Lonely Planet

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Lonely Planet
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{{About|the guidebook publisher|the theatrical work|Lonely Planet (play)|the song|Lonely Planet (song)}}{{Use dmy dates|date=April 2018}}{{multiple issues|{{example farm|date=July 2018}}{{over-quotation|date=July 2018}}}}

Luis Cabrera (CEO)}}| publications = BooksMobile appsVideoMagazineGuide book>Travel guides| genre = | imprints = | revenue = | owner = Brad KelleyPUBLISHER=LONELY PLANET, 5 March 2011,}}}}(File:2008TIBE Day4 Hall1 AustraliaPavilion TheWheelers.jpg|thumb|Maureen and Tony Wheeler, co-founders of Lonely Planet)Lonely Planet is a large travel guide book publisher.NEWS, BBC gives Lonely Planet guides a home in first major acquisition, Nic, Fildes,weblink The Independent, 2 October 2007, 5 March 2011, {{As of|2011}}, the company had sold 120 million books since inception and by early 2014, it had sold around 11 million units of its travel apps.WEB, The 25-Year-Old at the Helm of Lonely Planet,weblink Outside Magazine, 26 May 2014, Charles Bethea, 27 March 2014, {{update inline|date=January 2019}}


Early years

Lonely Planet was founded by married couple Maureen and Tony Wheeler. In 1972, they embarked on an overland trip through Europe and Asia to Australia, following the route of the Oxford and Cambridge Far Eastern Expedition.WEB,weblink Asia's overland route, 20 July 2006, LiveJournal, 5 March 2011, dead,weblink" title="">weblink 24 February 2012, BOOK, Magic bus: on the hippie trail from Istanbul to India, MacLean, Rory, Rory MacLean, 2007, Penguin Books, 978-0-14-101595-8, The company name originates from the misheard "lovely planet" in a song written by Matthew Moore.BOOK, Unlikely Destinations: The Lonely Planet Story, Wheeler, Tony, Wheeler, Maureen, Maureen Wheeler, 2007, Tuttle Publishing, Periplus Editions, 978-0-7946-0523-0, registration,weblink Lonely Planet's first book, Across Asia on the Cheap,WEB,weblink Lonely Planet Publications Pty Ltd.,, 5 March 2011, had 94 pages, was written by the couple in their home.NEWS, Journey's end for the guidebook gurus?,weblink 26 May 2014, The Observer, 7 October 2007, Carole Cadwalladr, The original print run consisted of stapled booklets.NEWS, A Lonely Planet Founder Looks Back,weblink 26 May 2014, The New York Times, 7 June 2013, Emily Brennan, Tony returned to Asia to write Across Asia on the Cheap: A Complete Guide to Making the Overland Trip, published in 1975.BOOK, Tony Wheeler, Across Asia on the Cheap: A Complete Guide to Making the Overland Trip,weblink 1975, Lonely Planet Publications, 978-0-9598080-2-5,


(File:Lonely Planet Australia travel guide 16th Edition.png|thumb|Lonely Planet's Australia guide, 16th edition (2011))The Lonely Planet guide book series initially expanded in Asia, with the India guide book in 1981,WEB,weblink Tony Wheeler's "Lonely Planet", Rick, Steves, Rick Steves, 24 November 2007,, 24 November 2007, and expanded to rest of the world. Geoff Crowther was renowned for frequently inserting his opinions into the text of the guides he wrote. His writing was instrumental to the rise of Lonely Planet. The journalist used the term "Geoffness", in tribute to Crowther, to describe a quality that has been lost in travel guides.By 1999, Lonely Planet had sold 30 million copies of its travel guides. The company's authors consequently benefited from profit-sharing and expensive events were held at the Melbourne office, at which limousines would arrive, filled with Lonely Planet employees.

Wheelers' sale to BBC

In 2007, the Wheelers and John Singleton sold a 75% stake in the company to BBC Worldwide, worth an estimated £63 million at the time. The company was publishing 500 titles and ventured into television production. BBC Worldwide struggled following the acquisition, registering a £3.2 million loss in the year to the end of March 2009. By the end of March 2010, profits of £1.9 million had been generated, as digital revenues had risen 37% year-on-year over the preceding 12 months, a Lonely Planet magazine had grown and non-print revenues increased from 9% in 2007 to 22%. Lonely Planet's digital presence included 140 apps and 8.5 million unique users for, which hosted the Thorn Tree travel forum.NEWS, BBC to buy out Lonely Planet,weblink 26 May 2014, The Guardian, 18 February 2011, Mark Sweney, BBC Worldwide acquired the remaining 25% of the company for £42.1 million (A$67.2 million) from the Wheelers.NEWS, BBC takes last slice of Planet,weblink The Sydney Morning Herald, 20 February 2011, 5 March 2011,

BBC's sale to NC2

By 2012 BBC wanted to divest itself of the company and in March 2013 confirmed the sale of Lonely Planet to Kelley's NC2 Media for US$77.8 million (£51.5 million)—, at nearly an £80 million (US$118.89 million) loss.NEWS, U.S. Buyer for BBC's Book Unit on Travel,weblink 26 May 2014, The New York Times, 19 March 2013, Eric Pfannner, File:LonelyPlanetBuildingFootscray.jpg|thumb|Lonely Planet's former headquarters in Footscray ]]


Lonely Planet's online community, the Thorn Tree,WEB,weblink Thorn Tree Travel Forum, Lonely Planet, 5 March 2011, was created in 1996. It is named for a Naivasha thorn tree (Acacia xanthophloea) that has been used as a message board for the city of Nairobi, Kenya since 1902.BOOK, Mary Fitzpatrick, Tim Bewer, Matthew Firestone, East Africa,weblink 2009, Lonely Planet, 978-1-74104-769-1, 290, The tree still exists in the Stanley Hotel, Nairobi. It is used by over 600,000 travelers to share their experiences and look for advice. Thorn Tree has many different forum categories including different countries, places to visit depending on one's interests, travel buddies, and Lonely Planet support.In 2009, Lonely Planet began publishing a monthly travel magazine called Lonely Planet Traveller. It is available in digital versions for a number of countries.WEB, Clampet, Jason,weblink Skift Forum Video: Lonely Planet's CEO on the Future of Travel Content,, 3 November 2014, Lonely Planet also had its own television production company, which has produced series, such as Globe Trekker, Lonely Planet Six Degrees, and Lonely Planet: Roads Less Travelled.NEWS, Lonely Planet: Roads Less Travelled,weblink National Geographic Channel (Australia), National Geographic Channel Australia and New Zealand, 24 August 2010, dead,weblink" title="">weblink 6 November 2009, Toby Amies and Asha Gill ( both British TV presenters ) took part in the Lonely Planet Six degrees.{{cn|date=February 2019}}


A mention in a Lonely Planet guidebook can draw large numbers of travellers, which changes places mentioned. For example, Lonely Planet has been blamed for the rise of what is sometimes referred to as 'the Banana Pancake Trail' in South East Asia.WEB,weblink Madras and The Lonely Planet People, Colin, Todhunter,, 24 August 2010, WEB,weblink Pictures courtesy of Lonely Planet Publications, Harry, Priestley, July 2008,, 10 August 2010, In 1996, in response to a "Visit Myanmar" campaign by the Burmese military government, the Burmese opposition National League for Democracy (NLD) and its leader Aung San Suu Kyi called for a tourism boycott.NEWSPAPER,weblink Suu Kyi's party ends opposition to tourism, Ben Doherty, 30 May 2011, The Sydney Morning Herald,weblink" title="">weblink 2 June 2011, As the publication of Lonely Planet's guidebook to Myanmar (Burma) is seen by some as an encouragement to visit that country, this led to calls for a boycott of Lonely Planet.NEWS, Unions call to boycott Lonely Planet,weblink 22 February 2008, 24 August 2010, Lonely Planet's view is that it highlights the issues surrounding a visit to the country, and that it wants to make sure that readers make an informed decision.WEB,weblink Responsible travel, Wheeler, Tony, Wheeler, Maureen, Lonely Planet, 24 August 2010, In 2009, the NLD formally dropped its previous stance and now welcomes visitors "who are keen to promote the welfare of the common people".In March 2019, Lonely Planet posted a video in Facebook falsely claiming that the Banaue Rice Terraces in the Philippines were created by "Chinese", leading to criticism. The magazine later tweeted in April 2019 that their Facebook video was indeed "misleading", and that they would update the next Philippines book edition, but will not pull out current editions that already wrongfully state that the terraces were made by the Chineseweblinkweblink

See also


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