SUPPORT THE WORK

GetWiki

Omniture

ARTICLE SUBJECTS
aesthetics  →
being  →
complexity  →
database  →
enterprise  →
ethics  →
fiction  →
history  →
internet  →
knowledge  →
language  →
licensing  →
linux  →
logic  →
method  →
news  →
perception  →
philosophy  →
policy  →
purpose  →
religion  →
science  →
sociology  →
software  →
truth  →
unix  →
wiki  →
ARTICLE TYPES
essay  →
feed  →
help  →
system  →
wiki  →
ARTICLE ORIGINS
critical  →
discussion  →
forked  →
imported  →
original  →
Omniture
[ temporary import ]
please note:
- the content below is remote from Wikipedia
- it has been imported raw for GetWiki








factoids
|parent = Adobe Systems}Omniture is an online marketing and web analytics business unit in Orem, Utah. It was acquired by Adobe Systems in 2009. Until 2011, Omniture operated as a business unit within Adobe as the "Omniture Business Unit", but as of 2012 Adobe began retiring the Omniture name as former Omniture products were integrated into the Adobe Marketing Cloud.NEWS,weblink How To Gracefully Retire A Brand Name, 2012-07-18, SearchEngineLand.com,

History

Prior to the development of Omniture, Josh James and John Pestana collaborated with Jeremy Young (founder of Uberplay) to develop Omniture's predecessor, SuperStats. SuperStats was developed as a software as a service (SaaS), which worked as an analytic software for small and medium-sized businesses to track statistics in real time.WEB,weblink Former SuperStats co founder on his 30M daily deals site, Mixergy, June 7, 2017, WEB,weblink Watching Over the Web, ‘’PC Mag’’, June 7, 2017, Jeremy Young eventually sold his portion of the interest back to his partners in order to focus on the development of his other businesses. Josh James sold the small business and consumer sectors in order to focus on enterprise level software, which lead to the development of Omniture in 1996. Omniture was founded by Josh James and John Pestana, and was backed by venture capitalists including Hummer Winblad Venture Partners, University Venture Fund, and Scale Venture Partners. During a period of rapid growth, the company was one of Inc. Magazine's 500 fastest-growing private companies. Omniture was listed on the NASDAQ with OMTR as its ticker symbol in 2006.WEB, Mullaney, Timothy, Omniture's Uphill Battle,weblink BusinessWeek, Bloomberg L.P., 14 March 2013, NEWS,weblink Omniture Offering Is Worth Data-Mining, William Gabrielski, 2006-06-26, TheStreet.com, Omniture bought behavioral targeting company Touch Clarity for $51.5 million in 2007.NEWS,weblink Omniture acquires Touch Clarity, Melissa Campanelli, 2007-02-14, DMNews, In late 2007 the company acquired web analytics company Visual Sciences, Inc. (formerly WebSideStory) for $394 million,NEWS,weblink The Street, Omniture Deal Delights, Vishesh Kumar, 2007-10-26, and also purchased Offermatica for $65 million. In September 2008 it agreed to acquire the site search and merchandising aspects of Israeli e-commerce search solution provider Mercado for $6.5 million.NEWS,weblink MarketWire, Omniture Agrees to Acquire Mercado's Site Search and Merchandising Business, Omniture, 2008-10-14, NEWS,weblink CNET, Omniture to acquire Mercado assets, Don Reisinger, 2008-10-14, On September 15, 2009, Omniture, Inc. and Adobe Systems announced that Adobe would be acquiring Omniture for $1.8 billion.WEB,weblink Adobe acquires Omniture Software, Adobe Systems, The deal was completed on October 23, 2009,WEB,weblink Firm for Analyzing Web Traffic Bought by Adobe for $1.8 Billion, New York Times, September 15, 2009, January 5, 2014, Associated Press, and is now joined by other Adobe acquisitions such as Day Software and Efficient Frontier, as the main components of Adobe's Digital Marketing Business Unit.NEWS,weblink Omniture acquisition FAQ, Adobe, 2009-10-26, NEWS,weblink Adobe Acquires Efficient Frontier, Robin Wauters, 2011-11-30, TechCrunch.com, Adobe vacated the former Omniture offices in Orem, Utah in November 2012, moving a large portion of its Digital Marketing Business Unit to a new facility in Lehi, Utah. It is used in web analytics mainly for analyzing the data.

Criticism

Omniture has been accused of using domain names that resemble local network IP addresses (such as 192.168.112.2O7.net, which contains a capital "O", not a zero) in order to hide their involvement in data mining.WEB,weblink What is Omniture, and why is it watching me?, Charles, Arthur, The Guardian, January 3, 2008, 2008-06-21, This has led to speculation that the domain name is used to mischievously or criminally trick users or firewall rules. Omniture's SiteCatalyst and SearchCenter products use the 2o7.net domain name.WEB,weblink What is 2o7.net?, Omniture, 2008-06-21, Omniture collects data from Apple, Amazon and Adobe, who use Omniture to collect usage statistics across their products.WEB,weblink Ars Technica, Adobe, Omniture in hot water for snooping on CS3 users, David, Chartier, December 31, 2007, 2008-06-21, It is possible to opt out of the Omniture data-collection system, and to block the tracking.

See also

References

{{reflist}}

External links



- content above as imported from Wikipedia
- "Omniture" does not exist on GetWiki (yet)
- time: 4:23am EST - Mon, Nov 19 2018
[ this remote article is provided by Wikipedia ]
LATEST EDITS [ see all ]
GETWIKI 09 MAY 2016
GETWIKI 18 OCT 2015
M.R.M. Parrott
Biographies
GETWIKI 20 AUG 2014
GETWIKI 19 AUG 2014
GETWIKI 18 AUG 2014
Wikinfo
Culture
CONNECT