Joe Trippi

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Joe Trippi
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|nationality=American|occupation=Political strategist}}Joseph Paul Trippi (born June 10, 1956) is a longtime Democratic strategist who has worked on several Gubernatorial, United States Senate and Congressional campaigns, including Jerry Brown for Governor of California and Doug Jones for U.S. Senate in Alabama.NEWS,weblink The inside story of Doug Jones’s win in Alabama, Vox, 2018-01-29, NEWS,weblink Brown scraps Schwarzenegger's tinsel, SFGate, 2018-01-29, He has worked for several Democratic presidential campaigns, most notably as manager of Howard Dean's groundbreaking 2004 campaign.NEWS,weblink Joe Trippi's Wild Ride, Albert-Halaban, Lisa DePaulo,Gail, 2006-10-31, GQ, 2018-01-29, en, He currently serves as a political commentator for CNN.NEWS,weblink Joe Trippi joins CNN as political commentator, 2018-01-04, CNN Commentary, 2018-01-29, en-US,

Early career

Trippi began his career in the mid-1970s working on several local elections in San Jose, California,BOOK, Fineman, Howard, Howard Fineman, 2008, The Thirteen American Arguments: Enduring Debates that Define and Inspire Our Country, Random House Publishing Group, 239, 978-1-4000-6544-8,weblink before leaving college a few credits shy of graduation to join Ted Kennedy's presidential campaign in 1980.WEB,weblink How Joe Trippi Found Happiness at Fox News, DePaulo, Lisa, October 19, 2012, The New Republic, 2015-10-15, Trippi served as Deputy Campaign Manager for Los Angeles Mayor Tom Bradley's successful reelection bid in 1981 and again when Bradley ran for governor in 1982.WEB,weblink Time Seen Overtaking Racial 'Bradley Effect', Decker, Cathleen, October 29, 2008, Chicago Tribune, 2015-10-15, WEB,weblink Mondale Aide Pulls off Coup in Maine, Nyhan, David, July 29, 1983, The Boston Globe, 2015-10-15,weblink 2015-10-19, yes, During Bradley's gubernatorial campaign, Trippi installed one of the first in-house computers for a political campaign: the DEC-PDP11.BOOK, Graff, Garrett M., Garrett Graff, 2007, The First Campaign: Globalization, the Web, and the Race for the White House, Farrar, Straus and Giroux, 43, 978-0-374-15503-2,weblink Trippi used it for fundraising and targeting.WEB,weblink How Technology Has Restored the Soul of Politics, Trippi, Joe, December 18, 2012, MIT Technology Review, 2015-10-15, File:Pdp-11-40.jpg|thumb|left|upright|150px|alt=Example of the PDP-11 series|Example device using the PDP-11PDP-11

Political campaigns

1984 presidential election

Trippi remained in California to hold his first and only government position as Lieutenant Governor Leo McCarthy's Deputy Chief of Staff, before overseeing several successes in Vice President Walter Mondale’s 1984 campaign for the Democratic presidential nomination. Starting with a come-from-behind victory at the Maine State Convention, Trippi eventually managed operations as the state director in Iowa and Pennsylvania, where Mondale won by 30 and 14 points respectively.WEB,weblink Shakeup in Mondale California Campaign, Cervantes, Niki, August 23, 1984, UPI, 2015-10-16,

Various campaigns, 1984-88

Following the Mondale campaign, Trippi joined Senator Ted Kennedy’s PAC, the Fund for a Democratic Majority, as Deputy Director under Paul Tully. At the time, Bob Shrum was chairman of the committee, but he soon resigned to start the media firm Caddell, Doak and Shrum, taking Trippi with him to be Vice President of the firm.WEB,weblink Kerry’s Brain, Auletta, Ken, September 20, 2004, New Yorker, 2015-10-16, BOOK, Klein, Joe, Joe Klein, 2006, Politics Lost: How American Democracy Was Trivialized by People Who Think You’re Stupid, Random House, 57–60, 978-0739326145, During Trippi’s tenure at what became Doak and Shrum, the firm worked on several media campaigns for gubernatorial and senatorial candidates including those of Virginia Governor Jerry Baliles, Senator Alan Cranston of California, Senator Barbara Mikulski of Maryland, and Pennsylvania Governor Bob Casey.BOOK, Shrum, Robert, Robert Shrum, 2007, No Excuses: Concessions of a Serial Campaigner, Simon & Schuster, 155–59, 978-0743296519,weblink Shrum has attributed Trippi with conceiving and producing the famous spot on Cranston’s campaign, "Zschau’s Greatest Hits".

1988 presidential election

{{external media |float=right |width=200px |video1=Gephart "Hyundai" TV Spot, YouTube video}}In 1987, Trippi left Doak and Shrum to work on Gary Hart’s 1988 presidential bid with former colleague Paul Tully as deputy political director, later joining Dick Gephardt's team as deputy campaign manager after Hart withdrew from the race.WEB,weblink Gary Hart: First in the Party Polls and Last in the Hearts of Fellow Candidates, Brownstein, Ronald, January 10, 1988, Los Angeles Times, 2015-10-20, There, Trippi was instrumental in the creation of the "Hyundai" ad, a television spot which received praise for launching Gephardt from last place in the polls to winning the Iowa caucuses.BOOK, Klein, Joe, Joe Klein, 2006, Politics Lost: How American Democracy Was Trivialized by People Who Think You’re Stupid, Random House, 112–13, 978-0739326145, WEB,weblink Politics : But It Is Called Oversimplified : 'Hyundai' TV Ad Boosts Gephardt, Risen, James, March 2, 1988, Los Angeles Times, 2015-10-20,

1992 presidential election

During the 1992 election cycle, Trippi consulted on the Presidential campaigns of Governor Douglas Wilder of Virginia and Jerry Brown of California.WEB,weblink Wilder Shifts Campaign's Focus to Woo Black Voters : Democrats: The presidential hopeful fails to make inroads with his message of fiscal conservatism, Fulwood III, Sam, December 26, 1991, Los Angeles Times, 2015-10-21, For Brown's campaign, Trippi and colleague Joe Costello orchestrated the first successful use of an 800 number in politics, raising $8 million by advertising the number on television and during debates.BOOK, Alexander, Herbert E., Corrado, Anthony, 1995, American Political Institutions and Public Policy, Financing the 1992 Election, Volume 9, M.E. Sharpe, 74, 978-1563244377,

Various campaigns, 1992-2004

Throughout the rest of the 1990s, Trippi worked as a media consultant and producer for multiple successful congressional races, including Ron Wyden’s run for Oregon's Senate seat, Jim Moran's in Virginia’s 8th district, and Marjorie Margolies-Mezvinsky's in Pennsylvania’s 13th district, which had been held by a Republican for almost 90 years.BOOK, Johnson, Dennis W., 2001, No Place for Amateurs: How Political Consultants are Reshaping American Democracy, Routledge, 265, 978-1135962722, WEB,weblink The Fighter: Longtime Congressman Celebrated by Alexandria Democrats, Pope, Michael Lee, May 14, 2014, Connection Newspapers, 2015-10-21, WEB,weblink Suburban Races May Be Expensive In House Contests, There's A Mad Dash To Raise And Spend Funds. One Could Cost As Much As $2.5 Million, Landry, Peter, July 23, 1992, The Philadelphia Inquirer, 2015-10-21, In 2002, when five Democratic congressmen were redistricted into Republican majority districts and forced in contests against Republican incumbents,WEB,weblink 2002 Redistricting Could Spell Trouble for Democrats, Rossomando, John, July 7, 2008, CNS News, 2015-10-27, Trippi worked as a strategist and media consultant for Congressman Tim Holden, the only one of the five to win.WEB,weblink Congressman Tim Holden Reflects on Congress Years, Latimer, John, December 21, 2012, Lebanon Daily News, 2015-10-21, {{dead link|date=December 2017 |bot=InternetArchiveBot |fix-attempted=yes }}

2004 presidential election

{{further|Blog for America|Howard Dean presidential campaign, 2004#Fundraising|selfref=yes}}As national campaign manager for Vermont Governor Howard Dean’s presidential campaign in 2004, Trippi used online technology to organize what he envisioned would become "the largest grassroots movement" in presidential politics at the time.WEB,weblink, Lizza, Ryan, June 2, 2003, The New Republic, 2015-10-22, One of these methods included the blog entitled Blog for America where the campaign could communicate directly with supporters.WEB,weblink Joe Trippi's Killer App, Tischler, Linda, October 1, 2013, Fast Company, 2015-10-22, Another was DeanTV, an online streaming platform playing videos and clips from the campaign trail.WEB,weblink Web-Savvy Staff Helps Dean Weave His Way Up, Getlin, Josh, September 24, 2003, Los Angeles Times, 2015-10-22, The campaign also developed technology for a social media site that enabled supporters to connect and campaign for Dean together.BOOK, Klein, Joe, Joe Klein, 2006, Politics Lost: How American Democracy Was Trivialized by People Who Think You’re Stupid, Random House, 177, 978-0739326145, Through this innovative use of the Internet for small-donor fundraising, "Dean for America" raised more money than any Democratic presidential campaign to that point – all with donations averaging less than $100.

Various campaigns, 2004-2017

Trippi joined Jerry Brown again in 2006 serving as media consultant and strategist for his successful bid for California Attorney General.WEB,weblink Trippi a True Believer in Brown’s Cause, Harmon, Steven, September 9, 2010, San Jose Mercury News, 2015-10-22, During this cycle he also produced the media for John Hall’s winning campaign for New York’s 19th district congressional seat.WEB,weblink Hall Hires Trippi, Byrdson, Nicole, April 5, 2006, New York Observer, 2015-10-22, John Edwards hired Trippi in 2007 as a senior adviser for his 2008 presidential campaign.WEB,weblink With Trippi's Rise, Some See a New John Edwards, Cillizza, Chris, October 23, 2007, The Washington Post, 2015-10-22, He also worked as media strategist and a senior adviserNEWS,weblink Opinion {{!, Jones could have mercilessly attacked Moore. He didn’t, and he won.|last=Trippi|first=Joe|date=2017-12-19|work=Washington Post|access-date=2017-12-24|last2=Maslin|first2=Paul|language=en-US|issn=0190-8286}} for Doug Jones' successful campaign in the 2017 U.S. Senate special election in Alabama, running for the seat left open when Jeff Sessions was appointed as Attorney General.

Recent work

In 2010, Trippi was a senior strategist and media consultant in Jerry Brown’s successful run for reelection as California Governor. The Brown ads Trippi & Associates produced received four Pollie awards for excellence in political media and TIME magazine named one ad, "Echo," the best ad of 2010.WEB,weblink Jerry Brown, "Echo" - The Top 10 of Everything of 2010, Sorensen, Adam, December 9, 2010, Time, 2015-10-22, WEB,weblink 20th Annual Pollie Awards & Conference, The American Association of Political Consultants, PDF, 2015-10-22, yes,weblink" title="">weblink 2015-02-19, Andrew Romanoff, who challenged the incumbent Senator Michael Bennet in the 2010 Colorado Senate election, announced his campaign had hired Trippi as one of its four new consultants.NEWS,weblinkweblink" title="">weblink yes, September 6, 2012, Joe Trippi, 3 Other Consultants Sign On With Romanoff, 2010-01-29, The Huffington Post, Ethan, Axelrod, January 29, 2010, Trippi worked on a number of recent House victories for Representatives Tulsi Gabbard, Janice Hahn, Mark Takano, and Seth Moulton.WEB,weblinkweblink" title="">weblink yes, 2015-06-10, Our Ads,, 2015-10-22, Moulton, a former Marine from Massachusetts, won in a shocking come-from-behind upset.WEB,weblink Seth Moulton’s Mission, Schreckinger, Ben, December 2, 2014, Politico, 2015-10-22, The campaign overcame millions in outside spending to beat 18-year incumbent John Tierney in the primary and Richard Tisei in the targeted general election.WEB,weblink Newcomer Moulton Cruises Past Tisei In 6th, Becker, Deborah, November 5, 2014, WBUR, 2015-10-22, In a recent article from The Boston Globe, Moulton recalls nationally renowned pollster Mark Mellman telling him to quit the race because it would be "statistically impossible" to win.WEB,weblink Congressman Recalls Pollster Told Him to Quit Race, O’Sullivan, Jim, May 26, 2015, The Boston Globe, 2015-10-22, In 2017, Trippi worked on the special election to fill the Senate seat vacated by Jeff Sessions on behalf of former US Attorney for the Northern District of Alabama Doug Jones. In his victory speech, Jones referred to Trippi as the "greatest political consultant in the world".NEWS,weblink Read Doug Jones' victory speech, CNN, 2018-04-15, After the historic come from behind victory in Alabama, Trippi worked for Democratic candidates in both of the 2018 U.S. Senate campaigns in Mississippi. Trippi worked with Howard Sherman for seat currently held by incumbent Roger Wicker,WEB,weblink Senate candidate Howard Sherman makes intro statewide radio buy on urban radio stations . . . and the ads are priceless #mssen {{!, Yall Politics||language=en-US|access-date=2018-04-15}} and with former Secretary of Agriculture Mike Espy in the special election for the Senate seat vacated by Thad Cochran who decided to resign for health reasons.NEWS,weblink Democrat Mike Espy announces bid for Senate seat in Mississippi, Sullivan, Sean, 2018-04-06, Washington Post, 2018-04-15, en-US, 0190-8286, In 2018, Trippi worked on the campaign of Janet Garrett, a retired schoolteacher and union leader running to unseat the conservative founder of the Freedom Caucus, U.S. Rep. Jim Jordan, in Ohio's 4th congressional districtweblink currently serves as senior adviser to Senator Doug Jones and Senate candidate Teresa Tomlinson.

International work

Trippi has also worked on international political campaigns over the years. In 1993, Trippi worked for then-PASOK leader Andreas Papandreou’s successful campaign of Prime Minister of Greece, as well as for his son, George Papandreou in 2007. Trippi advised former British Prime Minister Tony Blair in 2005.WEB,weblink Once Again, Americans Doing Their Bit for Blair, Balz, Dan, May 5, 2005, The Washington Post, 2015-10-23, In 2006, he worked for Romano Prodi on his winning race for Prime Minister of Italy.WEB,weblink Trippi on Web Campaigning, Schrobsdorff, Susanna, May 18, 2006, Newsweek, 2015-10-23, In 2008, Trippi helped Morgan Tsvangirai and Zimbabwe’s opposition party, the Movement for Democratic Change receive the most votes over Robert Mugabe in elections marred by violence.WEB,weblink Lobbying in Africa: Nightmare on K street, November 28, 2014, The Africa Report, 2015-10-23, He also brought media attention to Mugabe’s democratic subversion and violence which led to a unity government and Tsvangarai becoming the Prime Minister of Zimbabwe. As part of the unity government, Tsvangirai designated Roy Bennett as Deputy Minister of Agriculture on February 10, 2009. But Mugabe refused to swear Bennett into office, and three days later Bennett was arrested and charged with treason.WEB,weblink MDC Minister Charged with Treason after Airport Arrest, Howden, Daniel, February 14, 2009, The Independent, 2015-10-23, Tsvangirai’s party reported that Bennett was being denied food in prison.WEB,weblink Zimbabwe Police Deny Bennett Access to Food Following Arrest, Latham, Brian, February 14, 2009, Bloomberg, 2015-10-23, Trippi led an international campaign to put pressure on Mugabe to release Bennett,WEB,weblink Zimbabwe Court Releases Roy Bennett on Bail, March 12, 2009, The Telegraph, 2015-10-23, and days after his release on March 12, Bennett thanked Trippi for his efforts.INTERVIEW,weblink Bennett, Roy, Roy Bennett (politician), Trippi, Joe, David Shuster, Online activism help frees Zimbabwe's Bennett, 1600 Pennsylvania Avenue (TV series), 1600 Pennsylvania Avenue, MSNBC, March 19, 2009, 2015-10-23, Trippi was hired by the Libertas political party to work on their campaign for the 2009 European Parliament election.EPISODE, Declan Ganley interview,weblink McGurk on 4, Classic Hits 4FM, 4fm, Dublin, 2009-03-16, yes,weblink" title="">weblink 2009-04-04, In January 2010, Michael Hastings reported that Joe Trippi was working in Iraq to help launch a secular moderate Shiite party: the Ahrar party headed by Iyad Jamal Al-Din.WEB,weblink Iraq’s New Hired Guns, Hastings, Michael, Michael Hastings (journalist), January 19, 2010, The Daily Beast, 2015-10-23, A day later, Hastings also reported that 20 of Ahrar’s candidates had been struck from the ballot.WEB,weblink Joe Trippi heads to Baghdad, more candidates banned (Iraqracy V), Hastings, Michael, Michael Hastings (journalist), January 20, 2010, The Hastings Report, 2015-10-23, Beginning in October 2011, Trippi advised on the implementation of the recommendations of the Bahrain Independent Commission of Inquiry, which was tasked with looking into the incidents that occurred during the period of unrest in Bahrain in February and March 2011,WEB,weblink Exhibit B to Registration Statement Pursuant to the Foreign Agents Registration Act of 1938, as amended, Foreign Agents Registration Unit (FARA), PDF, 2015-10-23, WEB,weblink Homepage, Bahrain Independent Commission of Inquiry, 2015-10-23, saying he "had no problem working for them" because they were "one of the progressive countries in the Middle Eastern Gulf."U.S. not "standing idly by" in Bahrain - The commission released a 500-page report which criticized security forces and provided various conclusions, observations, and recommendations to the government.WEB,weblink Report of the Bahrain Independent Commission of Inquiry, December 10, 2011, Bahrain Independent Commission of Inquiry, PDF, 2015-10-23, Trippi ended his work in Bahrain in April 2012.WEB,weblink Trippi Ends Bahrain Work, McCauley, Kevin, June 12, 2012, O'Dwyer's Inside News of Public Relations & Marketing Communications, 2015-10-23, In 2011, Trippi provided strategic support for the campaign of Goodluck Jonathan in the Nigerian presidential election.WEB,weblink Nigerian Elections 2011: Goodluck May Need to Live up to His Name, Dearn, Mark, March 28, 2011, Think Africa Press, 2015-10-23,weblink" title="">weblink August 27, 2014, yes, In 2015, Trippi helped guide the new media strategy for the election of Nigerian President Goodluck Jonathan, helping him build a following of over 800,000 Nigerians and leading CNN to declare Jonathan the “Facebook President.”Trippi served as a senior strategist for Cyril Ramaphosa’s successful bid for ANC President in 2017, leading to Ramaphosa becoming the President of South Africa.

Other work and advocacy

Apart from campaign politics, Trippi has been involved in many other facets of the political world. He was named a fellow at the Institute of Politics at Harvard's Kennedy School of Government,WEB,weblink Joe Trippi, Institute of Politics at Harvard University, 2015-10-23, and at the New Politics Institute, a Think Tank of the New Democratic Network.WEB,weblink Joe Trippi, New Politics Institute, 2015-10-23,weblink" title="">weblink November 26, 2011, yes, He also serves on the advisory board to nonpartisan organization Why Tuesday? that encourages increased voter participation.WEB,weblink Joe Trippi, Why Tuesday?, 2015-10-23, He founded the consultancies Trippi & Associates and Trippi International in 2004.WEB,weblink Homepage,, 2015-10-23, He has had roles on various cable and broadcast networks, previously as a contributor on MSNBC and Fox News, and a political analyst on CBS News.Trippi has consulted with a number of leading non-profits and corporations including the Humane Society of the United States, the American Cancer Society, Best Friends Animal Society,, Toyota, DaimlerChrysler, SES Americom, Corning, LabCorp, IBM, Lionsgate Films, BestBuy, and Wave Systems.WEB,weblink Joe Trippi Biography, Fox News,weblink" title="">weblink 2015-10-15, yes, 2015-10-15,

Personal life

Trippi is a resident of the Eastern Shore of Maryland.

Published work

  • BOOK, Joe Trippi, The Revolution Will Not Be Televised: Democracy, the Internet, and the Overthrow of Everything, 2004-07-06, William Morrow, 978-0-06-076155-4,weblink



External links

{{Fox News personalities}}{{Libertas topics}}{{Authority control}}

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