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{{pp-sock|small=yes}}{{short description|American toy company}}{{Use mdy dates|date=March 2017}}{{Use American English|date=January 2017}}

>S&P 400 component}}| industry = EntertainmentHawthorne, California, U.S.Harold MatsonElliot Handler>Ruth Handler}}WEBSITE=CORPORATE.MATTEL.COM, | hq_location_city = El Segundo, California| hq_location_country = U.S.Ynon KreizRichard Dickson|(President and COO)}}DollsGames|}} {edih}| production = AnimationFilmsPUBLISHER=MATTEL, June 12, 2019, {{decrease}} US$46.26 million (June 2019)}}{{decrease}} US$107.99 million (June 2019)}}| num_employees = 25,800| num_employees_year = 2018| divisions = Mattel FilmsMattel TelevisionFisher-PriceMega Brands>Fuhu|HIT Entertainment}}}}}}Mattel, Inc. ({{IPAc-en|m|ə|ˈ|t|ɛ|l}}) is an American multinational toy manufacturing company founded in 1945 with headquarters in El Segundo, California. The products and brands it produces include Fisher-Price, Barbie, Monster High, Ever After High, Polly Pocket, Hot Wheels, Matchbox, Masters of the Universe, American Girl, Thomas & Friends, and WWE. In the early 1980s, Mattel produced video game systems, under its own brands and under license from Nintendo. The company has presence in 40 countries and territories and sells products in more than 150 countries. The company operates through three business segments: North America, international, and American Girl.JOURNAL, Mattel, Inc. Company Profile, MarketLine, November 25, 2014,weblink It is the world's second largest toy maker in terms of revenue, after The Lego Group.NEWS, Research, Zacks Investment, Lego Surpasses Mattel As World's Largest Toymaker,weblink Zacks Investment Research, en, WEB,weblink A Full Toy Chest Makes Mattel A Buy For Growth And Income Investors, Chuck, Carnevale, January 1, 2017, In 2014, it ranked #403 on the Fortune 500 list.WEB,weblink Fortune 500 List (2014), May 30, 2016, Fortune (magazine), Fortune, August 2014, On January 17, 2017, Mattel named former Google executive Margo Georgiadis as CEO.NEWS, S. Lublin, Joann, Ziobro, Paul, January 17, 2017, Mattel Names Google Executive Margaret Georgiadis as CEO, The Wall Street Journal,weblink January 17, 2017, Georgiadis stepped down as CEO of Mattel on April 19, 2018. Her last day was on April 26, 2018. Ynon Kreiz is now the new CEO of Mattel.WEB,weblink Mattel's CEO Georgiadis heads to Ancestry. Toymaker taps Ynon Kreiz to replace her, Sarah, Whitten, April 19, 2018,, The name Mattel is a portmanteau of Harold "Matt" Matson and Elliot Handler, two of the company's founders.

History{| class"wikitable" style"float:right;"

! Acquisition!! Year | 1962| Standard Plastic Products, Inc. 1966| Hong Kong Industrial Co., Ltd. | Precision Moulds, Ltd.| 1967| Monogram Models, Inc. 1968| A&A Die Casting Company | Ratti Vallensasca, Mebetoys, Ebiex S.A. 1969| H&H Plastics Co., Inc.| Meta frame Corp.Ringling Bros. and Barnum & Bailey Circus/Feld Entertainment>Feld Productions 1971–1982| Ice Follies 1979–1982 | Holiday on IceWestern Publishing >| 1979| 1992Corgi Toys, Ltd. >ACCESSDATE=JUNE 6, 2016AGENCY=REUTERS, December 19, 1989, Fisher-Price, Inc. >| 1993Tyco Toys, Inc. >| 1997| 1998The Learning Company >| 1999–2001HIT Entertainment>HiT Entertainment 2012Mega Brands >| 2014| 2016Harold "Matt" Matson and Elliot Handler founded Mattel in 1945. The company sold picture frames, and later dollhouse furniture. Matson sold{{when|date=November 2017}} his share to Handler due to poor health, and Handler's wife Ruth took Matson's role. In 1947, the company had its first hit toy, a ukulele called "Uke-A-Doodle".The company incorporated the next year in California. Mattel became the first year-round sponsor of the Mickey Mouse Club TV series in 1955. The Barbie doll debuted in 1959, becoming the company's best-selling toy in history. In 1960, Mattel introduced Chatty Cathy, a talking doll revolutionizing the toy industry, which led to pull-string talking dolls and toys flooding the market throughout the 1960s and 1970s.WEB, Mattel, Inc. History,weblink International Directory of Company Histories. Vol.61., St. James Press (2000), May 7, 2014, The company went public in 1960, and the New York Stock Exchange listed them in 1963. Mattel also acquired a number of companies during the 1960s (see table). In 1965, the company built on its success with the Chatty Cathy doll to introduce the See 'n Say talking toy, spawning a line of products.NEWS, Townsend, Allie, All-TIME 100 Greatest Toys: See 'N Say,weblink June 6, 2016, Time, February 16, 2011, They released Hot Wheels to the market on May 18, 1968. In May 1970, Mattel formed a joint venture film production company Radnitz/Mattel Productions with producer Robert B. Radnitz, and later entered a multimillion-dollar partnership with Mehra Entertainment, whose CEO, Dr. Nishpeksh Padmamohan Mehra, is one of Mattel's Inc.'s main directors for Barbie (film series).Knapp, Dan. (May 21, 1970). "Mattel, Radnitz Join Hands". Los Angeles Times (Los Angeles, California). Page F13.Mattel purchased The Ringling Bros. and Barnum & Bailey Circus in 1971 for $40 million from the Feld family, whom Mattel kept as management.NEWS, Langdon, Dolly, ''Lord of the Rings' Irvin Feld Has Made a Fading Circus the Greatest Show on Earth Again,weblink August 4, 2015, People, May 12, 1980, Mattel sold the circus corporation by December 1973, despite its profit contributions, as Mattel showed a $29.9 million loss in 1972.NEWS, Brown, Lonnie, Fiero, Peter, Mattel Selling Circus World,weblink August 4, 2015, Lakeland Ledger, New York Times Company, Vol. 67, No. 64, December 19, 1973, 1A, 7A, In 1974, an investigation found Mattel guilty of issuing false and misleading financial reports, which lead to the banishing of Elliot and Ruth Handler from their own company.

Post Handlers

Arthur S. Spear, a Mattel vice president, took control of the company in 1975, who returned the company to profitability in 1977. Ruth Handler sold her stock in 1980.The Mattel Electronics line debuted in 1977 with an all-electronic handheld game. The success of the handheld led to the expansion of the line with game console then the line becoming its own corporation in 1982.WEB, Barton, Matt, Loguidice, Bill, A History of Gaming Platforms: Mattel Intellivision,weblink Gamasutra, November 5, 2015, 1, 3, May 8, 2008, Mattel Electronics forced Mattel to take a $394 million loss in 1983 and almost filed for bankruptcy.In 1979, through Feld Productions, Mattel purchased the Holiday on Ice and Ice Follies for $12 million.NEWS, Dale, Steve, Snow White And Greenbacks,weblink July 30, 2015, Chicago Tribune, January 20, 1995, Also acquired that year was Western Publishing for $120 million in cash and stock.WEB, Western Publishing Group, Inc. History,weblink International Directory of Company Histories. Vol.13, St. James Press (2000), November 5, 2015, The Felds bought the circus (and related companies) in 1982 for $22.8 million.NEWS, Feld Family Buys Ringling Bros,weblink Mattel Inc. said it had sold Ringling Brothers-Barnum & Bailey Combined Shows Inc. for $22.8 million to a family who had owned the circus and managed it for 26 years. Two members of the family, Irvin Feld and his son, Kenneth, said the deal included the circus, Ice Follies, Holiday on Ice, and the new Walt Disney's World on Ice., Associated Press in The New York Times, March 19, 1982, 2008-07-20, New York venture capital firms E.M. Warburg, Pincus & Co., and Drexel Burnham Lambert invested a couple hundred million in Mattel in 1984 to help the company survive. However, the Master of the Universe action figure line sales dropped, causing a $115 million loss in 1987. Chairman John W. Amerman improved the company's financial performance in 1987 by focusing on core brands. Mattel returned to working with the Disney company in 1988. In 1991, Mattel moved its headquarters from Hawthorne, California to El Segundo, California.NEWS,weblink Mattel Toys to Move Its Headquarters to El Segundo Site, 1989-09-20, Los Angeles Times, 2018-06-29, en-US, 0458-3035, Mattel entered the game business in 1992 with the purchase of International Games, maker of Uno and Skip-Bo.WEB, Mattel to buy International Games, UPI, 2018-11-29,weblink Mattel purchased Fisher-Price, Inc. in 1993, Tyco Toys, Inc. (owners of the Matchbox and Dinky Toys brands) in 1997, and Pleasant Company (maker of the American Girl brand) in 1998. Mattel purchased The Learning Company in 1999 for $3.5 billion, but sold it in 2000 at a loss. The company had a $430.9 million net loss that year.Mattel earned the first grant for Disney Princess doll licenses in 2000.NEWS, Suddath, Claire, The $500 Million Battle Over Disney’s Princesses,weblink February 18, 2016, Bloomberg Businessweek, December 17, 2015, In December 2000, Mattel sued the band Aqua, saying their song "Barbie Girl" violated the Barbie trademark and turned Barbie into a sex object, referring to her as a "blonde bimbo." The lawsuit was rejected in 2002.NEWS,weblink BBC News, Barbie loses battle over bimbo image, July 25, 2002, August 8, 2007, In 2000, Mattel signed a deal with Warner Bros to became the master licensee for Harry Potter-branded toys.Mattel and Hasbro get licenses for character from Harry Potter - Lisa Bannon and John Lippman, The Wall Street Journal, 11 February 2000 In 2002, the companies extended their partnership, with Mattel becoming master licensee for Batman, Superman, Justice League and the Looney Tunes toys for all markets except Asia.Mattel, Warner Bros. in Licensing Deal - James Bates, Los Angeles Times, 9 July 2002In 2002, Mattel closed its last factory in the United States, originally part of the Fisher-Price division, outsourcing production to China, which began a chain of events that led to a lead contamination scandal.WEB,weblink CTV article on recall,, June 9, 2011, On August 14, 2007, Mattel recalled over 18 million products. The New York Times closely covered Mattel's multiple recalls.NEWS, Toymaking in China, Mattel’s Way,weblink The New York Times, 2007-07-26, 2015-07-04, 0362-4331, David, Barboza, Louise, Story, NEWS, Mattel shifts into crisis mode after quality problems - The New York Times,weblink 2015-07-04, Louise, Story, NEWS, Lead Paint Prompts Mattel to Recall 967,000 Toys,weblink The New York Times, 2007-08-02, 2015-07-04, 0362-4331, Louise, Story, Many of the products had exceeded the US limits set on surface coatings that contain lead. Surface coatings cannot exceed .06% lead by weight. Additional recalls were because it was possible that some toys could pose a danger to children due to the use of strong magnets that could detach. Mattel re-wrote its policy on magnets, finally issuing a recall in August 2007.WEB,weblink Mattel to announce toy recall,, June 9, 2011, The recall included 7.1 million Polly Pocket toys produced before November 2006, 600,000 Barbie and Tanner Playsets, 1 million Doggie Daycare, Shonen Jump's One Piece and thousands of Batman Manga toys due to exposed magnets. In 2009, Mattel would pay a $2.9 million fine to the Consumer Products Safety Commission for marketing, importing, and selling non-compliant toys.WEB, Kavitanz, Parija, Mattel fined $2.3 million over lead in toys,weblink 8 November 2013, Mattel was noted for its crisis response by several publications, including PRWeek, the Los Angeles Times, Fortune and Business Management.WEB, Mattel tackles crisis with solid comms,weblink 2015-07-04, NEWS, Tactics differ for 2 firms in crises,weblink Los Angeles Times, August 18, 2007, 2015-07-04, 0458-3035, Abigail, Goldman, E. Scott, Reckard, WEB,weblinkweblink" title="">weblink May 12, 2014, Mattel's CEO Recals a Rough Summer, Yang, Jia Lynn, January 22, 2008, CNN Money, August 11, 2016, WEB, Business Management – Work Hard, Play Hard,weblink, 2015-07-04, In early 2010, HIT Entertainment licensed Thomas & Friends to Mattel for toys.NEWS, KELL, JOHN, Mattel to Buy HIT Entertainment,weblink 8 April 2013, Wall Street Journal, October 25, 2011, Mattel agreed to purchase HiT Entertainment sans share of PBS Kids Sprout from Apax Partners group in October 2011 for $680 million.NEWS, Barbie maker Mattel to buy Thomas the Tank Engine owner,weblink BBC News, 25 October 2011, 24 October 2011, The sale/merger was completed on February 1, 2012, and HIT Entertainment became a wholly owned subsidiary of Mattel,NEWS, Szalai, Georg, Mattel's Acquisition of 'Thomas & Friends' Maker HIT Entertainment to Close on Wednesday,weblink 8 April 2013,, January 31, 2012, managed under its Fisher-Price unit.WEB, Welcome to HiT Entertainment,weblink, HiT Entertainment, October 28, 2013,weblink" title="">weblink October 29, 2013, dead, In October 2013, Mattel launched its new in-house film studio, Playground Productions.NEWS, Graser, Marc, Mattel’s Bold Plan to Take Control Back From Hollywood,weblink May 7, 2014, Variety, November 5, 2013, Fortune Magazine named Mattel one of the top 100 companies to work for in 2013, noting only 1,292 positions were full, out of 164,045 job applications during the previous year, as well as more than 1,000 employees had been with the company longer than 15 years.WEB,weblink Mattel - Best Companies to Work For 2013, Fortune,, 2013-02-04, 2013-07-10, On February 28, 2014, Mattel acquired Mega Brands.NEWS,weblink Jealous Barbie: Mattel Comes After Lego With Mega Bloks Purchase, Forbes, February 28, 2014, March 5, 2014, On April 16, 2015, Mattel announced a partnership with invention platform Quirky to crowd-source a number of products.WEB,weblink Quirky and Mattel join forces to crowdsource the next hit toy, April 16, 2015, Fortune, Mattel added a princess-themed Barbie line in 2010, and the fair and fantasy store-based Ever After High line in 2013. Barbie sales began plummeting in 2012, thus removing focus from the Disney Princess line. Mattel had only sold Cinderella, Ariel, Belle, and the two Frozen princesses during the last year or so of its license. With these competing lines and an expiration of the brand license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a Descendants license. Disney Consumer Products also made an attempt to evolve the brand from "damsels" to "heroines." In September 2014, Disney announced Hasbro would be the licensed doll maker for the Disney Princess line starting on January 1, 2016.In January 2015, board member Christopher Sinclair replaced CEO Bryan Stockton, following with 2/3 of senior executives resigning or receiving lay off. In January 2016, Mattel acquired Fuhu, makers of Nabi tablets and other technology-driven hardware, in a bankruptcy proceeding for a sum worth $21 million.{{Citation | last =Blakely | first =Lindsay| date =January 21, 2016| title =Mattel Buys Fuhu Out of Bankruptcy for $21.5 Million| publisher | url =$215-million.html | accessdate =}} Mattel formed a new division formed from HIT, Playground Productions called Mattel Creations as unit over the American Girl content creation team, in March 2016.NEWS, Tartaglione, Nancy, Mattel Creations Formed To Centralize Toy Giant’s Theatrical, TV & Digital Content,weblink June 6, 2016, Deadline Hollywood, Penske Business Media, LLC, March 31, 2016, On July 2016, NBCUniversal announced Mattel acquired the license to produce toys based on the Jurassic Park franchise after Hasbro's rights expire in 2017.WEB,weblink Mattel Nabs Universal’s ‘Jurassic Park’ Toy License From Hasbro, July 19, 2016, Bloomberg, On November 10, 2017, the Wall Street Journal reported that Hasbro, Inc. had made a takeover offer for Mattel, Inc.NEWS, Zaiobro, Paul, Mattioli, Dana, November 10, 2017, Hasbro Sets Its Sights on Mattel,weblink The Wall Street Journal, November 11, 2017, NEWS, November 10, 2017, Hasbro approaches Mattel about takeover, says WSJ, citing sources,weblink CNBC, At the time, Mattel worth was $5 billion, while Hasbro was about $11 billion. On November 15, 2017, Reuters reported that Mattel rejected the offer.NEWS, Roumeliotis, Greg, Mattel snubs Hasbro's latest acquisition approach - sources,weblink 25 November 2017, Reuters, Mattel formed with Chinese internet technology and video game company NetEase in January 2018 a joint venture, Mattel163, a mobile publishing and development studio.NEWS, Foster, Elizabeth, Mattel ups its mobile game with NetEase JV,weblink January 9, 2019, Kidscreen, Brunico Communications Ltd., January 30, 2018, The company announced on December 24, 2018 that they lost the DC Comics boy toy license to Spin Master starting in the spring of 2020. With the news, company share reached a 18-year low at $9.25 a share.NEWS, I-Chun Chen, Mattel shares fall after losing DC Comics deal,weblink January 9, 2019, LA Biz, American City Business Journals, December 24, 2018, Ynon Kreiz was named company Chairman and CEO in April 2018. In June 2018, the company laid off 2,200 partial due to Toys R Us' liquidation.NEWS, Toy giant Mattel to slash more than 2,200 jobs,weblink September 7, 2018, Las Vegas Review-Journal, AP, July 26, 2018, Kreiz started reorganizing which included new board directors added that have entertainment backgrounds and a global franchise management group charged with finding new opportunities in existing markets.NEWS, Townsend, Matthew, Mattel's New CEO Starts Movie Unit to Jump-Start Film Franchises,weblink September 7, 2018,, September 6, 2018, On September 6, 2018, Mattel announced the launch of a film division, Mattel Films, that will make movies based on the company's toy brands. Mattel's prior incarnation of its film division, Playground Productions, was absorbed into Mattel Creations after its Max Steel movie flopped.NEWS,weblink Mattel creates new film division to turn toys into movies, Ng, David, Los Angeles Times, September 7, 2018, On August 31, 2018, Mattel indicated the formation of its global franchise management division head by Janet Hsu as chief franchise management officer. The division's mandate seek out new commercial opportunities plus to bring to together consumer products, content development and distribution, digital gaming, live events and partnerships. Hsu was previously Saban Brands CEO,NEWS, Foster, Elizabeth, Mattel launches global franchise management group,weblink March 11, 2019, Kidscreen, Brunico Communications Ltd., August 31, 2018, where Frederic Soulie last worked before being appointed as senior vice president of content distribution and business development in the franchise division in late September 2018.NEWS, Foster, Elizabeth, Mattel’s global franchise management group grows,weblink March 11, 2019, Kidscreen, Brunico Communications Ltd., September 28, 2018, Mattel reorganized Mattel Television in early February 2019.NEWS, Littleton, Cynthia, Disney Channel Alum Adam Bonnett Joins Mattel Television,weblink March 11, 2019, Variety, February 6, 2019, en, In 2019 Mattel announced that the Japanese-Korean girl group TWICE would have lookalike Barbie Made to Move doll body dolls released in 2020. Similar BTS dolls were released in 2019. Also in 2019 Mattel launched the world’s first line of gender-neutral dolls, which they marketed as Creatable World.🖉WEB,weblink Mattel Unveils World's First Gender-Neutral Doll, 25 September 2019,,

Mattel Television

{{Split section|Mattel Creations|date=October 2018}}

| products = TV series| parent = Mattel, Inc.| divisions = American Girl content team| subsid = HIT Entertainment| homepage = hide}}Mattel Television, is the television production division of Mattel, Inc. The division is head by executive producer Adam Bonnett and consists of HIT Entertainment and the American Girl content creation team in Middleton, Wisconsin. Distribution is to be handled by Mattel franchise management division.NEWS, Milligan, Mercedes, Mattel Announces 22-Series Slate Inspired by Top Franchises,weblink March 11, 2019, Animation Magazine, February 18, 2019,


In May 1970, Mattel had teamed up with producer Robert B. Radnitz to form a joint venture film production company, Radnitz/Mattel Productions. Masters of the Universe had a cartoon series back in the 1980s followed by a live action film in 1987.NEWS, Fleming, Jr, Mike, Jon M. Chu In 'Masters Of The Universe' Talks,weblink December 20, 2016, Deadline, Penske Business Media, July 30, 2012, Mattel agreed to purchase HIT Entertainment sans Sprout from Apax Partners group in October 2011 for $680 million. With Lionsgate, Mattel had Barbie brand launched into a series of successful animated direct-to-video movies, which later moved to Universal. Monster High followed Barbie in 2010. Many “American Girl” films were made.A few properties, Hot Wheels, Max Steel, Masters of the Universe and Monster High have been set up at the various studios. For example, Hot Wheels was first at Columbia Pictures with McG attached to direct, but ended up moving to Warner Bros. and Joel Silver. As of 2013, the property was licensed out to Legendary Pictures, with Joe Roth attached to produce. In October 2013, Mattel Playground Productions was launched by Mattel as its new in-house film studio to handle multi-media productions for Mattel's brands.

Mattel TV history

Mattel Creations

Mattel Creations was formed in March 2016 to bring all three of Mattel's content production units, including the American Girl creative team in Middleton, Wisconsin, under its aegis. Mattel chief content officer Catherine Balsam-Schwaber was named to head the unit. While, Christopher Keenan was moved up out of HiT Entertainment to be Creations' Senior Vice President of content development & production. Two pacts with DHX Media and 9 Story Media Group were placed into Mattel Creations.NEWS, Castleman, Lana, Mattel centralizes content output in new division,weblink December 16, 2016, Kidscreen, March 31, 2016, The DHX partnership with Mattel included HiT properties (Bob the Builder and Fireman Sam) and direct Mattel properties (Little People and Polly Pocket). The partnership included new multi-platform content development and production and distribution of the new and existing content.NEWS, Goldman Getzler, Wendy, DHX Media & Mattel pact on content creation,weblink December 20, 2016, Kidscreen, Brunico Communications Ltd., December 16, 2015, 9 Story deal was directly with HiT for 2017 revivals of Barney & Friends and Angelina Ballerina, but as no new information on either revival has been provided since the initial announcement, its unknown when or even if they will ever air.NEWS, Vlessing, Etan, MIPCOM: 'Barney & Friends' Set for Relaunch by Mattel, 9 Story,weblink December 20, 2016, The Hollywood Reporter, October 6, 2015, Mattel Creations and Universal Pictures Home Entertainment Content Group had agreed to an exclusive worldwide SVOD rights agreement for the Barbie movie library. This deal started in October 2016 for the next seven years and includes the next two releases, (Barbie: Star Light Adventure) and Barbie: Video Game Hero.NEWS, Milligan, Mercedes, UPHE Snags Exclusive 'Barbie' SVOD Rights from Mattel,weblink December 16, 2016, Animation Magazine, October 16, 2016, With Balsam-Schwaber taking the general manager position at Craftsy, Mattel president and chief operating officer Richard Dickson has taken over responsibility for Mattel Creation and was not planning to fill the chief creative officer post.NEWS, Whyte, Alexandra, Mattel CCO Catherine Balsam-Schwaber departs,weblink February 12, 2018, Kid Screen, November 10, 2017, However, between the failure of the Max Steel movie and the announcement of Mattel Films in September 2018, Playground Productions was absorbed into Mattel Creations.


Mattel hired former Disney Channel Worldwide programming executive Adam Bonnett as executive producer and head of a reorganized Mattel Television in early February 2019. On February 15, 2019, Mattel TV announced a slate of 22 animated and live-action TV programs.NEWS, Kit, Borys, Mattel Launching Slate of 22 Multi-Platform Television Shows (Exclusive),weblink March 11, 2019, The Hollywood Reporter, February 15, 2019, en, This division works with the franchise management division's senior vice president of content distribution and business development Frederic Soulie.

Production{| class "wikitable"

! Title! Year(s)! Type! Production Unit! Productionpartner(s)! Distributor! Notes| (Thomas & Friends: The Great Race) {{dts5 {{dts9}} (DVD)| early 2017 (TV)}}| Animated| Hit EntertainmentMattel Creations| ARC Productions| National Amusements (UK theatrical)multiple (TV)|Max Steel (film)>Max Steel 201626}}HTTPS://VARIETY.COM/2016/FILM/NEWS/ROBERT-DE-NIRO-ROBERTO-DURAN-MOVIE-HANDS-OF-STONE-1201713247/ > TITLE=ROBERT DE NIRO BOXING MOVIE ‘HANDS OF STONE’ SET FOR AUGUST RELEASE ACCESSDATE=APRIL 2, 2016, | Live action film| Playground Productions| Dolphin EntertainmentIngenious Media| Open Road Films|| WellieWishers 20168}}| 2D-animated series Mattel Creations | Submarine Studios| Amazon Prime Video (US)Tiny Pop (UK)American Girl doll franchiseMILLIGANTITLE='WELLIEWISHERS' GETS UK DEAL, SEASON 2 GREENLIGHTACCESSDATE=DECEMBER 16, 2016DATE=OCTOBER 18, 2016, (Barbie: Dreamtopia>Dreamtopia)| June 26, 2016| 2D CGI-animated film|Cartoon Network (LatAm)Super RTL (Germany)>Pop TV (UK)MiniMini (Poland)>TET (Ukraine)|Karusel (Russia)}}| 44 minutes| (Monster High: Great Scarrier Reef)| February 12, 2017| CGI-animated film| Playground ProductionsDHX Media Vancouver|Cartoon Network (LatAm)}}Monster High (film series) {{citation needed>date=May 2017}}| The Toy Box20177}} – {{dts11|19}} | Reality series| Mattel Creations| Hudsun MediaElectusAmerican Broadcasting Company>ABC (US network)Electus InternationalDICKSON >FIRST1=JEREMY URL=HTTP://KIDSCREEN.COM/2016/10/12/MATTEL-CREATIONS-GREENLIGHTS-TWO-NEW-BARBIE-SERIES-MORE-KIDS-CONTENT/ WORK=KIDSCREEN DATE=OCTOBER 12, 2016, WEBSITE=THE FUTON CRITIC, January 9, 2019,

Mattel Films

{{Split section|Mattel Films|date=October 2018}}

| owner = Mattel, Inc.| parent = | website = hide}}Mattel Films (formerly Mattel Playground Productions (PGP), or commonly Playground Productions) is a division of Mattel. As Playground Productions, it was first part of Mattel Global Brands.NEWS, Goldman Getzler, Wendy, With profits up, Mattel launches in-house studio Playground Productions,weblink September 7, 2018, Kidscreen, October 16, 2013, It was later transferred to Mattel Creations, itself a division of Mattel, Inc. on September 6, 2018, the division was reformed as Mattel Films.

Films history

Playground Productions

(File:Mattel Playground Productions.svg|thumb|left)In October 2013, Mattel Playground Productions was launched by Mattel as its new in-house film studio to handle multi-media production, films, TV shows, web series, live events and games, for Mattel's brands. The intent was to centralize Mattel's disjointed content productions. Its first animated project is “Team Hot Wheels: The Origin of Awesome”. Mattel has under development a live-action Hot Wheels movie at Legendary Entertainment and Universal Studios, a Masters of the Universe and a Barbie film at Columbia Pictures, a Monster High feature with Universal and a Max Steel film with Dolphin Entertainment. Playground Productions was planned to set up three-year storytelling plans that incorporate every part of the Mattel company from toy designers to consumer products and marketing. David Voss was appointed as Senior Vice President of Playground Productions.NEWS, Graser, Marc, Mattel to Create Original Entertainment Through Playground Productions Banner,weblink June 6, 2016, Variety, October 15, 2013, With WWE in March 2014, Playground launched an online short form series, WWE Slam City, to go along with the toy line.NEWS, Goldman Getzler, Wendy, Mattel and WWE producing 26-episode web series for kids,weblink December 16, 2016, StreamDaily, Kidscreen, Brunico Communications Ltd., 17 March 2014, The series was picked up by Nicktoons’ NickSports programming block starting October 22, 2014.NEWS, Dickson, Jeremy, Nickelodeon takes WWE Slam City from web to TV,weblink December 16, 2016, Kidscreen, Brunico Communications Ltd., October 22, 2014, Voss left the division in January 2016 for subscription service, Loot Crate. In March 2016, PGP was placed within Mattel Creations along with the other two Mattel content production units. After failure of the Max Steel movie in 2016, Playground Productions was absorbed into Mattel Creations.NEWS, Thompson, Luke Y., Why Mattel's Latest Movie Studio Announcement Doesn't Impress,weblink January 9, 2019, Forbes, September 7, 2018, en, {{-}}

Current formation

On September 6, 2018, Mattel announced the launch of a film division, Mattel Films, that will make movies based on the company’s toy brands. Robbie Brenner was appointed to head the division as executive producer and will report directly to the CEO.NEWS,weblink Mattel, After Years Toying With Big Screen, Creates Film Division, Ziobro, Paul, 2018-09-06, Wall Street Journal, 2018-09-07, en-US, 0099-9660, The revived division's first two projects are expect to be Barbie and Masters of the Universe films. In early January 2019, Mattel closed the deal with Margot Robbie to star in the Barbie film and Warner and Robbie's production company, LuckyChap Entertainment, to co-produce the film.NEWS, Kroll, Justin, Margot Robbie’s ‘Barbie’ Film Moves Ahead as Warner Bros. Closes Deal With Mattel,weblink January 9, 2019, Variety, January 8, 2019, en, Mattel Films and Sony revive Master of the Universe film development in January 2019 with many of the prior attempt's director and producers while bringing on board different writers, Art Marcum and Matt Holloway.NEWS, Kroll, Justin, Sony and Mattel Films Tap ‘Men in Black’ Writers on ‘Masters of the Universe’ Reboot,weblink January 11, 2019, Variety, January 11, 2019, en,

Production{| class "wikitable"

! Title! Year(s)! Type! Production Unit! Productionpartner(s)! Distributor! Notes| Team Hot Wheels| June 7, 2014| Animated| Playground Productions| Mercury FilmworksTitmouse, Inc.| digital platforms|
  • 22-minute origin story (spring)
  • 11 two-minute shorts (summer)
  • 74-minute direct-to-video film (fall)| WWE Slam City2014
17{edih}| Stop motion| Playground Productions| Stoopid Buddy StoodiosNicktoons (TV channel)>Nicktoons (NickSports)| 26-episode two-minute shorts series Ever After HighRUSAK>FIRST1=GARYURL=HTTP://STREAMDAILY.TV/2014/04/03/AT-SIX-MONTH-OLD-PLAYGROUND-MATTEL-WANTS-ALL-IN-ON-DIGITAL-DISTRIBUTION/WORK=STREAMDAILYPUBLISHER=BRUNICO COMMUNICATIONS LTD., April 3, 2014, 2014| Legacy Day animated special Playground Productions|| Netflix| |True Hearts Day 22-minute webisode special||Nickelodeon|| Thronecoming TV special||| 44-minute| Fairy tale web series||| 22 two-minute webisodesMax Steel (film)>Max Steel 201626}}HTTPS://VARIETY.COM/2016/FILM/NEWS/ROBERT-DE-NIRO-ROBERTO-DURAN-MOVIE-HANDS-OF-STONE-1201713247/ > TITLE=ROBERT DE NIRO BOXING MOVIE ‘HANDS OF STONE’ SET FOR AUGUST RELEASE ACCESSDATE=APRIL 2, 2016, | Live action film| Playground Productions| Dolphin EntertainmentIngenious Media| Open Road Films|| (Monster High: Great Scarrier Reef)| February 12, 2017| CGI-animated film| Playground ProductionsDHX Media Vancouver|Cartoon Network (LatAm)}}Monster High (film series) {{citation needed>date=May 2017}}


Barbie (film series)#Live-action film adaptation>Barbie Live-action film Mattel Films|
  • LuckyChap Entertainment
|Warner Bros. Pictures|Masters of the Universe (film)#Remake>Masters of the Universe
  • Columbia Pictures
  • Escape Artists|Sony Pictures Releasing|

    See also



    Further reading

    • Kettelkamp, Sean; Chatty Cathy and Her Talking Friends, Schiffer Publishing (1998)

    External links

    • {{Official}}
    {{Finance links| name = Mattel | symbol = MAT| sec_cik = MAT| yahoo = MAT| google = MAT}}{{Mattel|state=expanded}}{{Superhero toy lines}}

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