing communications and content through different media.NEWS, Twitter CEO Williams Steps Down, Antone, Gonsalves, October 4, 2010, October 31, 2013,weblink InformationWeek, {{citation|url=http://www.exacttarget.com/video/watch/exacttarget-interactive-marketing-hub|publisher=ExactTarget|title=Interactive Marketing Hub}} The Salesforce Marketing Cloud software is offered in a hosted, online subscription model. The company owns the CoTweet,NEWS, September 17, 2010, Twitter Touts Redesign's Advantages for Marketers, Alison, Diana,weblinkpublisher=InformationWeek, Pardot, and iGoDigital tools. Its mobile features, as well as many of its workflow and collaboration tools, were released in July 2013.SEPTEMBER 19, 2013>TITLE=MARKETING AUTOMATION PROVIDER EXACTTARGET, ON A ROLL, LAUNCHES NEW EMAIL PRODUCTSLAST=LEVINEPUBLISHER=CMS WIRE, September 24, 2013, Salesforce Marketing Cloud was founded as an email marketing vendor. Its email management software maintains mailing lists and schedulesBOOK, Entrepreneur Press, Start Your Own E-Business,weblink 25 September 2013, 1 March 2009, Entrepreneur Press dba Entrepreneur Media, Incorporated, 978-1-61308-065-8, 131, and modifies email messages based on what recipients read, click-on or forward.BOOK, Maximizing Your Sales with Microsoft Dynamics CRM 4.0, 2009,weblink 25 September 2013, Cengage Learning, 978-1-59863-837-0, 229–, BOOK, Cindy Krum, Mobile Marketing: Finding Your Customers No Matter Where They Are,weblink September 25, 2013, February 25, 2010, Pearson Education, 978-0-7686-9479-6, 112–, In September 2014 the company introduced the Journey Builder for Apps, which is intended to create customer lifecycle maps of mobile app users.NEWS, Salesforce ExactTarget Marketing Cloud Gets Personal with Apps, Dom, Nicastro, September 23, 2014,weblink October 19, 2014, CMSWire, That month, at the September 2014 ExactTarget Connections conference, they announced numerous updates to their software. This included integration with software products owned by Salesforce.com, such as Buddy Media and Social Studio, as well as improvements to workflow and content management tools.NEWS, Salesforce to add content management tools to the ExactTarget Marketing Cloud,weblink TechRadar, Juan, Martinez, September 24, 2014, In November 2014 the company released a new version of Social Studio. This release expanded Social Studio beyond Salesforce's Marketing Cloud, where it started, integrating it with the Service Cloud and the Sales Cloud. This enabled sending leads over to the Sales Cloud — the salesperson can see the full context of the company's social media interactions with the lead.WEB,weblink Salesforce's Revamped Social Studio Includes Tighter Integration with Sales and Customer Service, 19 November 2014,

Operations

As of December 2012, about two thirds of ExactTarget's 1,500 employees were located in Indianapolis.The company hosts an annual user conference called Salesforce Connections, previously the ExactTarget Connections Event.{{citation|title=Making Connections Through Exact Target|date=September 15, 2011|url=http://blogs.forrester.com/shar_vanboskirk/11-09-15-making_connections_through_exact_target|publisher=Forrester|first=Shar|last=VanBoskirk|access-date=October 19, 2014}} The first Connections event in 2007 attracted 500 attendees, and it has since grown into one of the largest conferences on digital marketing. The event was located in Indianapolis from 2007 until 2014, New York City in 2015, and Atlanta in 2016. It did not occur in 2017 as it was merged with world tours, and was brought back in Chicago in 2018.NEWS, ExactTarget will move huge Connections conference to New York, Jeff, Swiatek,weblink October 19, 2014, Indianapolis Star, September 25, 2014, As of April 28, 2016 the conference was renamed Salesforce Connections.WEB, Simon, Kelley, ExactTarget Connections is now Salesforce Connections,weblink Marketingcloud.com, 31 May 2017, It merged with Salesforce World Tour in 2017.WEB, Liegl, Julie, Transforming Salesforce Events in 2017,weblink Salesforce.com, 31 May 2017, 12 January 2017,

References

{{Reflist|2}}

External links

• Official website