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{{Short description|Social news curation and discovery app}}{{distinguish|Prisma (app)}}

factoids

(news app)| commercial = Yes| logo = Prismatic logo, June 2014.png| logo_size = 100px| screenshot = Prismatic Homepage screenshot, June 2014.png| screenshot_size = 220px| caption = Prismatic’s homepage in June 2014English language>English| website_type = Social network service, News aggregatorwww.getprismatic.com}}}}Prismatic was a social news curation and discovery application for various Web browsers and mobile devices running iOS. It combined machine learning, user experience design, and interaction design to create a new way to discover, consume, and share media. Prismatic software used social network aggregation and machine learning algorithms to filter the content that aligns with the interests of a specific user. Prismatic integrated with Facebook, Twitter, and PocketWEB,weblink Prismatic Opens Its News Discovery Service To Everyone, Adds Facebook And Google Reader Sign-Ups, 20 June 2012, 4 June 2014, to gather information about user's interests and suggest the most relevant stories to read.Prismatic initially launched in 2012 for Web browsers and the iPhone,WEB,weblink News Discovery Startup Prismatic Is Ready For The Masses, Thanks To Its New iPhone App, 23 August 2012, 4 June 2014, followed by the release of an iPad app on December 19, 2013.WEB,weblink Prismatic Social News App Overhauls for a Better Personal Interest Graph, 4 June 2014, On December 20, 2015 the company closed its consumer-facing apps and focused on offering its machine learning algorithms to publishers and hedge funds.WEB,weblink As personalized news evolves, Prismatic is closing its apps, 9 January 2015, Prismatic was produced by Prismatic, Inc., a United-States-based software company founded in 2010 by Bradford Cross and Aria Haghighi and headquartered in San Francisco, California.

Features

The Prismatic app was centered on a feed of news stories. Users can share stories to connected services like Twitter and Facebook, save stories for later reading, comment on stories, and browse tens of thousands of topics.WEB,weblink "In the Studio," Prismatic's Bradford Cross Wants to Reinvent Social News, 7 June 2012, 4 June 2014, }}

History

Though the Prismatic app was featured on the front page of the Apple app store, and Prismatic received $15m funding WEB,weblink Prismatic Gets $15M from Jim Breyer and Yuri Milner to Attack the Impossible Problem of Bringing You Relevant News, 5 December 2012, back in 2012, the industry of news aggregation apps have been difficult to break through The Rise And Fall Of Venture-Backed News Readers In One Chart and Prismatic had to close their doors on December 20, 2015.

Invention

Prismatic was founded by Bradford Cross and Aria Haghighi in 2010. Before starting Prismatic, Cross was a head of research at Flightcaster,WEB,weblink Prismatic's Bradford Cross: First we understand media, then the world, 2 October 2012, 4 June 2014, a Y Combinator funded startup. Haghighi received a BS in Mathematics at Stanford and completed an NLP and machine learning focused PhD at UC Berkeley before joining Prismatic.The initial technical and design research was completed in the winter of 2010. The first prototypes were ready by April 2011. Invitation only beta opened in April 2012 followed by a public web app release in June 2012. An iPhone app was released in August 2012.WEB,weblink "In the Studio," Prismatic's Bradford Cross Wants to Reinvent Social News, 7 June 2012, 4 June 2014, Prismatic released version 2.0.0 on Apple's App Store in December 2013.

Funding

Prismatic raised $1.5 million in venture financing in early 2012WEB,weblink Prismatic Hopes to Create a New Category of Social News, 3 April 2012, 4 June 2014, from investors including Battery Ventures and Javelin Venture Partners. On December 5, 2012 Prismatic announced that it had raised $15 million in Series A from Jim Breyer and Yuri MilnerAccel, Jim Breyer, Yuri Milner Back 'Social News' Startup Prismatic - Venture Capital Dispatch - WSJ. Blogs.wsj.com (2012-12-05). Retrieved on 2014-02-27.

Public response

Prismatic had been positively reviewed by multiple news outlets, including The New York Times,WEB,weblink Prismatic Hopes to Create a New Category of Social News, 3 April 2012, 4 June 2014, TechCrunch,WEB,weblink Prismatic Updates Its News Discovery App To Bring You The Best Of Everything You're Interested In, 19 December 2013, 4 June 2014, Business Insider,WEB,weblink This New Web App Will Make You Want To Ditch Google Reader, Business Insider, 4 June 2014, GigaOm,WEB,weblink Prismatic wants to be the newspaper for a digital age, 3 May 2012, 4 June 2014, AllThingsD,WEB,weblink Prismatic Social News App Overhauls for a Better Personal Interest Graph, 11 June 2014, and PandoDaily.WEB,weblink Finding News Is One Thing, Understanding It Is Another—Prismatic Does Both, and Fast, 4 June 2014, Apple had repeatedly featured the Prismatic iOS app. Prismatic had an average rating of 4.5 stars on the iOS App Store, from over 2,000 user ratings.NEWS,weblink Prismatic: A Personalized and Social News Reader, Wall Street Journal, 5 December 2012, 4 June 2014, Gage, Deborah,

Technology

Prismatic primarily used ClojureWEB,weblink Bringing functional to the frontend: Clojure + ClojureScript for the web, 1 April 2013, WEB,weblink Why Prismatic Goes Faster With Clojure, 4 June 2014, and ClojureScript in production. Prismatic has open-sourced a large part of its technology stack on GitHub,WEB,weblink Prismatic on GitHub, GitHub, 4 June 2014, including Plumbing,WEB,weblink Plumbing on GitHub, GitHub, 4 June 2014, om-tools,WEB,weblink om-tools on GitHub, GitHub, 4 June 2014, Schema,WEB,weblink Schema on GitHub, GitHub, 4 June 2014, fnHouse,WEB,weblink fnHouse on GitHub, GitHub, 4 June 2014, and hiphip.WEB,weblink hiphip on GitHub, GitHub, 4 June 2014,

References

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