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Etsy
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| commercial = yes| type = E-commerce| registration = Required to buy or sell| owner = Etsy, Inc.ETSY}}Russell 2000 Component| author = Robert Kalin, Chris Maguire, Haim Schoppik, Jared Tarbell201707 PUBLISHER= ALEXA INTERNET, 2017-07-07, | revenue = US$195.6 million (2014)}}Etsy is an e-commerce website focused on handmade or vintage items and supplies, as well as unique factory-manufactured items. These items cover a wide range, including art, photography, clothing, jewelry, food, bath and beauty products, quilts, knick-knacks, and toys. Many sellers also sell craft supplies such as beads, wire and jewelry-making tools. All vintage items must be at least 20 years old.WEB,weblink Etsy Help: DOs and DON'Ts, Etsy, June 7, 2012, Etsy, 16 June 2012, The site follows in the tradition of open craft fairs, giving sellers personal storefronts where they list their goods for a fee of US$0.20 per item.NEWS, Rob, Walker, Rob Walker (journalist), Handmade 2.0, 2007-12-16, New York Times,weblink New York Times Magazine, 2007-12-17, As of December 31, 2014, Etsy had 54 million users registered as members,WEB,weblink Form S-1, 29 July 2015, and the online marketplace for handmade and vintage goods connected 1.4 million active sellers with 19.8 million active buyers.WEB,weblink Every reason why Etsy is a robust platform going into the Etsy IPO., follow Vikram Nagarkar on Google+, 19 March 2015, Amigobulls : Technology Stock Analysis, 29 July 2015, At the end of 2014, Etsy had 685 employees, and had 29 million items listed on its website.WEB,weblink Handmade goods website operator Etsy files for IPO, Reuters, 29 July 2015, In 2014,Etsy clocked a total sales (Gross Merchandise Sales or GMS) of US$1.93 billion on the platform. Of this, 36.1% came from purchases made on mobile devices and 30.9% was generated outside the USA.In 2014, Etsy garnered a revenue of US$195.6 million, and registered a net loss of US$15.2 million. Etsy generates revenue primarily from three revenue streams. Its 'Marketplace' revenue includes a fee of "https://www.etsy.com/seller-news/2018-june-update?ref=SELLER_NEWS" 5% of sale value, which an Etsy seller pays for each completed transaction, and a listing fee of 20 cents per item. 'Seller Services', Etsy's fastest growing revenue stream, includes fees for services such as Promoted Listings, payment processing and purchases of shipping labels through the platform. 'Other' revenue includes fees received from third-party payment processors.WEB,weblink Alibaba video, Etsy IPO All You Need To Know, 29 July 2015, In November 2016, Etsy disclosed that it paid $32.5 million to purchase Blackbird Technologies, a startup that developed AI software used for shopping context - search applications.WEB,weblink Etsy paid $32.5 million for AI startup Blackbird Technologies, VentureBeat, 2016-11-04,

History

2005–2010

(File:Etsy Work Space.jpg|thumb|Etsy staff at work, July 2010)File:Etsy Lamps.jpg|thumb|Art in the Etsy office in BrooklynBrooklynThe site was launched in 2005BOOK, Marketing 2014, South Western Educational Publishing, Pride, Ferrell, 2014, 486, 978-1133939252, by iospace, a small company composed of Robert Kalin, Chris Maguire, and Haim Schoppik. The initial version had taken two and a half months to build.WEB, Kat, Orland, Web 2.0 Awards (2006) - Interview with Robert Kalin of Etsy, SEOmoz,weblink 2010-10-06, Later Jared Tarbell joined the team. Former NPR executive Maria Thomas joined as COO in 2008, was promoted to CEO and left Etsy in December 2009. Robert Kalin resumed his role as CEO from December 2009 until July 2011.WEB, New Roles at Etsy Inc., Etsy, 2008-07-22,weblink Storque, 2008-07-28, Investors include Sean Meenan,Forbes 2013-08-07 by Adriana Lopez. Sean Meenan, Passion Before Profit, Etsy.com weblink Albert Wenger,WEB,weblink Series A Etsy, Crunchbase, en, 2018-03-27, Spencer and Judson Ain, Union Square Ventures, and founders of Flickr and Delicious.WEB, Fred, Wilson, Fred Wilson (financier), Etsy, Union Square Ventures, 2006-06-05,weblink 2007-12-19, yes,weblink 2009-10-05, Kalin said that he named the site Etsy because he "wanted a nonsense word because I wanted to build the brand from scratch. I was watching Fellini's 8 ½ and writing down what I was hearing. In Italian, you say 'etsi' a lot. It means 'oh, yes' (actually it's "eh, si"). And in Latin and French, it means 'what if.'"NEWS,weblink How Etsy, eBay, Reddit got their names, Rob Lammle, 2011-04-22, Mental Floss, CNN, WEB, Etsy means whatsy? 35 iconic brand names explained, Alex Dalenberg, December 2, 2014, Upstart Business Journal, January 14, 2015,weblink In Etsy's first year, it attracted attention for frequently adding new tools and functionality to the site to help sellers gain exposure and traffic, including Adobe Flash-based visualizations and a taxonomy of categories with tags.WEB, Michael, Arrington, Michael Arrington, Etsy - P2P Commerce with Tagging, Techcrunch, 2005-11-08,weblink 2007-12-19, Etsy passed $1.7 million in sales in May 2007.NEWS, Melena, Ryzik, Where the Crafts Babes and D.I.Y. Dudes Are, 2007-06-24, New York Times,weblink 2007-12-19, On July 29, Etsy had its one-millionth sale and anticipated its two-millionth sale would occur mid-December 2007. In November 2007, buyers spent $4.3 million purchasing 300,000 items for sale on Etsy, an increase of 43 percent from October 2007. In June 2007, it expected to be profitable by the fall, but in December 2007 it was not a profitable company.NEWS, Rob, Walker, Rob Walker (journalist), Craft capitalism: Just do it yourself, 2007-12-15, International Herald Tribune,weblink 2007-12-19, In January 2008, Etsy received an additional $27 million in funding from Union Square Ventures, Hubert Burda Media, and Jim Breyer.WEB, Caroline, McCarthy, Crafty commerce site Etsy gets $27 million in funding, CNET News, 2008-01-30,weblink The Social, 2008-02-27, In February 2008, trouble at eBay, including a strike by some dissatisfied sellers, brought speculation that Etsy could be an increasing competitor.NEWS, Ebay, After Meg, Knowledge@Wharton, 2008-02-19,weblink 2008-02-27, At the same time, however, some Etsy sellers expressed unhappiness with how Etsy was handling complaints about stores.WEB, Meg, Marco, Sellers Growing Increasingly Unhappy With Lack Of Professionalism At Etsy, Consumerist, 2008-02-26,weblink 2008-02-27, At the time, a comparison of the two websites included complaints that on Etsy, items are difficult to find, the interface "feels slow", and the buying and selling process is United States-centric.NEWS, Jack, Schofield, Jack Schofield (journalist), Arts and crafts for the space age, 2008-02-18, Guardian.co.uk,weblink Netbytes, 2008-02-27, London, Other reviewers enjoyed using Etsy's specialized search options, including the "Shop Local" tool.NEWS, Alexander, Baxevanis, Etsy brings handmade crafts closer to home, Marketing Week, 2009-02-19,weblink 2009-05-12, In July 2008, Rob Kalin ceded the position of CEO to Maria Thomas.WEB, Robert, Kalin, The Long View: Rob & Maria, Etsy, 2008-07-09,weblink Storque, 2008-12-08, Some longtime Etsy employees left the company in August 2008, including founders Haim Schoppik and Chris Maguire.WEB, Chris, Maguire, Chris Maguire, A Fond Farewell, Etsy, 2008-08-28,weblink Storque, 2008-12-08, In September 2008, Etsy hired Chad Dickerson, who formerly worked at Yahoo!, as Chief Technology Officer.NEWS, Ina, Steiner, Touring Etsy.com's Brooklyn Headquarters, AuctionBytes.com, 2009-04-05,weblink 2009-05-12, The company acknowledged concerns about vendors selling other people's work as their own.NEWS, Bobbie, Johnson, Etsy: eBay for arts and crafts, Guardian.co.uk, 2008-10-15,weblink 2009-05-12, London, In April 2009, users organized an "etsyday" promotion on Twitter that brought extra attention to the site.NEWS, Geoffrey A., Fowler, How #etsyday Grew on Twitter, Wall Street Journal, 2009-04-24,weblink Digits, 2009-05-12, As of May 2009, it had approximately 60 employees and sales of $10 to 13 million per month,WEB, Etsy Crafts a Recession Success, eMarketer Digital Intelligence, 2009-05-01,weblink 2009-05-12, possibly boosted by consumer interest in cheaper and more personalized goods due to the United States recession.NEWS, Claire Cain, Miller, For Craft Sales, the Recession Is a Help, New York Times, 2008-12-22,weblink 2009-05-12, In March 2011, Etsy "introduced a Facebook-style social networking system called People Search...to help buyers and sellers connect with each other and become friends". By doing so, Etsy made any past purchase with feedback easily searchable, which caused many complaints. Etsy then made changes to the site to better guard information regarding users' purchases.WEB, Grant, Drew, Etsy's social media DIY-saster,weblink Professional Imexers, 20 March 2011,

IPO and investor lawsuit

In March 2010, Kalin said that the company is profitable and "plans to go public, though not until at least next year."NEWS, Teri, Evans, Creating Etsy's Handmade Marketplace, Wall Street Journal, 2010-03-30,weblink 2010-03-30, Financial statements required to be filed by Etsy in order to go public show that due to reinvestment of annually increasing gross profits in marketing, product development, and management, the company has not reported a net profit as of 2015.WEB,weblink Amendment No.2 to Form S-1, 29 July 2015, In December 2010, Etsy said it had seven million registered users, and that it would continue to focus on a personal community feel as it grows larger, as that is part of what distinguishes it from eBay.NEWS, Jenna, Wortham, Online Bazaar Builds on Its Base With Sense of Community, New York Times, 2010-12-26,weblink 2011-01-01, On March 3, 2015, Etsy announced that it had filed for a $100 million USD IPO.WEB,weblink Etsy files to go public with $100M IPO, The Verge, 2015-03-04, WEB,weblink Etsy Has Filed a Registration Statement for an IPO, Etsy, 2015-03-04, As of 2015, Etsy generated transactions worth US$1.93 billion on its platform, which has 54 million members.WEB,weblink Etsy now has 54M members. They drove $1.93B in sales last year - VentureBeat - Business - by Harrison Weber, VentureBeat, 29 July 2015, Etsy went public on April 16, 2015. The company's valuation was $1.8 billion and raised $237 million in IPO proceeds.WEB, Gurley, Bill, Etsy’s IPO is a Milestone for New York’s Startup Scene,weblink Wall Street Journal, 17 April 2015, Less than a month later, Etsy stock dropped more than 8%. The stock closed at $30 on its first day of trading on April 16 and dropped down to $20.32 as of May 11.WEB, Long, Heather, Etsy stock tanks 8% on fears of counterfeit goods,weblink CNN Money, 14 May 2015, Shortly after the IPO in 2015, a group of investors filed a class action lawsuit against Etsy claiming fraud. The suit claimed that Etsy's CEO and officers failed to disclose numerous problems with the site which could affect the stock price, among them that "more than 5 percent of all merchandise for sale on Etsy’s website may be either counterfeit or constitute trademark or copyright infringement” and that “brands are increasingly pursuing sellers on Etsy for trademark or copyright infringement, jeopardizing listing fees and commissions." The suit also claimed that Etsy management knew of the rampant trademark and copyright infringement but did little to stop it, and in fact worked to hide this information from potential investors.WEB,weblink Etsy Hid Counterfeiting Problems From Investors, Suit Says - Law360, www.law360.com,

2011–2017

In July 2011, Chad Dickerson, CTO since September 2008, became CEO, upon the firing of Rob Kalin. Later CTOs were Kellan Elliot-McCrea and John Allspaw.WEB,weblink On Being A Senior Engineer, I. like making things go! At the, moment, I. am Etsy's, CTO, I. just recently finished my master's degree in Human, Factors, Systems Safety at Lund, University, 25 October 2012, In April 2012, a newspaper article about Etsy covered its fraud detection efforts;NEWS, Sarah, Nassauer, Busted by the Crafts Cops, 2012-04-17, The Wall Street Journal,weblink 2012-04-26, Etsy had been criticized in the past for inconsistently applying its rules about items having to be handmade.NEWS, Jeff, F., Etsy Closes Azreal's Accomplice. Cites Policy Infringement, 2012-01-27, Houston Press,weblink 2012-01-27, Later in April 2012, the writer of Regretsy, a popular blog, did independent research into a specific featured vendor, Ecologica Malibu, and found evidence to accuse the vendor of being a reseller, which would be against the Etsy Terms of Service.NEWS, Helen, Killer, The Etsy Featured Reseller: Ecologica Malibu, 2012-04-21, Regretsy,weblink 2012-04-21, The vendor asserted that it was in line with the Terms of Service, stating that the shop had simply failed to identify itself as a "collective" that included the work of several individuals, and many Etsy community members posted on the Etsy forum expressing unhappiness with the action (or lack of action) taken by Etsy.NEWS, Chris, Morran, Etsy Features Seller Who May Be Blatantly Violating Etsy Policy, 2012-04-23, The Consumerist,weblink 2012-04-26, As of June 2012, the vendor's account is no longer active on Etsy.WEB,weblink Controversial Etsy Seller Disappears From Etsy After High-Profile Protest, Adrianne Jeffries, June 5, 2012, BetaBeat, June 16, 2012, In May 2012, Etsy raised $40 million in Series F funding, and announced the company had become B Corporation certified.NEWS, Jessica, Roy, With New B Corp. Certification, Etsy Raises $40M for International Growth, 2012-05-09, Betabeat,weblink 2012-05-09, This funding is partly going toward expanding Etsy in international markets, including France, Germany, and Australia.NEWS, Etsy Focuses on Growth Down Under, Gillian Tan,weblink The Wall Street Journal, June 12, 2012, June 14, 2012, On October 1, 2013, Dickerson held an online Town Hall Meeting to announce that Etsy would now permit factory-made goods and drop shipping, provided the seller either designed or hired designers of the items, disclosed to Etsy their factory, disclosed that they used factories and took "ownership" of the process. In that meeting and afterward, Etsy claimed the meaning of the word "handmade" should be redefined to encompass factory made.WEB,weblink Town Hall: New Guidelines for Etsy Shops, Etsy, In June 2014, Etsy purchased A Little Market, a French e-commerce site for handmade goods, foods, and wine, for a mix of cash and stock valued at less than $100 million. At the time the acquisition was the company's largest.Telis Demos, "Etsy Acquires French Market in Biggest Deal Yet," The Wall Street Journal, June 23, 2014.In September 2016, Etsy announced the acquisition of artificial intelligence startup, Blackbird Technologies.WEB,weblink Etsy buys Blackbird Technologies to bring AI to its search, Lunden, Ingrid, TechCrunch, 2016-09-23, Etsy Inc. after experience a first-quarter loss in May 2017, replaced its chief executive and cut 8% of its workforce. Board member Josh Silverman was appointed CEO over Chad Dickerson.NEWS, Safdar, Khadeeja, May 2, 2017, Etsy Replaces Its CEO After Swinging to a Loss,weblink Wall Street Journal, In May 2017, the company's board replaced Dickerson as CEO with Josh Silverman, citing pressure from shareholders and poor profits.WEB,weblink ABC News, ABC, News, ABC News,

Main features

Selling

A variety of products are sold on Etsy, including arts supplies, handmade products and vintage pieces. Vintage pieces can only be listed if they are a minimum of 20 years old. In order to sell products on Etsy, users must create a username and have the option to create a shop name. The username cannot be changed once created. Creating a shop on Etsy is free, however each listing that is posted in the shop costs $0.20. Each listing will remain on the shop's page for 4 months, or until someone buys the product. The sale prices of products are determined by the shop owner, but Etsy claims 5% of the sale price of each listing. Shop owners are sent a bill at the end of every month containing the fees they owe, and they have until the 15th day of the following month to pay the Etsy bill.WEB,weblink Etsy - Learn How to Sell on Etsy, Etsy, Since on-line sign-up appears for every region internationally, Etsy provides a global shipping feature.WEB,weblink Ship Internationally, Etsy, 29 July 2015,

Buying

On the Etsy homepage, potential buyers can type a product description into the search barWEB,weblink Etsy - Your place to buy and sell all things handmade, vintage, and supplies, Etsy, or they can "Browse" through a list of options on the left side of the homepage, which includes Art, Home & Living, Jewelry, Women, Men, Kids, Vintage, Weddings, Craft Supplies, Trending Items, Gift Ideas, Mobile Accessories, and more.WEB,weblink Better Ways to Browse: A New Look at the Marketplace, etsy.com, Alternatively, buyers may choose from a list of categories by clicking on the "Categories" link under "More Ways to Shop". This will bring the user to a page of over 30 categories, each containing sub-categories.WEB,weblink Etsy - Browse Shopping Categories, Etsy, When a buyer views a product, he/she can view the positive percentage feedback of each seller to determine the reliability of the shop. Once a buyer finds a product he/she would like to buy, he/she clicks "Add to Cart", and that product is added to his/her virtual "Shopping Cart". The buyer may then continue shopping or purchase the selected item. In order to purchase items, buyers do not have to have an account with Etsy and can register with Facebook or Google accounts. Sellers can choose which payment options to offer buyers; options include credit/debit cards and PayPal, among others.WEB,weblink Etsy - Shopping Cart, Etsy, Etsy has received criticism for its handling of customer data and privacy.WEB,weblink Etsy users irked after buyers, purchases exposed to the world, As of 2016, according to the Privacy Policy Section on the Etsy website: " By using Etsy, you authorise Etsy to use your information in the United States, Ireland and any other country where Etsy operates ".WEB,weblink Privacy Policy - Our House Rules - Etsy, Etsy,

Operations

(File:Etsy Labs.jpg|thumb|Etsy Labs community workspace area)File:Etsy, Hudson, NY.jpg|thumb|Office in Hudson, New YorkHudson, New YorkEtsy is popular as a side-businessNEWS, Jen, Haley, Turn your skills or your stuff into extra cash, CNN, 2009-01-15,weblink 2009-05-12, as well as a place to buy goods made from recycled and upcycled materials,NEWS, April, Choi, Artists share love of Earth and crafts, 2009-04-24, Columbia Missourian,weblink 2009-05-12, along with less expensive or more unusual versions of mass-produced items.NEWS, Fauzia, Arain, An Etsy bitsy fashion secret: Spring trends, affordable and online, Tribune Newspapers, 2009-05-03,weblink 2009-05-12, The unique nature of many of the items for sale is part of their appeal to some shoppers.NEWS, Clive, Thompson, Clive Thompson on the Revolution in Micromanufacturing, Wired Magazine, 2009-02-23,weblink 2009-05-12, NEWS, Mark, Tutton, A crafty way to beat the chain stores, CNN, 2008-09-19,weblink 2009-05-12, Product photos on Etsy tend to be editorial or artistic instead of commercial catalog style.WEB,weblink How to Make Money on Etsy, Silberman, Lindsay, May 11, 2010, Inc., December 16, 2012, Sellers can add tags to their products to help buyers find them,WEB,weblink Swap Meet 2.0: Selling Handmade Goods Online, Catone, Josh, June 28, 2007, ReadWriteWeb, December 16, 2012, and buyers can choose to search for items available locally.NEWS, Online crafts marketplace is vast but not impersonal, Kelsey Ramos,weblink Los Angeles Times, January 1, 2011, December 9, 2012, Etsy staffers publish lists of featured items.WEB,weblink Heavens to Etsy: Online artisan marketplace makes shopping local a cinch, Copeland, Laura, December 4, 2010, Santa Cruz Sentinel, December 16, 2012, Etsy makes money by charging a listing fee of USD 0.20 for each item and getting 5% of every sale,NEWS, Fred, Marion, Etsy may be the coolest, most feel-good way to shop, 2006-08-08, Cox News Service,weblink 2007-12-19, with the average sale about $15 or $20. Most sellers are womenNEWS, Kerry, Miller, Etsy: A Site for Artisans Takes Off, 2007-06-12, BusinessWeek,weblink 2007-12-19, who tend to be college-educated and in their twenties and thirties. Individual Etsy sellers decide which payment options to offer buyers; these options may include credit card, check, money order, PayPal, bank transfer, and Etsy gift card.WEB,weblink Etsy Help: How do I select payment methods for my shop?, Etsy, Etsy, November 27, 2012, WEB,weblink Etsy Help: How do I accept credit cards and Etsy Gift Cards in my shop?, Etsy, Etsy, November 27, 2012, Etsy sellers range from hobbyists to professional artists who use the site to make a living.needs citation According to artists who have developed their Etsy stores into their primary jobs, scaling up production of handmade items can require more than full-time work,NEWS, That Hobby Looks Like a Lot of Work, Alex Williams,weblink New York Times, December 16, 2009, June 14, 2012, especially during the holiday shopping season.WEB,weblink No Sleep Till Christmas: Etsy Sellers' Haggard Holidays, John Tozzi, December 5, 2012, Small Business, Businessweek, December 16, 2012, Etsy's main office is located in Dumbo, Brooklyn, and it has hosted open crafting classes in the "Etsy Labs".WEB,weblink Touring Etsy.com's Brooklyn Headquarters, Ina Steiner, April 5, 2009, EcommerceBytes, December 16, 2012, The site's technology, customer support, marketing/PR, business, and communications teams operate out of this office. Etsy Labs has a workspace that provides equipment and donated materials where members gather to make items, take and teach workshops, and attend special events. Etsy also has an office in Berlin.WEB,weblink Etsy gets made in Berlin, Allen, Kristen, April 1, 2012, The Local Germany, December 16, 2012, In April 2012, Etsy announced that it was taking steps to hire more women engineers to improve the gender balance of its team, as a website with majority women users but few women engineers.WEB,weblink Etsy To Fund "Hacker School" Grants For Women, Daniel Nye Griffiths, April 6, 2012, Tech, Forbes, June 16, 2012, Etsy was one of the main members of the Handmade Consortium, a 2007 effort to encourage buying handmade holiday gifts. Etsy has partnered with the retail chain West Elm to sell some Etsy products in its stores.WEB,weblink Etsy Crafts A Strategy For Staying Handmade And Profitable, Blair, Elizabeth, December 13, 2012, Minnesota Public Radio News, December 16, 2012, WEB,weblink We love Etsy, and so does West Elm — the store will host Etsy sellers June 4, Guthrie, Becky, June 3, 2011, Homes, National Post, December 16, 2012, In December 2012, Etsy opened a temporary holiday storefront in SoHo, New York City.

Ethos

In an interview in August 2013, CEO Chad Dickerson emphasized the importance of human interaction and meaning from creativity in regard to his perspective on Etsy. Dickerson described the website as "a platform that provides meaning to people, and an opportunity to validate their art, their craft", and after spending time with Etsy users, Dickerson learned that "all commerce is about real human interaction". Dickerson also provided a summation of Etsy that is a further reflection of the company's relationship- and meaning-based ethos: "At the end of every transaction, you get something real from a real person. There is an existential satisfaction to that."WEB, Meet the man behind New York’s other billion dollar internet company. This one makes money,weblink GIGAOM, GIGAOM, 24 August 2013, Om Malik, 24 August 2013,

Competitors

As of March, 2016, Etsy's top three competitors according to Hoovers Online are Amazon Handmade, Craigslist, and eBay.WEB,weblink Etsy, Inc Competitors List - Hoover's, subscriber.hoovers.com, Access Provided by the University of Pittsburgh, 2016-03-30, Etsy has been compared to "a crafty cross between Amazon and eBay", and to "your grandma's basement".NEWS, Michelle, Slatalla, Michelle Slatalla, Rooting Around Grandma's Basement in Cyberspace, 2007-01-18, New York Times,weblink 2007-12-19, Etsy also has a number of direct competitors. {{ill|DaWanda|de}}, based in Germany, focuses on growing in European countries.WEB,weblink DaWanda secures €4 million to go international, 30 November 2011, TechCrunch, 16 June 2012, ezebee.com, based in Switzerland, is a global competitor, but also caters to freelancers and professionalsWEB,weblink ezebee vom Ansturm überrannt, Till Dziallas, 21 May 2013, Internetworld Business, Bonanza (formerly Bonanzle and 1000 MarketsNEWS, Bonanzle buys 1000 Markets, renames shopping site Bonanza, John Cook,weblink Puget Sound Business Journal, September 21, 2010, December 9, 2012, ) is based in the United States and focuses on clothing and fashion, Zibbet and Made It which are based in Australia, iCraft is based in Canada,WEB,weblink The 5 Best Online Marketplaces for Selling Handmade Goods, Christopher Null, 18 May 2012, Business, PCWorld, 16 June 2012, Artfire is based in the United States,NEWS, The Etsy Wars, Jessica Bruder,weblink CNNMoney, July 15, 2009, December 9, 2012, and Hello Pretty is an online craft marketplace targeted at South Africans.WEB,weblink How an online startup has pulled in a growing number of buyers and sellers, Menno Gazendam, August 16, 2013, March 20, 2015, Tindie is based in Portland, Oregon, and focuses on technology and electronics.WEB,weblink tINDIE: Like Etsy For Electronic Tinkerers, Laura Grace Weldon, 3 July 2012, GeekMom, WIRED, 14 October 2012, ArtYah is based in California, United States undergoing speedy growth and has worldwide sellers and consumers of handmade items, vintage and some craft supplies.WEB,weblink Why You Should Check Out ArtYah Now, Gary Caps, 22 June 2017, 19 November 2017, Asked about competitors, Etsy's European CEO said, "As far as I am concerned, the more people highlighting the value of supporting micro-producers and buying handmade and vintage directly from them, the better."WEB,weblink Five questions for..., Dana Kikic, 13 September 2011, Exberliner, 16 June 2012,

Seller issues

Privacy

In an effort to add social networking features to Etsy, the company implemented features in 2011 that allowed users to search other users' buying histories and to trace their purchasing transactions. Etsy thought that this feature would allow Etsy users to connect to individuals with similar buying and/or selling histories and an automatic opt-in was applied to all users without the attainment of prior permission. Users of the service raised concerns over the feature's violation of privacy rights, but an official response was not released by the company.WEB, Etsy users irked after buyers, purchases exposed to the world,weblink Ars Technica, Condé Nast, 7 November 2013, Jacqui Cheng, 15 March 2011,

Ecologica Malibu

In April 2012, some Etsy users began requesting the removal of Ecologica Malibu from the website due to the shop's use of a wholesale manufacturer. Users complained that Ecologica Malibu's practice was contradictory to the anti-big business values of Etsy.WEB, Etsy CEO responds to reseller controversy,weblink The Daily Dot, The Daily Dot, 7 November 2013, Lauren Rae Orsini, 30 April 2012, CEO Chad Dickerson responded in an Etsy blog post:Much of the information we learn from investigations can’t be shared with the larger community out of respect for the privacy of the seller being investigated, so there is a natural divergence between what the community sees when they report a seller and what we see as we go deeper on the case. … [T]here are times when available public evidence suggests that a violation of our policy is clear, and our investigations find that it’s actually not the case.WEB,weblink Notes From Chad, etsy.com, Many users are still not content with Dickerson's response.WEB,weblink Responses to policy concerns, and a note from Chad - Discussions - Questions - Etsy Teams, Etsy,

Production outsourcing

On Oct 1, 2013, Etsy changed its policy to allow sellers to outsource production to third parties and factories and to use shipping or fulfillment services.NEWS, Why Etsy's Future depends on redefining 'handmade',weblink 1 July 2014, The new rules allow products to be labeled "handmade" as long as the original idea for that item — or its "authorship" as C.E.O. Dickerson says — comes from its respective seller. Further, the policy changes allow Etsy businesses to hire as many employees as they deem necessary (including workers in different locations) and allow sellers to ship orders via third-party couriers rather than the post office.NEWS, Etsy Relaxes Policies, Allows Outside Manufacturing,weblink 1 July 2014, The move has prompted at least one Etsy competitor to distinguish itself by committing never to sell manufactured items.NEWS, Etsys new policy means some items are "handmade in spirit",weblink 1 July 2014, In September 2015, Etsy made further changes to its manufacturing policy with the launch of Etsy Manufacturing, a marketplace allowing sellers to connect with outside manufacturers to fabricate their products. Manufacturers must be reviewed and approved by Etsy to ensure they adhere to certain criteria, although Etsy will not conduct visits or in-person inspections. Sellers must apply and be approved to work with any partners listed on Etsy Manufacturing and are required to disclose their use of outside manufacturers on their pages.NEWS, Etsy Welcomes Manufacturers to Artisanal Fold,weblink

See also

References

{{reflist|30em}}

Further reading

  • David Gelles, weblink" title="web.archive.org/web/20171126090111weblink">"Inside the Revolution at Etsy," New York Times, Nov. 25, 2017.

External links

{{Commons category|etsy}}
  • {{Official website}}


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