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Beko
[ temporary import ]
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- the content below is remote from Wikipedia
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{{Use dmy dates|date=October 2013}}







factoids
Beko {{IPAc-en|b|ɛ|k|oʊ}} (sometimes stylized as beko) is a Turkish domestic appliance and consumer electronics brand of Arçelik A.Ş.Arçelik A.Ş.: Brands controlled by

History

missing image!
- Beko logo.svg">thumb|right|The old logo of BekoBeko Elektronik A.Ş. was founded by Vehbi Koç, the founder of Koç Holding (who also founded Arçelik A.Ş., the parent company of Beko, in 1955), and Leon Bejerano in Istanbul, Turkey, 1967. The company's name is a combination of the first two letters of the founders' surnames.In 2004, Beko Elektronik purchased the German electronics company Grundig and by January 2005, Beko and its rival Turkish electronics and white goods brand Vestel accounted for more than half of all TV sets manufactured in Europe.NEWS,weblink 21 November 2011, Turkey switches on to TV market, CNN.com, 17 January 2005, Jim, Boulden, In April 2010, the electronics division of Beko renamed itself Grundig Elektronik A.Ş.WEB,weblink Koç Holding A.Ş. – Board of Directors' Report – Annual Report 2008, Koç Holding, 13 June 2012, PDF, At the Extraordinary General Shareholders Meeting of Arçelik A.Ş. on 29 June 2009, it was decided to merge Arçelik A.Ş. with the company's subsidiary, Grundig Elektronik A.Ş. (to be administered directly by Arçelik A.Ş. of Koç Holding) by taking over all of Grundig's assets and liabilities as a whole.WEB,weblink Annual Report 2009, Arçelik A.Ş., 13 June 2012, PDF, Beko is a budget brand name in some countries and continues to be in use for a number of Arçelik A.Ş. products such as television sets,Beko Türkiye: LED Televizyonlar refrigerators, washing machines and dishwashers, in several countries.WEB,weblink Beko Brands, beko.co.uk, 21 June 2012, Beko changed its (Commons:File:Beko logo.svg|old logo) for a Commons:File:Beko_2014_logo.png -
in June 2014.FC Barcelona: "FC Barcelona and Beko sign global sponsorship agreement"Beko started selling its products in Egypt back in 2014. Currently its gaining popularity and more market share. weblink

Dryer Death

Some Beko products have posed a safety risk to consumers who buy them. In 2016, Mishell Moloney was found dead due to a fault with a Beko drying machine that had caught fire.NEWS,weblink Defective tumble dryer blamed for fatal fire in Birmingham, Association, Press, 2016-08-08, The Guardian, 2019-07-21, en-GB, 0261-3077, Beko tried to state that the fault that led to Moloney's death was a 'tragic and isolated incident.'NEWS,weblink Beko issues tumble dryers safety alert over fire risk concerns, correspondent, Rebecca Smithers Consumer affairs, 2017-05-30, The Guardian, 2019-07-21, en-GB, 0261-3077, However, the DCS 85W drying machine which was used by Moloney was already responsible for some twenty fires in the UK. Beko quality control chief, Andrew Mullin, also revealed that the smaller models in the range, had already been recalled due to hundreds of safety incidents.NEWS,weblink Defective tumble dryer blamed for fatal fire in Birmingham, Association, Press, 2016-08-08, The Guardian, 2019-07-21, en-GB, 0261-3077, Beko has also come under fire for their poor reviews, especially in relation to aftercare. A Trustpilot survey found that 88% of customers rated Beko as 1/5 (the lowest mark) for quality and service, with only 6% rating their products and services as 'excellent.'WEB,weblink Beko is rated "Bad" with 1.0 / 10 on Trustpilot, Trustpilot, en-gb, 2019-07-21,

Sponsorships

Beko has been the official sponsor of the Turkish, Italian and Lithuanian premier basketball leagues, as well as the 2014 FIBA Basketball World Cup in Spain.FIBA: "FIBA and Beko sign global partnership leading up to 2014 Basketball World Cup" Beko is a partner of the Spanish football club FC BarcelonaWEB,weblink FC Barcelona extends sponsorship agreement with Beko {{!, FC Barcelona|website=FC Barcelona|language=en-US|access-date=2018-02-15}} since 2014 and Turkish football club Beşiktaş JK,Fanatik: "Beşiktaş Beko ile imzaladı" Turkmen football club FC HTTU4 ýyldan soň 4-nji çempionlyk {{webarchive|url=https://web.archive.org/web/20150721015127weblink |date=21 July 2015 }} and has been one of the largest advertisers in the English Premier League since 2008,SportsPro: "Beko teams up with The Football League" and an official sponsor of the FA Cup.Arçelik A.Ş.: "Beko becomes a sponsor to the oldest football cup in the world"In New Zealand, Beko is a premier sponsor of Netball New Zealand.Beko is a premier sponsor of Volley Lube.

References

{{reflist|2}}

External links

{{Home appliance brands}}

- content above as imported from Wikipedia
- "Beko" does not exist on GetWiki (yet)
- time: 6:26am EDT - Tue, Aug 20 2019
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