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Conceptual metaphor
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In cognitive linguistics, conceptual metaphor, or cognitive metaphor, refers to the understanding of one idea, or conceptual domain, in terms of another. An example of this is the understanding of quantity in terms of directionality (e.g. "the price of peace is rising") or the understanding of time in terms of money (e.g. "I spent time at work today").A conceptual domain can be any coherent organization of human experience. The regularity with which different languages employ the same metaphors, which often appear to be perceptually based, has led to the hypothesis that the mapping between conceptual domains corresponds to neural mappings in the brain.e.g. Feldman, J. and Narayanan, S. (2004). Embodied meaning in a neural theory of language. Brain and Language, 89(2):385â392JOURNAL, du Castel, Bertrand, Pattern Activation/Recognition Theory of Mind, Frontiers in Computational Neuroscience, 9, 90, EPFL, Lausanne, 15 July 2015,weblink 10.3389/fncom.2015.00090, neuroscience, This theory has gained wide attention, although some researchers question its empirical accuracy.e.g. Madsen, M.W. (2016). Cognitive Metaphor Theory and the Metaphysics of Immediacy. Cognitive Science, 40(4):881â908 This idea, and a detailed examination of the underlying processes, was first extensively explored by George Lakoff and Mark Johnson in their work Metaphors We Live By in 1980. Since then, the field of metaphor studies within the larger discipline of Cognitive Linguistics has increasingly developed, with several, annual academic conferences, scholarly societies, and research labs contributing to the subject area. Some researchers, such as Gerard Steen, have worked to develop empirical investigative tools for metaphor research, including the Metaphor Identification Procedure, or MIP.BOOK,weblink A method for linguistic metaphor identification : from MIP to MIPVU, 2010, John Benjamins Pub. Co, Steen, Gerard., 9789027288158, Amsterdam, 650090590, In Psychology, Raymond W. Gibbs, Jr., has investigated conceptual metaphor and embodiment through a number of psychological experiments. Other cognitive scientists, for example Gilles Fauconnier, study subjects similar to conceptual metaphor under the labels "analogy", "conceptual blending" and "ideasthesia".Conceptual metaphors are seen in language in our everyday lives. Conceptual metaphors shape not just our communication, but also shape the way we think and act. In George Lakoff and Mark Johnson's work, Metaphors We Live By (1980), we see how everyday language is filled with metaphors we may not always notice. An example of one of the commonly used conceptual metaphors is "argument is war".Lakoff and Johnson, Ch.1-3 This metaphor shapes our language in the way we view argument as war or as a battle to be won. It is not uncommon to hear someone say "He won that argument" or "I attacked every weak point in his argument". The very way argument is thought of is shaped by this metaphor of arguments being war and battles that must be won. Argument can be seen in other ways than a battle, but we use this concept to shape the way we think of argument and the way we go about arguing.Conceptual metaphors are used very often to understand theories and models. A conceptual metaphor uses one idea and links it to another to better understand something. For example, the conceptual metaphor of viewing communication as a conduit is one large theory explained with a metaphor. So not only is our everyday communication shaped by the language of conceptual metaphors, but so is the very way we understand scholarly theories. These metaphors are prevalent in communication and we do not just use them in language; we actually perceive and act in accordance with the metaphors.- the content below is remote from Wikipedia
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Historical accounts of metaphor
In antiquity
In the Western philosophical tradition, Aristotle is often situated as the first commentator on the nature of metaphor, writing in the Poetics, "A 'metaphorical term' involves the transferred use of a term that properly belongs to something else,"Aristotle. Poetics.English text: D.A. Russell and M. Winterbottom (eds.), in Ancient Literary Criticism: The Principal Texts in New Translation. Oxford: Oxford UP, 1972. and elsewhere in the Rhetoric he says that metaphors make learning pleasant; "To learn easily is naturally pleasant to all people, and words signify something, so whatever words create knowledge in us are the pleasantest."Aristotle, W. Rhys Roberts, Ingram Bywater, and Friedrich Solmsen. Rhetoric. New York: Modern Library, 1954. Print. Aristotle's writings on metaphor constitute a "substitution view" of metaphor, wherein a metaphor is simply a decorative word or phrase substituted for a more ordinary one. This has been sometimes called the "Traditional View of Metaphor"Soskice, Janet. Metaphor and Religious Language. Oxford: Clarendon Press, 1985. and at other times the "Classical Theory of Metaphor".Lakoff, George and Mark Johnson. Metaphors We Live By. Chicago: Chicago UP, 1980. Later in the first century A.D., the Roman rhetorician Quintilian builds upon Aristotle's earlier work of metaphor by focusing more on the comparative function of metaphorical language. In his work Institutio Oratoria, Quintilian states," In totum autem metaphora brevior est similitudo" or "on the whole, metaphor is a shorter form of simile".Quintilian. Institutio Oratoria. Trans. H.E. Butler. London: William Heinemann, 1921. Vol. III. Modern interpretations of these early theories have also been intensely debated. Janet Soskice, Professor of Philosophical Theology at the University of Cambridge, writes in summary that "it is certain that we shall taste the freshness of their insights only if we free them from the obligation to answer questions that were never theirs to ask". George Lakoff and Mark Johnson, although originally taking a hard-line interpretation of these early authorsWood, Matthew S. "Aristotle's Theory of Metaphor Revisited." Mouseion: Journal of the Classical Association of Canada, 14.1 (2017): 63-90. Print. later concede that Aristotle was working within a different philosophical framework from what we engage with today and that critical interpretations should take this in to account.Lakoff, George, and Mark Johnson. Philosophy in the Flesh: The Embodied Mind and Its Challenge to Western Philosophy. New York: Basic Books, 1999.Mappings
There are two main roles for the conceptual domains posited in conceptual metaphors:- Source domain: the conceptual domain from which we draw metaphorical expressions (e.g., love is a journey).
- Target domain: the conceptual domain that we try to understand (e.g., love is a journey).
Conduit metaphor
The conduit metaphor is a dominant class of figurative expressions used when discussing communication itself (metalanguage). It operates whenever people speak or write as if they "insert" their mental contents (feelings, meanings, thoughts, concepts, etc.) into "containers" (words, phrases, sentences, etc.) whose contents are then "extracted" by listeners and readers. Thus, language is viewed as a "conduit" conveying mental content between people.Defined and described by linguist Michael J. Reddy, PhD, his proposal of this conceptual metaphor refocused debate within and outside the linguistic community on the importance of metaphorical language.Reddy, M. J. (1979). The conduit metaphor: A case of frame conflict in our language about language. In A. Ortony (Ed.), Metaphor and Thought(pp. 284â310). Cambridge: Cambridge University Press. {{ISBN|0-521-29626-9}} paperbackLanguage and culture as mappings
In their 1980 work, Lakoff and Johnson closely examined a collection of basic conceptual metaphors, including:- {{Smallcaps|{{lc:Love is a journey}}}}
- {{Smallcaps|{{lc:Life is a journey}}}}
- {{Smallcaps|{{lc:Social organizations are plants}}}}
- {{Smallcaps|{{lc:Love is war}}}}
Family roles and ethics
A less extreme, but similar, claim is made by George Lakoff in his book Moral Politics and his later book on framing, Don't Think of an Elephant!. Lakoff claims that the public political arena in America reflects a basic conceptual metaphor of 'the family.' Accordingly, people understand political leaders in terms of 'strict father' and 'nurturant mother' roles. Two basic views of political economy arise from this desire to see the nation-state act 'more like a father' or 'more like a mother.' He further amplified these views in his latest book, The Political Mind.Urban theorist and ethicist Jane Jacobs made this distinction in less gender-driven if not wholly desexualizing terms by differentiating between a 'Guardian Ethic' and a 'Trader Ethic'.Jacobs, J. 'Systems of Survival', Hodder and Stoughton, London, 1993. {{ISBN|0340591773}}. She states that guarding and trading are two concrete activities that human beings must learn to apply metaphorically to all choices in later life. In a society where guarding children is the primary female duty and trading in a market economy is the primary male duty, Lakoff posits that children assign the 'guardian' and 'trader' roles to their mothers and fathers, respectively.Both of these theories suggest that there may be a great deal of social conditioning and pressure to form specific cognitive bias. Anthropologists observe that all societies tend to have roles assigned by age and gender, which supports this view.Linguistics and politics
Lakoff and Johnson both devote a significant amount of time to current events and political theory, suggesting that respected linguists and theorists of conceptual metaphor may tend to channel their theories into political activism.Critics of this ethics-driven approach to language tend to accept that idioms reflect underlying conceptual metaphors, but that actual grammar, and the more basic cross-cultural concepts of scientific method and mathematical practice tend to minimize the impact of metaphors. Such critics tend to see Lakoff and Jacobs as 'left-wing figures,' and would not accept their politics as any kind of crusade against an ontology embedded in language and culture, but rather, as an idiosyncratic pastime, not part of the science of linguistics nor of much use. And others further, such as Deleuze and Guattari, Michel Foucault and, more recently, Manuel de Landa would criticize both of these two positions for mutually constituting the same old ontological ideology that would try to separate two parts of a whole that is greater than the sum of its parts.Lakoff's 1987 work, Women, Fire, and Dangerous Things, answered some of these criticisms before they were even made: he explores the effects of cognitive metaphors (both culturally specific and human-universal) on the grammar per se of several languages, and the evidence of the limitations of the classical logical-positivist or Anglo-American School philosophical concept of the category usually used to explain or describe the scientific method. Lakoff's reliance on empirical scientific evidence, i.e. specifically falsifiable predictions, in the 1987 work and in Philosophy in the Flesh (1999) suggests that the cognitive-metaphor position has no objections to the scientific method, but instead considers the scientific method a finely developed reasoning system used to discover phenomena which are subsequently understood in terms of new conceptual metaphors (such as the metaphor of fluid motion for conducted electricity, which is described in terms of "current" "flowing" against "impedance," or the gravitational metaphor for static-electric phenomena, or the "planetary orbit" model of the atomic nucleus and electrons, as used by Niels Bohr).Further, partly in response to such criticisms, Lakoff and Rafael E. Núñez, in 2000, proposed a cognitive science of mathematics that would explain mathematics as a consequence of, not an alternative to, the human reliance on conceptual metaphor to understand abstraction in terms of basic experiential concretes.Literature
The Linguistic Society of America has argued that "the most recent linguistic approach to literature is that of cognitive metaphor, which claims that metaphor is not a mode of language, but a mode of thought. Metaphors project structures from source domains of schematized bodily or enculturated experience into abstract target domains. We conceive the abstract idea of life in terms of our experiences of a journey, a year, or a day. We do not understand Robert Frost's 'Stopping by Woods on a Snowy Evening' to be about a horse-and-wagon journey but about life. We understand Emily Dickinson's 'Because I could not stop for Death' as a poem about the end of the human life span, not a trip in a carriage. This work is redefining the critical notion of imagery. Perhaps for this reason, cognitive metaphor has significant promise for some kind of rapprochement between linguistics and literary study."WEB,weblink LSA: About Linguistics, Lsadc.org, 2012-03-04,Education
Teaching thinking by analogy (metaphor) is one of the main themes of The Private Eye Project.The work of political scientist RÅ«ta KazlauskaitÄ examines metaphorical models in school-history knowledge of the controversial Polish-Lithuanian past. On the basis of Lakoff and Johnson's conceptual metaphor theory, she shows how the implicit metaphorical models of everyday experience, which inform the abstract conceptualization of the past, truth, objectivity, knowledge, and multiperspectivity in the school textbooks, obstruct an understanding of the divergent narratives of past experience.WEB,weblink "Towards an Embodied History: Metaphorical Models in Textbook Knowledge of the Controversial Polish-Lithuanian Past". RÅ«ta KazlauskaitÄ. Doctoral dissertation. University of Helsinki, 2018-05-18, 2018-06-08,Language learning
There is some evidence that an understanding of underlying conceptual metaphors can aid the retention of vocabulary for people learning a foreign language.Boers, F. 'Metaphor awareness and vocabulary retention', Applied Linguistics 21(4) 2000: 553-571 To improve learners' awareness of conceptual metaphor, one monolingual learner's dictionary, the Macmillan English Dictionary has introduced 50 or so 'metaphor boxes'WEB,weblink MED Second Edition - Key features | Macmillan, Macmillandictionaries.com, 2012-03-04, covering the most salient Lakoffian metaphors in English.Moon, R. 'On specifying metaphor: an idea and its implementation'. International Journal of Lexicography, 17(2) 2004: 195-222Bejoint, H. The Lexicography of English, Oxford University Press 2010: 189 For example, the dictionary entry for conversation includes a box with the heading: 'A conversation is like a journey, with the speakers going from one place to another', followed by vocabulary items (words and phrases) which embody this metaphorical schema.WEB,weblink conversation - definition of conversation by Macmillan Dictionary, Macmillandictionary.com, 2012-03-04, Language teaching experts are beginning to explore the relevance of conceptual metaphor to how learners learn and what teachers do in the classroom.Holme, Randal, Mind, Metaphor and Language Teaching. London: Palgrave 2004Conceptual metaphorical mapping in animals
A current study showed a natural tendency to systematically map an abstract dimension, such as social status, in our closest and non-linguistic relatives, the chimpanzees.Dahl, C. D. and Adachi, I. 'Conceptual metaphorical mapping in chimpanzees (Pan troglodytes)', eLife 2013;2:e00932. DOI: 10.7554/eLife.00932 In detail, discrimination performances between familiar conspecific faces were systematically modulated by the spatial location and the social status of the presented individuals, leading to discrimination facilitation or deterioration. High-ranked individuals presented at spatially higher position and low-ranked individuals presented at lower position led to discrimination facilitation, while high-ranked individuals at lower positions and low-ranked individuals at higher position led to discrimination deterioration. This suggests that this tendency had already evolved in the common ancestors of humans and chimpanzees and is not uniquely human, but describes a conceptual metaphorical mapping that predates language.See also
- Analogy
- Cognitive science of mathematics
- Concept map
- Conceptual blending
- Consensus
- Embodied philosophy
- Ideasthesia
- Image schema
- Invariance principle
- Language acquisition
- Linguistic relativity
- Metaphor
- Ontology
- Origins of language
- Propaganda
- Scale-free networks
- Thought experiment
Notes
{{Reflist}}References
- Johnson, Mark (1995) Moral Imagination. Chicago: University of Chicago Press.
- Johnson, Mark (1987) The Body in the Mind. Chicago: University of Chicago Press.
- Lakoff, George & Mark Johnson (1999) Philosophy in the Flesh. New York: Basic Books.
- Lakoff, George (1995) Moral Politics. Chicago: University of Chicago Press. (2nd ed. 2001)
- Lakoff, George & Mark Turner (1989) More than Cool Reason: A Field Guide to Poetic Metaphor. Chicago: University of Chicago Press.
- Lakoff, George (1987) Women, Fire and Dangerous Things. Chicago: University of Chicago Press.
- Lakoff, George & Mark Johnson (1980) Metaphors We Live By. Chicago: University of Chicago Press.
- Dahl, Christoph D. & Adachi, Ikuma (2013) Conceptual metaphorical mapping in chimpanzees (Pan troglodytes), eLife 2013;2:e00932. DOI: 10.7554/eLife.00932
Further reading
- JOURNAL, 10.2307/2025464, 77, 8, 453â486, Lakoff, George, George Lakoff, Johnson, Mark, Mark Johnson (philosopher), Conceptual Metaphor in Everyday Language, The Journal of Philosophy, 1980, 2025464,
External links
- The weblink" title="web.archive.org/web/20040603065415weblink">Center for the Cognitive Science of Metaphor Online is a collection of numerous formative articles in the fields of conceptual metaphor and conceptual integration.
- The weblink" title="web.archive.org/web/20060424060354weblink">Conceptual Metaphor Home Page This server is a research tool for cognitive scientists and others interested in the study of conceptual metaphor systems. Ongoing work in the metaphor system of English and other languages is made available here using a hypertext format which allows the reader to trace links between metaphors and thus get a better idea of the structure of the system.
- Conceptual Metaphor.net Collection of resources for the study of conceptual metaphor. Includes bibliography, library, audio of lectures, articles on metaphor.
- Evidence from cognitive neuroscience for the neural underpinnings of conceptual metaphors is discussed in Tim Rohrer's weblink" title="web.archive.org/web/20070813052858weblink">Understanding through the Body: fMRI and of ERP studies of metaphoric and literal language".
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