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{{Short description|Typeface designed by Adrian Frutiger}}{{use dmy dates|cs1-dates=ly|date=November 2023}}

factoids

Commercial software>CommercialHTTPS://WWW.BUSINESSWIRE.COM/NEWS/HOME/20181010005480/EN/MONOTYPE-INTRODUCES-MOSAIC-PLATFORM-ENHANCEMENTS-NEUE-FRUTIGER >TITLE=MONOTYPE INTRODUCES MOSAIC PLATFORM ENHANCEMENTS AND NEUE FRUTIGER WORLD TYPEFACE FOR GLOBAL BRANDING; PLANS FONT DISCOVERY TECHNOLOGY PREVIEW FOR ADOBE MAX NEWSPAPER=BUSINESSWIRE, 2019-05-19, | creator = Adrian FrutigerMergenthaler Linotype Company>Linotype| variations = Frutiger Next}}Frutiger (pronounced {{IPA-de|ˈfruːtɪɡər|}}) is a series of typefaces named after its Swiss designer, Adrian Frutiger.JOURNAL, Kupferschmid, Indra, Between Frutigerization and tradition: diversity, standardization, and readability in contemporary typographic landscapes, Social Semiotics, 16 March 2015, 25, 2, 151–164, 10.1080/10350330.2015.1010319, 145113756, Frutiger is a humanist sans-serif typeface, intended to be clear and highly legible at a distance or at small text sizes. A popular design worldwide, type designer Steve Matteson described its structure as "the best choice for legibility in pretty much any situation" at small text sizes, while Erik Spiekermann named it as "the best general typeface ever".WEB, Spiekermann, Erik, Twitter post,weblink Twitter, 11 July 2015, WEB, Matteson, Steve, Type Q&A: Steve Matteson from Monotype,weblink Typecast, 12 September 2015,

Distinctive characteristics

Characteristics of this typeface are:

Lowercase: square dot over the letters i and j; double-storey a, single-storey g. Wide, open apertures on letters such as a, e and s. Very high x-height, increasing its clarity.

Uppercase: Wide A with a very low centre bar, though less obvious in bold weight. Q with a stroke below the circle only. Univers-like M, square and with centre strokes descending to the base of the letter.

Figures: diagonal serif on the 1; closed 4.

Oblique: The slanted version is an oblique in which the letterforms are slanted, rather than a true italic. Some versions not drawn by Frutiger do add a true italic (see Frutiger Next below).

The typeface in its original incarnation uses the Frutiger numbering system.

History

Frutiger is a sans-serif typeface by the Swiss type designer Adrian Frutiger. It is the text version of Frutiger's earlier typeface Roissy, commissioned in 1970/71Adrian Frutiger, Typefaces. The Complete Works, (Basel: Birkhäuser Verlag, 2008), p224. by the newly built Charles de Gaulle Airport at Roissy, France, which needed a new directional sign system, which itself was based on Concorde, a font Frutiger had created in the early 1960s.The beginning of Frutiger starts from Concorde, a sans-serif font Frutiger was commissioned to design in 1961-4 by the minor metal type company Sofratype. Frutiger was asked to create a design that would not be too similar to his previous Univers, a reinvention of classic 19th-century typefaces. In practice the design was drawn by his colleague (and fellow Swiss in Paris) André Gürtler as Frutiger was busy. Frutiger wrote of it: "I felt I was on the right track with this grotesque; it was a truly novel typeface." Gürtler too wrote of feeling that the design was innovative: "this style didn't exist in grotesques at the time, except for Gill Sans." Despite Frutiger and Gürtler's enthusiasm, the design failed to sell well and was discontinued with the end of the metal type period: Frutiger wrote that Linotype, who bought Sofratype, "weren't aware of the fact that with Concorde they had a totally up-to-date typeface."Some years later, Frutiger was commissioned to develop a typeface for Roissy Airport. Frutiger had earlier created an alphabet inspired by Univers and Peignot for Paris Orly Airport, but found the experience a failure due to lack of control and the insistence that all text be in capitals only. As a result, he proposed a modified version of Concorde, refining it following research into legibility. The Roissy typeface was completed in 1972.Adrian Frutiger, Typefaces. The Complete Works, (Basel: Birkhäuser Verlag, 2008), p250. Impressed by the quality of the Roissy airport signage, the typographical director of the Mergenthaler Linotype Company approached Frutiger in 1974 to turn it into a typeface for print.In designing the typeface's predecessors Concorde and Roissy, Frutiger's goal had been to create a sans-serif typeface with the rationality and cleanliness of Univers but the organic and proportional aspects of Gill Sans. According to Frutiger, "What was important, was total clarity – I would even call it nudity – an absence of any kind of artistic addition." Designing Frutiger as a print version of Roissy, this principle resulted in a distinctive and legible typeface. The letter properties originally suited to the needs of Charles de Gaulle: a modern appearance and legibility at various angles, sizes, and distances. Ascenders and descenders are very prominent, and apertures are wide to easily distinguish letters from one another.WEB, Albert-Jan, Pool, From Univers to Frutiger,weblink Fonts In Use, 9 December 2013, 11 July 2015, Improvements on Roissy included better spacing.The Frutiger family was released publicly in 1976 by the Stempel type foundry in conjunction with Linotype. Frutiger became extremely popular for uses such as corporate and transportation branding. In 2008 it was the fifth best-selling typeface of the Linotype foundry.WEB,weblink Best-Selling Fonts of 2008 - Linotype Font Feature, Linotype.com, 2010-05-26, 2011-03-10, The Frutiger typeface retrospectively gave its name to the 2000s internet aesthetic Frutiger Aero, because the typeface was used in similar settings to this design style.WEB, Unveiling the Mystery: Exploring the Fascinating World of Frutiger Aero,weblink 2023-09-21, www.reeditionmagazine.com, WEB, Cortés, Michelle Santiago, January 30, 2023, What Frutiger Aero teaches us about niche internet aesthetics,weblink live,weblink January 30, 2023, March 17, 2023, i-D, Vice (magazine), Vice,

Frutiger Linotype

This is a version of the original Frutiger font family licensed to Microsoft. This family consists of Frutiger 55, 56, 65, and 66. It does not include OpenType features or kerning, but it adds support to Latin Extended-B and Greek characters, with Frutiger 55 supporting extra IPA characters and spacing modifier letters. Unlike most Frutiger variants, Frutiger Linotype features old-style figures as the default numeral style.Frutiger Linotype can be found in Microsoft products featuring Microsoft Reader and in the standalone Microsoft Reader package.

ASTRA-Frutiger

This is a variant of Frutiger used by ASTRA (acronym of the , the Swiss Federal Road Office) as the new font for traffic signs, replacing VSS in 2003.WEB,weblink Frutiger honored with SOTA award, Microsoft, 2011-03-10, It is based on Frutiger 57 Condensed, but with widening ascenders and descenders, which are intended to give the eye a better hold than the earlier version did.A family of two fonts were made, called ASTRA-Frutiger-Standard/standard and ASTRA-Frutiger-Autobahn/autoroute.

Frutiger Next

File:Actrapid vial.jpg|thumb|Frutiger is often used on pharmaceuticals, for example this insulininsulinThe Frutiger family was updated in 1997 for signage at the Alte Pinakothek in Munich. The new version, Frutiger Next, changed a number of details and added a true italic style in place of the oblique roman of the original.Frutiger Next was commercially available in 2000 under Linotype. The family include six font weights, with a bonus Ultra Light weight in the OpenType version. It supports ISO Adobe 2, Adobe CE, and Latin Extended characters. OpenType features include small caps, old style figures, superscript and subscript, ordinals, proportional lining figures, and case forms. Font names are no longer numbered with the Frutiger system. Frutiger Black was renamed to Frutiger Next Heavy, and Frutiger Ultra Black was changed to Frutiger Next Black. Condensed fonts no longer include italic variants. In addition to italic type, characters such as the cent sign (¢), the copyright symbol (©), the ampersand (&), the at sign (@), the sharp S (ß), Omega (Ω), and the integral symbol (∫) were redesigned. Cyrillic letters had not been produced until Frutiger Next W1G.While Frutiger Next added considerably to Frutiger's feature set, it added a modish 1990s true italic (not drawn by Frutiger) instead of the sharper oblique Frutiger preferred for sans-serif typefaces throughout his career, over Frutiger's objections. In his autobiography, Frutiger commented that in resigning himself to it "Maybe I was too soft to say what I really felt...I didn't have the strength and patience anymore."BOOK, Frutiger, Adrian, Typefaces: The Complete Works, 8 May 2014, Walter de Gruyter, 978-3038212607, 260, 2,

Frutiger Next Greek (2005)

This is a variant of Frutiger Next designed with Eva Masoura for Linotype, originally published as a TDC2 2006 entry.

Frutiger Next W1G (2009)

This is an expanded version of Frutiger Next W1G. It added Greek (from Frutiger Next Greek) and Cyrillic character sets, but advertised OpenType features were reduced to superscript and subscript. Only an OpenType version has been produced.

Frutiger Arabic (2007)

This is a font family designed by Lebanese designer Nadine Chahine as a companion to Frutiger in consultation with Adrian Frutiger. It is based on the Kufic style, but incorporates aspects of Ruqʿah script and Naskh in the letter form designs, resulting in what Linotype called "humanist Kufi". The fonts consist of Basic Latin and ISO-Latin characters derived from the original Frutiger family, with Arabic characters supporting presentation forms A and B. Four font weights were produced.

Frutiger Serif (2008)

(File:Frutiger Serif & Frutiger Next.png|thumb|alt=hover text|Frutiger Next in use with Frutiger Serif, an adaptation of his earlier )This is a serif font family designed by Adrian Frutiger and Akira Kobayashi. It is a re-envisioning of the metal type version of Meridien, a typeface first released by Deberny & Peignot during the 1950s.The family consists of roman and italic fonts in five weights and two widths each.

Neue Frutiger (2009)

This is an expanded version of the original Frutiger family designed by Adrian Frutiger and Akira Kobayashi. Unlike the original family, the Frutiger numbering scheme is not used.Initial release of the family has twenty fonts in ten weights and one width, returning to complementary obliques. It supports ISO Adobe, Adobe CE, and Latin Extended characters. OpenType features include subscript and superscript.

Neue Frutiger Condensed (2010)

On April 7, 2010, Monotype Imaging Holdings announced condensed versions of the Neue Frutiger fonts. Designed by Akira Kobayashi, the expansion of the family includes twenty fonts in the same weight and style combination as the original release, in OpenType Pro font format.New Condensed Version of the Frutiger Typeface Joins the Linotype Library of Fonts {{webarchive|url=https://web.archive.org/web/20120510035108weblink |date=2012-05-10 }}PRESS RELEASE,weblink New Condensed Version of the Frutiger Typeface Joins the Linotype Library of Fonts - Business Wire, 20 September 2016,

Neue Frutiger W1G (2011)

This version supports Greek and Cyrillic characters.The family includes forty fonts in ten weights and two widths, with a complementary oblique.

Neue Frutiger 1450 (2013)

It is a version of Neue Frutiger compliant with the German standard DIN 1450, designed by Akira Kobayashi.WEB,weblink Linotype News - Press Releases, linotype.com, WEB,weblink Neue Frutiger 1450, linotype.com, The family includes eight fonts, in four weights (book, regular, medium, bold) and one width, with a complementary oblique.OpenType features include denominator/numerator, fractions, ligatures, localized forms, ordinals, proportional figures, subscript/superscript, scientific inferiors, stylistic alternates (two sets), ornaments, kerning.

Neue Frutiger World (2018)

In 2018, Monotype introduces Neue Frutiger World with several characters more than 150 languages, in Latin, Greek, Cyrillic, Georgian, Armenian, Hebrew, Arabic, Thai and Vietnamese. Additionally, in Chinese, Japanese, and Korean characters.NEWS,weblink Monotype Introduces Mosaic Platform Enhancements and Neue Frutiger World Typeface for Global Branding; Plans Font Discovery Technology Preview for Adobe MAX, Business Wire, 2018-11-21, en,

Similar types

Adobe's Myriad and Microsoft's Segoe UI are two prominent humanist typefaces whose similarities to Frutiger have aroused controversy. Frutiger described Myriad as 'not badly done' but said that the similarities had gone 'a little too far'. However, in an interview, Adrian Frutiger commended the work of Myriad's co-designer, Robert Slimbach: "except the unnecessary doubt concerning Myriad, his work is also very good."TYPO - Frutiger {{webarchive |url=https://web.archive.org/web/20071101081250weblink |date=November 1, 2007 }} Additionally, the italic style of Myriad is cursive, while the original version of Frutiger uses a slanted Roman style rather than a true italic.In the 1970s, Frutiger designed Icone, a wedge-serif design with mild stroke modulation, which has many similarities in basic letter structure to Frutiger, and in overall effect to Albertus.WEB, Shaw, Paul, Overlooked Typefaces,weblink Print magazine, 10 February 2011, 2 July 2015, WEB, Frutiger, Adrian, Icone,weblink MyFonts, Linotype, 10 September 2015, Sony's SST, designed by Akira Kobayashi in 2013, was modeled after Frutiger and Helvetica, the latter of which Sony had used previously.WEB,weblink Sony Global, SST Type Project Special Interview With Type Director Akira Kobayashi, 11 December 2013, In 2017, Italian type designer, Danilo de Marco designed Aganè typeface, inspired from Frutiger typeface.WEB, Aganè typeface,weblink 20 January 2024, WEB, Aganè typeface,weblink Behance, February 2017, 2 January 2022, In 2021, American type designer, Daniel Lyons designed a typeface named after Taiwanese computer manufacturer Asus, LT Asus, also inspired from Frutiger typeface.WEB, LT Asus typeface,weblink dafont.com, 20 January 2024,

Awards

• Frutiger Next won the bukva:raz! competition in the Latin category.WEB,weblink United Nations Year of Dialogue among Civilizations, Tdc.org, 2011-03-10, dead,weblink" title="web.archive.org/web/20080918043557weblink">weblink 2008-09-18,
• Frutiger Next Greek won the TDC2 2006 award under the Type System / Superfamily category.WEB,weblink TDC2 2006 : Winning Entries, Tdc.org, 2011-03-10, dead,weblink" title="web.archive.org/web/20120908232739weblink">weblink 2012-09-08,

Use in branding

(File:This Way Sign, Northern General Hospital, Sheffield - geograph.org.uk - 1731994.jpg|thumb|The National Health Service in England and Wales uses Frutiger. This sign is at the Northern General Hospital, Sheffield.)The Frutiger font is used as an official typeface by many institutions around the world. A number of these are listed here.

Universities and colleges

• Cornell University uses Frutiger as its secondary typeface, along with Palatino.WEB,weblink Cornell University Style Guide, cornell.edu, 2011-05-11,
• The German Karlsruhe Institute of Technology uses Frutiger as its official typeface.3. Gestaltungsgrundlagen - Version 1.0, Stand 17. Dezember 2008 {{webarchive|url=https://web.archive.org/web/20140302084757weblink |date=2014-03-02 }} uni-karlsruhe.de (German)
• The London School of Economics service uses Frutiger as its official typeface.WEB, LSE style guidelines - Information for staff - News - Staff and students - Home,weblink .lse.ac.uk, 2010-04-23, 2011-03-10,
• Ohio University uses Frutiger as its official typeface, along with Galliard.WEB,weblink OHIO: Compass &124; Branding OHIO, Ohio.edu, 2011-03-10,
• The University of Iceland uses Frutiger as its official typeface.WEB,weblink Hönnunarstaðall, Design standard, is, 2009-12-10, dead,weblink" title="web.archive.org/web/20120303061345weblink">weblink 2012-03-03,
• The University of Lausanne uses Frutiger as its official typeface.WEB, UNIL Logo - Mode d'emploi, Unil.ch,weblink 2011-03-10,
• Heriot-Watt University uses Frutiger as one of its official typefaces, along with Garamond.WEB, University Brand Guide Lines, www.hw.ac.uk,weblink 23 March 2014,
• The University of Miami uses Frutiger (Linotype) as its primary sans-serif typeface.WEB,weblink UM Visual Identity Guidelines: Typefaces and Fonts, .miami.edu, 2011-03-10, dead,weblink" title="web.archive.org/web/20110220231421weblink">weblink 2011-02-20,
• The University of Southern California uses Frutiger as its official typeface, along with Caslon 540.WEB,weblink USC Graphic Identity Program : Web Branding : Web Colors and Typefaces, Usc.edu, 2011-03-10, dead,weblink" title="web.archive.org/web/20110304031026weblink">weblink 2011-03-04,
• National University of Singapore uses Frutiger as its primary typeface, with Times New Roman and Verdana as its secondary.WEB, Corporate Typefaces,weblink 30 March 2023, National University of Singapore,
• California Institute of Technology uses Frutiger as one of its two "primary fonts," along with Adobe Garamond.WEB,weblink Designer Specifications, Caltech.edu, 2012-10-08,
• The University of Southern Denmark uses Frutiger as its secondary typeface, with Trajan as its primary.WEB,weblink Syddansk Universitets logo, University of Southern Denmark, 20 July 2014, dead,weblink" title="web.archive.org/web/20131129163353weblink">weblink 29 November 2013,
• Utrecht University uses this font in official communication, along with Bembo.WEB,weblink Huisstijl, 28 August 2014, Utrecht University, 20 September 2016,
• De La Salle University uses Frutiger as its official sans serif typeface, along with Garamond.WEB, Standards for Visual Identity,weblink 2022-08-15, De La Salle University, en-US,

Companies and organizations

(File:Swiss Pass 2010.jpg|thumb|Frutiger Condensed on the Swiss passport)

• Alcatel-Lucent used Frutiger in its logo.WEB,weblink Corporate Identity: Lucent, ncrv.nl, 2011-09-08, {{dead link|date=December 2017 |bot=InternetArchiveBot |fix-attempted=yes}}
• Amtrak uses Frutiger for signage and as a display type in printed documents, as well as for numbering on some of its fleet.WEB, Branding Guidelines, Amtrak,weblink 2009-04-23, 2012-03-07, dead, 2015-02-26,weblink" title="web.archive.org/web/20150226045441weblink">weblink
• Baby Einstein brand used it Frutiger from its inception until 2017
• The Citizens Advice service uses Frutiger as its official typeface.WEB, CABlink login page,weblink Cablink.org.uk, 2011-03-10, {{dead link|date=December 2017 |bot=InternetArchiveBot |fix-attempted=yes }}
• Connexions in the UK uses Frutiger as its official typeface.WEB, May 2007,weblink Managing the transition of Connexions branding, www.dcsf.gov.uk, 22 May 2022,weblink" title="web.archive.org/web/20090811080917weblink">weblink 11 August 2009, dead,
• The Hong Kong Institute of Certified Public Accountants in Hong Kong uses Frutiger as its official typeface.WEB,weblink HKICPA Overview, (document uses Frutiger throughout)
• Kieser Training AG and Kieser Training Australia use Frutiger as their official typeface.WEB,weblink Kieser Training Australia &124; We grow on resistance, Kieser-training.com.au, 2009-10-21, 2011-03-10,
• England and Wales's National Health Service uses Frutiger as its standard typeface.WEB,weblink The NHS typefaces, Nhsidentity.nhs.uk, 2011-03-10, dead,weblink" title="web.archive.org/web/20111002223820weblink">weblink 2011-10-02,
• Dutch Nederlandse Spoorwegen used a similar typeface based on Frutiger named NS Sans.WEB, NS Sans,weblink 21 January 2024, Nederlandse Spoorwegen,
• Polaroid used a slightly modified Frutiger in its logo.WEB, Polaroid logo font,weblink Grant Hamilton, 2009-08-16,
• RadioShack has used the font for its logo wordmark since 1995.
• Rotary International uses Frutiger as its official primary font.WEB,weblink Tell Rotary's Story: Voice and Visual Guidelines, 2016-01-11, 12,
• Swedish truck and bus manufacturer Scania AB previously used Frutiger typeface until replaced by the Scania Sans typeface in 2016WEB,weblink Scania Sans, Letters from Sweden, 2022-07-22,
• UBS, a Swiss banking and financial management services company.WEB,weblink UBS, 2014-03-03,weblink" title="web.archive.org/web/20130807001800weblink">weblink 2013-08-07, dead,
• Since 2006, the World Health Organization uses the font in its logotype.WEB,weblink World Health Organization: Visual Identity Guidelines, World Health Organization, n.d., World Health Organization, United Nations, 28 January 2018,

Other uses

• Bay Area Rapid Transit, a rapid transit system serving the San Francisco Bay Area, uses Frutiger for all signage.WEB, New signs at downtown SF stations part of ongoing BART wayfinding improvements, bart.gov,weblink 2010-11-17, 2011-04-04,
• West Japan Railway Company (JR West) uses Frutiger in most of its station signage in Japan.
• East Japan Railway Company (JR East) uses Frutiger for numbers in most of its station signage in Japan.
• The Port Authority of New York and New Jersey used Frutiger 65 for signage and way-finding at its airports.WEB,weblink PA Airport Road Sign Manual, Port Authority of New York and New Jersey, 2013-01-01, 2017-10-04, Beginning with the opening of the new Terminal A at Newark Liberty International Airport, this wayfinding system is being replaced with a newer system that uses a custom font face {{Citation needed|date=November 2023}}.
• This font is also used for signage at Amsterdam Airport Schiphol and Port Columbus International Airport.WEB, Kuiper, Rik, Richting-aanwijzer,weblink Quest Magazine, G+J Uitgevers, 24 January 2013, {{dead link|date=December 2017 |bot=InternetArchiveBot |fix-attempted=yes}}
• The Dutch emergency services use Frutiger for their vehicle striping.WEB, Typography,weblink 15 September 2012, dead,weblink" title="web.archive.org/web/20120908032833weblink">weblink 2012-09-08,
• The Finnish Defence Forces uses Frutiger as its official typeface.WEB, 2003-11-28, Suomen puolustusvoimat - Graafinen ohjeisto,weblink dead,weblink" title="web.archive.org/web/20040219151927weblink">weblink 2004-02-19, 2022-07-24, Puolustusvoimat, fi,
• The US National Park Service uses Frutiger as one of two fonts across the entire agency.WEB, Park-Produced Publications: Typography,weblink National Park Service, 3 November 2011,
• ZarzÄ…d Transportu Miejskiego, the transport authority in Warsaw, Poland has used Frutiger Condensed since 2014WEB,weblink Metro: System informacji II linii poprowadzi za rÄ™kÄ™ do wyjÅ›cia, rynek-kolejowy.pl, 2023-11-23, pl, WEB,weblink Warszawski Transport Publiczny PodrÄ™cznik Identyfikacji Wizualnej, 30 April 2019, 2023-11-23, pl,
• Istanbul Metro uses Frutiger LT Pro in most of its station signage in Istanbul.

Michael Bierut commented on its common use in wayfinding systems: "Frutiger has been used so much for signage programs in hospitals and airports that seeing it now makes me feel that I'm about to get diagnosed with a brain tumor or miss the 7:00 to O'Hare."WEB, Bierut, Michael, Thirteen Ways of Looking at a Typeface,weblink Design Observer, 5 December 2014,weblink" title="web.archive.org/web/20151017100910weblink">weblink 2015-10-17, live,

Other 'Frutiger' fonts

A number of other designs by Frutiger carry his name without having any connection to the Frutiger typeface itself. They are listed here for reference.

Frutiger Stones (1998)

(File:Frutiger stones sample without border.jpg|thumb|Sample of the font Frutiger Stones)This is a family of casual fonts inspired by natural elements. Using polished pebbles as the boundary, the family consists of regular, positive, and negative fonts. Frutiger Stones Positive is Regular without the stone outline, while Negative is a reverse fill of the Regular.

Frutiger Symbols (1998)

This is a family of symbol fonts. The fonts contain plants, animals, and stars, as well as religious and mythological symbols. The naming convention follows Frutiger Stones.

Frutiger Capitalis (2005)

This is a family of casual fonts that consists of regular, outline, and signs fonts. Frutiger Capitalis Outline is the outline version of Frutiger Capitalis Regular. Frutiger Capitalis contains ornamental glyphs of religions, hand signs, and astrological signs.

See also

• Typography
• Public signage typefaces
• Segoe UI Licensing Controversy

References

{{Reflist|30em}}

Bibliography

• Meggs, Philip, and Rob Carter. Typographic Specimens: The Great Typefaces. Van Nostrand Reinhold: 1993, p. 163. {{ISBN|0-442-00758-2}}.
• Gibson, Jennifer. "Univers and Frutiger." Revival of the Fittest: Digital Versions of Classical Typefaces, Ed. Philip Meggs and Roy McKelvey. RC Publications: 2000, pp. 176–177. {{ISBN|1-883915-08-2}}.

External links

{{Commons category|Frutiger (font)}}

• weblink" title="web.archive.org/web/20090213165657weblink">ASTRA Frutiger Schrift

{{Traffic signs}}